Sword and the Script

MAY 11, 2019

The study found online newsrooms accounted for 6% of page views and visitors spent 8% more time with the content there. The authority of the publication, prominence of the mention, messaging that comes through and the volume of people who actually read it (which is why impressions are so problematic) all have a conclusive impact.

Study 138

Study Media Relations Media Measurement 138

Sword and the Script

JANUARY 28, 2020

Listen is where you establish searches and monitor media, including social media; Connect is the media contacts database – with an interesting twist; Publish allows you to publish releases, blogs and send pitches; Amplify allows you to showcase user generated content – like social media posts; and.

Software 113

Software Tools Publicity System 113

Doctor Spin

FEBRUARY 22, 2024

What are some typical public relations objectives? PR professionals craft compelling narratives and critical messages that resonate with stakeholders , influencers , and publics , and they disseminate these through various channels, including traditional media, social media , and direct communications.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

OnePitch

APRIL 14, 2022

to generating reports to showcase how our team’s earned media, social media and marketing results have effectively translated to drive success for the brands we represent. We generated a mass amount of coverage on this survey, but a few of the top national publications to cover it were HuffPost and U.S. News & World Report.

Healthcare 52

Healthcare How To Pitching Product Launch 52

Beyond PR

JANUARY 11, 2018

Earned media has become increasingly important with 89 percent of marketing/communications professionals saying they use it to support the demand generation goal of driving brand awareness. Artifical intelligence made it easier for marketers to get better results in a number of different ways. 5 Ways to Reimagine The Press Release.

Communications 64

Communications Marketing Radio Airlines 64

Sword and the Script

AUGUST 17, 2019

The survey found 30% of B2B respondents cited news coverage as the way they “people learn about new products online that they can use for their day jobs.” Branded media, defined in this report as blogs, social media and video weren’t far behind with 27%. How often should you publish on your company blog?

Study 61

Study Survey B2B Advertising 61

Sword and the Script

DECEMBER 30, 2017

The news cycle was faster, social media was hitting the early majority in the Geoffrey Moore sense, and blogs…blogs were everywhere. We started a blog for our employer, a startup in the IT operations space. Some of the newer and smaller startups that had been blogging for a while ran circles around us.

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

Scott Public Relations

JUNE 26, 2020

Since 1987, when the FCC (Federal Communications Commission) Fairness Doctrine was repealed that required broadcast, network, and print media to present news in a balanced and factual way, the path has been cleared for one-sided, fantastical, and controversial broadcasts and articles. This is a corruption of the last generation.

Healthcare 52

Healthcare Insurance Insurance Social Media 52

Stephen Waddington

JUNE 21, 2018

A well-functioning news media is critical to democracy. A series of recent studies report on the health of the business of news. The impact of the internet on the news and information business is a well-rehearsed story that’s played out over the last 20 years. Digital news is a commodity business.

Social Media 73

Social Media Print Study Advertising 73

Presspage

FEBRUARY 13, 2018

Organizations are increasingly aware that newsrooms must be like the news media they are designed for, delivering great content. Start with the core things you’re delivering and make sure that is displayed in a prominent way.” Here’s why. Create great content. “How can we make our stories rich and colorful?

Mobile 74

Mobile Google Video Nonprofit 74

Sword and the Script

AUGUST 1, 2017

The pace of news is faster. or “tell me about the new product?” It’s also a surefire way to stumble for the first few minutes and miss an opportunity to influence the direction of an interview. Anything less tends to come off as bullying or desperation, especially in the long run, and public relations is very long run.

Interviews 60

Interviews B2B Media Report 60

Bianchi Biz Blog

DECEMBER 2, 2021

This shift is driving entirely new vehicle architectures and attracting a whole new range of software, sensor, electronics and technology suppliers into the automotive industry, as they seek emerging vehicle markets worth billions of dollars. Do the new automaker players that are moving into the market know you?

Automotive 68

Automotive Technology Engineering Trade Shows 68

Sword and the Script

SEPTEMBER 19, 2017

The top challenge for marketers today is disregarding the latest sparkly things (social media, SEO, paying for leads,law domains ) and focusing instead on real techniques that generate new business. By this, I mean a frequently updated blog. It’s true that the more you blog, the more clients you get. But surprise!

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Ishmael's Corner

JANUARY 27, 2015

Today’s upheaval in the PR industry is redefining our business in a similar way that the industrial revolution retooled manufacturing. You see, Max’s blog on consumer electronics had gained such a following that the likes of Dolby and HP were courting Master Swisher. Meet Max Swisher. The Saga of www.SearsKilledMyDog.com. It’s a Bird.

Industry 60

Industry Storytelling Journalism Corporate 60

MaccaPR

OCTOBER 14, 2015

In the past few years, LinkedIn has made considerable changes – most notably LinkedIn Pulse – to transform the business-oriented social network from a recruiting and job-hunting tool to a powerful sales lead-generating channel, and now to a personalized, one-stop shop for business news hub. 1) Access to influential people.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Sword and the Script

DECEMBER 20, 2022

Advice is a form of nostalgia: dispensing it is a way of fishing the past from the disposal, wiping it off, painting over the ugly parts, and recycling it for more than it’s worth.”. ~ PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. Baz Luhrmann, The Sunscreen Song, 1998.

Marketing 187

Marketing Content Marketing Data Social Media 187

MaccaPR

OCTOBER 2, 2017

When companies from 3M, Coca-Cola and Toro to General Mills, American Family Insurance, Hormel and Olive Garden restaurants wanted help connecting with Hispanic consumers, they’ve called upon a friend of our agency’s – multicultural marketer Rico Vallejos of the marketing consultancy RicoLatino. There is no one Hispanic audience.

Insurance 74

Insurance Insurance Interviews Marketing 74

Sword and the Script

AUGUST 21, 2018

After about a year in my position, we started using a marketing automation tool internally for demand generation and lead nurturing and then realized the value it could provide to clients to support their marketing initiatives. NW: It’s really shaped my worldview in a few ways.

Marketing 64

Marketing Data Interviews Agency 64

Mindful Marketing

JULY 15, 2015

6 as reported by Ragan’s PR Daily in January. Coincidentally, better PR analytics can help ease some of the pressure on teams by proving success in ways we never could before.) But the best PR agencies also know that “quality content” (pitches, Tweets, blog posts, etc.) But what else in PR remains the same, if anything?

Analytics 50

Analytics Measurement Crisis Communications Tools 50

Sword and the Script

MAY 9, 2017

Though it has been many years, here are a few of the most interesting anecdotes I recall from our endeavors to keep the circus in the news while it was in town. The elephants were in full dress and didn’t disappoint the many local news station cameras that came out to film the event. 1) Elephants Marching. 2) Snakes on Capitol Hill.

Publicity 84

Publicity Radio Crisis Crisis Communications 84

Sword and the Script

JUNE 6, 2017

The best way to describe the differences is that agency life affords you the on-the-job training aspect while doing your day-to-day. Perhaps it was not that draconian, but I learned early on how to manage clients, watch the news, use new tools, network at industry seminars and address last minute requests from vice-presidents.

Agency 60

Agency Corporate Interviews eBook 60

Cision

DECEMBER 19, 2017

For content marketers, this is good news — as it indicates that content marketing is still as effective as it has always been. The good news is that it is not too late to start preparing your content marketing strategy for 2018. 75 percent of buyers want branded content that helps them research business ideas.

Content Marketing 0

Content Marketing Marketing SEO Engineering 0

Sword and the Script

DECEMBER 10, 2019

And then knows how to leverage this information to persuade you to purchase or act in a certain way.” 6) Relationships with people who have the ear of your target market. “It’s This may be complementary product or service vendors, editors at niche publications, bloggers, or others. Tom Pick | Webbiquity LLC.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Sword and the Script

JANUARY 9, 2018

Several studies suggest businesses plan to invest in public relations in 2018. Specifically, media relations, or earned media, is poised for new prominence. 1) Share the news internally. 3) Surgically weave it into blog posts. The process adds value along the way and resurfaces the news in a helpful way.

Media 95

Media B2B Groups Conference 95

Critical Mention

OCTOBER 24, 2019

While we certainly encourage PR and communications pros to follow our insightful Critical Mention blog , we also want to share a few of our other favorite PR blogs. PR Daily is a news site that delivers news, advice, and opinions on the public relations, marketing, social media, and media worlds. Entrepreneur.

Blogging 68

Blogging Education Resources Creativity 68

Landis PR

NOVEMBER 27, 2023

Note: This is a reposted blog by Kristen Dunleavy from Muck Rack. For the original blog, please visit here. I’ve lived in New York, Texas and South Florida—I got the gamut of everything,” she said. “I I think music and culture continues to be a way to connect and engage with Hispanics, but where do we go from there?”

Industry 59

Industry Radio Community Consumer 59

Sword and the Script

JUNE 25, 2019

Another pitfall for small businesses to avoid is inconsistency with how they go to market, which generates confusion not only internally but also externally with buyers and partners. The 24-hour news cycle has changed the PR game and greatly upped the stakes. 3) You’ve worked both on the agency and the client side in PR.

Brand 105

Brand Branding Reputation Corporate 105

Polaris

APRIL 28, 2015

Yet most of the time, it’s hard to know where to begin—especially if you don’t have a public relations background. News releases are tricky to write … and to edit. We structure news releases in the opposite way. The “inverted pyramid” is how journalists report the news. The same goes for a news release.

How To 100

How To Marketing Writing Training 100

Sword and the Script

APRIL 13, 2021

Having identified and disambiguated these entities, allows the PR or marketing professional to search for conversations they are involved or interested in and also to perform analytics, e.g., about the relative engagement generated by different entities in a conversation.

Analysis 78

Analysis Marketing Engineering Data 78

ZudePR

JUNE 6, 2016

Links out to the 10 best blog posts I've read (on getting stuff done) during five months of exhaustive research. My new deep work routine. I'm writing a blog post on how the best communicators "go deep" and get stuff done. Was there a point in time/formative experience/road to Damascus moment that showed YOU the way?

Writing 114

Writing Social Media SEO Blogging 114

PR Fuel

NOVEMBER 9, 2021

Whether you’re announcing new hires, a new product, or a company event, a press release is a great way to communicate information in an objective fashion. Your small business is releasing a new product, and you’re trying to build hype around it. However, it’s a slow news day.

Writing 87

Writing Small Business SEO Local 87

Beyond PR

DECEMBER 21, 2017

For content marketers, this is good news — as it indicates that content marketing is still as effective as it has always been. The good news is that it is not too late to start preparing your content marketing strategy for 2018. 75 percent of buyers want branded content that helps them research business ideas.

Content Marketing 75

Content Marketing Marketing SEO Engineering 75

PR 20/20

FEBRUARY 6, 2020

Walking your dog, working out, taking public transportation, folding laundry—what do these activities all have in common? And if you want to absorb marketing news and insight from industry leaders during your commute with a new podcast, we’ve got you covered with 12 of our team’s favorites. It’s the golden age of podcasts.

Marketing 74

Marketing Conference Content Marketing Agency 74

PR 20/20

DECEMBER 10, 2019

The good news is there is a way to not only create reports that keep people awake, but that actually engage and inform readers to make better marketing and business decisions. In many ways, tracking and reporting is like a science experiment, and to get the truest results, you need to control as many variables as possible.

Report 52

Report How To Marketing Analytics 52

Buzzstream

FEBRUARY 9, 2024

Building relevant , quality links naturally is always the best way to go. Link building using white hat tactics is the best way to ensure your site has a natural, quality backlink profile. Think of infographics as supportive post images that recap the information on the page in a compelling way.

Google 71

Google Infographics Pitching Resources 71

Waxing UnLyrical

JANUARY 26, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Like Stuff On Facebook? The unit will give brand-related action such as a “like&# or a check-in a lot more visibility on Facebook by adding them to an ad unit in addition to users’ news feeds.

Facebook 107

Facebook Privacy Twitter Social Media 107

Landis PR

JANUARY 3, 2022

Note: PRGN originally posted this blog on its website. Following the 2020 pandemic, 2021 continued to surprise us in both good and bad ways. 2022 will not stop posing challenges and creating opportunities for public relations practitioners no matter where they are based on the globe. Photo courtesy of Unsplash. What a year!

Trends 52

Trends Trade Shows Agency Communications 52