Sword and the Script

MARCH 28, 2017

The Media Reference Challenge. In others, such interviews are prohibited by a client’s corporate policy in order to prevent the appearance of one brand endorsing another. Build Trust with Content Interviews First. It’s a whole lot easier to ask a customer to do a media interview if you’ve already built some trust with them.

B2B 60

B2B Blogging How To Media 60

Cision

APRIL 24, 2015

However, blogging is one of the leading tools in any brand’s content marketing strategy. And for nonprofit organizations on a budget, blogging can often be the most effective way to engage and mobilize communities. Since 2007, NYPL Blogs has showcased content that continues to inspire and educate a devoted audience.

Community 120

Community Mobile Blogging Publicity 120

Contently - Strategy

NOVEMBER 3, 2021

This piece originally appeared on Contently’s The Freelance Creative. ” Let’s take a look at why marketing writers and editors should take fact-checking seriously—and how they can do so without spending all day, every day looking up stats and references. In traditional journalism, diligent fact-checking is a given.

Content Marketing 144

Content Marketing Marketing Viral Study 144

Mindful Marketing

FEBRUARY 4, 2024

There’s not much that can be done creatively with boxy LED letters on a black background, but humor is one amendable approach. ” Each individual I interviewed held their own well-reasoned perspective that they clearly articulated for me, and I’m sure they would do the same for others. ” In Section 2L.07,

Guidelines 94

Guidelines Transportation Creativity Airlines 94

ImPRessions - Crenshaw Communications

AUGUST 26, 2016

If a candidate doesn’t say “I’ve been to your website” or “I’ve read your blog,” within a few minutes of interviewing, I’m wary. Do show creativity. Do know your prospective employer’s business inside out. . Smart candidates start doing this very early in a hiring cycle.

Publicity 120

Publicity B2B Fashion Sports 120

Sword and the Script

DECEMBER 10, 2019

Note: see my interview with Tom here – Marketing has Gotten Better as a Profession; Off Script No. Note: see my interview with Sophie here – The Interim CMO as Change Agent; Off Script #19: Sophie Shiatis. Note: see my interview with Ted here – Over-reliance on Marketing Automation Depreciates Leads; Off Script No.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Marketwired

FEBRUARY 16, 2016

This is post 1 of our 5-part #CreativePR blog series. Our spring blog series will dive into this topic. This is the first of 5 pieces that will focus on a separate aspect of “Creative PR,” starting with a topic overview: What are we talking about when we talk about “Creative PR?”

Creativity 100

Creativity Pitching Writing Conference 100

Landis PR

JANUARY 18, 2023

Polly Ikonen : So, there’s writing a blog post, and then there’s writing a blog post anyone would want to read. ChatGPT’s blog lacks specifics, anecdotes, cultural references, stylistic oomph. Yet it’s an interview dodge worthy of a real-life PR pro. Read on for our initial thoughts! Diana Haven : Oh, absolutely.

Education 52

Education Training Technology Journalism 52

Cision

DECEMBER 3, 2015

At her upcoming Cision webinar, “ From A to Z: Blogging and Content for PR ,” she’ll go into more detail on the topic and share her top tips for building a content strategy that will boost your brand and drive results. Competitors start to refer business to you because they perceive they can’t do it as well as you do.

Content Marketing 120

Content Marketing Strategy Marketing How To 120

Waxing UnLyrical

NOVEMBER 17, 2010

Image: mj*laflaca via Flickr , Creative Commons It’s about how that writing looks. They might be helpful to you as you continue on your path as a blogging Grasshopper. Conducting interviews via Flip video cams or a smart phones audio memo device can be strong sources of social content. D’oh, you say. Image: U.S.

Blogging 86

Blogging Writing Facebook Twitter 86

Waxing UnLyrical

JANUARY 14, 2011

If you’re just getting started blogging (or maybe even if you’ve been doing it a while), here are some WordPress plugins I really really like. I really like its functionality, plus it’s a great way for folks to search on your blog as well as on the Interwebz without actually leaving your blog. LinkWithin.

Blogging 93

Blogging Facebook Twitter Measurement 93

Waxing UnLyrical

NOVEMBER 30, 2010

Image: Katie Harris via Flickr , Creative Commons Connect with the people you serve The goal wasn’t to create a blog. Image: Katie Harris via Flickr , Creative Commons Connect with the people you serve The goal wasn’t to create a blog. So when the idea of a blog first entered my head, I shared it with all of them.

Blogging 60

Blogging How To Social Media Community 60

Waxing UnLyrical

NOVEMBER 10, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Ten Reasons PR Pros Should Blog November 10th, 2010 Tweet Last week, Joe Hackman hosted Danny Brown , Gini Dietrich and me on his BlogTalkRadio show, aptly entitled PRapalooza. Blogging is a strange beast.

Blogging 90

Blogging Facebook Twitter Writing 90

Cision

JUNE 16, 2015

I do my best to manage expectations for my clients so they’re not disappointed when Barbara Walters doesn’t call them for an interview. You can use this knowledge about the number of reads to tailor future press releases, as well as blog posts and other content. Images: jkfid , Okko Pyykkö ( Creative Commons ).

Measurement 120

Measurement Software Nonprofit Analytics 120

Contently - Strategy

NOVEMBER 29, 2023

According to WordPress, users create 70 million blog posts per month through its platform. Helping your brand stand out requires not just creativity but also strategic alignment. Topic pillars, often referred to as content pillars or pillar content, are fundamental themes or topics you build your content strategy around.

How To 52

How To SEO Content Marketing Engineering 52

Sword and the Script

JANUARY 24, 2017

Jeff is a contributing author to the book Influencer Breakthroughs which is available on Amazon and promotes a flavor of marketing he refers to as “authority marketing.”. And that’s how I met Jeff and he’s my guest in this latest of the occasional interview services I call Off Script. Don’t miss these exceptional interviews.

Marketing 60

Marketing Ethics Interviews Google 60

Sword and the Script

JANUARY 23, 2018

Even so, he was inspired to pursue writing and creative work in his efforts to persuade. While he later promoted to creative director, among other marketing leadership roles, he says an appearance in AdAge was his first big break. See these related interviews: Startup Marketing? It’s just that we never called it that.

Marketing 69

Marketing Content Marketing Sports B2C 69

Waxing UnLyrical

OCTOBER 14, 2010

Establishing your voice A blog post with pointers isn’t only meant to teach, it is also meant to connect with readers. Instead, Steve encourages people to be creative and to inject personality into their communications. Creativity, for them, is an afterthought. Image: Stuart Caie via Flickr, CC 2.0

Blogging 71

Blogging Twitter Creativity Facebook 71

The Hoffman Agency

AUGUST 21, 2019

Take Our Daughters and Sons to Work Day , more commonly referred to as Bring Your Child to Work Day , has been an American tradition for decades, but with the changing attitudes toward marriage, children and professionalism, our Washington office decided the institution needed a modern spin. Shannon Nelson with boyfriend, Zak Moses.

Storytelling 31

Storytelling Technology Publicity Exercises 31

Buzzstream

FEBRUARY 1, 2024

Quote/Interview Pitch Outreach Template Pitching quotes from a thought leader, C-suite executive, or relevant spokesperson for a third-party report or news event is a great way to get press mentions and links. For example, here are the guest post guidelines from the Hubspot blog. I look forward to hearing from you soon.

Pitching 87

Pitching Infographics Survey Resources 87

Sword and the Script

DECEMBER 13, 2016

Simply roundup a handful of the best news articles and blog posts from other credible sources – that are relevant to your community – and weave a promotion for your webinar into the content. This becomes a theme or column for a monthly blog post. 2) Interview your speaker before the webinar. 1) Publish a monthly roundup post.

B2B 60

B2B Infographics Interviews eBook 60

The Hoffman Agency

SEPTEMBER 2, 2020

The former invite interviews, the latter the bin, yet both are born with the same ultimate ambition, namely, getting a job. If you were part of a new business process and saw the strategic and creative platforms being developed, then say so — and say you’d like to experience more. Don’t overhype it. Don’t say you ‘led it’.

Handbook 36

Handbook B2B Agency Energy 36

Shift Communications

AUGUST 3, 2016

Don’t Bury Creativity with Tactics. You can only speak in acronyms so long , but a good Game of Thrones reference can take you from potentially-deleted email to response. If you are having trouble on the brainstorming front, check out this blog post that may help you. Every good plan will be chock-full of tactics.

B2B 60

B2B Interviews Strategy Product Launch 60

ImPRessions - Crenshaw Communications

JULY 18, 2017

For example, Trulia interviewed homeowners on “home ownership regrets” and found, somewhat unexpectedly in the era of the “tiny home trend,” that over 33% of homeowners wish they had gone with a bigger purchase. And, when referring to it another way – one-quarter – the number seems even more meaningful.

Survey 136

Survey How To Construction Data 136

Sword and the Script

OCTOBER 22, 2019

If you summarize white papers or webinars and link to the gate in a blog post, then you have got the best of both worlds. When the webinar is over, you can still drive value by repurposing the content for blogs, presentations, sales enablement tools and more. 16% on marketing analytics. How this is done really matters.

Marketing 65

Marketing Survey Study B2B 65

Cision

FEBRUARY 3, 2016

After graduating, I lived abroad in Paris and Seoul and landed gigs to write for expat magazines, manage social media platforms, photograph events and interview professionals. According to Kiip’s blog, the company saw a 230 percent growth last year. John’s University in New York City. What do you think contributed to that growth?

Pinterest 120

Pinterest Mobile Pitching Social Media 120

Waxing UnLyrical

NOVEMBER 27, 2010

Image: sahmeepee via Flickr , Creative Commons The Best means that you are indubitably, unequivocally, indisputably the best in who you are, what you do, and what you stand for, no matter who – or what – else you are compared with, or what others might be exposed to. And not their fame of reference. Across any industry.

Measurement 66

Measurement Tourism Blogging Writing 66

Waxing UnLyrical

DECEMBER 2, 2010

I’ve been both sides of the interview table quite a bit. But probably the time that I did the most interviewing was at my last job. One of the most creative cover letters I received was one sentence; 14 words, to be exact. It was so creative, that I remember it verbatim to this day. It was crazy. Walk the talk.

Interviews 83

Interviews Creativity Twitter Facebook 83

Stephen Waddington

MARCH 15, 2021

Each of the speakers has kindly responded to the questions that we didn’t cover in the blog post below. You do need the storytelling, relationship building, creative and analytical skills. Start a blog and manage proactive social media around it. More than 150 people turned up and engaged in the conversation.

Google 119

Google Data Government Social Media 119

PR 20/20

FEBRUARY 6, 2020

If you want to hear personal interviews with the songwriters behind Top 40 greatest hits, dive deep on the music of movies , or re-watch The Office alongside two of the show’s stars, there’s a podcast for that. He also wrote The Win Without Pitching Manifesto and Pricing Creativity: A Guide to Profit Beyond the Billable Hour.

Marketing 74

Marketing Conference Content Marketing Agency 74

Cision

APRIL 6, 2015

Podcasts are another means to deliver content, so the same process for planning and developing a blog post or paid content would be appropriate for a podcast. text (blog post / article). People can save time and read the content (or can reference back to parts of it without having to skim the audio). descriptions.

Engineering 120

Engineering Tools Examples YouTube 120

Sword and the Script

JUNE 6, 2017

He’s my guest for this latest edition of the Off Script series of interviews. Doing so delights them and, more importantly, results in better preparation, more creative ideas, and spot-on messaging. Boots on the ground interviews with PR, marketing, sales leaders. Please refer a credible colleague ! Guaranteed. .

Agency 60

Agency Corporate Interviews eBook 60

Contently - Strategy

MAY 9, 2024

It offered data and insights on how to attract talent, interview candidates, onboard employees, and keep staff happy for the long run. Take a look at the topics of content you’ve already created, like blogs, social media posts, and podcast episodes, for inspiration. Writing a white paper is not the same as writing a blog.

Writing 110

Writing Case Study Study Brand 110

Journalistics

JULY 3, 2013

Today, you most likely have email newsletters, white papers, a company blog, and a half dozen social media accounts that need content on a regular basis. website resources section, newsroom, blog, Twitter, Facebook, YouTube, Vine, Instagram, Pinterest, etc.). Determine Your Production Turnaround. Make It Easy On Your Team.

How To 52

How To Pinterest Resources Writing 52

Sword and the Script

JULY 5, 2017

That’s my takeaway based on the interview below with Sophie Shiatis. I thought the topic would make for an excellent addition to the Off Script interview series. See these related interviews: The Benefits of Being a Good PR Agency Client; Off Script #18: Rich Young. Please refer a credible colleague !

B2C 55

B2C Education B2B Interviews 55

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time.

Travel 79

Travel Case Study Creativity Advertising 79

Waxing UnLyrical

DECEMBER 24, 2010

Image: Martin LaBar via Flickr, Creative Commons And even many non-Christians will be relaxing, perhaps joining in the revelry (as many of my friends did when I was growing up in India). And part of why Jesus used imagery and every day references was so that the people he told these stories to could relate to them. Thanks for sharing!

Publicity 86

Publicity Creativity Measurement Twitter 86