ImPRessions - Crenshaw Communications

FEBRUARY 28, 2023

Typical PR-generated content includes blog posts, opinion pieces, feature articles or testimonials, infographics, or videos. Hosted events can also be a strong way to generate customer visibility, especially during a time of economic volatility.

Strategy 193

Strategy Reputation Infographics Banking 193

PR 20/20

JANUARY 3, 2019

For a little inspiration, we pulled PR 20/20’s most-shared blog posts from 2018. The largest content event there is, our team always sends a lucky few to Content Marketing World. See what our team took away from the event. This post features an infographic from Bubblegum Search on the evolution of SEO—starting in 1945.

Blogging 54

Blogging Marketing Content Marketing B2B 54

Sword and the Script

OCTOBER 21, 2014

I’ve read and blogged about previous reports produced by the UMASS Center for Marketing Research for several years now. Infographic: Millennials and Social Commerce. Blogs as a tool of corporate influence is flat to declining. . The post Study: Big Companies Lag at Blogging, Social Media appeared first on Sword and the Script.

Social Media 117

Social Media Study Blogging Company 117

Burrelles Fresh Ideas

APRIL 2, 2024

These insights form the foundation for our infographic – a must-see for any PR pro! However, many Americans prefer news outlets over social for in-depth information (49%), basic facts about an issue (39%) or event (31%) as well as opinions on it (22%). 7 Reasons Traditional Media is Still Relevant in PR 1.

Media 102

Media Radio Print Newspapers 102

Buzzstream

FEBRUARY 1, 2024

Quote/Interview Pitch Outreach Template Pitching quotes from a thought leader, C-suite executive, or relevant spokesperson for a third-party report or news event is a great way to get press mentions and links. For example, here are the guest post guidelines from the Hubspot blog. I look forward to hearing from you soon.

Pitching 87

Pitching Infographics Survey Resources 87

Beyond PR

SEPTEMBER 27, 2016

Events are innately social; they thrive on interaction, engagement, and community. With such a high concentration of news and innovation in one place, it’s no surprise that trade shows and other industry events generate a plethora of content. For events, you want to reach audiences outside of (and including) your followers.

Social Media 40

Social Media Trade Shows How To Media 40

Newsfile

SEPTEMBER 27, 2023

Moreover, you can use high quality images, videos, infographics, tables or charts. Seasonal Events & Promotions As the fall foliage season begins in many parts of the world, travel and tourism organizations often release information about scenic autumn destinations, fall festivals, and special travel packages.

How To 95

How To Tourism Fashion Travel 95

Newsfile

SEPTEMBER 28, 2023

Moreover, you can use high quality images, videos, infographics, tables or charts. Seasonal Events & Promotions As the fall foliage season begins in many parts of the world, travel and tourism organizations often release information about scenic autumn destinations, fall festivals, and special travel packages.

How To 93

How To Tourism Fashion Travel 93

Presspage

JANUARY 23, 2024

Make it Visual: The Power of Infographics In this age of information overload, visual data representation is the key to bringing a message across. Infographics are an effective tool in an IRO's arsenal. Moreover, infographics are highly effective in conveying complex trends and market analyses.

Communications 78

Communications Infographics Financial Storytelling 78

Sword and the Script

SEPTEMBER 10, 2020

Here’s what the numbers look like broken out: 68% of B2B tech prospects have engaged with webinars 45% videos 43% in-person events 38% white papers 36% blog posts 32% advertisements 25% infographics 24% social media, and 17% eBooks. Do buyers really consume 50 pieces of content? It works too.

B2B 113

B2B Consumer Marketing Survey 113

Newsfile

NOVEMBER 14, 2023

Find all our holiday spending insights here: [link] — Adobe Experience Cloud (@AdobeExpCloud) November 8, 2023 Amazon: Prime Deals Buzz Amazon’s announcement of the Prime Big Deal Days is an excellent example of using a press release to create buzz around a sales event. In the body, include detailed quotes and statistics.

Examples 116

Examples Energy Retail Product Launch 116

ImPRessions - Crenshaw Communications

MAY 3, 2018

Ads pop up and disappear, while blog posts, news articles, and white papers stay searchable for months ie even years. Close behind are e-books (67%), infographics (66%), and blog posts (66%).” An executive’s participation in a trade show panel can yield video, media coverage, blog posts, and social media engagement.

Advertising 178

Advertising Advertising B2B Reputation 178

Solo PR Pro

JUNE 9, 2015

Between clients, research, and keeping on top of your own blog (if you have one), putting the hours and effort into guest blogging for other publications is a daunting idea. Securing Guest Blogging Opportunities. Some other thoughts to keep in mind as you pursue guest blogging opportunities include: Research. Guidelines.

Blogging 40

Blogging Guidelines eBook Viral 40

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2017

Users include marketers who want to scale the volume of content they publish on their blogs, social media or newsletters. Scoro manages all aspects of PR events. Whether it’s a fundraiser for a not-for-profit, a media launch party or a panel discussion, events make up a certain percentage of PR activity for every client.

Tools 147

Tools Radio Data Analytics 147

Deirdre Breakenridge

FEBRUARY 1, 2016

She thrives at the intersection of content and community, and has been a relationship builder, podcast producer, event planner, problem solver, social marketer, project manager, and TEDx speaker. This was an important question and one that should be explored beyond one student or one blog post.

Community 150

Community Creativity Content Marketing Infographics 150

PR 20/20

MAY 16, 2023

For example, a potential new member in the awareness stage will be attracted to different content than a potential event sponsor in the decision stage. Blog posts and shares on LinkedIn featuring content about the benefits of joining a professional organization to expand a professional network may resonate with the former individual.

Marketing 69

Marketing eBook Resources Tools 69

Contently - Strategy

JULY 20, 2020

People were creating more webinars and livestreams , publishing research reports, investing in better blog content to build their newsletter lists and nurture prospects. When I say “content,” I’m not just talking about top-funnel blog posts or infographics. Their virtual events are boring and unoriginal.

LinkedIn 141

LinkedIn Trade Shows Case Study B2B 141

Prohibition

AUGUST 23, 2023

Here are some ways to combine influencer marketing with other strategies: Content Marketing : Collaborate with influencers to create valuable and informative content such as blog posts, videos, or podcasts. Events and Launches : Invite influencers to your product launches or events to generate buzz and create live content.

Retail 62

Retail Marketing Advertising Advertising 62

PR Fuel

APRIL 2, 2021

Blog About It. A great way to boost the exposure of your press release posts is to blog about them. Adding a blog to your website is great for many reasons. For one, blogging can help you improve your search engine rankings, and it can also provide your customers with informative information about your company or your industry.

Social Media 66

Social Media Media Mobile Infographics 66

Landis PR

DECEMBER 11, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Nick Leighton – NettResults. For the original blog, please visit here. Utilize a mix of content types, such as blog posts, videos, and infographics, to keep the audience interested and to cater to different preferences.

Strategy 59

Strategy Company Communications Construction 59

PR Fuel

JUNE 18, 2020

They’re written in an objective way and often contain quotes, statistics, infographics, and eye-catching headlines. Much like your blog articles, if your press releases give your readers consistently valuable content, the Google algorithm will recognize this and raise your rankings on search engine results pages (SERPs).

Infographics 105

Infographics SEO Writing Pitching 105

Newsfile

JANUARY 30, 2024

For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR. As digital content consumption rises, diversifying your approach with videos, podcasts, images and infographics is key to capturing audience attention and effectively telling your brand’s story.

Trends 105

Trends YouTube Video Social Media 105

Burrelles Fresh Ideas

JUNE 13, 2023

To draw out their full potential for the favor of your brand, you must encourage them to endorse it or offer testimonials while collaborating on joint public relations initiatives involving cross-promotion efforts or sharing events with enterprises that complement each other.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

5W PR

APRIL 21, 2021

From providing more visually appealing information through infographics, to adding visual elements to every piece of content, because plenty of people tend to start feeling bored if they encounter big blocks of text. The post Beneficial and Creative Marketing Strategies appeared first on NY PR Agency 5W Public Relations Blog - 5WPR.

Creativity 88

Creativity Strategy Marketing Infographics 88

Business Wire

OCTOBER 30, 2017

When you’re in PR, the holiday season starts early with long-lead publication deadline dates and doesn’t stop until the final “last-minute gift ideas” blog posts published in late December. Make it easy for reporters to tell a compelling story by adding photos, videos, and infographics. Business Wire takes holidays seriously.

Infographics 154

Infographics Travel Product Launch Video 154

ImPRessions - Crenshaw Communications

SEPTEMBER 28, 2017

For accounts with many “moving parts” — like events and media tours — a team might mean five or six staffers while other engagements focused on thought leadership and content placement can thrive with two or three. ACs often have a role in media list prep, client media monitoring and, event support.

Agency 136

Agency Analytics Creativity Social Media 136

Critical Mention

APRIL 24, 2020

This can either be a website, blog or any of today’s top social media platforms. You can also tailor your posts to discuss trends or events that are timely to your audience. Include your logo in infographics, social media posts or any other content that has the potential to be shared by others. . Share Tweet Share.

Infographics 103

Infographics Radio Instagram Sports 103

ImPRessions - Crenshaw Communications

JUNE 28, 2018

They can also be used like flash polls after a news event. Media love poll-results story pitches, especially when accompanied by visuals like infographics. If you’re stuck for byline or blog ideas, you can always ask a handful of peers, customers, or sales reps for feedback on their biggest needs, concerns, or frustrations.

Storytelling 149

Storytelling Data Survey Financial 149

PR 20/20

MAY 31, 2023

Whether you're creating blog posts, social media shares, or email newsletters, HubSpot's content creation tools , such as personalization tokens and smart content , allow you to easily tailor your messaging and outreach to each segment of your audience. Downloading a piece of content (such as an ebook or infographic).

How To 81

How To eBook Infographics Content Marketing 81

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2017

These work well if you have a captive audience like a panel discussion or speaking engagement where an audience can benefit by reading up on a speaker or company at the start of an event. Take the byline and convert the information to a blog post. In a longer format, the piece becomes fodder for a talk at an upcoming conference.

Interviews 136

Interviews Pitching Infographics Print 136

PR 20/20

FEBRUARY 7, 2023

Blog posts A blog is great for addressing your prospective customer's specific pain points. Writing informative blog posts on topics related to your product or service can help prospects understand their problem better. Even better, webinars repurposed after the event function as a lead generation hook , gated behind a form.

Examples 52

Examples eBook Infographics Analytics 52

wiredPRworks

APRIL 20, 2021

Cision named this blog to its top 50 PR and top 50 Marketing and PR blogs. infographics, 39.3% Invitations to events. Key takeaways include info on: How the events of 2020 continue to affect the media The factors shaping how journalists work with PR pros Trust (or lack thereof) in the media? Access your copy here.

Report 52

Report Trends Media Infographics 52

MaccaPR

JANUARY 6, 2015

Since MaccaPR first launched in late 2012, we''ve averaged a new blog post nearly every week for our loyal chief marketing and PR officer, corporate communication directors and marketing professional subscribers. Top 10 MaccaPR Blog Posts of 2014. #1. Is it website or Web site? Maccabee Public Relations. Round-Up'

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Verizon’s Oath uses video to take the traditional case study beyond the usual infographic or blog post. An executive thought leader’s keynote speech or remarks at an industry event or conference should always be professionally videotaped. Make case studies more visual. Make keynote speeches work harder.

Video 149

Video Case Study Agriculture B2B 149

PR Fuel

JUNE 5, 2020

Do you have an upcoming event or product release that you want to garner excitement for? If your company has a blog, you may already be familiar with this concept. Do you want your business to gain more publicity in your local area or online? Then it may be time for you to write a press release. Gaining Organic SEO Traffic.

How To 98

How To Ethics SEO Guidelines 98

Onclusive

MAY 10, 2018

Another Alysha tip (she’s full of them) is Tempo.ai , which turns your calendar from a repository for events into a smart productivity app. “In our world of getting-shorter-all-the-time attention spans, pictures (videos, infographics, etc.) It’ll even give you directions to your meetings and provide drive time!

Storytelling 230

Storytelling Technology Tools Infographics 230

Deirdre Breakenridge

AUGUST 12, 2019

Social media conversations and past articles, blogs, comments, tweets, etc., will help you to figure this out. When attitudes differ it’s important to check your ego at the door, listen carefully, and be open to different perspectives.

Interviews 157

Interviews Infographics Media Media Training 157