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The Aesthetics of Text: Writing Readable Blog Posts

Sword and the Script

This why a good content marketer can take a dense white paper, identify the most interesting parts , re-write it for the web, and then watch it get more traction than the first time around. 1) Write short sentences. Years ago, a marketing professor in my MBA program required students to use varied punctuation in writing assignments.

Writing 60
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A Simple Formula for Writing Blog Posts in 8 Painless Steps

Polaris

Unless you happen to be a gifted writer, there is nothing simple or painless about writing blog posts. Yet business blogging is an important part of marketing today. Regular blogging can have a big impact on your business. Here at Polaris our blog targets marketers and business owners. Before You Begin.

Writing 100
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The Importance of a Briefing Doc and How to Write One

Remote PR Jobs

If several briefings are taking place in a condensed timeframe, such as for a trade show, these sheets might be upsized to a formal briefing book. While public relations is a creative field, a briefing document requires quite a bit of preparation as it incorporates all the nuts and bolts to make an interview run smoothly.

Writing 130
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What I Learned from Binge Blogging: Week One

Polaris

Binge blogging, that is. A week ago, I challenged myself to write a post a day for 30 days. You can read about my motivations and goals in my first post in the series— Binge Blogging: 30 Posts in 30 Days. I fully anticipate my blogging spree will help my business, though it’s too soon to assess the benefits.

Blogging 126
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How the New York Public Library’s Blog Mobilizes Communities

Cision

However, blogging is one of the leading tools in any brand’s content marketing strategy. And for nonprofit organizations on a budget, blogging can often be the most effective way to engage and mobilize communities. Since 2007, NYPL Blogs has showcased content that continues to inspire and educate a devoted audience.

Community 120
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How I 1st-Drafted an 87,000-Word Self-Help Book over 46 Days in 2018*

ZudePR

Have you always aspired to write a book? 1 The Seed is Planted #2 Doing the Research #3 Getting the Self-Publishing Mindset #4 What the Hell am I Going to Write About? #5 What book? #1 I’d been business blogging since early 2014, and diligently sending out helpful stuff to my email list subscribers since early 2015. (I

Writing 83
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6 Benefits Of Long-Form PR Content

ImPRessions - Crenshaw Communications

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Business books create long-term opportunity. But in recent years, data has shown its efficacy. Content shapes a personal brand.