Barokas

FEBRUARY 5, 2019

Unless you are at a large enterprise, your marketing team is likely comprised of marketing generalists, with perhaps one or two content experts. Quality content is rooted in journalism, yet the vast majority of marketers do not have education or experience in professional writing. Nobody is better at this than journalists.

How To 60

How To Marketing Resources Journalism 60

Cision

JUNE 8, 2015

” Christine Gallagher Kearney of DePaul University Office of Public Relations writes that integrating social media into risk and crisis planning and incorporating social into drills and practice is paramount for communication professionals. Columbia Journalism Review reports that 59 percent of journalists are on Twitter.

Crisis Communications 120

Crisis Communications Social Media Crisis Communications 120

Ethical Voices

AUGUST 1, 2022

Can corporations really be ethical media enterprises? ” I was ordered to do so and ended up writing a memo to the agency CEO stating my objections of why I thought it was wrong. We start working and I pitch some new stories for the new client, including one that actually landed in the Wall Street Journal.

Ethics 71

Ethics Agency Journalism Corporate 71

Sword and the Script

SEPTEMBER 10, 2016

A CMO I knew a few gigs back quantified the value of our (then) corporate blogging efforts this way: people who engaged our content on the blog were 50% more likely to make a purchase. And even when you get past all that, one big challenge remains for the PR folks: What’s the value of a placement in the Wall Street Journal?

Marketing 60

Marketing Measurement B2B Content Marketing 60

Communications Conversations

MARCH 6, 2018

That includes our global corporate-level strategy, channel management and oversight of our enterprise social media tools as well as company-wide standards, protocols and procedures for both organic and paid on all channels and all platforms globally. They can do it without grammatical, spelling or other writing errors.

Social Media 102

Social Media Media Corporate Resources 102

NewsWhip

JUNE 10, 2021

Reputation risk vs. enterprise risk | Jump to text. Chris Rivera: Well, Ben, the unfortunate part is when I went to college, I studied technical writing. By the way, for anyone that doesn’t know what technical writing is, don’t worry. Benefits of a framework for managing risk & examples | Jump to text.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Cision

JULY 13, 2015

” Further substantiating Petrelli’s points, Forbes columnist Melanie Lindler writes that the majority of people have some social anxiety. ” Erin Greenawald writes in the Daily Muse that controlling your environment is a common and effective way for people to network within their comfort zone. Assert yourself.

Writing 120

Writing Social Media Community Course 120

Bad Pitch Blog

AUGUST 1, 2008

Baker was one of the first reporters to blog (see him on Blogspotting.net ). Lo, a long time ago in May of 2005, his and Heather Green’s co-written cover story “Blogs Will Change Your Business” made quite an impact on corporate America. The blog ("but of course") on all things "Numerati" is theNumerati.net.

Journalism 40

Journalism Report Twitter Enterprise 40

Flatiron Communications

MARCH 10, 2015

Yet today we’re seeing a new and much more pernicious trend wherein individuals, sovereign states and non-state actors, under the false guise of a journalistic enterprise, purposely hack the news for their own aggrandizement. The Flack Hacking the News ISIS JOurnalism Media PR Propaganda Russia' You should be ashamed.

Chemicals 28

Chemicals Survey Enterprise Twitter 28

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors.

Marketing 189

Marketing Content Marketing Data Social Media 189

PR Conversations

SEPTEMBER 22, 2015

With new media growing and traditional media shrinking, let alone economic crises resulting in job losses, the new scenario for journalism and public relations is changing lightening fast and the borders between our traditional roles have become less defined. A final turf risk for women in PR: recycled male journalists in reinvented roles.

Interviews 40

Interviews Enterprise Corporate Internal 40

Sword and the Script

NOVEMBER 9, 2021

Twenty-nine months ago, when I started writing these monthly summaries , there weren’t many PR software companies talking about artificial intelligence (AI). This month, as I perused through the vendor websites and blogs, I noticed a lot more of it. The report says journalism email open rates dropped 8% from 36% to 28%.

Software 93

Software Banking Technology Data 93

Flatiron Communications

APRIL 13, 2021

We the media” started 15+ years ago with CGM/blogging and, to a lesser degree, podcasting and has evolved to the point where established journalists (with decent social followings) are jettisoning prestige jobs at venerable news organizations to go it alone. He explains: “I often lament that I missed the golden era of blogging.

Media 41

Media Journalism Reddit Local 41

Rock the Status Quo

FEBRUARY 9, 2015

Their content marketing and brand journalism has not yet evolved to a place where they are comfortable letting employees take the spotlight, allowing independent voices to ring out with options, truth and expertise. Take advantage of the LinkedIn blogging platform – called long-form posts.

Corporate 100

Corporate Leadership Brand Branding 100

Mark My Words

DECEMBER 18, 2022

Far from running an amateurish blog, Lipa, 27, whose hits include One Kiss and Levitating , has poured resources into the venture. Lipa promises writing on “fashion, beauty, arts, politics, global issues and tons more from incredibly talented writers”. Her podcast also began in February.

Film 60

Film Interviews Enterprise Fashion 60

Beyond PR

MARCH 30, 2018

In a recent column on PRWeek , Ivan Ristic of Diffusion suggested that while AI might be good for data mining keywords across blogs and online publications to find trends for clients, it still won’t replace relationships that make the industry go-round. “A The Associated Press is already using AI to write earnings stories.

Publicity 85

Publicity Training Technology Data 85

Sword and the Script

JUNE 21, 2016

He wrote those words around 2010 or so and published his remarks on a blogging platform called Posterous. For example, an enterprise software vendor I engaged had a large deal with an insurance vendor that had been pending for an extended period. Posterous that has long since shuttered. Press Releases as Tools of Strategic Comms.

Insurance 66

Insurance Insurance B2B Corporate 66

PR Conversations

FEBRUARY 5, 2015

There was a serendipitous tweet moment when I was beginning to write on this topic, as this observation from Karen James ( @kejames ) hit my dedicated stream: (James is a female speaker of note, particularly if you’re looking for a scientist or an USA astronaut candidate.). By Mike Spear. Diversity key in communicating ideas.

Communications 40

Communications Conference Government Policies 40

PR Conversations

FEBRUARY 5, 2015

There was a serendipitous tweet moment when I was beginning to write on this topic, as this observation from Karen James ( @kejames ) hit my dedicated stream: (James is a female speaker of note, particularly if you’re looking for a scientist or an USA astronaut candidate.). By Mike Spear. Diversity key in communicating ideas.

Communications 40

Communications Conference Government Policies 40

Contently - Strategy

JULY 31, 2019

You can also use this dictionary as a lead tool, if you’re a marketing exec who wants to hire a team of Pulitzer Prize-winning writers for your brand’s blog. A call to action (CTA) is a bit of language in a blog post or piece of content that prompts the audience to do something specific. So let’s get started!

Content Marketing 111

Content Marketing Marketing Media SEO 111

Masters in Communications

FEBRUARY 12, 2022

Today, printed media includes not only newspapers but magazines, professional publications, academic journals, comic books, and graphic novels (photographic and illustrated communication is also printed media), even local newsletters put through doors about upcoming events is printed media.

Ethics 52

Ethics Communications Print Television 52

Beyond PR

APRIL 11, 2016

Jim had planned to stay on until after the election but is moving on a little earlier than expected to get his new entrepreneurial enterprise going. The Dish left the blogosphere a year ago and now Andrew has decided to return to long-form journalism. Since then, the political and policy site has grown and expanded worldwide.

Travel 40

Travel Media Enterprise Policies 40