Onclusive

DECEMBER 1, 2021

G2 Crowd, the leading independent business software review company, has compiled a report that compares top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack. In the past, evaluating ROI for media monitoring was much more challenging than, say, for demand generation or even SEO.

How To 397

How To Software Media Analytics 397

Onclusive

DECEMBER 6, 2021

Last week, we reviewed the ROI rankings of the top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack, based on the G2 Crowd 2021 report. This week, we are focusing on comparing comprehensive media monitoring and social listening capabilities for these providers. Stacey Hedman.

Media 370

Media Comparison Software Enterprise 370

Polaris

NOVEMBER 16, 2014

What is binge blogging? Similar to binge watching, binge blogging is the practice of blogging more frequently than usual for a period of time. When I explained I was going to heavy up my blogging to a new acquaintance I met at a networking event, he asked if I was planning to post 3 or 4 times daily. Why binge?

Blogging 166

Blogging Writing Content Marketing Marketing 166

PRSay

APRIL 23, 2024

Dietrich, CEO and founder of Arment Dietrich, a Chicago-based communications firm, is the author of the 2014 book “Spin Sucks” and the “Spin Sucks” blog. We updated the model so that it wasn’t just a list of tactics, but also activities, and what happens when you integrate them together. “We The model became much more strategic.”

SEO 131

SEO Measurement Television Google 131

PR 20/20

JANUARY 16, 2023

Hence our obsession with keeping tabs on industry blogs and finding those articles and authors that impact our own ways of thinking. If like us, you’re always looking for new marketing resources, you’ve landed on the right blog post. Below is a guide to Ready North's favorite blogs and publications.

Blogging 52

Blogging Marketing Pinterest SEO 52

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2023

Since David Meerman Scott coined the term “ newsjacking ” in 2011, our team has written nearly 30 unique blogs on the subject — possibly more than any other topic. So what is newsjacking? What makes it so important that we would write about it so often? Top Blog Posts About Newsjacking Want to learn more about newsjacking?

Ethics 182

Ethics eBook B2B Blogging 182

Onclusive

AUGUST 10, 2021

Welcome back to our blog series about earned media strategy and measurement! Knowing their pain and passion points, what they need along their buyer journey and how you can add value will determine the rest of your strategic plan—the most effective channels, the right messaging, and the best distribution approach.

Strategy 418

Strategy Survey Automotive Data 418

ImPRessions - Crenshaw Communications

MAY 31, 2016

But good, crisp writing is only part of what makes a blog well-read and shareable. There are some do’s and don’ts that can make the difference between a blog that “talks to itself” and one that is a must-read. Take a look at the tips below and see if you can’t take your blog to the next level.

Blogging 120

Blogging Creativity B2B Writing 120

Sword and the Script

NOVEMBER 23, 2019

Benchmarks give us a sense of how well we are resourced and what sort of results others in industry are providing. Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. Most marketers used paid media to fuel owned media.

Content Marketing 137

Content Marketing Study Blogging Marketing 137

PR 20/20

MARCH 2, 2023

Do you need more blog subscribers? They help gauge what the industry wants to read and determine if your content is getting readership ROI. If you aim to increase your subscriber base, publishing quality content (and more of it) is the first step toward understanding what resonates and what doesn’t. Of course, you do.

Blogging 79

Blogging SEO Trade Shows Pinterest 79

PR for Anyone

SEPTEMBER 8, 2022

You’ve landed in the media. I was on Steve Harvey’s show in 2010 – twelve years ago – and it’s still on the forefront of what I promote regularly. Of course I’ve been on 1000’s of media outlets since then but that’s one of the biggest so I want people to see it, again and again.

Media 130

Media YouTube Video Interviews 130

ImPRessions - Crenshaw Communications

AUGUST 2, 2017

Here are the top 10 tech blogs you need to read to prepare for promoting clients across a range of industries, including IoT, ad-tech, tech products and services and wearable technology. Our tech team recommends this list of blogs for the best information on relevant news, competitive moves, trends, and data insights. Crunchbase.

Blogging 136

Blogging B2B Technology Pitching 136

Sword and the Script

FEBRUARY 12, 2019

Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 Again, this year I dived into the survey data again, provided the findings first, followed by my own analysis. Analysis: .

Blogging 106

Blogging Survey B2B Analysis 106

ImPRessions - Crenshaw Communications

MAY 23, 2017

Public relations experts know that the majority of traffic coming to a blog post comes in the first hours and days of publication. This makes the timely promotion of your blog content critical to its success. Make your blog posts work harder through linking, sharing and more. Then see what the analytics show.

Blogging 136

Blogging Airlines Analytics LinkedIn 136

PR for Anyone

AUGUST 18, 2022

Watch this week’s PR Tip here: People understand the value of being in the media but more often than not, people are just trying to “sell” the media by putting in their product, service or brand without thinking of the bigger picture and the bigger impact they can make. PR FOR ANYONE. Anyone can get publicity!

Media 130

Media Nonprofit Pitching Television 130

Onclusive

MAY 12, 2022

One of the biggest challenges for communications professionals is understanding how their efforts influence consumer behavior so they can optimize media strategy and demonstrate tangible business value. What is PR Attribution ? Brand engagement, including the volume of social media amplification and presence of a backlink. ?

Consumer 370

Consumer Publicity Media Analysis 370

PR for Anyone

SEPTEMBER 1, 2022

They want to be seen as the go-to expert and sought out and found by potential clients or customers because of who they are what they’ve done. So just paying attention to the news cycle and what is happening in it, can easily allow you to be in the media regularly. See my story in the video about Steve and what he did.

Pitching 130

Pitching Video YouTube Viral 130

Onclusive

SEPTEMBER 7, 2021

In this week’s blog about earned media strategy and measurement, we’re talking about developing and implementing a content distribution plan that uses every opportunity to showcase your stories in front of your key audiences. Social media Social media provides a great opportunity to amplify your earned media content.

Measurement 356

Measurement SEO Web Social Media 356

Onclusive

DECEMBER 14, 2021

This week, our blog series comparing top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack, continues with an overview of media contact database, campaign management and reporting tools. Solutions for your media relations workflow. PR Manager, Enterprise Company.

Tools 370

Tools Report Comparison Media 370

Onclusive

NOVEMBER 8, 2023

What do the responsibilities of PR really entail, though? Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 195

Training Media Training Reputation Crisis Communications 195

Onclusive

AUGUST 9, 2021

What does that really entail, though? Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Earned Media & Media Relations. Owned Media & Content Strategy. Media Monitoring & Analysis.

Training 370

Training Media Training Reputation Crisis Communications 370

Onclusive

FEBRUARY 28, 2022

As data science specialists for communications, in our new blog series on “Demystifying PR Measurement” we’d like to offer best practices and frameworks for setting communications goals, success metrics and processes that you can use even if you’re just starting out. What keeps them up at night? Create a plan with the end in mind.

Measurement 368

Measurement Guidelines Data Education 368

Onclusive

JANUARY 26, 2022

Savvy communicators know that there is more to a perfect pitch than simply good writing, and media relations is not just about distributing these stories to the media. PR pros need a data-driven strategy to reach their goals of securing high-impact media coverage for their brands. Where do you find impactful journalists?

Pitching 370

Pitching Data Privacy Writing 370

Onclusive

AUGUST 3, 2021

Earned media content is king when it comes to building brand reputation—your biggest brand asset. And while in the past there have always been clearer metrics around paid and owned media than earned media, that’s changed with the industry shift from print to digital formats, which has resulted in a wealth of digital data.

Brand 370

Brand Branding Media Measurement 370

Onclusive

JUNE 9, 2021

Welcome back to our blog series about data-driven PR campaign planning! Ask these questions to create your messaging: What’s the right angle? What’s in it for them? The right editorial hook is often what makes someone want to learn more. How do you go about surfacing the current trends across the media universe?

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

PR for Anyone

NOVEMBER 4, 2021

On both my website/blog I have a listing of success stories and also at the YouTube Channel and look for the success stories playlist. You’ll see many examples of how people landed in the media. Read through these to get inspired on what you can pitch the media, today! PR FOR ANYONE. Anyone can get publicity!

Examples 130

Examples Pitching YouTube Video 130

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

Among PR teams, LinkedIn is the go-to social media platform for B2B executives for driving positive visibility and thought leadership. Here is what to keep in mind: Have an updated and professional-looking profile picture, and an appropriate banner photo. Instead of your job title, include a headline that describes what you do.

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

Cision

JULY 21, 2015

While each component of your marketing strategy (email, PR, social media, blogs) should bring you results, it’s often better when two or more components work together. Take blogging and social media. Here’s how you can boost your blog’s traffic with a few social media tricks. Share Your Content Yourself.

Social Media 120

Social Media Blogging Media LinkedIn 120

wiredPRworks

JULY 22, 2021

What a surprise – and a terrific 15th-anniversary present – to be included on a new top PR blogs list! Being ranked #11 with these impressive top public relations blog industry leaders is truly an honor! Top Public Relations Blogs in 2021. View the rest of the 90 top public relations blogs visit.

Blogging 59

Blogging Publicity Web Social Media 59

Onclusive

JANUARY 27, 2020

The study reveals benchmarks for average social media and news engagement of news releases, the optimal days and times to publish a news release to maximize social engagement and earned media articles as well as best practices for boosting news release performance with multimedia. Finally, the study also analyzed social media findings.

Data 273

Data Report Study Analysis 273

Onclusive

MARCH 29, 2022

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. The good news is that there is no need to figure out PR measurement on your own.

Measurement 195

Measurement How To Analysis Data 195

Remote PR Jobs

SEPTEMBER 25, 2023

Generating qualified leads requires you to regularly publish compelling, valuable content, explore guest blogging opportunities, identify co-marketing campaigns, and devise a strategy for promoting said content. Earned Media Quite simply, earned media refers to media exposure you’ve earned through word-of-mouth.

Media 100

Media Pinterest LinkedIn Case Study 100

Polaris

NOVEMBER 23, 2014

Binge blogging, that is. You can read about my motivations and goals in my first post in the series— Binge Blogging: 30 Posts in 30 Days. I fully anticipate my blogging spree will help my business, though it’s too soon to assess the benefits. But when it comes our own blog, it’s been a different story.

Blogging 126

Blogging Creativity Writing Media Training 126

Rock the Status Quo

SEPTEMBER 9, 2014

Agencies, PR and marketing professionals, bloggers and anyone doing social media (who doesn’t?) What am I talking about? And… at work, when you use a photograph of Angelina Jolie in a blog post on breast cancer. (It Be sure to check out her blog and grab a copy of her $3.99 Copyright infringement. *

Blogging 194

Blogging Agency Social Media Content Marketing 194

PR for Anyone

JULY 28, 2022

Watch this week’s PR Tip here: How do you your story to multiple media outlets? Many people feel they have one story and that one story might not fit in every media outlet. Take your diamond, aka your story, and think of each facet as a different media outlet. Watch that and then figure out which media outlets you.

Pitching 130

Pitching Media YouTube Interviews 130

ImPRessions - Crenshaw Communications

MAY 25, 2023

The digital media landscape changes all the time and new resources come up often that can help us enhance skills or drive results. Substack has had a real impact on the media landscape, and PR people can take advantage of that. What is Substack? What kind of writers are on Substack? How is Substack different from a blog?

Analysis 156

Analysis B2B Interviews Tools 156

Sword and the Script

DECEMBER 31, 2019

There were 62 posts published on this blog in 2019. In going through the reader analytics for the full year, these are the top 10 most-read posts on this blog about public relations (PR) and marketing. If you haven’t already, consider subscribing to these blog posts by email or RSS. If you’ve been a reader in 2019, thank you!

Blogging 80

Blogging Publicity Marketing Survey 80