Deirdre Breakenridge

JANUARY 6, 2020

When I teamed up with Professor Jennie Donohue last year, we wanted to create an assignment for her UMASS at Amherst Intro to PR class that was an opportunity for students to create content based on what they learned during the semester. The question quickly became, “should it be another blog post contest?”

Video 352

Video Journalism Education Resources 352

Onclusive

JUNE 2, 2021

You’ll want to know how your story will fit into the broader industry trends and what the media are currently interested in. It’s also important to evaluate the past year of your PR activity, including reviewing media coverage and identifying what worked best. Where will you find these insights? What do they care about?

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

Onclusive

MARCH 29, 2022

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. What to look for in a PR measurement solution How comprehensive and relevant is their media monitoring?

Measurement 195

Measurement How To Analysis Data 195

Stern + Associates

DECEMBER 8, 2022

But what is ChatGPT, how can it benefit communications professionals, and will it replace our written craft? In this blog post that’s mostly written by ChatGPT, we’ll explain everything you need to know about this disruptive technology and how writers can leverage the tool to connect with audiences in new and innovative ways.

Blogging 62

Blogging Technology Writing Customer Service 62

5W PR

JANUARY 3, 2024

Crafting unforgettable experiences through strategic communications is an art that goes beyond mere interaction. In a world inundated with information and stimuli, strategic communication becomes the linchpin for organizations and individuals seeking to make a lasting impression. What is strategic communication?

Communications 78

Communications Storytelling Nonprofit Measurement 78

ImPRessions - Crenshaw Communications

AUGUST 2, 2017

Those engaged in B2B tech public relations have to be able to strategize and deliver at lightning speed. Here are the top 10 tech blogs you need to read to prepare for promoting clients across a range of industries, including IoT, ad-tech, tech products and services and wearable technology. So much more than a tech blog!

Blogging 136

Blogging B2B Technology Pitching 136

5W PR

MARCH 21, 2024

Creating a buzz Thanks to well-coordinated campaigns, consumers these days can just one day wake up to a new product popping up everywhere, from their social media feeds to their go-to blogs. PR pros keep an eye on social media chatter, news cycles, and cultural shifts to gauge what hits the right notes with their target audience.

Trends 78

Trends Product Launch Ethics Travel 78

Onclusive

SEPTEMBER 7, 2021

In this week’s blog about earned media strategy and measurement, we’re talking about developing and implementing a content distribution plan that uses every opportunity to showcase your stories in front of your key audiences. Finally, developing a strategic content syndication partnership might be an option for you.

Measurement 356

Measurement SEO Web Social Media 356

Onclusive

MARCH 18, 2021

When you identify your stakeholders as well as what they are trying to accomplish as a result of reviewing your data, you can start coming up with strategies in order to gather the relevant information, analyze the resulting metric data, and present it in the most effective format. What are the organization’s business strategy goals?

Measurement 195

Measurement Report Reputation Analysis 195

Onclusive

NOVEMBER 17, 2021

Welcome back to our blog series about managing corporate reputation with PESTLE analysis! Social listening allows organizations to track what is being said about them, their competitors and industry topics on social media. Sentiment monitoring. Social listening.

Analysis 195

Analysis Media Reputation Trends 195

Onclusive

JULY 13, 2021

NEO Messaging can give you that insight by tracking the performance of your designated soundbites across all news sources worldwide so you can quickly see which messages are resonating with both the media and your target audience(s). How communicators use NEO for strategic decision-making. It’s about controlling the narrative.

How To 370

How To Biotechnology Case Study Leadership 370

The Hoyt Organization

APRIL 17, 2024

It’s vital to know if consumers are talking about your brand online and what they’re saying about it. This is exactly what Google Alerts does. What Is Google Alerts? This can include news articles, blogs, and videos. What Can You Use Google Alerts For? Here is a guide on how to utilize it effectively.

Google 81

Google Publicity Customer Service Web 81

5W PR

MARCH 26, 2024

Make sure to articulate what sets the product or service apart. Whether it’s the unveiling of a revolutionary product, the securing of major funding, or a strategic partnership, craft the press releases to be media-friendly, sticking to journalistic standards and including elements that journalists and editors will find interesting.

Strategy 78

Strategy Privacy Financial Guidelines 78

The Proactive Report

OCTOBER 30, 2023

Get smart and strategic, so you still meet your goals. You need to understand your potential clients’ mindset and craft a business strategy that provides what they need and want. In-depth insights can uncover opportunities that allow you to thrive in a tough economy. What hashtags are popular right now? Rand Fishkin.

Trends 182

Trends Marketing Wikipedia Reddit 182

Onclusive

MARCH 23, 2021

In the fourth post of this 4-part series on Growth PR, we examine what should be included in your analysis for the most insightful and strategic information. Especially for an executive audience, begin your report with a summary of the key observations and insights that the following slides will support.

Analysis 195

Analysis Report Measurement Data 195

Presspage

FEBRUARY 8, 2024

Using ESG reporting as a strategic tool A successful ESG reporting strategy should outline the environmental impact of a company while clarifying its social responsibility and governance structures. What is the correlation between ESG reporting and financial performance? From investors to employees, everyone's demanding action.

Report 109

Report Government Financial Trends 109

Deirdre Breakenridge

MAY 1, 2019

Matt and Ron will share the knowledge, skills, capabilities and personality traits of successful PR professionals as well as insights on the growing need for greater business acumen in the field. If I have one more elective to take before graduation, what would you recommend I take? What say you two? PRStudChat. PRStudChat.

Publicity 202

Publicity Community Blogging Twitter 202

Cision

APRIL 24, 2015

However, blogging is one of the leading tools in any brand’s content marketing strategy. And for nonprofit organizations on a budget, blogging can often be the most effective way to engage and mobilize communities. Since 2007, NYPL Blogs has showcased content that continues to inspire and educate a devoted audience.

Community 120

Community Mobile Blogging Publicity 120

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one. in order to access HARO queries.

Reddit 176

Reddit Software B2B Technology 176

5W PR

JULY 5, 2023

What is Big Data Analytics? Big data analytics is all about analyzing and extracting insights from massive and intricate datasets. What is Considered Big Data? This requires real-time processing to gain insights. This information helps companies make informed and strategic decisions.

Big Data 78

Big Data Analytics Data Analysis 78

Critical Mention

FEBRUARY 4, 2020

From tweets to blogs, many PR organizations publish great PR content. Whether we’re strategizing reputation or crisis plans, developing grassroots advocacy campaigns focused on high-stakes legislation or creating social content programs, we bring deep experience and diversity of thinking to help clients thrive. Share Tweet Share.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

5W PR

JANUARY 12, 2024

What is B2B? Interactive webinars and workshops Host interactive webinars or virtual workshops that address industry challenges or provide valuable insights. Strategic content partnerships Collaborate with other businesses or industry influencers for content partnerships. In exchange, collect contact information for follow-up.

B2B 78

B2B Creativity Case Study B2C 78

Onclusive

JULY 18, 2017

Beyond site visits comes what those visitors do once they’re on that company’s website. That’s what marketers and their PR colleagues need to track. Understanding the site impact of content in different publications can provide insight into which direction or PR strategy you should use.

Comparison 294

Comparison Advertising Advertising Analytics 294

5W PR

JANUARY 26, 2024

What is Influencer Relationship Management (IRM)? Influencer relationship management is a strategic approach to building and nurturing relationships with influencers in a brand’s industry or target market. Credibility and trust Influencers are seen as trusted figures within their communities.

Social Media 78

Social Media Media Storytelling Creativity 78

5W PR

APRIL 10, 2023

What is a Meta Business Partner? Meta Business Partners also receive 1:1 training in creative education, early access to product updates, and insights into Meta Business initiatives. Contact us today to learn how we leverage these tools for our global clientele through strategic digital campaigns.

Engineering 88

Engineering Advertising Advertising Agency 88

5W PR

FEBRUARY 28, 2024

While it’s exhilarating, navigating this beast requires strategizing like a seasoned astronaut. What is SXSW? Content goldmine Capture unique experiences, insightful interviews, and captivating footage, fueling both social media and marketing channels. This event can be a great launchpad for many companies.

Brand 78

Brand Branding How To Film 78

Onclusive

JANUARY 21, 2021

This week, we’re wrapping up our January blog series focused on “ The Executive’s Guide to Building and Leading an Impactful Communications Team ”. Action: What business outcomes did your content drive, including website traffic, sign-ups, sales and revenue? These goals are often tied to revenue targets.

Communications 195

Communications Measurement Corporate Reputation 195

ImPRessions - Crenshaw Communications

APRIL 12, 2018

By shaping and serving up a unique perspective, expertise, or insight, a young company can gain a competitive advantage over larger and more established companies. The answer may be a strategic thought leadership plan. It’s a sexy way to display a CEO’s unique insight and often a great way to tell a story.

Leadership 149

Leadership B2B Tools Conference 149

ImPRessions - Crenshaw Communications

OCTOBER 29, 2021

He convinced them otherwise, marking what many consider as the first press release. . That’s at the heart of what was probably the most obvious, but still the best, advice I heard about the business of PR. This Saturday, October 30 is National Publicist Day , when PR professionals are recognized and appreciated for their work. .

Internal 310

Internal International Meeting Leadership 310

ImPRessions - Crenshaw Communications

JANUARY 29, 2019

What differentiates a powerful public relations program from one that’s just okay? Supporting tactics could include targeted stories in key trade publications, influencer blog posts, conference sponsorships, customer education or awards events, and more. What are the goals of the program? Start at the end.

Strategy 265

Strategy How To Resources Employee 265

5W PR

FEBRUARY 26, 2024

The best way for brands to connect with these customers is to avoid generic marketing strategies and delve into the captivating world of strategic PR, tailor-made for this coveted crowd. Leverage data and insights to personalize all PR efforts. Tailored content Today’s beauty enthusiasts are bombarded with information.

Strategy 78

Strategy Brand Branding Product Launch 78

Sword and the Script

OCTOBER 3, 2023

Selecting reporters based on what they wrote, the company believes is, is a better approach to media list building than traditional databases. According to the release the software uses employee behavioral data to “identify content themes and gain insights into audience engagement.” Kick-ass” PR blogs.

Analysis 144

Analysis Tools Software SMB 144

5W PR

MARCH 27, 2023

Beauty brands are leveraging the power of User-Generated Content (UGC) as a strategic marketing tool. What is User-Generated Content? User generated content examples could range from product reviews , social media posts and videos to blog posts. It allows customers to gain insight about a product’s performance on real people.

Industry 88

Industry Social Media Community Consumer 88

The Hoyt Organization

SEPTEMBER 8, 2023

It can quickly scan and analyze multiple media outlets, blogs, and social media platforms to track brand mentions, sentiment, and trending topics. This provides PR professionals with real-time insights. PR professionals can then make more informed strategic decisions and optimize their campaigns for success.

Publicity 92

Publicity Ethics Analysis Data 92

5W PR

JANUARY 22, 2024

In the fiercely competitive landscape ͏of digital marketi͏ng, businesses are increasingly turning to paid advertising as a ͏strategic tool to amplify their reach, engage target audiences, and dri͏ve business growth. What is paid advertising? Measurable results Paid advertising offers robust analytics and measurement tools.

Advertising 78

Advertising Advertising Exercises Measurement 78

Burrelles Fresh Ideas

APRIL 16, 2024

The good news is that what was once seen as a strategy reserved solely for consumer-facing industries is now making significant inroads into B2B marketing, ushering in a new era of business relationships and opportunities. SOURCE] Even high-quality content (alone) is not a guarantee for success.

B2B 93

B2B Marketing Measurement Social Media 93

Onclusive

NOVEMBER 10, 2021

In this blog article as part of our managing corporate reputation with PESTLE analysis series, we are diving deeper into the “how to” of the PESTLE process and best practices for communications pros to keep in mind. Some factors may be critical to your business while others could be deemed secondary. Analyze the data you’ve collected.

Analysis 195

Analysis Corporate Reputation How To 195