Contently - Strategy

MARCH 5, 2024

Believe it or not, financial content for a bank can be fertile ground for creativity. Branded content marketing for financial institutions doesn’t always have to mean posting a boring blog. You might not have bagfuls of millions to give away, but good, creative content will always attract an audience.

Financial 52

Financial Content Marketing Examples Banking 52

PR 20/20

FEBRUARY 20, 2023

Some examples of content marketing include: Infographics. Creating relevant infographics for your target audience can attract potential customers and build brand awareness more creatively. Videos are exceptional tools for showcasing your products and services while educating and entertaining your target audience.

Content Marketing 82

Content Marketing Marketing eBook Case Study 82

Marketwired

FEBRUARY 16, 2016

This is post 1 of our 5-part #CreativePR blog series. Our spring blog series will dive into this topic. This is the first of 5 pieces that will focus on a separate aspect of “Creative PR,” starting with a topic overview: What are we talking about when we talk about “Creative PR?”

Creativity 100

Creativity Pitching Writing Conference 100

Engage PR

SEPTEMBER 13, 2021

Content can come in many forms, such as blogging, email, social media posts, digital adverts, video, infographics and more. Are you able to educate, inform or even inspire? Clients come to us to help them meet their objectives, and they trust us to communicate the right messages to the right people, with creativity and clarity.

Infographics 60

Infographics Education Social Media Content Marketing 60

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, creative content surrounding your client’s core areas of expertise should be prioritised, in order to attract coverage on the right sectors and publications.

Digital PR 170

Digital PR Industry Strategy Film 170

PR Fuel

APRIL 2, 2021

Craft a Creative Headline. You want to be creative while also making sure the headline is short, concise, and informative. Blog About It. A great way to boost the exposure of your press release posts is to blog about them. Adding a blog to your website is great for many reasons.

Social Media 63

Social Media Media Mobile Infographics 63

Contently - Strategy

OCTOBER 25, 2023

Content at this juncture serves as an introductory touchpoint, educating anonymous visitors about the problem and positioning your brand as a trustworthy source of information. It’s more than just churning out content—it’s about crafting compelling narratives that resonate, educate, and inspire.

Content Marketing 52

Content Marketing Tools Analytics Agency 52

Contently - Strategy

JANUARY 9, 2019

A great blog post can establish trust, but is it really worth someone’s contact information? We also went over the top of the marketing funnel, typically reserved for blog posts, infographics, and other types of shorter content meant to educate and entertain. Probably not.

How To 111

How To Transportation Content Marketing Healthcare 111

Solo PR Pro

OCTOBER 18, 2022

We offer everything from strategic communications to public relations, marketing, branding and creative services. Laura Frnka Davis (LFD): As a solo PR professional, I offer writing services of all sorts: annual reports, internal communications, press releases, blogs, newsletter articles, and executive communications.

Media Relations 97

Media Relations Media Social Media Internal 97

Sword and the Script

DECEMBER 10, 2019

The early adopters have been educating the market in the last few years about the successes that can be had with integrating own, earned and paid media. The high touch of creativity, big ideas and market smarts will reign over tech and hacks; we’ll all look to see what comes next after content.”. 5) Marketers will slow down.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Contently - Strategy

NOVEMBER 8, 2023

Content marketers today navigate a dynamic environment where the interplay of creativity and strategy profoundly shapes how brands engage with their audiences. Infographics: Infographics distill complex information into visually engaging snapshots, enhancing user understanding. The key here is quality over quantity.

B2C 52

B2C Case Study B2B Content Marketing 52

Contently - Strategy

DECEMBER 5, 2019

These numbers suggest that companies cornering the institutional finance beat are finding creative ways to tie their analysis to relevant news and trending topics people care about. Create social videos and infographics. Focus on employee education and advocacy. Get creative with compliance. Get creative with compliance.

Financial 111

Financial Industry Report Insurance 111

Stuart Bruce

SEPTEMBER 14, 2015

Too often what you see is fantastic, creative implementation, but I’m left with a sense of ‘why’? It’s also alarming that so many in-house and agency PR professionals claim to get their ‘training’ from expert blogs. These people didn’t learn it from a blog. Digital PR training.

Digital PR 60

Digital PR Training Report Social Media 60

Waxing UnLyrical

JANUARY 17, 2019

Attendees get a taste of your personality, while being educated on a topic of interest, and have the chance to ask questions. These results can be used for a press release, infographic, social media post and media relations outreach. Image: qimono via Pixabay, Creative Commons CC0. Champion a Purpose.

Leadership 81

Leadership Survey Education Exercises 81

Stephen Waddington

JULY 11, 2017

The ECM 2017 survey was organised by the European Public Relations Education and Research Association (EUPRERA) and the European Association of Communication Directors (EACD), with support from PRIME Research. #1 Most organisations use more elements like online videos, infographics and instant photos in their messaging. But only 4.6%

Communications 115

Communications Publicity Survey Newspapers 115

ImPRessions - Crenshaw Communications

JULY 18, 2017

Take your statistic and see how it fares when you compare it against different age groups, gender, geography, education, and income. Seek other creative outlets for the data such as bylined articles, infographics, newsletter and blog post topics or to provide the basis of a panel discussion or executive talk.

Survey 136

Survey How To Construction Data 136

Cision

AUGUST 26, 2015

Co-Founder of Status Creative, a leader in social media engagement. We meet every Sunday night to discuss a different blogging topic, we welcome anyone that wants to learn or help others. Seth’s Blog: Every marketing challenge revolves around these questions [link]. Jay Baer (@jaybaer) August 19, 2015. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

PR 20/20

JULY 9, 2020

It’s not because you lack creativity, it’s because with millions of ads, blogs, and emails sent and shared across the Internet every minute, it’s hard to push past the clutter. Templates range from social media posts to marketing collateral to infographics (and tons in between). Unsure how? Source: Canva. Source: HubSpot.

Google 90

Google SEO Trends Content Marketing 90

Waxing UnLyrical

OCTOBER 7, 2019

While blogs pioneered content creation, a lot has changed since its initial inception. Common ones include: Blogs. Infographics. That’s why you need to do more than just blogging. People are more interested in visuals than ever, whether it’s infographics, images or videos. What does it include?

Content Marketing 93

Content Marketing Marketing Infographics Consumer 93

Ishmael's Corner

MAY 10, 2015

Compelling content is king; i.e., content that offers fresh insights or educates or informs in a way for easy consumption. While we’ve built a creative services group within our company, here’s a tool for outsourcing design work. Contrary to popular belief, content is not king.

Tools 60

Tools B2B Software Storytelling 60

ISEBOX

MARCH 14, 2016

Videos, photos, infographics, charts…they are everywhere. Social media, email blasts, blogs, traditional media (duh, obviously). When we see it, we know it’s great, but for some of us (myself included), creativity doesn’t always come easily. The Rise of Videos, Images and Content in Media Relations. Would you want read it?

Content Marketing 70

Content Marketing Marketing Infographics YouTube 70

Contently - Strategy

DECEMBER 4, 2018

You shouldn’t immediately start sending one-sheeters and demo request forms one day after someone signs up for your blog’s newsletter. This space is typically reserved for blog posts, infographics, social posts, and e-books. Everyone has a finite number of minutes to spend looking at a screen each day.

Case Study 111

Case Study Marketing Study Content Marketing 111

Contently - Strategy

NOVEMBER 27, 2018

What level of education do they have? When you’re done compiling data, we recommend illustrating it with a grid that highlights your biggest creative opportunities. Brand awareness occupies the top layer of the funnel, establishing trust through blog posts, infographics, videos, and social posts that avoid self-promotion.

Strategy 112

Strategy How To Content Marketing Analysis 112

Beyond PR

JUNE 2, 2017

What must also be kept in mind is that creativity and innovation don’t come in a vacuum. “I Also take a tour of their websites and blogs. Once you have their URLs, it’s time to tour their blogs, websites, and marketing tactics. Do they have a blog? In the blogging space HubSpot, Buffer, and Kissmetrics all do great work.

Real Estate 57

Real Estate How To Web Case Study 57

PR 20/20

AUGUST 11, 2016

Assemble a team of professionals who are analytical, creative, attentive, collaborative, tech-savvy and intrinsically motivated. The writer possesses the technical skills to produce content that is valuable to readers at all stages of the buyer’s journey and the creative skills to keep the story interesting. The Strategic Planner.

Marketing 43

Marketing Mobile Engineering Technology 43

Beyond PR

JULY 12, 2016

Provide them with statistics, data and facts they can use to educate (and show off to) friends, colleagues and employers. For more tips on using humor, check out this recent blog post. Help them out by referencing intro-level blog posts before diving into more advanced materials. Rachel – The Heart. Joey – The Confused.

Infographics 40

Infographics Groups Education Strategy 40

PR 20/20

AUGUST 11, 2016

Assemble a team of professionals who are analytical, creative, attentive, collaborative, tech-savvy and intrinsically motivated. The writer possesses the technical skills to produce content that is valuable to readers at all stages of the buyer’s journey and the creative skills to keep the story interesting. The Strategic Planner.

Marketing 40

Marketing Mobile Engineering Technology 40

Buzzstream

MAY 9, 2018

SEO Content Marketers – This type of outreach team blurs the line between traditional SEO and PR, using a range of tactics including blogger outreach, infographic placement, broken link building. “ High touch outreach (at scale) is a unique blend between business processes and creative tasks.

Data 120

Data SEO Groups Pitching 120

5W PR

FEBRUARY 22, 2024

Understanding the digital world From blog posts and ebooks to social media and online news, the written word reigns supreme in conveying information and sparking conversations. Photographs, illustrations, memes, and infographics paint a thousand stories without a single word, engaging people through color, composition, and symbolism.

Media 78

Media YouTube Transportation eBook 78

Sword and the Script

DECEMBER 24, 2019

1) The average blog post is 1,236 words. How long is the average blog post? How long does it take to write the average blog post? Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML].

Marketing 78

Marketing Publicity Survey Study 78

Contently - Strategy

JUNE 11, 2020

CSR Is a Popular Use Case That Often Lacks Creativity. However, 15 of them had no content presence whatsoever like a blog or resource center on their websites, while 30 more had extremely limited content outputs such as corporate newsrooms or bare blogs hidden in the footer of their sites.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

APRIL 9, 2024

That compelling blog post you wrote now doubles as an attention-grabbing video. The stats from a recent white paper you published find new life as a shareable infographic. Maybe you have a blog post written to bring in subscribers to your company’s newsletter. Otherwise, it just feels like last night’s leftovers.

eBook 52

eBook Video YouTube Blogging 52

Contently - Strategy

SEPTEMBER 15, 2021

CSR Is a Popular Use Case That Often Lacks Creativity. However, 15 of them had no content presence whatsoever like a blog or resource center on their websites, while 30 more had extremely limited content outputs such as corporate newsrooms or bare blogs hidden in the footer of their sites.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Cision

DECEMBER 5, 2017

Blog Posts. Yes, I’m talking about blogging. Blogging is no longer an experimental trend that might be a waste of time. No, there is overwhelming evidence that shows maintaining a blog yields business results. Brands who blog have more indexed web pages, which boosts SEO. Infographics. You’re doing it.

Infographics 235

Infographics Case Study Content Marketing Video 235

Contently - Strategy

APRIL 24, 2019

In 2018, Forrester reported that “most in-house creative teams are small; 54% of those teams have between one and 10 people. When first documenting a strategy, your initial goals are more like educated guesses. If you only produced blog posts before, maybe scaling means starting to create visual content like infographics and video.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111

Beyond PR

DECEMBER 5, 2017

Blog Posts. Yes, I’m talking about blogging. Blogging is no longer an experimental trend that might be a waste of time. No, there is overwhelming evidence that shows maintaining a blog yields business results. Brands who blog have more indexed web pages, which boosts SEO. Infographics. You’re doing it.

Infographics 72

Infographics Case Study Video Survey 72

Journalistics

APRIL 5, 2016

Multimedia journalists are expected to be able to produce or adapt content for an increasingly wider-range of media, including traditional broadcast, print and Web formats, as well as blogging, podcasting (audio and video), social media, and live content platforms (Periscope or Facebook Live for example).

Media Relations 40

Media Relations Media Mobile Pitching 40