Sword and the Script

DECEMBER 21, 2021

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Year of the employee. 2022 is going to be known as the year of the employee.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Cision

MAY 26, 2017

Blog about it. In addition to the media exposure you will likely gain from supporting a chosen cause, be sure to thoroughly blog about everything you do to help the cause. Blogging is a great way to show how invested you are in the cause. Blogging is a great way to show how invested you are in the cause.

Blogging 150

Blogging Community Retail Consumer 150

Landis PR

DECEMBER 12, 2022

Note: This is a reposted blog by our Public Relations Global Network Party, Mark Paterson – Currie. For the original blog, please visit here. Photo courtesy of Pexels. Something any public relations person or business can do today that will make a difference is to embrace sustainable development.

Financial 52

Financial Government Storytelling System 52

Mindful Marketing

JUNE 27, 2020

By interacting intentionally with their surrounding communities, businesses can help heal broken relationships, including those that cross racial lines. I believe businesses are uniquely equipped to propel entire communities forward, thereby closing the wealth gap and making a lasting difference for people of color.

Real Estate 111

Real Estate Community Employee Education 111

PR in High Definition

OCTOBER 28, 2021

The company blamed an internal technical issue , that on top of affecting the functioning of Facebook’s platforms, resulted in issues with internal employees’ work passes and email. Royal Mail has been trialling drone deliveries in Scotland’s Orkney Islands to better connect remote communities.

System 62

System Social Media Policies Google 62

Sword and the Script

JUNE 13, 2023

Takeaway: If you want to see a good example of data in PR, take a look at Kastle Systems. This company makes the key cards that many corporations use to give employees office access. Research, read, be active in the respective community and write compelling pitches. This is better than survey data because it’s behavioral.

Journalism 129

Journalism Media Relations Report Media 129

The Proactive Report

OCTOBER 12, 2015

Google is severely penalizing sites that are buying links or are invested in private blog networks. In addition to editorial “blog” content and social media content, consider developing content on the maddafella.com domain. Guest post by Chris Abraham, Digital Strategist at Gerris Corp. PS: this is the year of the message board !

SEO 100

SEO Google Pinterest LinkedIn 100

Katie Paine's Measurement Blog

MAY 25, 2023

It is designed to be used along with Paine Publishing’s: 8 Quick Tips for Finding the Perfect Communications Measurement Vendor Checklist for Picking the Perfect Communications Measurement Vendor , and No Bullsh*t PR Measurement Glossary for what’s what. A high quality alert system will cost at least $1000 a month.

Measurement 52

Measurement Communications Survey System 52

MaccaPR

JANUARY 8, 2021

Listen To and Welcome Employees on Social. Brands know they should listen to consumers, but what about listening to employees? Arik highlighted the cautionary tale of Sherwin-Williams, which fired an Ohio employee whose TikTok channel of paint mixing was mesmerizing his 1.2 Corporate Blogs Are Making a Comeback – Big Time.

Social Media 62

Social Media Trends Marketing Viral 62

Rock the Status Quo

FEBRUARY 9, 2015

Perhaps they don’t have an internal brand ambassador program of any kind ( a what? ), and they are terrified at the very THOUGHT of giving employees online freedom and autonomy. Take advantage of the LinkedIn blogging platform – called long-form posts. Publish employee posts on the corporate blog.

Corporate 100

Corporate Leadership Brand Branding 100

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

When someone like Elon Musk says that Tesla batteries could be used to replace Puerto Rico’s electrical system, there’s a grain of thought leadership there. Blogs – an executive’s own, plus a commenting strategy for others. Be open to recommendations. Invite others onto the stage. It also gives back.

Leadership 149

Leadership Trade Shows Healthcare Education 149

Sword and the Script

OCTOBER 25, 2022

I have to use Teams, Wrike, Kapost, Dropbox, Google Drive, Google Data Studio, Sharepoint, Salesforce, Oktopost and Slack to communicate with clients and teams. I have colleagues who also layer on Trello and other content management systems as well. Those who said communications work has “changed slightly,” wrote: 84.

Communications 124

Communications Crisis Internal International 124

Sword and the Script

APRIL 30, 2019

I’ll include news from the PR vendor community and review and curate content they produce ( like this ). Next, it can “automatically deliver this content to more of its target audience using digital media amplification,” according to a blog post by Onclusive CEO Dan Beltramo. Learn more: press release , blog post.

Industry 87

Industry Media Technology Employee 87

Scott Public Relations

OCTOBER 13, 2019

One of the latest advances, the ABS Virtual Office from Alternative Behavior Strategies (ABS) , is a prime example of how healthcare integration is creating a better system for all involved. As a provider of services to children with autism spectrum disorders, ABS employees spend much of their time in the field performing therapy services.

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Cision

MAY 18, 2017

On LinkedIn, what you can view from personal profiles is further limited to long-form blog posts. Where these two networks excel, though, is that they all have communities that are open for the public to join and engage. Conclusion: Creating a Social Selling System.

How To 198

How To Instagram Social Media LinkedIn 198

Scott Public Relations

OCTOBER 13, 2019

One of the latest advances, the ABS Virtual Office from Alternative Behavior Strategies (ABS) , is a prime example of how healthcare integration is creating a better system for all involved. As a provider of services to children with autism spectrum disorders, ABS employees spend much of their time in the field performing therapy services.

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Presspage

AUGUST 10, 2018

Creating positive change in healthcare public relations within health systems and hospitals can be just as difficult. Shepherd Center , an Atlanta based hospital, effectively uses storytelling to connect with audiences and communicate the treatments of patients rehabilitating from spinal cord and brain trauma. Leverage your Employees.

Healthcare 60

Healthcare Publicity Storytelling Employee 60

Sword and the Script

MAY 11, 2019

Because these external award announcements have an effect on employees! In recent years, the trend has been for website templates that blend news, press releases, blogs and resources together. When you want to see press releases for the record, you don’t want blogs. If you want blogs, you don’t want press releases.

Study 140

Study Media Relations Media Measurement 140

PR 20/20

NOVEMBER 30, 2022

Studies show that only 23 percent of employees feel they receive the right amount of recognition for their work, while only 19 percent of managers say recognition is a priority at their workplace. Or your team risks high employee turnover. Invest in technologies that offer training to help employees onboard seamlessly.

Marketing 52

Marketing Technology Internal International 52

Mindful Marketing

OCTOBER 10, 2021

The iconic social network that’s often been the focus of questions from citizens and senators, was back in the spotlight after a former Facebook employee-turned-whistleblower appeared on 60 Minutes and exposed a series of alleged corporate abuses, most impacting consumers. ” ​ Subscribe to Mindful Matters blog.

Facebook 79

Facebook Social Media Government Employee 79

Sword and the Script

DECEMBER 16, 2014

The organization published its list in a blog post yesterday titled 60 Content Marketing Predictions for 2015. In my view this is a well-grounded strategy for business leaders who take the time to understand the media landscape shake up – and the opportunity in developing a community. Cooperative content.

Content Marketing 117

Content Marketing Marketing Writing Infographics 117

Scott Public Relations

FEBRUARY 1, 2019

By helping the leadership convey the overall direction and mission of the company, they can bring employees together to pursue common goals and demonstrate to them the value that their work brings for the organization overall. Working with leaders to hone their skills and talking points is a good way to go.

Insurance 49

Insurance Insurance Healthcare Communications 49

PR in High Definition

FEBRUARY 24, 2020

Why isn’t kindness desirable in the leadership community? It’s clear to see why the default path for leadership is often being as cut-throat with your employees as you are with your competitors, but it’s not the only way to be. – Satisfied employees stay in their roles, and they work harder. Show me the money!

Leadership 71

Leadership Reputation Employee Hotels 71

PR Conversations

OCTOBER 27, 2023

By João Duarte, National Scientific Committee member, FERPILab 15 years ago, a group of PR scholars, practitioners, critics, and lecturers collectively challenged Jim Grunig to address some of the recurrent issues that emerged in the PR Conversations blog at that time.

Exercises 70

Exercises Interviews Public Affairs Financial 70

Scott Public Relations

MARCH 4, 2020

This theory basically claims that increasing the wealth available to “job creators” would ultimately increase the wealth of the broader population, as the money trickled down to employees through economic growth. Income inequality is a terrible companion for a healthcare system based on a fee-for-service model.

Healthcare 69

Healthcare Insurance Insurance Policies 69

Melissa Agnes

AUGUST 13, 2014

This blog post isn’t meant to pick on anyone, it’s meant to take one professional’s point of view and rebut it with my own. It’s a reason to be prepared and to have a triage system that helps you respond when appropriate and continue to stay on-message. Next, e-mail the link to all of your employees.

Social Media 252

Social Media Crisis Crisis Management Crisis Communications 252

Stephen Waddington

DECEMBER 30, 2019

Public service media is failing the public Thank you My thanks to the following communities and individuals. The project has brought me into contact with a new community of more than 50 thinkers and doers. The #FuturePRoof community goes from strength-to-strength. It’s pushed me to read more widely and think more critically.

Government 103

Government Education Print Ethics 103

Presspage

AUGUST 7, 2018

From major technology companies and massive health systems to small liberal arts colleges and even startups, the newsroom is the website’s hub for communication, but it can be so much more. It’s the eight-second elevator pitch employees rattle off at professional networking events.

Case Study 97

Case Study Storytelling Study Social Media 97

Shift Communications

JANUARY 16, 2018

In the News Feed for brand pages, things like that they want to focus much more on the community or friends, the things that essentially would help people focus more on the network. For example,there is an app called Discord that is sort of like Slack but it has a very heavy gaming community. No, gamers are a big community.

Facebook 116

Facebook Video Brand Branding 116

Solo PR Pro

MARCH 14, 2023

And to take it one step further, publish a post announcing this news to your professional community. Do you eventually want to hire part-time or full-time employees? So it’s important you set up a good system from the very start. Hint: The answer is no. You should definitely not do this.)

Tools 52

Tools Banking LinkedIn Meeting 52

Sword and the Script

JANUARY 31, 2023

Here’s this month’s summary of the news from the vendor community this month. Truescope acquires Universal Information Systems Truescope is acquiring Universal Information Services (UIS). Universal Information Systems pitches itself as a “concierge service” for all things media monitoring. Terms were not disclosed.

Software 78

Software Case Study Technology Tools 78

Konnect Agency

APRIL 20, 2021

There are many types of crises that can occur, including but not limited to product recalls, employee misconduct, a food-borne illness outbreak, natural disaster, customer or employee injury, food tampering, strike, or other service disruptions. Defining The Threats. This must happen the very moment the crisis event is identified.

Crisis 52

Crisis Brand Branding Crisis Communications 52

Sword and the Script

FEBRUARY 4, 2020

For those new to it, the PR tech sum, it’s a monthly roundup of all the news coming from the vendor community that develops and sells PR technology. According to ZDNet, the TVEyes monitoring system was down for at least two days and Mr. Ives said the company was working on recovery and had no plans to pay the ransom.

Software 103

Software Analysis Data Tools 103

Waxing UnLyrical

DECEMBER 5, 2016

Ladies & Gents, I give you the latest entrant into the Social PR Spotlight: Amanda Roe, Global Public Relations and Research Manager for Biamp Systems! I’m Amanda Roe, and I’m the Global Public Relations and Research Manager for Biamp Systems. Take it away, Amanda. Introduce yourself – who are you and what do you do?

System 40

System Training LinkedIn Banking 40

Sword and the Script

DECEMBER 12, 2017

Fittingly, I asked a whole bunch of folks for predictions to include in a blog post here (if you want to be invited next year, you can sign up here ). Continued drive toward niche content and blogs, such as cybersecurity for the hospitality industry, or regulatory law for marijuana growers. Jeremy Pepper | Communimatic.

Marketing 104

Marketing Content Marketing Crisis Management Data 104

Frederik Vincx

DECEMBER 11, 2015

Hence, this isn’t a typical 500-word blog post with 10 tips to ( insert random PR activity ). A large part of your audience communicates via this medium. Long form blog posts? All communication teams are striving for the attention of the fickle consumer. Add to that the high turnover in communication teams.

How To 60

How To Software System Employee 60

Shift Communications

DECEMBER 15, 2016

A long time McDonald’s employee who has Down Syndrome was celebrating her retirement, and we wanted to share the good news with her local community – both to show everything people with disabilities can take on, and that McDonald’s supports them. Travel Channel’s blog Roam , Felicia Feaster: Travel Gift Guide . “I Client: Blink.

Print 60

Print Media Travel Wireless 60