Onclusive

JANUARY 25, 2019

Formerly the Intelligent Content Conference, this year’s ContentTECH Summit’s mission is “to show how the effective use of technology and better processes can help your strategic efforts to create, manage, deliver and scale your enterprise content and provide your customers with better digital experiences.”

Conference 256

Conference Content Marketing Marketing Internal 256

Sword and the Script

SEPTEMBER 1, 2020

It has made several new product announcements in the last 12 months or so, including integrations to Microsoft Office 365 , an enterprise search tool and analytics that strives to “correlate [employee] engagement to feedback trends and business performance.” What do you think of the layout and navigation?

Internal 148

Internal International Tools Software 148

Sword and the Script

APRIL 12, 2022

In an interview on this blog in 2021 , Propel Co-Founder and CEO Zach Cutler said as a former PR agency owner, he couldn’t find software that met his agency’s growth needs. Enterprise monitoring may cost more. That’s when he started building a product in-house. Pricing for Propel ranges from $250-$600 per month.

Software 89

Software Pitching Measurement Enterprise 89

Flack's Revenge

MARCH 12, 2015

The outpouring on the blogs and social media showed its key place in the hearts and minds of those in the B2B tech space. Colleagues and coworkers compared notes and shared info – my good friend Judy Gombita sent this exit interview of Matthew Ingram, from Columbia Journalism Review. The reason? I disagree. ” Ba dum.

B2B 120

B2B Trade Shows Enterprise Banking 120

Sword and the Script

APRIL 18, 2020

According to Neiman Journalism Lab at Harvard: “Last month’s striking surge in audience attention has ebbed week by week and has now largely washed away.” In its third year, a business blog I championed was responsible for 50% of the third-party coverage (itself a 26% y/y increase – not to mention backlinks) the organization received.

Trade Shows 121

Trade Shows Content Marketing Conference Marketing 121

Barokas

DECEMBER 4, 2018

*This post originally appeared on the WTIA blog (read it here). Our agency has helped numerous enterprise technology and B2B clients build campaigns around holiday shopping. Blogging and Social : Traditional media isn’t the only channel for reaching your audience during the holidays.

Survey 60

Survey Enterprise Radio Print 60

Sword and the Script

JUNE 7, 2022

One of the assignments was a peer-reviewed journal article that made the case against merger and acquisition (M&A) transactions. Of course, b-school being b-school we debated the merits of that journal article in class. One enterprising PR practitioner has launched Metaverse Public Relations. An ounce of prevention.

Software 85

Software Pitching Internal International 85

Flack's Revenge

JANUARY 20, 2016

Top Reporters Share Tips at Enterprise Tech Meetup. New York Enterprise Tech Meetup is one of my favorite tech events in the city. ” Otherwise you’d be better off pitching a blog. Some common themes emerged. Warm intros help. You should know the reporter and publication, and tailor the pitch.

How To 120

How To Real Estate Pitching Enterprise 120

Cision

MAY 18, 2015

According to Forrester analyst Allison Smith (who is one of the foremost writers about enterprise-level social listening), customers expect social media listening tools to be the Swiss Army knives of social software – performing all of these functions competently. Influencer detection and customer relationship management.

Customer Service 120

Customer Service Social Media Analysis Data 120

Sword and the Script

OCTOBER 3, 2017

How Long Should a Blog Post Be? [A For example, applying that concept in context of this blog, Sword and the Script , the 5-why sequence is as follows: a) I want to blog about B2B marketing and PR. If you enjoyed this post, you might also like: The PR Opportunity for Brands as Publishers Tinker with Journalism.

Content Marketing 65

Content Marketing B2B Survey Analysis 65

Barokas

FEBRUARY 5, 2019

Unless you are at a large enterprise, your marketing team is likely comprised of marketing generalists, with perhaps one or two content experts. Quality content is rooted in journalism, yet the vast majority of marketers do not have education or experience in professional writing. The first is the obvious resource strain.

How To 60

How To Marketing Resources Journalism 60

Flatiron Communications

JULY 5, 2022

I gravitated to the Centre Stage, but checked out the PandaConf (ad/marketing), and FourthEstate (media/journalism) stages. Here’s a link to The AP’s blog post on the session. Mr. Kaminski had this to say: “At Politico…we’re only 15 years old, but we do think of ourselves as very old-fashioned in our approach to journalism….what

Conference 36

Conference Journalism Web Comparison 36

Ethical Voices

AUGUST 1, 2022

Can corporations really be ethical media enterprises? We start working and I pitch some new stories for the new client, including one that actually landed in the Wall Street Journal. They called the agency and they said, “There’s this story in the Wall Street Journal, we don’t know who this new beer is.

Ethics 72

Ethics Agency Journalism Corporate 72

Cision

JUNE 8, 2015

Columbia Journalism Review reports that 59 percent of journalists are on Twitter. University of Indiana School of Journalism reports that 53.8 They may not be using the same platforms that you focus on, opting to use lesser used social platforms or blogs to make their point. percent of journalists regularly use Twitter.

Crisis Communications 120

Crisis Communications Social Media Crisis Communications 120

Sword and the Script

SEPTEMBER 10, 2016

A CMO I knew a few gigs back quantified the value of our (then) corporate blogging efforts this way: people who engaged our content on the blog were 50% more likely to make a purchase. And even when you get past all that, one big challenge remains for the PR folks: What’s the value of a placement in the Wall Street Journal?

Marketing 60

Marketing Measurement B2B Content Marketing 60

Barokas

SEPTEMBER 12, 2018

Since 1958, my dad kept a journal of all the people he worked with on the supplier side and the buyer side. It has personally been one of the most rewarding transformations to watch as Karli quickly mastered PR and became a trusted counselor to her clients at hundreds of enterprise and consumer companies.

Agency 138

Agency Hotels Healthcare Enterprise 138

OnePitch

MAY 12, 2022

From tech startups to startups at heart, most of our clients are private companies on the road to a big exit, like going public or being acquired, and they span the entire tech sector: cloud, enterprise data, fintech, healthtech, cybersecurity, clean energy and social media, among others. Want more blogs like this?

Strategy 52

Strategy Interviews Pitching Energy 52

Mindful Marketing

SEPTEMBER 11, 2015

He has developed communications strategies, managed internal teams and placed high-level business and technology coverage for companies in the semiconductor, services, security, cloud, wireless, enterprise software, marketing and consumer device industries. 2) fama PR was named a Best Place to Work in 2013 by Boston Business Journal.

Marketing 50

Marketing Wireless Software Journalism 50

NewsWhip

JUNE 10, 2021

Reputation risk vs. enterprise risk | Jump to text. And worst-case scenario, you obviously don’t want to be on the negative end of a Wall Street Journal story. Or has it moved from Twitter to Facebook, or from Twitter to someone’s blog, or whatever it might be? Planning for failure | Jump to text.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

PR 20/20

SEPTEMBER 17, 2019

Media and journalism. Enterprise and workplace. Programmed by Scott Brinker (you probably know him from his blog ChiefMartec.com ), the MarTech Conference takes a graduate-level look at marketing, technology and management topics. In case you missed #INBOUND19, check out the recap on our blog. Experiential storytelling.

Conference 97

Conference Marketing Case Study Content Marketing 97

Bad Pitch Blog

AUGUST 1, 2008

Baker was one of the first reporters to blog (see him on Blogspotting.net ). Lo, a long time ago in May of 2005, his and Heather Green’s co-written cover story “Blogs Will Change Your Business” made quite an impact on corporate America. The blog ("but of course") on all things "Numerati" is theNumerati.net.

Journalism 40

Journalism Report Twitter Enterprise 40

Flatiron Communications

MARCH 10, 2015

Yet today we’re seeing a new and much more pernicious trend wherein individuals, sovereign states and non-state actors, under the false guise of a journalistic enterprise, purposely hack the news for their own aggrandizement. The Flack Hacking the News ISIS JOurnalism Media PR Propaganda Russia' You should be ashamed.

Chemicals 28

Chemicals Survey Enterprise Twitter 28

Communications Conversations

MARCH 6, 2018

That includes our global corporate-level strategy, channel management and oversight of our enterprise social media tools as well as company-wide standards, protocols and procedures for both organic and paid on all channels and all platforms globally. I’m on the front lines helping drive messaging, strategy and crisis management.

Social Media 102

Social Media Media Corporate Resources 102

Flack's Revenge

AUGUST 31, 2016

I was one of the first to reply: Happy to help but need more info – by “IT news” do you mean B2B, enterprise IT? As the responses started coming in, she explained further: I would say large and enterprise IT. Back in the day we used to joke that every startup just wanted to be in the Wall Street Journal.

Reddit 136

Reddit Enterprise Wireless B2B 136

Cision

JULY 13, 2015

If there are blog posts with several comments or a forum post that you haven’t posted on yet, there is NO OTHER WAY than to just hop right in there and join the conversation.” As the Director of Enterprise Sales at Conversica , Erroin Martin relies more directly than most people on his network. ’ and then do it.”

Writing 120

Writing Social Media Community Course 120

PR Conversations

SEPTEMBER 22, 2015

With new media growing and traditional media shrinking, let alone economic crises resulting in job losses, the new scenario for journalism and public relations is changing lightening fast and the borders between our traditional roles have become less defined. A final turf risk for women in PR: recycled male journalists in reinvented roles.

Interviews 40

Interviews Enterprise Corporate Internal 40

Sword and the Script

DECEMBER 20, 2022

The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors. Let’s not post new blog content 4x a month if that frequency isn’t working anymore. Local news and indy journalism more trusted. “I Tom Pick , Digital Marketing Consultant, Webbiquity LLC.

Marketing 198

Marketing Content Marketing Data Social Media 198

ImPRessions - Crenshaw Communications

JUNE 21, 2018

In the last few years, as the news industry has been in flux, data-driven journalism has become the standard, as journalists forage for interesting data to either find a new story or support a current one. Data-driven journalism is the future. B2B tech enterprise firms have a natural advantage in harvesting data for storytelling.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Sword and the Script

MARCH 20, 2018

Live events are not only the most widely used enterprise content marketing channel, they are also viewed as the single most effective B2B marketing tactic. But at the corporate events level, enterprise event marketers want it their way and they want the ability to change it, to evolve it, and to continually push the envelope.

Industry 76

Industry Marketing Enterprise Mobile 76

Flatiron Communications

APRIL 13, 2021

We the media” started 15+ years ago with CGM/blogging and, to a lesser degree, podcasting and has evolved to the point where established journalists (with decent social followings) are jettisoning prestige jobs at venerable news organizations to go it alone. He explains: “I often lament that I missed the golden era of blogging.

Media 41

Media Journalism Reddit Local 41

Sword and the Script

NOVEMBER 9, 2021

This month, as I perused through the vendor websites and blogs, I noticed a lot more of it. Agility is having an impact across the business: “Our Agility SaaS platform has allowed us to build a core capability in SaaS sales and marketing as well as SaaS enterprise software development and product management. Content picks. Media pulse.

Software 93

Software Banking Technology Data 93

Rock the Status Quo

FEBRUARY 9, 2015

Their content marketing and brand journalism has not yet evolved to a place where they are comfortable letting employees take the spotlight, allowing independent voices to ring out with options, truth and expertise. Take advantage of the LinkedIn blogging platform – called long-form posts.

Corporate 100

Corporate Leadership Brand Branding 100

Mark My Words

DECEMBER 18, 2022

Far from running an amateurish blog, Lipa, 27, whose hits include One Kiss and Levitating , has poured resources into the venture. The seeds for Lipa’s journalism were sown when she was a child, as she would “obsessively make lists” of things she enjoyed, from restaurants and art galleries to books and films.

Film 60

Film Interviews Enterprise Fashion 60

Sword and the Script

APRIL 17, 2018

Our paths first crossed years ago when his firm provided web design and graphics services to a tech startup — my then employer — selling service management software to enterprise IT operations. Some are pure-play, others are manipulations of open source, monolithic blog engines. PR, marketing, sales and journalism.

Marketing 63

Marketing Technology Data System 63

Beyond PR

MARCH 30, 2018

In a recent column on PRWeek , Ivan Ristic of Diffusion suggested that while AI might be good for data mining keywords across blogs and online publications to find trends for clients, it still won’t replace relationships that make the industry go-round. “A A bot can’t lay claim to emotional intelligence, a cornerstone of all PR work.

Publicity 85

Publicity Training Technology Data 85

Sword and the Script

JUNE 21, 2016

He wrote those words around 2010 or so and published his remarks on a blogging platform called Posterous. For example, an enterprise software vendor I engaged had a large deal with an insurance vendor that had been pending for an extended period. Posterous that has long since shuttered. Press Releases as Tools of Strategic Comms.

Insurance 68

Insurance Insurance B2B Corporate 68

Katie Paine's Measurement Blog

MAY 25, 2023

And if you need obscure trade journals most companies can add them, but you’ll have to pay for the subscription. Typically that should include blogs, podcasts, video, digital, print, and social. Expect that pay-walled outlets like The Wall Street Journal may be problematic. Make sure that you can get the media outlets you need.

Measurement 52

Measurement Communications Survey System 52