Onclusive

NOVEMBER 8, 2023

Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors.

Training 195

Training Media Training Reputation Crisis Communications 195

Barokas

JANUARY 19, 2018

With over 2 billion users on Facebook and over 800 million users on Instagram, these two social networking sites have far surpassed their original intentions to connect family and friends. The first major change occurred in March 2017, when Instagram announced that it would no longer display posts in chronological order.

Instagram 84

Instagram Facebook How To Travel 84

5W PR

JANUARY 22, 2024

Whether it’s setting a daily or campaign budget, advertisers can allocate resources based on their financial capacity an͏d objectives, ensuring a cost-effective and measurable approach. Measurable results Paid advertising offers robust analytics and measurement tools.

Advertising 78

Advertising Advertising Exercises Measurement 78

Cision

JANUARY 11, 2018

There were also a lot of big changes here at Cision, including a complete rebrand , celebrating our 150-year heritage by going public and launching new technology that makes PR measurement possible. How Cision® Impact Measures Earned Media. Cision now offers the technology to measure PR campaigns from awareness to conversion.

Communications 225

Communications Marketing Radio Airlines 225

Communications Conversations

AUGUST 28, 2017

Turns out, MOA is doing some interesting things with its (relatively newly revamped) blog, 55425. So, I sat down with Timothy Pate, digital project manager at MOA and talked about the blog and how MOA is using it to drive awareness and interest for the popular international destination. Who is the team in charge of managing the blog?

Blogging 87

Blogging Handbook Sports Internal 87

The Hoyt Organization

MARCH 25, 2024

All your goals should be SMART – Specific, Measurable, Achievable, Relevant, and Time-bound. By adhering to these principles, healthcare organizations can create focused, effective PR strategies that have a measurable impact on their brand and audience engagement levels. Remember, there is no magic formula for success in healthcare PR.

Healthcare 63

Healthcare Strategy Publicity Pharmaceuticals 63

Communications Conversations

FEBRUARY 27, 2018

If you’re reading this blog, you also know I produce a lot of content on a monthly basis: 2 blog posts per week, 2 podcast episodes per month and four Talking Points e-newsletters per month. And, I’ve gotten a lot smarter over the years around what blogs and sites to follow–and which to avoid. Buffer blog.

Social Media 68

Social Media Blogging Media Airlines 68

5W PR

FEBRUARY 16, 2021

An analysis of more than 22 million posts from over 56,000 business sites identified some revealing industry benchmarks on Facebook , Instagram and Twitter. What it found is that Instagram appeared to be the rising star among advertisers in 2020. Instagram, on the other hand, saw declines in only eight of the 35 industries.

Social Media 88

Social Media Healthcare Brand Branding 88

5W PR

SEPTEMBER 20, 2023

PR professionals can utilize Instagram, TikTok, Facebook, and Twitter to share captivating visuals, stories, and videos that showcase the destination’s culture. Measuring impact and adaptation Measuring the impact of culture-driven travel PR strategies is essential for refining future campaigns.

Travel 78

Travel Strategy How To Local 78

Cision

JULY 26, 2017

Social Targeting on Facebook / Instagram. Facebook is unprecedented by nearly every measure for social platforms, except perhaps for engagement where its companion network Instagram (and its 700 million users ) excels. Paid Content (what can I measure and how granularly can I target audiences?).

Social Media 233

Social Media How To Insurance Insurance 233

Cision

AUGUST 11, 2016

Seth’s Blog. Using new platforms and features such as Snapchat, Instagram Stories and Twitter Moments will be part of this, along with learning about and embracing (live) video content, virtual reality, brand journalism and other storytelling tactics.” – Mark Ragan, CEO, Ragan Communications (Ragan.com, PR Daily).

Marketing 0

Marketing Mobile Nonprofit Engineering 0

NewsWhip

MARCH 2, 2023

To keep the link to our previous blog we’re also going to include Chick-fil-A for comparison, as the chicken restaurant faced some drama this week. Specifically we’re going to spend some time looking at sit-down restaurant chains, including the likes of Applebee’s, Texas Roadhouse, PF Chang’s and Chili’s. So let’s dig in.

Pinterest 78

Pinterest Comparison Local Instagram 78

Prohibition

JUNE 8, 2023

Social media platforms like TikTok and Instagram have become powerful tools for content creators to showcase their video skills and engage with an online audience. Another, low-cost measure of improving your phone’s video quality is a gimbal (also known as a stabiliser). Additionally, consider the length of your videos.

Video 62

Video Social Media Instagram Media 62

NewsWhip

MARCH 4, 2022

These are ephemeral by design in the newsletter, so every Friday we publish a blog that catalogs each spotlight so that you can have a full view of what stories mattered during the week. Microsoft’s own blog post received 2.1k engagements, and on Instagram the top post was from 433 , which exceeded 1M.

Instagram 78

Instagram Banking Sports Government 78

Sword and the Script

FEBRUARY 20, 2024

The company’s measures are based on the pitches sent through their systems. Respondents said the top social channels for PR are Facebook (73%), Instagram (71%), LinkedIn (61%) and YouTube (52%). Here’s how to get covered on this blog or successfully pitch a guest post. * * * Need an extra pair of hands? Is that good?

Report 106

Report Publicity Marketing Pitching 106

5W PR

OCTOBER 1, 2020

The performance of marketing strategies is carefully measured across the web, mobile and social media, and then it’s compared to the industry competitors or any available challenger brands for the company. The post Benchmarks for Digital Performance appeared first on NY PR Agency 5W Public Relations Blog - 5WPR.

Advertising 88

Advertising Advertising Measurement Facebook 88

Sword and the Script

AUGUST 4, 2020

Talkwalker characterized the product as “social measurement and audience insights software.” The Nielson Social website (currently) provides greater detail: “…identifies and analyzes activity on Facebook, Instagram, and Twitter for every program aired across the most popular U.S.

Media Relations 156

Media Relations Media Print Software 156

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. If you want blogs, you don’t want press releases.

Study 144

Study Media Relations Media Measurement 144

OnePitch

OCTOBER 20, 2022

What’s your best tip for measuring PR? We’re lucky to work in an industry where measurement has evolved by leaps and bounds. If you’re answering ‘yes,’ PR measurement is on the right track. We and our clients use social media – Twitter, LinkedIn, Facebook, Instagram, etc. – Want more blogs like this?

Media 94

Media Sports Agriculture Pitching 94

5W PR

JULY 18, 2023

Consider running paid campaigns on platforms like Google Ads, Facebook Ads, or Instagram Ads. Performance Regularly track and analyze key performance metrics to measure the effectiveness of the brand’s online presence. Advertising Online advertising can significantly boost a brand’s visibility and drive targeted traffic.

Brand 78

Brand Branding Engineering Analytics 78

5W PR

JUNE 7, 2021

A measure of caution has to be used with this strategy. Instagram polls are interactive with their emojis and stickers. The post Marketing with Messaging Apps appeared first on NY PR Agency 5W Public Relations Blog - 5WPR. This would add value without asking for anything in return. Build trust.

Marketing 107

Marketing Real Estate Customer Service Mobile 107

PRSay

JANUARY 3, 2018

Digital storytelling, social listening and native advertising will all dramatically increase in significance as well, even as blogs maintain an important role in disseminating information. New ways to measure the combined impact of public relations and marketing will likely emerge. Look for more PR shops to say they’re “data driven.”.

Publicity 167

Publicity Social Media Television Measurement 167

Sword and the Script

APRIL 12, 2022

In its funding announcement, the company says it can also “measure ROI from earned media including traffic, form submissions, purchases and other conversions.” In addition, it will soon “enable journalists and influencers to discover sources, manage their stories, and measure reach and sentiment of their published work.”.

Software 89

Software Pitching Measurement Enterprise 89

Prohibition

JANUARY 30, 2024

We have previously written a blog all about Advantage+ and how it can help your campaigns. The expansion comes as an assurance to advertisers as DoubleVerify’s services now extend to Facebook and Instagram Feeds and Reels. An ‘Engaged View’ counts as a 10 second view or 97% of a video ad.

Advertising 62

Advertising Advertising LinkedIn Video 62

Critical Mention

JANUARY 9, 2019

To be a successful marketer, you must be able to measure your strategies. Without measuring your data, you won’t know what’s working and what’s not and how to move forward. Gen Z is on YouTube, Instagram and Snapchat. YouTube and Instagram are the main channels for this phenomenon. Data drives marketing.

Trends 108

Trends Marketing Mobile YouTube 108

Marketwired

FEBRUARY 4, 2016

Second, we’ll finally have a better way to measure the work we do, day in and day out. Some believe that the Barcelona Principles are the end all, be all for measuring PR campaigns. However, with so many ways of reaching audiences now, the Principles aren’t the measuring stick that is needed. Now, there’s Blab and Snapchat.

Television 100

Television Radio Measurement Facebook 100

5W PR

JUNE 28, 2021

When a company has issues with insights or measurements, it means that its website doesn’t have performance metrics such as Google Analytics, or other tools for general website tracking. There are different strategies that work on different campaigns, and sometimes, for example, what works on Instagram, isn’t going to work on Facebook.

Analytics 88

Analytics Tools Data Google 88

PRSay

JUNE 20, 2019

This might mean revamping old blog posts or looking up relevant keywords that can bolster your SEO footprint. Think of ways that your brand can really own different channels like Instagram TV or long-form Facebook videos. This summer, not just any old video will do, though.

SEO 148

SEO Content Marketing Video Strategy 148

Waxing UnLyrical

AUGUST 5, 2015

Despite Fein’s experience, it appears that Snapchat is a closed alternative to Facebook or Instagram for social communication. As you can imagine, Snapchat measurement is not straightforward. What I want to do in this post is examine the metrics that you could use to measure Snapchat and the metrics that you should use.

Measurement 40

Measurement How To Marketing Engineering 40

Communications Conversations

FEBRUARY 6, 2019

I say fantastic, because Buffer has been a first-rate publisher of insights and opinions on its blog for years. I dare say Buffer may be the best tool, platform or social media company blogging today (I also love Hootsuite’s blog). After all, Instagram does give you a wide range of metrics within the platform.

Report 76

Report Analysis Video Instagram 76

Sword and the Script

DECEMBER 5, 2023

The company says it’s developing a product that uses “large language models” [plural] for PR measurement. Keyhole monitors for mentions, hashtags, influencers and keywords across Twitter, Facebook, Instagram, YouTube, TikTok, Reddit, blogs and forums. Startup Handraise raises $6.3 million in seed funding. More gen AI.

Software 138

Software Reddit Technology B2B 138

Stephen Waddington

MARCH 10, 2019

Measurement, PR management lessons from the 50s, inaugural Comms School session, AI is marketing lipstick, wisdom of middle age, and Insta woe. I shared a thread on Twitter this week about measurement that proved so engaging that I thought I’d use it to kick off this week’s letter. Effective measurement isn’t easy.

Marketing 81

Marketing Measurement Government Report 81

5W PR

NOVEMBER 14, 2018

While social media has changed the landscape of PR with its impressive capabilities, the question now arises – how do we measure your digital efforts to understand ROI ? Here are some social media KPI every PR professional should be measuring: Followers. This is the simplest way to measure your reach. Likes/Comments.

Media 60

Media Measurement Social Media Survey 60

Newsfile

FEBRUARY 28, 2024

PR professionals use this data to assess sentiment, measure reach, identify emerging issues, and adjust communication strategies accordingly. How Do You Measure Media Coverage? Measuring media coverage involves quantifying the impact and visibility of PR efforts. company website, blogs). praise-filled posts on Instagram.

Viral 52

Viral Crisis Communications SEO Reputation 52

Prohibition

OCTOBER 2, 2019

However, whilst channels such as Instagram and Facebook may be synonymous with consumer-facing brands and influencers, the power of social media marketing for B2B brands should not be underestimated. How can you measure the success of social media? Why is it important to measure your social media channels? Not convinced…?

Social Media 69

Social Media Corporate B2B Company 69

Cision

SEPTEMBER 12, 2016

A recent example of this was a blog post discussing how helpful hashtags are on LinkedIn ( LinkedIn recently added a hashtag functionality to its search feature ). People use hashtags to contextually search on Instagram, Twitter, and Vine. Measurement. Hashtag where people contextually search.

How To 120

How To LinkedIn Instagram Twitter 120

Norton's Notes

NOVEMBER 22, 2016

However, before that I was discussing the digital landscape with a potential employee, and they expressed their thoughts to me that blogging was now dead. This struck me as a bold statement, they were younger than me and although I know blogging is not in its 2000s hey day – I still felt it was a powerful tool in the right hands.

Blogging 28

Blogging Marketing Web Twitter 28