Buzzstream

MAY 19, 2022

Here’s the thing: creating surveys is very expensive, and your success in pitching surveys for links is often heavily influenced by other news events of the day. Like a large firm doing their due diligence on a potential investment, your work starts before gathering survey data or pitching anything for coverage.

Survey 90

Survey How To Reddit Pitching 90

Beyond PR

SEPTEMBER 27, 2016

Events are innately social; they thrive on interaction, engagement, and community. With such a high concentration of news and innovation in one place, it’s no surprise that trade shows and other industry events generate a plethora of content. For events, you want to reach audiences outside of (and including) your followers.

Social Media 40

Social Media Trade Shows How To Media 40

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2017

These work well if you have a captive audience like a panel discussion or speaking engagement where an audience can benefit by reading up on a speaker or company at the start of an event. But do use it in a pitch to a morning talk show. Take the byline and convert the information to a blog post. Repurpose the content.

Interviews 136

Interviews Pitching Infographics Print 136

Burrelles Fresh Ideas

JUNE 27, 2023

Press releases, news releases, media advisories, media statements and the like are still important in 2023 for myriad reasons, which we’ll cover in this blog post. To make the most of the news cycle, you should issue press releases after significant events or announcements as soon as possible. No ‘spray-and-pray’ allowed !

Pitching 40

Pitching Writing Engineering Wikipedia 40

Solo PR Pro

JUNE 9, 2015

Between clients, research, and keeping on top of your own blog (if you have one), putting the hours and effort into guest blogging for other publications is a daunting idea. Securing Guest Blogging Opportunities. Some other thoughts to keep in mind as you pursue guest blogging opportunities include: Research. Guidelines.

Blogging 40

Blogging Guidelines eBook Viral 40

wiredPRworks

APRIL 20, 2021

Cision named this blog to its top 50 PR and top 50 Marketing and PR blogs. infographics, 39.3% Invitations to events. Key takeaways include info on: How the events of 2020 continue to affect the media The factors shaping how journalists work with PR pros Trust (or lack thereof) in the media? Access your copy here.

Report 52

Report Trends Media Infographics 52

Newsfile

JANUARY 30, 2024

For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR. As digital content consumption rises, diversifying your approach with videos, podcasts, images and infographics is key to capturing audience attention and effectively telling your brand’s story.

Trends 105

Trends YouTube Video Social Media 105

PR Fuel

JUNE 18, 2020

They’re written in an objective way and often contain quotes, statistics, infographics, and eye-catching headlines. This will increase the likelihood that they’ll accept your pitches and publish your press releases. They Build SEO. Press releases are also another kind of unique and valuable content for your website.

Infographics 105

Infographics SEO Writing Pitching 105

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. In terms of preparing pitches, there’s a fine balance between ensuring the client is credited in coverage and making the email too brand-centric.

Digital PR 170

Digital PR Industry Strategy Film 170

ImPRessions - Crenshaw Communications

JUNE 28, 2018

They can also be used like flash polls after a news event. Media love poll-results story pitches, especially when accompanied by visuals like infographics. Media love poll-results story pitches, especially when accompanied by visuals like infographics. Quality data may already exist.

Storytelling 149

Storytelling Data Survey Financial 149

PR Fuel

JUNE 5, 2020

Do you have an upcoming event or product release that you want to garner excitement for? People often make the mistake of confusing a pitch or marketing copy for a press release. A pitch is written in order to persuade journalists and gives a tease or a taste of what’s to come in your press release.

How To 98

How To Ethics SEO Guidelines 98

wiredPRworks

APRIL 20, 2021

Cision named this blog to its top 50 PR and top 50 Marketing and PR blogs. infographics, 39.3% Invitations to events. Key takeaways include info on: How the events of 2020 continue to affect the media The factors shaping how journalists work with PR pros Trust (or lack thereof) in the media? Access your copy here.

Report 40

Report Trends Media Infographics 40

Sword and the Script

NOVEMBER 9, 2021

This month, as I perused through the vendor websites and blogs, I noticed a lot more of it. The company develops IR website products, virtual events solutions, a CRM-like tool for IR, and shareholder and market analytics tools. Business Wire traces the use of infographics in earnings announcements back to comic books.

Software 94

Software Banking Technology Data 94

Onclusive

MAY 10, 2018

It’s a great listening tool to ensure your pitches are targeted.” Another Alysha tip (she’s full of them) is Tempo.ai , which turns your calendar from a repository for events into a smart productivity app. “In our world of getting-shorter-all-the-time attention spans, pictures (videos, infographics, etc.)

Storytelling 230

Storytelling Technology Tools Infographics 230

Burrelles Fresh Ideas

JUNE 13, 2023

To draw out their full potential for the favor of your brand, you must encourage them to endorse it or offer testimonials while collaborating on joint public relations initiatives involving cross-promotion efforts or sharing events with enterprises that complement each other.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Solo PR Pro

OCTOBER 18, 2022

Laura Frnka Davis (LFD): As a solo PR professional, I offer writing services of all sorts: annual reports, internal communications, press releases, blogs, newsletter articles, and executive communications. It used to be you could pitch a story to virtually any type of outlet and if it was a good story, land a placement.

Media Relations 97

Media Relations Media Social Media Internal 97

PR Fuel

OCTOBER 16, 2020

They’re written in an objective way and often contain quotes, statistics, infographics, and eye-catching headlines. This will increase the likelihood that they’ll accept your pitches and publish your press releases. They Build SEO. Press releases are also another kind of unique and valuable content for your website.

Infographics 52

Infographics SEO Writing Pitching 52

PR Fuel

MARCH 17, 2020

It might mean providing quick tips in a video or on an infographic. For example, you might put up a recipe for “Town’s Best Barbecue Sauce” on your blog. The title of your blog post isn’t objective proof that your barbecue is the best. PR Tips How To Pitch to a Publication.

Publicity 66

Publicity Small Business Advertising Advertising 66

Bad Pitch Blog

OCTOBER 13, 2012

Yet we still hear a lot of buzz about people fearing they''ll wind up on the Bad Pitch blog. I''ll be posting my slides, as well as an infographic on the evolution of the news release, here as early as tomorrow. If you''re at the event, be sure to connect with us. Breaking Bad We''re not PR zombies craving flack flesh.

Pitching 46

Pitching Infographics Conference Internal 46

Deirdre Breakenridge

AUGUST 12, 2019

Social media conversations and past articles, blogs, comments, tweets, etc., You’re moving from pitching the media to being a regular authority or subject matter expert available for commentary. will help you to figure this out. Building a genuine relationship means becoming a trusted go-to source.

Interviews 157

Interviews Infographics Media Media Training 157

Sword and the Script

AUGUST 16, 2016

The web has completely changed attitudes and behaviors of buyers – the same way significant events change generational outlook (i.e. how historical events like the Great Depression, the Cold War or 9/11 impact a generation’s world view). Get to the latest infographic before it’s published – and pitch it to a media outlet first.

Content Marketing 60

Content Marketing Marketing Infographics Pitching 60

PR 20/20

MAY 17, 2018

These campaigns come in the form of gated content offers like survey reports, coupons, free events, job applications, and much more. This could be in the form of a visual checklist, infographic, SlideShare presentation, quiz or even a Facebook Live webcast. Pitch target media (and / or influencers). Map out related blog content.

LinkedIn 53

LinkedIn Pitching Facebook Infographics 53

Shift Communications

DECEMBER 10, 2015

This way, you don’t have to go to design school to make a simple blog image or email newsletter header. Promoting a company event on social? Is the graphic calling out the accomplishments of a speaker at a company event? Canva and similar services are great for their ability to nearly automate good design.

Infographics 60

Infographics Tools Guidelines Writing 60

PR Fuel

JULY 5, 2020

Perhaps you have a new product launch or event that needs to be publicized. Press releases are often written for: New product announcements Hiring announcements Event announcements Company mergers Rebranding Opening a new office Receiving awards. They can also include photographs, media, or infographics depending on the topic.

Writing 52

Writing How To SEO Infographics 52

Communications Conversations

OCTOBER 16, 2017

Personally, I’ve “known” Paul for years–we’ve sat on panels together, we’ve gone back-and-forth on Twitter, and we’ve met and talked at events around town. On a practical level, our MaccaPR blog and the original content we share on social have become our #1 source of new client business.

Agency 113

Agency SEO Social Media Pinterest 113

Contently - Strategy

DECEMBER 4, 2018

You shouldn’t immediately start sending one-sheeters and demo request forms one day after someone signs up for your blog’s newsletter. This space is typically reserved for blog posts, infographics, social posts, and e-books. Everyone has a finite number of minutes to spend looking at a screen each day.

Case Study 111

Case Study Marketing Study Content Marketing 111

Sword and the Script

DECEMBER 13, 2016

That such a volume of engagement is coming after the event underscores the fact there is a whole lot more value that can be gleaned from webinars. Simply roundup a handful of the best news articles and blog posts from other credible sources – that are relevant to your community – and weave a promotion for your webinar into the content.

B2B 60

B2B Infographics Interviews eBook 60

Sword and the Script

APRIL 4, 2017

Live events: 49%. Subscribers are more likely to convert , but if your content is heavy on pitch and light on value, no one is going to subscribe. How to Generate Media Referenceable B2B Customers with a Blog. Blog post: 44%. Just producing more white papers or blog posts may not be the right answer. Webinars: 32%.

B2B 63

B2B Study Marketing Survey 63

PR Conversations

JULY 5, 2017

He/she is behind organization’s press releases, feature articles, blog posts, success stories, official statements and speeches. Communication specialists offer guidance on leading personal accounts in social media, prepare directors for participation in press events, provide information support whenever it’s needed.

Infographics 63

Infographics Corporate Policies Reputation 63

PR 20/20

AUGUST 9, 2016

An infographic: The design team has taken the most tweet-worthy stats and created a tantalizing infographic to accompany the eBook and drive social shares. A blog post: Your team has written an engaging blog post, featuring key takeaways and a call-to-action (CTA) to download your eBook.

Content Marketing 40

Content Marketing eBook Publicity Marketing 40

Beyond PR

MAY 17, 2018

A lot has changed over the last 12 years — Forsythe is now director of editorial video at McClatchy — with many newsrooms, including McClatchy’s, wanting their journalists to shoot video, find photographs, incorporate infographics and more into their work when they can. Send More Multimedia in PR Pitches.

Infographics 54

Infographics Print Video Real Estate 54

Waxing UnLyrical

SEPTEMBER 23, 2015

For example, a press event is not restricted to just calling reporters on the ground. It also means creating content for a tweet stream per the flow of the event, and continuously engaging with the reporters online and offline. With a keen interest in social media, she blogs regularly at In My Humble Opinion. Twitter chats.

Google 40

Google Trends Community Twitter 40

The Hoffman Agency

DECEMBER 7, 2017

Following comprehensive internal briefings of the clients that I would support (including Nokia and NXP), I was soon developing media lists, pitching different media for attending a major event and making byline contributions. I found that one of the key takeaways of media pitching is whether you work in the U.S.

Pitching 28

Pitching Analysis Local Case Study 28

Buzzstream

MARCH 13, 2024

Campaigns might involve pitching a quote from a thought leader to a journalist writing about a related topic or creating and pitching content highlighting data from a commissioned industry survey. Hero Content Hero content, or content-led digital PR, is typically standalone content on a site or blog pitched for coverage.

Digital PR 71

Digital PR Construction Case Study SEO 71

Sword and the Script

JUNE 11, 2016

Earlier this month, the Content Marketing Institute (CMI) was acquired by events company UBM for a reported $17.6 Aside from the well-deserved round of congratulations, it occurred to me the acquisition is an indication of a maturing industry for content marketing, which of course includes blogging. The Blogging Gutenberg .

Blogging 60

Blogging Marketing SEO Content Marketing 60

Sword and the Script

DECEMBER 18, 2018

It’s harder as far as pitching the media. With 4-5 PR pros for every journalist and shrinking newsrooms, getting your pitch seen by a reporter can be very challenging. Then it’s just a press release or a blog post or whatever. One publication or blog you read regularly is… PR Daily. MG: That’s a good question.

Publicity 62

Publicity Storytelling Pitching Nonprofit 62

PR Fuel

JUNE 23, 2021

Maybe you want to announce an upcoming event. Most businesses write press releases to: Talk about an upcoming or recent event Launch a new product or service Announce a merger or acquisition. Try to add different types of multimedia, such as: Photos Graphs/charts Videos Infographics. What questions are your readers asking?

Writing 52

Writing Content Marketing Infographics Video 52