Sword and the Script

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. MarketingProfs and the Content Marketing Institute published their 10 th Annual B2B Marketing report with benchmarks, budgets and trends. 2) Blogging benchmarks.

Content Marketing 138

Content Marketing Study Blogging Marketing 138

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Why limit yourself to PR blogs when there’s a whole world of interesting stuff that can offer important information as well as increase specific skill sets? The Cision Blog.

Blogging 170

Blogging Writing Creativity Storytelling 170

Institute for Public Relations

JANUARY 27, 2023

Deloitte examined the issues employees are facing today and how they contribute value to the workplace. Workers that said they co-created with their employees were 1.8 times more likely to have a highly engaged workforce, 2x … Continue reading 2023 Global Human Capital Trends → Key Findings: 1.)

Trends 52

Trends Employee Survey Interviews 52

Critical Mention

APRIL 17, 2019

To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019! With the data privacy scandal that rocked Facebook in 2018, transparency became a critical social media trend this year. Employee advocacy. Transparency. LinkedIn images. B2B platforms. SCHEDULE A DEMO.

Social Media 156

Social Media Trends Media Instagram 156

Shift Communications

JANUARY 3, 2022

This created dramatic changes in workforce trends and issues. And we’re sharing that insight here with a list of workplace trends businesses can expect to see in 2022. You’re literally killing employee performance and making it easy for employees to quit.”. Our clients have dubbed this workforce trend “The Big Boomerang.”

Technology 78

Technology Trends Employee Mobile 78

Shift Communications

MAY 10, 2022

In our new blog series, we talk what’s working (and not) across key social channels. What’s working — adapting trending content: What does Taylor Swift’s Red (Taylor’s Version) album and holding a penny up to exposed prongs in a light socket have in common? They both trended on TikTok at one point.

Pinterest 78

Pinterest YouTube Social Media Trends 78

Onclusive

OCTOBER 28, 2021

Corporate reputation has surpassed profitability in its importance to business success—today’s customers, employees, investors, and other stakeholders have many choices, and they are leaning toward companies with a stellar public image. In the age of social media, managing corporate reputation is a complex undertaking. Richard Branson.

Corporate 195

Corporate Reputation Analysis Wikipedia 195

MaccaPR

JUNE 12, 2024

What steps should you take immediately to entice potential employees and retain your current employees —especially during a time when competitors are wooing them with the bait of ever-soaring benefits and salaries? So what changed in the minds of candidates and employees? It’s not enough to pay employees well anymore.

Interviews 62

Interviews Brand Branding Employee 62

Onclusive

AUGUST 9, 2021

Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Trend Spotting. How do you know what’s working?

Training 370

Training Media Training Reputation Crisis Communications 370

Onclusive

NOVEMBER 8, 2023

Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors.

Training 195

Training Media Training Reputation Crisis Communications 195

Onclusive

SEPTEMBER 27, 2017

Here are 10 steps for building an effective crisis communications plan: Watch & Listen to Trends. In addition to monitoring, however, new technologies like AirPR Software’s Analyst Platform now allow us to aggregate content and identify trends – without reading every article and tweet. Empower Your Employees and Advocates.

Crisis Communications 325

Crisis Communications Crisis Communications Employee 325

MaccaPR

JANUARY 8, 2021

Minneapolis-based social media consultant Arik Hanson spoke with our PR agency’s vice president Christine Scherping during a lively event, “Social Media Trends to Watch in 2021.” But first, here’s nine takeaways to give you a head start on social media trends in the new year (lightly edited for clarity): Embrace Do-It-Yourself Content.

Social Media 62

Social Media Trends Marketing Viral 62

Onclusive

FEBRUARY 14, 2023

Welcome back to this four-part blog series where we’ve been discussing how you can build brand reputation in an era of greenwashing scrutiny and backlash. Vocal online audiences are ready and waiting to give their opinions and call out individual brands; a trend that’s likely to increase.

Reputation 195

Reputation Automotive Brand Branding 195

Waxing UnLyrical

MARCH 15, 2018

Social media has redefined crisis response in three important ways: outlet options, messaging speed and employee engagement. But the most important change to crisis response has been under-reported and underutilized—the power of employee evangelists. Employee evangelists are made, not born. Guest Post by Laurel Kennedy.

Employee 70

Employee Crisis Corporate Social Media 70

Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Trend Spotting.

Media Training 397

Media Training Crisis Communications Conference Training 397

5W PR

MARCH 15, 2023

Trends Brands can make use of industry news and trending topics to create new and exciting content. By keeping up-to-date with the latest news and trends in their industry, companies can tap into the buzz and engage with their audience in real time. Brands can share photos and videos of employees at work.

Social Media 88

Social Media Media Education Survey 88

PR in High Definition

APRIL 26, 2021

Deliveroo has also been under fire from employees protesting against their poor treatment by the company. The post What’s trending this month in tech? Now, back to the big developments we’re seeing unfolding in the world of tech and we have to start with Deliveroo’s highly anticipated IPO — and subsequent flop. So, what went wrong?

Trends 62

Trends Banking Energy Retail 62

Onclusive

JUNE 2, 2021

You’ll want to know how your story will fit into the broader industry trends and what the media are currently interested in. You should consider all members of your target audience, such as your customers, prospects and the people who influence them, media and perhaps even employees. What do they care about?

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

Prohibition

MARCH 5, 2020

With social media now a well established tool for businesses, and a huge part of day-to-day life for most people, it is more important than ever to ensure your business or brand maintains a presence, keeps up to date with all current trends and utilises them to your advantage. Employee Brand Engagement.

Social Media 62

Social Media Trends Media How To 62

Presspage

FEBRUARY 8, 2024

What are the current trends in ESG reporting and investor relations? While implementing ESG reporting into your investor communication, it’s also vital to stay up to date with the latest trends. From investors to employees, everyone's demanding action. The message is clear: prioritize sustainability or risk being left behind.

Report 109

Report Government Financial Trends 109

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2020

Just two months ago, luggage company Away grappled with reputation stumbles after employees shared internal slack messages that unpacked a punitive workplace culture. ” So, what’s behind the whistleblowing trend, and what does it mean? ” So, what’s behind the whistleblowing trend, and what does it mean?

Corporate 272

Corporate Reputation Policies Employee 272

Onclusive

MARCH 31, 2021

Crisis communication strategies need to be designed for both internal stakeholders – employees, teammates, management – as well as a variety of external stakeholders – customers, partners, and of course the media. Empower your employees and advocates with information and let them know when to escalate to others. No brand is immune.

Crisis Communications 195

Crisis Communications Crisis Communications Insurance 195

Sword and the Script

DECEMBER 31, 2019

There were 62 posts published on this blog in 2019. In going through the reader analytics for the full year, these are the top 10 most-read posts on this blog about public relations (PR) and marketing. If you haven’t already, consider subscribing to these blog posts by email or RSS. 6) How Long Should a Blog Post be in 2019?

Blogging 80

Blogging Publicity Marketing Survey 80

Stern + Associates

MARCH 5, 2024

A compelling corporate innovation story represents a valuable opportunity to differentiate from competitors, educate investors, galvanize employees and attract prospective new talent. Finally, consider: How do you want our employees to describe your company’s innovation journey? How should it be tailored for other C-suite leaders?

How To 99

How To Corporate Storytelling Conference 99

Onclusive

APRIL 22, 2021

In addition, there are incidents that may occur regardless of the type of business and industry you are in, such as sexual harassment, workplace violence, lawsuits, or key public-facing employees being dismissed. Expect the unexpected. There are many aspects to addressing an issue, and you will need a lot more than just one pair of hands.

Crisis 195

Crisis How To Crisis Management Crisis Communications 195

ImPRessions - Crenshaw Communications

MAY 25, 2023

Communicators can also use the platform as an internal tool to keep employees, stakeholders, or clients informed about industry trends, company updates, or thought leadership content written by executives. How is Substack different from a blog?

Analysis 156

Analysis B2B Interviews Tools 156

Flack's Revenge

OCTOBER 15, 2020

The EV blog Electrek broke the news last week that Tesla is dissolving its PR department. I wouldn’t jump to a trend for eccentric things that work for him. Tesla’s elimination of a PR department is not an indication of a larger industry trend. You go, Frank, that is effin’ awesome! Comments from our Team.

Leadership 282

Leadership Social Media Trends Facebook 282

Waxing UnLyrical

MAY 2, 2013

That’s a blog post for another day. Google Trends. Also, it’s worth understanding that trends is looking at the headlines written in news articles as being indicative of the relative power of those phrases. Take every question your company gets asked and consider writing a blog post to answer it. Let’s dig right in.

Blogging 111

Blogging SEO Web Google 111

5W PR

APRIL 25, 2023

It automates tedious tasks like data entry and customer service, freeing up employees to tackle more strategic work. It analyzes customer data and market trends to identify unmet needs and gaps. AI also helps businesses identify emerging trends and opportunities, keeping them ahead of the competition and innovative.

B2B 97

B2B Customer Service Data Analytics 97

Onclusive

OCTOBER 22, 2020

In the post-COVID world, what companies say and do when times are challenging has a profound effect on how they are viewed by customers, employees, the community, and shareholders. The value of a strong reputation has never been more vital.

Reputation 307

Reputation Analytics Corporate Government 307

5W PR

MARCH 18, 2023

Influencers are often among the first to recognize new trends, and can be powerful in helping to spread the word about a company’s product or service. One way to improve internal communication is to establish regular communication channels between leadership and employees.

Company 88

Company Corporate Product Launch Internal 88

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Year of the employee. 2022 is going to be known as the year of the employee. Several trends that started in 2021 will grow to carry over into 2022. But it’s employee retention and engagement that will take priority.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Sword and the Script

DECEMBER 30, 2017

The news cycle was faster, social media was hitting the early majority in the Geoffrey Moore sense, and blogs…blogs were everywhere. We started a blog for our employer, a startup in the IT operations space. Some of the newer and smaller startups that had been blogging for a while ran circles around us.

Blogging 73

Blogging B2B Content Marketing Trade Shows 73

Sword and the Script

AUGUST 8, 2023

This was followed by social (84%), sales presentations (84%), nurture emails (75%) teasers from other places on the website (73%) and newsletters 61% Two uses for case studies that aren’t on the list but have value are media relations and blog posts. Case studies make for excellent blog posts too.

Case Study 130

Case Study Study Company B2B 130

5W PR

JANUARY 3, 2024

Engaging with various stakeholders, including customers, employees, and investors, is a key aspect. Understanding consumer behavior, market trends, and competitors is crucial for developing effective marketing strategies. Key skills Analyzing market trends and consumer behavior to inform marketing strategies.

Marketing 78

Marketing Engineering Reputation Product Launch 78

PR in High Definition

DECEMBER 17, 2020

With 2020 almost behind us, we’ve been having some great discussions here at Firefly about what we think the year ahead holds, so here are six of the main trends we’ve come up with that we think will have a huge impact on the world of comms in 2021. Stronger communication of social and political movements. You can read it here.

Trends 71

Trends Reputation Course Media Relations 71

5W PR

OCTOBER 31, 2023

10 Networking Events for PR Professionals In the fast-paced world of public relations (PR) and marketing, staying updated with the latest trends, technologies, and strategies is vital. Educators Academy: Co-located with ICON 2023, this event offers insights into PR learning and industry trends.

Conference 78

Conference Nonprofit Education Healthcare 78