PRSay

OCTOBER 16, 2020

Please join the #PRDiversity discussion via @PRSADiversity and follow along with our D&I-related blog posts, webinars and Twitter Chats throughout the month. In a close race, amid hyper-partisanship and the coronavirus pandemic that has increased requests for absentee ballots and early in-person voting, every vote will count.

Communications 201

Communications Nonprofit Employee Local 201

Sword and the Script

APRIL 7, 2020

Some PR technology vendors have made pandemic-related announcements, but there’s a bit of “business as usual” too On the first Tuesday of the month, I publish a summary of news from the vendors building PR technology tool ( PR tech sum ). Here we go… (click images for higher resolution) 1. Both Falcon.io

Technology 117

Technology System Tools Government 117

PR for Anyone

APRIL 30, 2020

We are now entering a new PR cycle of what happens after re-opening? We are still newsjacking the coronavirus story (see past blog post about that) but now we have new peripheral stories to pitch around that… reentry after lockdown. It's Christina Daves with this week’s Free Publicity Friday PR Tip. It's 10 days.

Publicity 173

Publicity How To Insurance Insurance 173

Sword and the Script

APRIL 18, 2020

There’s an opportunity for content marketing as audiences become fatigued with Coronavirus news and marketers reallocate live event funding One of the goals of content marketing is attracting an audience of likely buyers to your web properties and giving them a reason – and the means – to return regularly. Give our services a try.

Trade Shows 119

Trade Shows Content Marketing Conference Marketing 119

NewsWhip

JUNE 26, 2020

So far in our series of blogs that have looked beyond the English speaking world, we have looked at Germany and Italy. Engagement to Spanish content over time . It was at the start of March, with the arrival of coronavirus to Spanish shores, that engagement hit new weekly highs, rising to 160 million at the start of March.

Journalism 78

Journalism Crisis Web Internal 78

NewsWhip

MAY 22, 2020

Engagement to German publishers over time . It only continued from there as the coronavirus pandemic became more and more of a news item. The only article to break Der Postillon’s monopoly was from Berliner Zeitung, taking a pessimistic look at the future society created by the coronavirus and the ensuing lockdown.

Viral 78

Viral Journalism Retail Travel 78

PRSay

SEPTEMBER 16, 2020

Please join the discussion via #PRSAChat and #EthicsMonth, and follow along with our ethics-related blog posts, webinars and Twitter Chats throughout the month. Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme is “Doing the Right Thing.”

Ethics 202

Ethics Public Affairs Crisis Management Training 202

Sword and the Script

APRIL 14, 2020

A study by Edelman and LinkedIn connects B2B thought leadership to trust and sales; and what it takes to be effective Effective thought leadership content is a staple of B2B marketing. And it should be – because thought leadership builds a company’s reputation, drives sales, and could well improve profitability. Give our services a try.

Leadership 189

Leadership B2B Marketing Study 189

Sword and the Script

SEPTEMBER 1, 2020

That’s hard to believe – that we are somehow closer to the end of the year than the beginning – and at the same time, the pre-pandemic era feels like 10 years ago. The year 2020 has been many things including a warp in the time-space continuum. I’m blaming it on the blur that’s been time the last several months. Or thereabouts.

Internal 147

Internal International Tools Software 147

wiredPRworks

MAY 6, 2020

It’s a challenging time in so many ways, yet crisis communications is a place where PR people can shine a light. For businesses, organizations, and people, now is not the time to sit out in a PR quarantine. PR Pro Guide to Pitching in a Pandemic During COVID-19 Coronavirus. Share hope and be hope full!

Pitching 52

Pitching Training Radio Media Training 52

Sword and the Script

MAY 18, 2021

More than a proactive partner: an extension of your marketing and PR team. The Coronavirus pandemic has left communications teams with more work but also stronger business relationships. Figuring out which is which – is the challenge. That’s true across every business function and vertical. Need an extra pair of hands?

Study 165

Study Communications Survey Pitching 165

Sword and the Script

DECEMBER 16, 2021

88% of PR pros say creativity is critical for businesses to recover from the pandemic – and other public relations statistics summarizing 2021 . Every year this blog pours over dozens of public relations surveys and breaks down the findings. At the year’s end, we go back through all of the PR statistics for a year-end roundup piece.

Publicity 142

Publicity Survey Pitching Creativity 142

wiredPRworks

APRIL 20, 2021

What’s working in global PR and media relations right now? Cision named this blog to its top 50 PR and top 50 Marketing and PR blogs. PR pros need to build highly-targeted media lists. Ways to PR Pros Can Help Journalists. Be a trendspotter – tip them off on what’s to come Time it right.

Report 52

Report Trends Media Infographics 52

5W PR

APRIL 14, 2020

Timing is essential during any company news announcement, but even more so in the current environment. You can’t predict all of the news, but a seasoned PR team with a strong understanding of the news cycle can guide you through the landmines. This is a good time to lean on your PR agency’s media relationships.

Company 88

Company Crisis Report Interviews 88

Sword and the Script

JULY 14, 2020

According to the Annual JOTW Communications Survey for 2020, the top PR challenges are: 1. PR budgets 5. Balancing priorities among stakeholders Ever feel like you spend more time justifying your work than you do getting things done? There’s power in a good little story about PR success. ROI and proving value 2.

Survey 135

Survey Measurement System Education 135

5W PR

AUGUST 12, 2020

The coronavirus pandemic has presented a global crisis unlike any other that has been experienced in the past, affecting every industry on the globe. 4 internal communications strategies for healthcare PR. #1. More important in times of crisis is whether employees read and engage with content produced by a company’s communication team.

Healthcare 88

Healthcare Strategy Communications Policies 88

wiredPRworks

APRIL 20, 2021

What’s working in global PR and media relations right now? Cision named this blog to its top 50 PR and top 50 Marketing and PR blogs. PR pros need to build highly-targeted media lists. Ways to PR Pros Can Help Journalists. Be a trendspotter – tip them off on what’s to come Time it right.

Report 40

Report Trends Media Infographics 40

NewsWhip

JULY 14, 2020

Darika: MHP + Mischief brings together more than 200 strategic communications professionals with expertise spanning areas from consumer and corporate comms to financial PR, health communications, policy and crisis. We recently had the chance to sit down with Darika Ahrens, who is the Digital Director at ENGINE MHP. Darika: Definitely.

Data 176

Data Public Affairs Engineering Pharmaceuticals 176

Sword and the Script

MAY 4, 2021

About this time last year , I was slowly coming to grips with the fact we were just at the very beginning of this Coronavirus thing. You can see it in this month’s summary of news – the 24 th edition of the PR Tech Sum – there’s a corporate transaction, a few new products and a handful of PR surveys at the end. >>>

Tools 99

Tools Survey Pitching Analytics 99

Sword and the Script

SEPTEMBER 8, 2020

Surveys show earned media is still the most credible; exec appreciation and collaboration with PR improved during the Coronavirus Regular readers know these pages are filled with surveys and statistics. These lay out a pretty good picture of the PR landscape. Blogs, including independent and corporate blogs, can be credible.

Survey 94

Survey Industry Leadership Study 94

Sword and the Script

DECEMBER 15, 2020

Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . PR and communications predictions. Predictions from PR and martech providers; and. Time to focus on blocking and tackling. Predictions usually include some element of aspiration. My own predictions.

Marketing 167

Marketing Employee Content Marketing Training 167

Sword and the Script

APRIL 6, 2021

This time last year was the first PR Tech Sum published after the Coronavirus was declared a global pandemic. At the time, I remember thinking, as many did, that the crisis wouldn’t last much longer than perhaps June or July. To that end, there’s a little bit of everything in this month’s PR Tech Sum.

Media 105

Media SEO Analytics Analysis 105

Mark My Words

DECEMBER 18, 2022

The Times Most pop stars relax the morning after a sell-out gig. Far from running an amateurish blog, Lipa, 27, whose hits include One Kiss and Levitating , has poured resources into the venture. These aren’t short meetings either, they last a long time.” Dua Lipa, however, is not like most pop stars.

Film 60

Film Interviews Enterprise Fashion 60

Stephen Waddington

MARCH 15, 2021

Four inspiring speakers led conversations on race, talent, PR dashboards and the dark side of social media. Inevitably there were more questions than we had time. Each of the speakers has kindly responded to the questions that we didn’t cover in the blog post below. Here’s what’s next. The format is tough for speakers.

Google 119

Google Data Government Social Media 119

PR in High Definition

AUGUST 24, 2020

When our PR agency Firefly was born, I could not have imagined the mere existence of social media, let alone the impact it would have. Whether or not social media has too much power and influence, it is not going away and it’s going to continue to make a huge impact on the world around us, especially within PR and comms. In short, no.

Social Media 86

Social Media Media Television Ethics 86

Stephen Waddington

OCTOBER 4, 2020

Even before the Coronavirus they stood at less than a basic three-months turnover level. I’m backing Pete Holt for CIPR President in 2022. He’s a moderniser with fresh thinking on governance and member engagement, and critical areas of practice including internal communications and ESG. What’s needed? That’s not good practice.

Meeting 78

Meeting Government Energy Employee 78

The Hoffman Agency

FEBRUARY 17, 2020

I got my first full-time job in 1993, working for a small London-based PR agency that shall remain nameless (largely because it doesn’t exist anymore, so little point). I worked on a broad range of B2B PR clients, one of which was a contract cleaning company. where Facilities Management ’93 was taking place.

Trade Shows 36

Trade Shows Mobile Travel Hotels 36

The Stalwart Blog

APRIL 26, 2020

If this is your first time watching, we invite you to look out for the social media posts that we’re putting out every day announcing upcoming shows, topics, speakers, and that way, so you’ll kind of know what’s coming. Steve Smith: Good afternoon, and welcome to Open for Business. Today this is going to be really good.

Crisis 78

Crisis Local Facebook Social Media 78