PR for Anyone

NOVEMBER 4, 2021

Make sure to Like and Subscribe to our You Tube Channel and ring the bell so you’re notified of new videos by clicking HERE. On both my website/blog I have a listing of success stories and also at the YouTube Channel and look for the success stories playlist. So I want to invite you to head over to my blog at.

Examples 130

Examples Pitching YouTube Video 130

Cision

SEPTEMBER 7, 2017

You probably send out press releases when you have to – “checking the box” for corporate disclosure or crisis management. But there are lots of reasons your company wants to get its story out. However, figuring out exactly how to do that can be a challenge. Use Your Press Release to Drive Traffic to Your Blog.

Infographics 283

Infographics Consumer Video Examples 283

Sword and the Script

NOVEMBER 7, 2023

So, as I was pouring over the news from the vendors in our space this month, it was nice to see a couple of use cases that were focused on other aspects of AI. The company says it offers “real-time bias monitoring” that provides a “snapshot of biased vs. non-biased press” alongside other analytics. How accurate is it?

Employee 133

Employee Software Survey Tools 133

Buzzstream

DECEMBER 1, 2023

The right link can attract new customers in a way that other forms of organic marketing simply cannot. Later in this post, many examples show how major SaaS companies have leveraged links to bring significant links from news sites and build valuable organic traffic. links are spammy, so it’s important to check!)

Examples 133

Examples Software Pitching Tools 133

Buzzstream

JANUARY 22, 2024

Matt Cutts’ infamous blog post advised “sticking a fork in it” because guest posting for links was done. We analyzed 500+ sites included on top-ranking “guest post sites” lists and ran a quality check (so you don’t have to.) Today, Guest posting and guest posting sites continue to climb in popularity.

Analysis 90

Analysis SEO Guidelines Google 90

Buzzstream

FEBRUARY 9, 2024

So, if it looks too easy, it probably isn’t too valuable. Gray hat tactics aren’t explicitly banned by Google but are looked down upon. don’t rely too heavily on any tactic, spread out your strategies. Content-Led White Hat Link Building Tactics Below are white hat link building tactics that require new or existing content.

Google 71

Google Infographics Pitching Resources 71

Burrelles Fresh Ideas

JANUARY 30, 2024

This post is the first of our new monthly roundup series, where once a month, we’ll identify hot topics that PR pros and communicators should be aware of, along with our own takes on them. Boeing: Brand crises abound in January, and perhaps no one knows this better than the world’s largest aerospace company, Boeing.

Ethics 96

Ethics Crisis Transportation Airlines 96

Sword and the Script

MAY 18, 2021

One study shows communicators are faced with growing workloads, but their relationship with business has strengthened; two studies offer a look at media relations insights. Figuring out which is which – is the challenge. Check out our services.]. That’s true across every business function and vertical.

Study 165

Study Communications Survey Pitching 165

Sword and the Script

MARCH 2, 2021

The first reason is to acquire a new piece of technology. For example, to gain a foothold in a new vertical market or geography. Years later, I’d land the company that bought the divested business as a client, so it was interesting to see the outcome compared with the rationale for buying and selling at the time. Did you know?

Company 148

Company Tools Technology Software 148

NewsWhip

MAY 3, 2023

Every month we look at the top publishers on Facebook in both the US and UK. This month, we limited our searches to our neighbor, Mexico — where there are currently 92.7M This month, we limited our searches to our neighbor, Mexico — where there are currently 92.7M They also saw 145.8k

Facebook 78

Facebook Sports Television Newspapers 78

Buzzstream

FEBRUARY 15, 2024

Let’s dig deeper into quality backlinks, what to look for, and strategies you can employ to build them. However, quality might mean many different things to different people at a company. Some stakeholders may want news mentions; others may need backlinks that lead to conversions. Look for sites at least above ~60 DA/DR.

How To 71

How To SEO Google Examples 71

Presspage

JUNE 23, 2021

From our experience working with hundreds of PR and Corporate Communications teams around the globe, most of these issues can be traced back to workflow, in this blog post we will talk about four of the most common ones we've noticed, regardless of industry, geography, or department size.

Communications 210

Communications Measurement Tools Enterprise 210

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Why limit yourself to PR blogs when there’s a whole world of interesting stuff that can offer important information as well as increase specific skill sets? The Cision Blog.

Blogging 170

Blogging Writing Creativity Storytelling 170

PR 20/20

JANUARY 16, 2023

Hence our obsession with keeping tabs on industry blogs and finding those articles and authors that impact our own ways of thinking. If like us, you’re always looking for new marketing resources, you’ve landed on the right blog post. Below is a guide to Ready North's favorite blogs and publications.

Blogging 52

Blogging Marketing Pinterest SEO 52

Flack's Revenge

MARCH 30, 2020

We are all adjusting to the new, shut-in normal. Should we continue to pitch the media and promote our news? There is no precedent, no play book to trot out. You should check in, let them know that you are thinking of them, and that you care beyond the monthly fee. What should we say to customers, and the market?

Crisis 199

Crisis Pitching Airlines Technology 199

Buzzstream

APRIL 4, 2024

Even though your coverage will most likely appear in news publications, I still like to use Google Search instead of Google News to ensure I don’t miss anything! Depending on your company’s size and the amount of content published, this can get very noisy, so we can use some keywords to narrow it down.

Digital PR 62

Digital PR How To Media Google 62

NewsWhip

APRIL 6, 2023

Between recipe inspo, imaginative new flavors, and an obsession with watching people eat on TikTok, food tends to capture some of the biggest engagement online. We’ve often seen new flavors, and specifically brands collaborating to create fun or odd ones, receive a large amount of public interest to media coverage and on social media.

Retail 78

Retail Brand Branding Local 78

NewsWhip

APRIL 25, 2022

The state of our planet is more perilous compared to 52 years ago , and while a more collective sense of environmental activism has emerged — with consumers increasingly demanding change from brands and large corporations — interest in coverage about Earth Day has been significantly dropping, especially in 2022.

Instagram 148

Instagram Fashion Brand Branding 148

OnePitch

JULY 27, 2022

On a good month, TechCrunch garners around 20 million readers digitally with their main focus being “breaking technology news, opinions, and analysis on tech companies from around the world.” Let’s take a look at the actual pitch that placed: . Are you interested in taking a look at the announcement under embargo?

Pitching 52

Pitching How To Energy Resources 52

Sword and the Script

OCTOBER 5, 2021

Here’s the monthly PR Tech Sum rounding news and links from the world of PR technology. The contact database – and the information it contains – is “human-verified” according to an announcement the company emailed. It also allows for pitching through the platform, which checks off distribution.

Software 152

Software Tools Print Technology 152

Mindful Marketing

AUGUST 5, 2023

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing “There’s nothing I like about it,” a family member said after seeing a large brown sun sail I bought to shade our backyard patio.

Twitter 100

Twitter Consumer Newspapers Social Media 100

Cision

JANUARY 8, 2018

Pairings are everywhere in our society. When companies plan communications for the year, they tend to time out major company announcements around trade shows for fear that announcing it at a show could take away from the big news — keeping a good pairing apart. Timing is everything. Product Launch.

Company 222

Company Trade Shows How To Product Launch 222

OnePitch

OCTOBER 20, 2022

There is one part of my day that is always a given: starting the day by scanning major news headlines and media newsletters. Having this pulse shapes the pitching we’re activating or counsel we’re offering to our clients. lens to planning for our clients. Look beyond traditional ‘impressions’ – to quality.

Media 96

Media Sports Agriculture Pitching 96

Mindful Marketing

DECEMBER 20, 2023

We discuss ethical issues often in my classes, and sometimes students ask my opinion about questionable strategies they’ve seen in the news or that they imagine companies might use. Grant didn’t wonder whether what his company was considering was unethical; he knew it was wrong.

Ethics 94

Ethics Marketing Sports Education 94

Sword and the Script

JANUARY 5, 2021

For the last couple years, I’ve been curating news from the PR technology community into a monthly summary I call the PR Tech Sum. The If my exchange conversion math is right, the company raised about $400 million and had a market capitalization of roughly $1.4 The company serves “28,000 customers” around the world.

Pitching 148

Pitching YouTube Community Company 148

NewsWhip

MARCH 24, 2022

Players are the newest addition to advertisers and their campaigns around March Madness, and news about the NIL deals have generated a notable amount of media and public attention. The ads that followed revealed the new look Timme would be sporting while on the court – a smooth chin…kind of. Combined the posts totalled over 6.5k

Brand 148

Brand Branding Instagram Sports 148

Buchanan PR

AUGUST 28, 2023

Amidst the rise of TikTok and the growing number of online audiences, many companies have started partaking in various social media trends, from major brands like the popular language learning app Duolingo to smaller, more local organizations like law firms and libraries. Authenticity The demand for online authenticity continues to grow.

Social Media 84

Social Media Trends Viral Media 84

Sword and the Script

JUNE 22, 2021

Savvy marketers know email subscribers are crucial for success with any blog, news or content marketing program. Check out our services.]. Here’s a more detailed look at what I found. In fact, the company claims to have “powered the original FeedBurner email service.”. Look easy to switch.

Google 108

Google Tools Analytics Blogging 108

ImPRessions - Crenshaw Communications

APRIL 18, 2017

Companies partner with PR agencies to add value to their business, and that means offering new ideas and innovative ways of looking at the organization’s challenges and goals. Look at leaders in fashion, music, and technology for inspiration. Not convinced? Some have become obsolete, while others just need tweaking.

Skype 136

Skype Conference Agency Product Launch 136

Onclusive

AUGUST 30, 2017

As budgets tighten, the inter-departmental competition for company dollars becomes extremely competitive. So how can a PR department stand out and get C-level buy-in? They must demonstrate how they’re helping their company reach and exceed its business objectives. Check out AirPR Analyst to get started.

Tools 170

Tools eBook System Data 170

Buzzstream

JANUARY 9, 2019

And, unfortunately, average tactics such as blogging, keyword-optimized landing pages and the occasional guest post will only get you average results (at best!). By mentioning others in our articles, we now consistently get mentioned in theirs, resulting in more valuable backlinks to our content. Look for other options .

Content Marketing 134

Content Marketing Marketing How To Resources 134

NewsWhip

AUGUST 18, 2022

Every year we talk about how Halloween begins trending earlier and earlier, and this year Home Depot was the brand leading conversations about the holiday, quickly gaining an impressive amount of public interest online which steered the home improvement chain onto our list of the top brand stories. Key learnings from July’s brand coverage .

Brand 78

Brand Branding Employee Trends 78

Sword and the Script

FEBRUARY 16, 2021

The Edelman survey offered additional context: 59% indicated they felt “most news organizations are more concerned with supporting an ideology or political position than with informing the public”. This isn’t a new or isolated finding – or even reserved to just one political ideology – it’s uniform across both sides of the aisle.

Government 136

Government Survey Ethics Media 136

Onclusive

MAY 18, 2017

Not too long ago, marketers and advertisers could roll out entire campaigns without knowing how to analyze the results. But if I’ve learned anything since starting a PRTech company, it’s that PR can’t keep the ballroom lit if someone is always flicking the on/off switch. In that sense, PR is the final marketing frontier.

Advertising 150

Advertising Advertising Data LinkedIn 150

Sword and the Script

AUGUST 30, 2022

New York, California, Texas and Florida don’t seem to agree on anything these days except they are more likely to use the term “PR Tech” as opposed to “CommTech”. Perhaps this is frequency bias at work, but I thought I should check it out. It seems PR tech could save our union, even if Pennsylvania is still a swing state.

Publicity 85

Publicity Survey Enterprise Pitching 85

Buzzstream

DECEMBER 1, 2023

The right link can attract new customers in a way that other forms of organic marketing simply cannot. Later in this post, many examples show how major SaaS companies have leveraged links to bring significant links from news sites and build valuable organic traffic. links are spammy, so it’s important to check!)

Examples 62

Examples Software Pitching Tools 62

Buzzstream

DECEMBER 1, 2023

The right link can attract new customers in a way that other forms of organic marketing simply cannot. Later in this post, many examples show how major SaaS companies have leveraged links to bring significant links from news sites and build valuable organic traffic. links are spammy, so it’s important to check!)

Examples 62

Examples Software Pitching Tools 62