Sword and the Script

AUGUST 1, 2022

Karen Swim , PR, Marketing and Social Media Consultant, Words For Hire , LLC and President of Solo PR Pro. Stacey Miller , Vice President, Communications, Auto Care Association. Stacey Miller , Vice President, Communications, Auto Care Association. Owned media is the top area of emphasis.

Survey 133

Survey Communications Measurement Internal 133

Karen Freberg

FEBRUARY 25, 2019

As I have shared with my students all the time, blogging and social media can open up some amazing opportunities you would have never imagined. I have been blogging now for nearly 13 years (WOW!), My blog has been a way to also share some exciting news, like my sabbatical. Social media truly opens doors.

Social Media 50

Social Media Internal International Media 50

Sword and the Script

FEBRUARY 14, 2017

Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. For example, I once worked for a company that found visitors that engaged the blog were 50% more likely to make a purchase. How Long Should a Blog Post Be?

B2B 67

B2B Measurement Blogging Community 67

Sword and the Script

MAY 21, 2019

My employer launched a print magazine, website and social presence telling stories about health and community to business audiences, which is still going, BetterTennessee.com. Social media for business was then in its infancy, and we were able to reach both decision makers and consumers with a limited budget and get real traction.

B2B 81

B2B Social Media Company Marketing 81

Sword and the Script

AUGUST 15, 2023

38% are conducting a more detailed ROI analysis; 31% are spending more time researching purchase decisions ; 24% are altering decision timelines based on changing business needs/priorities; 24% are spending more time using social media to research vendors ; and 23% are relying more on peer recommendations or review sites.

B2B 120

B2B Study Survey Software 120

Cision

JUNE 1, 2017

For each of the four media types, there are different metrics to track. Paid Media. Social media marketing ad conversions, using data from Facebook, Twitter, and LInkedIn, and Google AdWords. See if those news outlets and blogs are sending visitors to your site, and if so, what they are doing once they arrive.

Measurement 200

Measurement Analytics Google Data 200

Scott Public Relations

NOVEMBER 30, 2018

Social media has become an incredibly effective tool in a brand marketer’s toolbox. But if managed poorly, a social media presence can be as harmful as it is helpful for a brand’s identity. Don’t just jump right into social media without having a consistent plan in mind for how you will use it.

Social Media 40

Social Media Insurance Insurance Healthcare 40

Sword and the Script

JULY 9, 2016

Again, there are tools that will automate some aspects of this game, which enable anyone to completely remove the “social” from social media. If we continue along this path, we might soon remove all aspects of humanity from social media. Are people sharing links on social media they haven’t read?

Content Marketing 69

Content Marketing Social Media Marketing Media 69

Karen Freberg

DECEMBER 13, 2017

I love talking about social media in all formats and situations. I had the chance to do a webinar on social media, particularly focusing on future trends to note in 2018 and how educators can become their own micro-influencer. Power of understanding the bigger picture in social media education.

Education 40

Education Social Media Trends Media 40

Stephen Waddington

FEBRUARY 2, 2019

Instagram moderation, internet adoption report, fake Twitter audit, future of blogging, and Ofcom on children's media use and Digital Download date. Tool: Twitter fake followers audit SparkToro is a social media tool startup by Moz founder Rand Fishkin. The traffic to my blog is down a third in three years.

Instagram 60

Instagram Policies Twitter Mobile 60

Contently - Strategy

OCTOBER 18, 2023

click-through rate , while the average social media click-through rate is even worse at 1.2%. Unlocking Customer Experience Transformation Imagine this: You’re searching for something on Google and come across a branded blog that feels like it was written just for you. Perhaps that’s why search ads have a measly 6.1%

Content Marketing 52

Content Marketing Marketing Data Comparison 52

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Keeping up with the news, including industry news, current events, social causes, social media trends and anything related to the work you want to do, is essential for PR job searching and as a regular practice. It’s not just the boss of the firm who should be out in the community to find clients, it’s a team effort.

Agency 89

Agency Energy Crisis Management Industry 89

Karen Freberg

FEBRUARY 4, 2018

These two aspects of business and social media are at the forefront of what people are talking about across industries. There are still aspects that have not changed with the evolution of social media. What are your goals and what do you want to contribute to the larger community? Document, Don’t create.

Social Media 45

Social Media Media Education Industry 45

PR 20/20

JANUARY 19, 2023

In another example, Hynes Industries published a blog post comparing two types of metal fabrication processes. Pro tip : Always add hyperlinks to your products within your blog posts so readers can view them directly and immediately. Source: Hynes Industries ? Don’t silo these content opportunities, either.

Analytics 81

Analytics Comparison Google Interviews 81

ReimaginePR

OCTOBER 3, 2016

And perceptually, it has more weight than a regular blog post. Reason #5: eBooks allow you to create a community around your brand. The audience who reads and reacts positively to your content is much more likely to join your community of followers. Promote Your Ebook On Social Media. How to Promote Your eBook.

eBook 219

eBook How To Writing Community 219

Cision

SEPTEMBER 16, 2016

The story that highlights something good in the community. Blogs are the “new” news outlets. .” Blog about a topic that your service, product or organization helps address. If you are a car salesperson, you can blog about the best time to purchase a car or 10 ways to spot a tricky salesperson.

Nonprofit 120

Nonprofit YouTube Travel Pitching 120

ReimaginePR

SEPTEMBER 19, 2016

Here’s a free, downloadable style guide to help you come up with a unique voice. If the answer is yes, you’ll amass a community of people who appreciate the way you present information. By defining a brand voice and sticking to it, no matter whether you’re on your blog, your social media channels, your offline engagements, etc.,

Brand 120

Brand Branding Exercises Social Media 120

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned.

Media Relations 152

Media Relations Media Print Software 152

Sword and the Script

MAY 11, 2019

Here are some of the statistics that stood out for me: Web traffic originating from media coverage outperforms other sources. Traffic from earned media was 56% more likely to complete a goal (i.e. registrations, subscriptions and downloads) and these sessions lasted 33% longer. If you want blogs, you don’t want press releases.

Study 141

Study Media Relations Media Measurement 141

wiredPRworks

APRIL 27, 2021

With 43 million episodes to download, engaging with listeners is more important than ever. Podfest Master Class is an extension of Podfest Multimedia Expo, a global community of people who are interested in and passionate about sharing their voice and message with the world through the powerful mediums of audio and video.

Strategy 52

Strategy Case Study Marketing Energy 52

PR Conversations

JULY 20, 2015

It’s understood that the play’s the thing; however, it was the vibrant community found around each performance that proved an unexpected volunteer adventure at The Toronto Fringe festival 2015. Many of the Fringe community stakeholders are clear: the artists (actors, writers, directors, stage managers, etc.);

Community 40

Community Print Twitter Creativity 40

Onclusive

SEPTEMBER 27, 2021

As social media strategy contributors, communications pros know how important it is to keep tabs on trending conversations, stay tuned to what the competition is doing, engage key audiences, and amplify brand visibility through social influencers. Influencer relations are at the heart of any social media strategy.

Social Media 369

Social Media Media Enterprise Viral 369

Scott Public Relations

MAY 13, 2019

Examine your website and social media profiles as well, paying particular attention to coordination. Using the same handle for as much social media as possible also creates a consistent image that avoids confusing anyone looking for you. Examine your progress after you have executed your strategy for a while.

Insurance 55

Insurance Insurance Healthcare Publicity 55

Norton's Notes

DECEMBER 21, 2014

At prohibition we recently did some influencer outreach for a new client and we had to target some of the world’s top weight lifting blogs but we couldn’t find any up to date lists so I thought it would be useful to create one ourselves. About the blog. Anyway, after hours of work here are my top ten. www.marksdailyapple.com.

Blogging 44

Blogging Training Exercises Sports 44

Sword and the Script

MAY 4, 2021

Meltwater acquires social media influencer platform. It gave the product high marks for analytics, which can be used to parse social data to find social media influencers a brand may wish to engage. Customers will be able to see an estimate of how many downloads a given podcast receives across all podcast apps.

Tools 100

Tools Survey Pitching Analytics 100

ReimaginePR

AUGUST 22, 2016

Blogs, social media, video, podcasts, presentations, etc.). Every message it shares contains a little bit of heroism, from its marketing material to the way Nike portrays its chief executives as trail blazers and community leaders. Be sure to download our list of do’s and don’ts for your brand story.

Brand 156

Brand Branding How To Storytelling 156

Waxing UnLyrical

JUNE 24, 2019

In fact, a new survey from Uproar PR found 72% of people prefer micro-level social media influencers. The micro influencer is often more motivated to share knowledge and relevant information with their community. Think Beyond Social Media. Blog interviews or contributions. Blog interviews or contributions.

Measurement 95

Measurement eBook Tools Survey 95

PR 20/20

NOVEMBER 30, 2022

For the full 40+ questions, download our Comprehensive Marketing Audit Template. Marketing technologies are vast ( see Scott Brinker’s Marketing Technology Landscape Supergraphic (2020): Martech 5000 ), ranging from email solutions to social media management tools to best-in-breed marketing automation tools.

Marketing 52

Marketing Technology Internal International 52

wiredPRworks

APRIL 27, 2021

With 43 million episodes to download, engaging with listeners is more important than ever. Podfest Master Class is an extension of Podfest Multimedia Expo, a global community of people who are interested in and passionate about sharing their voice and message with the world through the powerful mediums of audio and video.

Strategy 40

Strategy Case Study Marketing Energy 40

Sword and the Script

JULY 14, 2020

Too many businesses (especially in the technology community) look the same , sound the same, and talk the same; it’s a sea of sameness. As for navigating partisanship, that’s an interesting challenge for communicators, which is what we signed up to help solve. I once observed the CEO of a tech company making edits to a blog post.

Survey 139

Survey Measurement System Education 139

Sword and the Script

JANUARY 19, 2021

So, I started tracking the community and publishing three different writing series on PR technology ( PR Tech Sums , PR Tech Briefing s, and Product Reviews ). This blog is just a cover story for an incredible marketing and PR agency serving B2B tech. Marketing attribution for earned media. Did you know?

Technology 169

Technology Publicity Software Pitching 169

Scott Public Relations

MARCH 4, 2020

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”.

Healthcare 69

Healthcare Insurance Insurance Policies 69

Scott Public Relations

MAY 13, 2019

Examine your website and social media profiles as well, paying particular attention to coordination. Using the same handle for as much social media as possible also creates a consistent image that avoids confusing anyone looking for you. Examine your progress after you have executed your strategy for a while.

Publicity 40

Publicity Healthcare Insurance Insurance 40

Scott Public Relations

SEPTEMBER 3, 2020

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”.

Insurance 52

Insurance Insurance Healthcare Government 52

Waxing UnLyrical

MARCH 26, 2012

Since OA already has a robust social media presence, our task was not to add to its social media plan, but to supplement it via blogger outreach. write their own blog post to promote IWD 2012. And in 2011, there were seven blog posts on the campaign that had been tracked. The timeframe. That’s a lot !

Case Study 102

Case Study Internal International Study 102

Scott Public Relations

MARCH 4, 2020

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”.

Healthcare 52

Healthcare Insurance Insurance Agriculture 52

Sword and the Script

JANUARY 31, 2023

Here’s this month’s summary of the news from the vendor community this month. Talkwalker hired a new CEO and new CMO in late 2022 and appears to have done a round of layoffs in sales and marketing, according to multiple social media updates I’ve observed. Social media tools offer AI to write social media posts.

Software 78

Software Case Study Technology Tools 78