Barokas

JANUARY 3, 2018

The Craft of Creative Writing. For 2017, my super awesome Secret Santa, Michelle, gave me a book by Dani Shapiro, titled, “Still Writing – The Perils and Pleasures of a Creative Life.” This book particularly resonated with me as the art of storytelling is the cornerstone of the communications industry.

Creativity 60

Creativity Writing Skype Travel 60

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2017

We’re also talking about books. According to the Pew Research Center , nearly a quarter of all Americans report not having read a book in the past year. With all the ways that reading can improve work (as well as life) it’s time to take a look at some important books to consider in the coming months.

Television 189

Television Film Creativity Writing 189

PRSay

FEBRUARY 18, 2021

If you read a lot about how to write well, then eventually you’ll come across brilliant statements that are jewels of their kind. I recently found an almost flawless diamond from more than 100 years ago: “Good writing is clear thinking made visible.”. He said it in his 1909 collection of language pet peeves, “ Write It Right.”.

Writing 138

Writing Nonprofit Storytelling Corporate 138

Stephen Waddington

SEPTEMBER 18, 2020

Sarah Waddington has handed over #FuturePRoof to the BAME community for her latest book. Along the way she has published three books and created a vibrant community. Along the way she has published three books and created a vibrant community. I caught up with some of the contributors to talk about the future of our profession.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

Remote PR Jobs

FEBRUARY 27, 2022

If several briefings are taking place in a condensed timeframe, such as for a trade show, these sheets might be upsized to a formal briefing book. While public relations is a creative field, a briefing document requires quite a bit of preparation as it incorporates all the nuts and bolts to make an interview run smoothly.

Writing 130

Writing How To Interviews Pitching 130

ImPRessions - Crenshaw Communications

OCTOBER 13, 2016

Fall is an ideal time to crack open a book, and there are plenty of choices out there to stimulate a public relations professional’s appetite for ideas and inspiration. In the past, we’ve suggested books we found appealing to PR and marketing types, and here are some more fall recommendations that are sure to provoke new thoughts.

Viral 120

Viral Storytelling Writing Crisis 120

Rock the Status Quo

AUGUST 21, 2014

It’s raining outside and I’m feeling lazy, like curling up with an afghan, a full french press of coffee and a great book. Trust me, I have hundreds of books to pick from. That being said, here are a few dozen “do’s and don’ts” to help you in your pitching and writing efforts.

Writing 203

Writing Blogging Pitching Content Marketing 203

PR for Anyone

JANUARY 28, 2024

She raises concerns about the potential loss of creativity and innovation in a virtual environment, especially when managing groups. However, there are still noted challenges in maintaining creativity and innovation in a virtual setting, particularly in certain industries such as advertising. ACEing Flexibility So, what is ACE?

Employee 130

Employee Policies Creativity Company 130

The Stalwart Blog

OCTOBER 8, 2016

They interviewed Get Lit's Founder, Diane Luby Lane, who explained the importance of having students not just write and tell their own stories, but also feel connected to and tell stories from poets who've come before them such as Sylvia Plath and Langston Hughes. Get Lit got me thinking about my own creative process and that of my peers.

Creativity 83

Creativity Nonprofit Interviews Writing 83

Cision

FEBRUARY 3, 2017

It continues a thought leading series based on Agency and Client-side workplace issues, and is the basis of a forthcoming coaching and mentoring book to be published in 2017 alongside the 15th anniversary of the agency. Imperative now, PR pros must advocate creative, honest and relevant news content with a heightened focus on the truth.

SEO 120

SEO Creativity Mobile Journalism 120

PR 20/20

NOVEMBER 1, 2018

Editor’s Note: The Book Clubbin’ series recaps business and marketing related books read by the PR 20/20 team each quarter as part of the agency book club. This series will highlight key takeaways and top tips directly from each book club book. Sparks creativity. Unleash your creative mind.

Marketing 56

Marketing Creativity Technology Internal 56

ZudePR

MARCH 22, 2018

Have you always aspired to write a book? 1 The Seed is Planted #2 Doing the Research #3 Getting the Self-Publishing Mindset #4 What the Hell am I Going to Write About? #5 What book? #1 This SumoMe blog post told me that the seed I’d planted myself in 2015 – writing a book – was practicable. Hold on a Minute.

Writing 83

Writing Google Blogging Exercises 83

Sword and the Script

JANUARY 29, 2019

At the time of this writing, the rate is currently 3.8%. To that end, here are a few creative PR ideas to help the recruiting shop out. If your speakers have a published a book keep them around after the talk to autograph copies, or even give a few away in a raffle. 2) Think creatively: guerilla recruiting tactics.

Resources 78

Resources Creativity Publicity Local 78

PR for Anyone

MARCH 6, 2024

Even during the challenges of COVID-19, Patti found creative ways to keep the spirit of adventure alive, organizing socially distanced outings to parks and outdoor spaces. These gatherings served as a lifeline for connection and support in a time when connection was more important than ever.

Travel 130

Travel Groups Technology Creativity 130

Maxim Behar

JULY 5, 2023

His recent book "The Global PR Revolution" is currently one of the best-selling PR books in the world. The most influential independent book ranking organization ranked it among the top 5 PR books in the world. Maxim: Good afternoon, Radio “Focus”. But now, we have the opportunity, everyone can try and cook.

Radio 52

Radio Hotels Course Social Media 52

Deirdre Breakenridge

OCTOBER 21, 2019

If you want to add creative sonic elements to your audio, try some of these free sound effects. Mention any reference materials such as books or albums while discussing the topic? Supporters can help by sharing episodes on their social media to amplify your show to their followers or write positive reviews on podcast subscribing sites.

Social Media 268

Social Media Film Construction Television 268

Sword and the Script

FEBRUARY 13, 2018

This why a good content marketer can take a dense white paper, identify the most interesting parts , re-write it for the web, and then watch it get more traction than the first time around. 1) Write short sentences. Years ago, a marketing professor in my MBA program required students to use varied punctuation in writing assignments.

Writing 61

Writing Blogging Content Marketing Web 61

ImPRessions - Crenshaw Communications

MAY 30, 2017

When choosing top summer books with public relations interest, our first “KPI” (key performance indicator) is anything that is well-written. Writing is the backbone of all good PR, and the best way to become a better writer is to read great stuff. It’s nearly summer, after all. Content Inc.

Film 159

Film Crisis Writing Airlines 159

Bianchi Biz Blog

NOVEMBER 6, 2023

Being that I’m fresh in the industry I haven’t gotten the chance to write many stories, so for now my most fun story is also the one I’m most proud of. She had an incredibly inspiring story that reminded me how much I love writing profiles on individuals. How do I write it so they follow along without getting bored?

Meeting 94

Meeting Engineering Journalism Media 94

Contently - Strategy

JULY 21, 2021

.” Besides supplying the info we need to target Sally with Instagram ads for crap she’ll regret buying, personas are designed to help the creative process. This is based on a long-established idea about creativity: It’s best to have a person in mind when you’re creating. ” Is that a weird freaking quote?

How To 145

How To Creativity Storytelling Writing 145

Polaris

APRIL 14, 2015

Unless you happen to be a gifted writer, there is nothing simple or painless about writing blog posts. Fortunately, there are steps you can follow to enjoy the benefits and make writing blogs a little bit easier. When we write about a topic, we try to look at it through the eyes of these audiences. Before You Begin.

Writing 100

Writing Blogging eBook Google 100

Karen Freberg

NOVEMBER 28, 2017

Just recently, I was able to read the new book by Jorn Lyseggen , who is the founder of Meltwater. The title of the book is “Outside Insight: Navigating a World Drowning in Data,” and I was amazed with how fast I was able to get through it. I couldn’t wait to write this review of the book!

Data 42

Data Media Case Study Social Media 42

Stuart Bruce

MAY 20, 2015

It covers everything from SEO and improving writing to influencer identification and content curation. The book and the site include both free and paid for tools, with many of them being ‘freemium’ – the basic tool is free, but you pay a (usually modest) monthly fee for enhanced features.

Tools 60

Tools eBook SEO Blogging 60

Waxing UnLyrical

JUNE 15, 2016

As such, writing is the cornerstone of success in a highly saturated marketplace of competitive messages. I recently rediscovered my passion for writing children’s stories. This is certainly a departure from the writing I’ve become accustomed to during my career. I thought, “A children’s book… seriously?

Community 40

Community Facebook Writing Local 40

wiredPRworks

NOVEMBER 30, 2018

“How to Write a Superstar Speaker Press Release to Attract the Attention, Business and Applause You Deserve!” Register or Purchase the How to Write a Press Release for Coaches, Speakers and Authors Replay. About Barbara Rozgonyi, Creative PR [Personality + Reputation] Visionary. Get your PR PRIMER now.

Writing 49

Writing How To Engineering Education 49

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Business books create long-term opportunity. It takes time for writing and filming — and a strong, informed point of view.

Case Study 178

Case Study SEO Film Video 178

PR for Anyone

JANUARY 3, 2024

The basketball analogy beautifully illustrates the harmony needed between structure and creativity in both sports and business. There are potential pitfalls of solely focusing on one approach, whether it’s the rigid, masculine routine leading to burnout or an overly creative, feminine approach lacking the structure to achieve goals.

Corporate 130

Corporate Sports Creativity Internal 130

Maxim Behar

MARCH 13, 2024

This book has already emphasized my Rule Number One: that even the worst decision is better than no decision at all, a decision that hasn’t been made. This book never intended to paint too rosy a picture of the PR industry after the social media revolution. You must react as quickly as you would if you were your client.

Corporate 59

Corporate Social Media Writing Training 59

PR for Anyone

MARCH 24, 2020

Did you invent a new product, write a book, or win an award? You can also get creative with “new.” Ask Google, “Who writes about [your topic] at [name of publication]?” If you’re a new business or have a new product, news service, new anything, that is newsworthy. Those are all topics that interest local media.

Publicity 331

Publicity Television Local Pitching 331

Mindful Marketing

JANUARY 8, 2024

” It’s no surprise that on a planet full of creative and entrepreneurial people, wheels were already turning before public domain day 2024 toward ways of monetizing the newly liberated mouse. To be protected, works must possess some minimal amount of creativity. Some of those ways would probably make Walt shudder.

Film 94

Film Creativity Video Enterprise 94

Shift Communications

MAY 17, 2023

How we don’t: to write press releases, talking points or other materials that are not already in the public domain. genAI models are trained on massive databases that encompass books, articles and websites. For a fun exercise, ask ChatGPT to write your bio. How we use it: for general research on topic areas.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

How we don’t: to write press releases, talking points or other materials that are not already in the public domain. genAI models are trained on massive databases that encompass books, articles and websites. For a fun exercise, ask ChatGPT to write your bio. How we use it: for general research on topic areas.

Publicity 78

Publicity Guidelines Training Transportation 78

Mindful Marketing

MAY 3, 2024

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing New technology has enabled people to do previously unimaginable things: mass-produce books, illuminate homes, communicate across continents, fly through the air.

Ethics 96

Ethics Privacy Radio Sports 96

wiredPRworks

NOVEMBER 30, 2018

“How to Write a Superstar Speaker Press Release to Attract the Attention, Business and Applause You Deserve!” Register or Purchase the How to Write a Press Release for Coaches, Speakers and Authors Replay. About Barbara Rozgonyi, Creative PR [Personality + Reputation] Visionary. Get your PR PRIMER now.

Writing 40

Writing How To Engineering Education 40

Maxim Behar

APRIL 2, 2024

Dozens of leading global PR experts have contributed to this book by agreeing to be interviewed on the topic of a social media revolution. The PR professionals interviewed for this book have offered a marvelous palette of opinions about what has happened in the industry. The book is available on Amazon.com and BeharBooks.com.

Print 64

Print Social Media Web Television 64

Wadds Inc.

JANUARY 16, 2023

Whitt on a LinkedIn post led to me reading his book When In Doubt, Make Applesauce! Core Habits of the Masterful Public Relations Professional is a book about the character and reflexivity of public relations practitioners. We caught up to discuss some of the issues arising from his book. A comment by Marc C.

Meeting 98

Meeting Ethics Storytelling Publicity 98

Wadds Inc.

NOVEMBER 11, 2023

They produced two versions of the article: an original with words by Arlen and pictures by Chris , and a second using ChatGPT to write in the style of Christopher Hitchens, Marina Hyde and George Orwell. It’s an insight both in terms of the reputational impact to individuals and organisations, and the threat to creative and professional work.

Report 119

Report Publicity Training Policies 119