Onclusive

OCTOBER 29, 2018

Industry experts, global brands, and AirPR will share how you can track, analyze, and use one-of-a-kind data to build a powerful communications operation and leave your competition in the dust. Ty Shay, CMO of Norton LifeLock, will keynote the conference with the session “Performance Storytelling.”

Storytelling 30

Storytelling Analytics Creativity Conference 30

Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Media Monitoring & Analysis.

Media Training 397

Media Training Crisis Communications Conference Training 397

Cision

OCTOBER 21, 2015

In today’s digital age, there are two key ways to find success for both brands or individuals: remember to be human and solidify your storytelling skills. Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how.

Storytelling 120

Storytelling Case Study Crisis Viral 120

wiredPRworks

FEBRUARY 11, 2019

Digital Marketing Storytelling Speaker. Are you looking for a digital marketing and storytelling speaker? Get to know digital marketing and storytelling. About Barbara Rozgonyi, Creative Visionary. You’re in the right place! What if you could effortlessly. Attract more of the right attention AND.

Small Business 66

Small Business Nonprofit Storytelling Marketing 66

5W PR

FEBRUARY 24, 2023

All it takes is a little creativity and the right strategies. While the big fashion week events like Fashion Week NYC and others receive a lot of attention, there are also alternative fashion week events in the industry. When paired with storytelling, companies can connect with even more people.

Fashion 88

Fashion Storytelling Social Media Instagram 88

5W PR

AUGUST 14, 2023

It’s a strategic discipline that requires understanding audiences, effective storytelling , and navigating complex communication landscapes. PR is strategic and requires understanding audiences, storytelling, and navigating complex communication landscapes.

Publicity 78

Publicity Storytelling Crisis Management Reputation 78

Onclusive

AUGUST 9, 2021

Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Multimedia Development & Visual Storytelling.

Training 370

Training Media Training Reputation Crisis Communications 370

Critical Mention

FEBRUARY 4, 2020

From tweets to blogs, many PR organizations publish great PR content. Hunter PR is a wonderful strategic and creative communications partner that helps brands by creating strategic programming, content and relationships that foster consumer attention to brands. Share Tweet Share. Weber Shandwick. WeberShandwick. BIGfish Communications.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Onclusive

JANUARY 16, 2019

Industry leaders shared insights, tactics and practical tips to transition from traditional PR to growth PR. Performance Storytelling integrates both analytics and creativity. It forms accountability by demanding that the creative team deliver business results.”. Create an omnichannel communications strategy.

Conference 225

Conference Storytelling Data Measurement 225

Deirdre Breakenridge

JANUARY 25, 2018

PR professionals are known for their strong writing skills and creative storytelling. Put on your storytelling / content hat, and join the #PRStudChat conversation with PR and marketing friends who will share their content insights and experiences. What started as a simple blog, soon became a movement. About Spin Sucks.

Twitter 157

Twitter Storytelling Community Writing 157

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

This requires a combination of creative thinking, analytical skills, and the ability to develop and execute against plan. The internet and social platforms are key tools for storytelling, brand management and connection. We must be willing to continuously learn and grow, as well as pivot as needed.

Analytics 170

Analytics Tools Social Media Trends 170

Wadds Inc.

OCTOBER 9, 2022

She’s also proofread more than a million words on my blog and in my books. We want to build on the work we’ve done with creative agencies and communication teams and deliver sustainable value for great people doing great things in the creative industry space. We work well together. We’ve been inspired by two of Wadds Inc.

Creativity 98

Creativity Policies Mobile Storytelling 98

Onclusive

NOVEMBER 8, 2023

Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors.

Training 195

Training Media Training Reputation Crisis Communications 195

5W PR

SEPTEMBER 8, 2023

Storytelling Text posts can allow brands to tell stories, share anecdotes, and convey brand narratives without the need for video production. Encourage users to respond with their creative ideas, opinions, or experiences related to the brand, creating a sense of community and engagement.

Product Launch 78

Product Launch Marketing Video Education 78

Onclusive

MARCH 8, 2018

Industry leaders discuss how artificial intelligence is changing the way we work. Last week, AirPR hosted the webinar “How AI Will Be a PR Pro’s Dream Come True” with industry leaders Wendy Marx, President of Marx Communications, Sharam Fouladgar-Mercer, CEO of AirPR Software, and Heidi Sullivan, President of HKSully Consulting.

Case Study 170

Case Study Engineering Measurement Big Data 170

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

Branded content like bylined articles and blog posts offer multiple benefits. Storytelling engages, influence persuades. Storytelling starts at the initial awareness phase and can play a role through the customer journey. They drive SEO ranking and educate prospects, thus pushing them down the funnel.

Storytelling 233

Storytelling Education Software LinkedIn 233

The Hoffman Agency

AUGUST 19, 2021

It was the perfect combination of everything I had been hunting for in my previous endeavors: strategy, creativity and people. As I worked through my classes and internships, my love for this industry only grew. The post Journey to the Center of the PR Industry appeared first on "What's HAppening" Blog.

Industry 36

Industry Comparison Technology Creativity 36

5W PR

JULY 25, 2023

Recipe development and collaboration Snack brands can collaborate with food influencers to develop creative and unique recipes that incorporate their products. This type of collaboration allows the brand to tap into the influencer’s creativity and storytelling abilities.

Brand 78

Brand Branding Creativity Storytelling 78

Stephen Waddington

JANUARY 27, 2021

Technology, finance and healthcare are doing really well and that won’t change any time soon, in fact, as the fourth industrial revolution has been accelerated by COVID-19, we’ll likely see these areas continue to rise,” said Rohan Shah, managing director and co-founder, Reuben Sinclair. It’s tough for entry level Jobseekers.

Marketing 140

Marketing Travel Storytelling Healthcare 140

Deirdre Breakenridge

NOVEMBER 23, 2016

If you’re in PR and communications, here are five quick and easy ways to show your colleagues, peers and industry professionals that you’re thankful. You’re investing in the future of your industry. Industry Associations. Spend some time reviewing the work of industry authors. You can show your appreciation.

Skype 150

Skype Industry Storytelling Interviews 150

Deirdre Breakenridge

MARCH 8, 2017

ET, the #PRStudChat community will gather to discuss how storytelling and content help to build relationships with your community. How do you know the best type of content to share to support your storytelling? Sandra is also active in the communications industry and professional community. A follow-up blog post by PR 2.0

Radio 170

Radio How To Community Storytelling 170

Deirdre Breakenridge

NOVEMBER 5, 2018

Fortunately, social media and technology, when implemented strategically, can serve as effective channels to navigate change and leverage it to help one become more original and creative, which are desirable characteristics of PR professionals. This was an important question and one that should be explored beyond one student or one blog post.

Community 150

Community Social Media Media Education 150

Beyond PR

JUNE 9, 2016

I recently reached out to Bradley to better understand how he so successfully injects creativity into an otherwise very conservative market. Don’t bore someone just because they work in a boring industry. Every day Joe Jones sees all kinds of creative ads and commercials,” he muses. We’re talking to the same person.

Creativity 40

Creativity B2B Guidelines Energy 40

Waxing UnLyrical

MAY 15, 2018

A recent survey conducted by Ned Lundquist’s Job of the Week (JOTW) in partnership with Sword and the Script Media, LLC sought to find out the true status of our industry. Another 50% brought on an agency partner based off an industry specialty or experience reaching a particular audience. Creative Commons CC0. Let’s hit it.

Survey 74

Survey Industry Communications Corporate 74

Waxing UnLyrical

OCTOBER 21, 2015

I’ve been thinking a lot about when a whole is greater than the sum of its parts and I’ve decided to declare that the PR industry’s equivalent to PB&J is data and storytelling. PR pros are very familiar with the deliciousness of storytelling. Don’t be afraid to let data be the peanut butter to your storytelling jelly.

Storytelling 40

Storytelling Data Analytics Engineering 40

PRSay

AUGUST 12, 2016

And, for the future trends of our industry, we should begin looking to analytics more in order to better determine what influences our media strategies, planning and implementation. First off, thank you so much for having me on the blog for a Q&A. I had a great time chatting with Chris Yandle and PRSA members on our recent podcast.

Storytelling 60

Storytelling Social Media Sports Strategy 60

The Hoffman Agency

AUGUST 21, 2019

Following the lead of other companies such as LinkedIn , we decided to host Bring Your Family to Work Day so each of our team members could bring one or two family members to our office in Vancouver, Washington, for a little taste of our world: storytelling, PR, technology … and a happy hour, of course. Do you consider yourself a storyteller?

Storytelling 31

Storytelling Technology Publicity Exercises 31

The Hoffman Agency

MARCH 14, 2023

By Miho Sakai, Associate Account Executive My internship experience at The Hoffman Agency brought me a great learning opportunity and a better understanding about the PR industry, tech, communications and writing. I have always had broad interests, so deciding on an industry took a lot of consideration and courage.

Storytelling 36

Storytelling Internal International Industry 36

Cision

DECEMBER 29, 2015

With more and more businesses across verticals and industries creating content, people have become desensitized towards brand content. Quite obviously, the competition on the web has become fierce, forcing businesses and content marketers to become more creative than ever before in their content endeavors. Interactive Storytelling.

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Prohibition

JANUARY 30, 2024

In this blog post, we’ll explore the ins and outs of influencer marketing, highlighting the trends and strategies that will shape the industry in 2024. These influencers offer a unique avenue for brands to experiment with creativity and storytelling.

Trends 62

Trends Marketing Comparison Retail 62

Marketwired

MARCH 1, 2016

This is post 3 of our 5-part #CreativePR blog series. While there are many creative ways to make your message grab attention, have you ever thought about creating a ‘pull’ rather than a ‘push’ pitch so others do the work for you? CreativePR blog series post 3/5: @DeirdreBreakenridge says ditch the #MediaPitching Mindset Click To Tweet.

Pitching 153

Pitching Media Conference Storytelling 153

Prohibition

AUGUST 3, 2023

In this blog post, integrated social media marketing agency Prohibition will share five predictions for the future of video on social media and why they should be on your radar. Additionally, collaborations between creators and brands will become more prevalent on social platforms, resulting in creative and engaging branded content.

Video 118

Video Social Media Media YouTube 118

OnePitch

OCTOBER 20, 2022

While Jen’s media background spans a variety of clients and industries, including food, agriculture, consumer, and financial services, Jen is also passionate about sustainability and loves fostering relationships with sustainability and ESG journalists. We’re lucky to work in an industry where measurement has evolved by leaps and bounds.

Media 96

Media Sports Agriculture Pitching 96

The Hoffman Agency

NOVEMBER 28, 2022

I clicked on Hoffman’s profile, read something about the agency’s emphasis on storytelling and swiftly sent a LinkedIn message declaring my interest. Between stereotypes, and a hefty dose of ignorance, I didn’t believe the PR industry cared about these things, so I pushed the professional prospect away.

Storytelling 36

Storytelling LinkedIn Comparison Internal 36

Karen Freberg

JANUARY 14, 2021

Individual content creation opportunities from blogs, videos, and other hands on industry related pieces are also added. When I first started, we had blogs, a strategic brief, Twitter, and a campaign proposal. We have a bit more now in 2021 to tie into current industry trends. Certifications are a key part of every class.

Social Media 88

Social Media Media Resources Creativity 88

Cision

SEPTEMBER 14, 2015

While much of her talk focused on the rights of women around the world and the staggering statistics of inequality, the message to the marketing industry was clear – data is important because it goes beyond measuring progress; it can inspire change as well. Images: A Squared Photography , Southbank Centre ( Creative Commons ).

Data 120

Data Case Study Storytelling Conference 120

The Hoyt Organization

SEPTEMBER 8, 2023

Generative AI is quickly being adopted across many industries as a tool that can save time for some tasks. It can quickly scan and analyze multiple media outlets, blogs, and social media platforms to track brand mentions, sentiment, and trending topics. Always proof read the output and customize for your specific requirements.

Publicity 90

Publicity Ethics Analysis Data 90