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Creative Ideas to Generate Leads for Your B2B Business

5W PR

Creative Ideas to Generate Leads for Your B2B Business In the realm of B2B marketing, the challenge often lies in finding creative and effective ways to generate leads. B2B stands for business-to-business, referring to transactions and interactions between businesses rather than between a business and individual consumers.

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Four Ways to Stay Curious & Creative in Our Digital World

Deirdre Breakenridge

A Guest Post By Abby Bacardi, American University Student, PR Expanded Blog Post Winner. So, how do you stay creative when you are inundated with so many different platforms to promote your ideas? So, here are a few tips that I have learned which have helped me reclaim by curious, creative spirit. Visit a Bookstore.

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Speaking Visually with a Creative Agency

Konnect Agency

The importance of asking questions, creating moodboards, and fostering collaboration in the work of a Creative Agency. In this blog post, we will establish what it means to “speak visually” and how this skill can artfully map the design direction and help define the destination. Why Does a Creative Agency Use Moodboards?

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5 Proven Ways PR can Develop Client Media References in B2B Organizations

Sword and the Script

Media references tend to take a back seat to the mad pace that is often B2B marketing. Media references are hard for several reasons. The best remedy is to build a relationship with sales and – at the organizational or leader level – to put into place a thoughtful system for cultivating references.

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5 Tips to Get in Your #Creative #PR Groove

Deirdre Breakenridge

Years ago, I was a PR person working at a creative marketing communications agency. The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. We shared ideas, concepts and I was able to watch how creative ideas came to life.

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5 Ways PR Supports Content Marketing

ImPRessions - Crenshaw Communications

Case studies are a great customer reference and sales tool for any growing company. By packaging it into creative infographics, PR teams can gain additional legs for data that would otherwise go unused or underleveraged. They may find their way into the occasional short blog post for the company site. Case studies.

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Communications Synonyms (With Explanations)

Doctor Spin

Communications (with an ‑s) refers to the means used to transmit information. Refers to transmitting information and understanding from one entity to another. Refers to the systems, technologies, and methods for transmitting messages over distances. Please support my PR blog by sharing it with other communication professionals.