Sword and the Script

FEBRUARY 12, 2019

Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 It’s important for readers to keep in mind my world view is heavily filtered from the perspective of B2B marketing and PR.

Blogging 104

Blogging Survey B2B Analysis 104

Flack's Revenge

FEBRUARY 1, 2023

ChatGPT is a perfect PR vehicle, a nice tech pick-me-up in an age when many are feeling burned by tech. This includes PR, my wheelhouse. But the PR and media worlds may be facing more imminent threats than being replaced by AI bots. More fake news will further erode trust in media, and make the PR job harder.

Pitching 168

Pitching Writing Creativity Tools 168

ImPRessions - Crenshaw Communications

AUGUST 29, 2022

As B2B PR pros, we’re always looking for creative ways to tell a story. Despite the best strategy and planning, PR plans can be foiled if the journalist goes silent and we’re ghosted. It’s a common term in dating, but when it happens in PR, a job based around effective communication, it’s particularly frustrating. Timing is key.

How To 321

How To Media Report Pitching 321

5W PR

MARCH 6, 2024

This is where PR steps in. This pushes cybersecurity to the boardroom table, and PR professionals find themselves front and center, the voice calming the public during the digital dispute. Proactive The future of security PR demands proactive strategies, not passive observing.

Privacy 78

Privacy Data Education Tools 78

5W PR

JANUARY 29, 2024

It also involves influencing the future. PR professionals can do this by building trust, promoting responsible innovation, and engaging with various stakeholders. PR subtlety Defense tech PR demands a nuanced approach unlike any other. Defense technology transcends the world of gadgets and apps.

Industry 78

Industry Publicity Ethics Privacy 78

5W PR

FEBRUARY 15, 2024

PR campaigns strive to convey the benefits of AI in enhancing decision-making, improving troop safety, and revolutionizing battlefield tactics. PR campaigns strive to convey the benefits of AI in enhancing decision-making, improving troop safety, and revolutionizing battlefield tactics.

Biotechnology 78

Biotechnology Technology Ethics Energy 78

5W PR

MARCH 19, 2024

From discussions on investor trends to the importance of community engagement, this year’s conference offered a glimpse into the future of business and innovation. SXSW 2024 provided attendees with a glimpse into the future of technology, marketing, and leadership.

Leadership 78

Leadership Conference Marketing Community 78

5W PR

FEBRUARY 13, 2024

However, some patients were slow to adapt to these new appointment options and have looked to PR to help bolster better understanding and confidence in the practice. Teledentistry is paving the way for a future where accessible, personalized, and tech-driven oral care is just a click away.

Transportation 78

Transportation Radio Mobile Technology 78

5W PR

MARCH 7, 2024

At iGaming NEXT 2024, industry leaders convened to discuss the latest developments and chart the course for the future. iGaming NEXT 2024 provided a compelling glimpse into the future of the iGaming industry, highlighting the challenges and opportunities that lie ahead.

Trends 78

Trends Technology Customer Service Analytics 78

5W PR

FEBRUARY 29, 2024

High-Profile International Ventures: Former White House advisor Jared Kushner made it clear during the event that his future lies in Miami and international investments. The discussions centered around identifying the hottest topics for 2024 and addressing the most pressing challenges facing the Miami business community.

Trends 78

Trends Internal International Education 78

5W PR

FEBRUARY 29, 2024

This year, KBIS 2024 did not disappoint, offering a glimpse into the future of domestic living with a host of exciting insights and trends that caught our attention. The Kitchen & Bath Industry Show (KBIS) is renowned for setting the stage for the latest innovations and trends in home design and technology.

Trends 78

Trends Technology Consumer Resources 78

5W PR

JANUARY 29, 2024

Cosmoprof, the renowned beauty and cosmetics trade show, once again provided a front-row seat to the future of the beauty industry. This year, several trends caught our attention, revealing the innovative spirit and transformative power of beauty brands. Let’s delve into the top trends that stole the spotlight at Cosmoprof 2024.

Trends 78

Trends Trade Shows Travel Mobile 78

5W PR

JANUARY 3, 2024

These events serve as hubs of innovation, networking , and education, where attendees can connect with industry leaders, stay abreast of the latest trends and technologies, and gain valuable insights into the future of retail. From fashion and electronics to beauty and grocery.

Retail 78

Retail Conference Trends Technology 78

Deirdre Breakenridge

MAY 13, 2019

Once upon a time, brands and agencies relied on human analysts to identify brand mentions and extract insights on their campaigns. Let’s not even start talking about more traditional online sources like blogs, news sites, and forums. have become essential parts of the marketing and PR toolbox.

Training 399

Training Video Analysis Data 399

5W PR

JANUARY 17, 2024

The Consumer Electronics Show (CES), held annually in Las Vegas, stands as a pinnacle industry event, bringing together leaders in the space to unveil cutting-edge technologies that are set to shape the future of consumer lifestyles. This year’s show provided us with a lot to think about, but these five trends captivated our attention.

Trends 78

Trends Healthcare Technology Consumer 78

5W PR

MARCH 27, 2024

Every year, the Global Pet Expo serves as a showcase for the latest and greatest innovations in the pet industry. From cutting-edge technology to whimsical designs, this event never fails to surprise and delight pet owners and industry professionals alike. Gone are the days of simple engraved metal tags.

Trends 78

Trends Apparel Fashion Industry 78

5W PR

MARCH 27, 2024

Every year, the Global Pet Expo serves as a showcase for the latest and greatest innovations in the pet industry. From cutting-edge technology to whimsical designs, this event never fails to surprise and delight pet owners and industry professionals alike. Gone are the days of simple engraved metal tags.

Trends 78

Trends Apparel Fashion Industry 78

5W PR

MARCH 26, 2024

With new startups emerging rapidly, it is vital to develop a strong PR strategy for building brand recognition and credibility. Honing in on the audience Front and center of a winning PR strategy is recognizing the unique audience. The media scene It’s not a one-size-fits-all game anymore when it comes to financial news.

Strategy 78

Strategy Privacy Financial Guidelines 78

Onclusive

MARCH 31, 2021

With careful planning, you can put together an effective PR crisis plan that allows you to move quickly and avoid pitfalls. Once someone at your company or agency partner (i.e. a PR manager or social media manager) identifies a potential crisis, it is important to know the next steps to take. No brand is immune.

Crisis Communications 195

Crisis Communications Crisis Communications Insurance 195

ImPRessions - Crenshaw Communications

APRIL 13, 2021

As most PR agencies know, a speaker program is an excellent tactic for building thought leadership and brand recognition in the B2B space. Here are some tips for PR professionals to plan and successfully execute a virtual panel for their executives. By targeting prospects, it can also help fill the sales funnel.

Leadership 332

Leadership Trends B2B Agency 332

5W PR

APRIL 10, 2023

5W is committed to helping businesses thrive and is happy to report its new status as a badged Meta Business Partner, an essential tool that helps the agency take clients to the next level. To earn a Meta Business Partner badge, Meta evaluates agencies across a combination of criteria and ensures they can be deemed trusted experts.

Engineering 88

Engineering Advertising Advertising Agency 88

5W PR

FEBRUARY 28, 2024

Networking Mingle with industry titans, potential partners, and future customers. Future-proofing the company vision Dive into the latest tech trends , film innovations, and creative ideas, keeping the brand ahead of the curve. For brands that are considering jumping in, they should prepare for the ride of their lives. What is SXSW?

Brand 78

Brand Branding How To Film 78

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on TechCrunch Attracting investment is a milestone for any startup – it’s a vote of confidence from a respected outside expert in your space and a signal that your company is positioned for the future, which is important to prospective partners and customers, as well as future investors. Who are the investors?

How To 100

How To Report Pitching LinkedIn 100

ImPRessions - Crenshaw Communications

OCTOBER 18, 2022

At a top PR agency , winning a new client is when the real work starts. The same is true for internal PR or communications teams as they begin a new campaign. In tech PR, we like to say that there are no ‘silly questions;’ yet, many know it doesn’t hold true after a time. Prep for the startup meeting.

How To 203

How To Case Study Meeting Pitching 203

ImPRessions - Crenshaw Communications

OCTOBER 18, 2022

At a top PR agency , winning a new client is when the real work starts. The same is true for internal PR or communications teams as they begin a new campaign. In tech PR, we like to say that there are no ‘silly questions;’ yet, many know it doesn’t hold true after a time. Prep for the startup meeting.

How To 203

How To Case Study Meeting Pitching 203

Doctor Spin

MARCH 1, 2024

I would try to make direct contact with organisations that have PR functions. Here we go: Find Public Relations Entry-Level Jobs Spin Academy | Online PR Courses Find Public Relations Entry-Level Jobs If I were starting today, I’d probably prefer not to wait for public relations entry-level jobs to end up on any of my social feeds.

Publicity 52

Publicity Public Affairs eBook Nonprofit 52

Onclusive

MARCH 17, 2020

Traditional models of PR measurement no longer work (i.e. Digital has become intrinsic to the PR and communications landscape, and diversification is forcing measurement to become more innovative than ever. Both PR agencies and in-house communications professionals are struggling with this shift. A new approach.

Media 243

Media Analysis Measurement Advertising 243

5W PR

FEBRUARY 14, 2024

After all, a healthy planet means a healthy future, and for brands, that’s the only melody that truly matters. It goes beyond taste and focuses on partnering with farmers who nurture the land, protect biodiversity, and ensure a healthy future for food production. All of it is because the consumer game has irrevocably changed.

Consumer 78

Consumer Brand Branding Agriculture 78

5W PR

JANUARY 3, 2024

Measuring results Measuring the impact of strategic communication is vital for refining and optimizing future efforts. Crafting unforgettable experiences through strategic communications is an art that goes beyond mere interaction. What is strategic communication? Strategic communication is about using messaging to achieve goals.

Communications 78

Communications Storytelling Nonprofit Measurement 78

5W PR

OCTOBER 31, 2023

10 Networking Events for PR Professionals In the fast-paced world of public relations (PR) and marketing, staying updated with the latest trends, technologies, and strategies is vital. Association/Nonprofit Conference: Attendees can expect the latest best practices and real-life tips for PR in nonprofit and association settings.

Conference 78

Conference Nonprofit Education Healthcare 78

Deirdre Breakenridge

MARCH 5, 2019

In this month’s #PRStudChat, featuring Spin Sucks CMO and social media Professor Martin Waxman ( @MartinWaxman ), we examine the current PR and communications curriculum, ask what’s relevant, what’s a bit outdated, and what needs to be added to or changed. ET on PR Curriculum 3.0 — What Communicators Need to Stay Relevant.

Communications 208

Communications Analytics Social Media Media Training 208

Burrelles Fresh Ideas

JANUARY 2, 2024

For instance, when I was optimizing a travel blog, AI tools helped us create personalized content based on the reader’s past interactions, increasing both stay time on the site and conversion rates. This evolution underscores a fundamental shift in how search engines like Google interpret and prioritize content.

SEO 84

SEO Mobile Engineering Ethics 84

Onclusive

MARCH 17, 2020

Traditional models of PR measurement no longer work (i.e. Digital has become intrinsic to the PR and communications landscape, and diversification is forcing measurement to become more innovative than ever. Both PR agencies and in-house communications professionals are struggling with this shift. A new approach.

Media 221

Media Analysis Measurement Advertising 221

Deirdre Breakenridge

MAY 1, 2019

Matt and Ron will share the knowledge, skills, capabilities and personality traits of successful PR professionals as well as insights on the growing need for greater business acumen in the field. You’re in Chicago, a major agency, corporate and non-profit center. Is PRSA’s APR certification important for PR professionals to obtain?

Publicity 202

Publicity Community Blogging Twitter 202

5W PR

MARCH 8, 2024

Economic uncertainties from the past still affect consumers’ spending habits and their loyalty to brands. Before and during turbulent times, building strong customer relationships is essential and should be based on trust, value, and resilience, not just transactions. Building trust Trust is the foundation of any strong relationship.

Consumer 78

Consumer How To Customer Service Policies 78

5W PR

JANUARY 3, 2024

As the Consumer Electronics Show (CES) approaches each year, brands have a unique opportunity to showcase their latest innovations and technologies on a global stage. Preparing for CES involves strategic planning, effective communication, and a keen understanding of industry trends. Early planning Begin the preparation process well in advance.

How To 78

How To Analysis Resources Trends 78

5W PR

FEBRUARY 24, 2022

This extra time gives companies room to prepare to future-proof their content marketing efforts. In the future, it’s going to be difficult to distinguish content that’s created by people from content that’s generated by artificial intelligence, especially in terms of writing quality and language usage.

Content Marketing 88

Content Marketing Marketing Tools Writing 88