Critical Mention

JUNE 26, 2019

Luckily, we have seven of our top picks for the best marketing blogs of 2019 that’ll help you up your game! Blogs are purposeful, succinct and educational. Most importantly, it gives you tips on how to keep your audience engaged by making the content easily digestible and user-friendly. . HubSpot Inbound Marketing Blog.

Blogging 92

Blogging Marketing Content Marketing eBook 92

Sword and the Script

FEBRUARY 12, 2019

Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 It’s important for readers to keep in mind my world view is heavily filtered from the perspective of B2B marketing and PR.

Blogging 104

Blogging Survey B2B Analysis 104

ImPRessions - Crenshaw Communications

AUGUST 29, 2022

The news item you’re discussing can seem like the most important thing in the world to your team, but for the reporter, it’s just another story. If they need to step away from work for personal reasons, emailing the PR person they’ve been in touch with may not be at the top of their list. Timing is key.

How To 321

How To Media Report Pitching 321

Buzzstream

APRIL 25, 2024

So, to get the most value out of your brand mentions, you want them as backlinks. According to uSERP’s 2024 State of Backlinks Report , unlinked mentions are the fourth most commonly used link building tactic (tied with link insertions and link exchanges). I’ll walk you through how to turn your unlinked mentions into links.

Brand 62

Brand Branding How To SEO 62

Polaris

DECEMBER 2, 2014

An editorial calendar helps publications plan ahead, develop seasonal content on schedule and provide an appropriate amount of targeted coverage for all of their important audiences. In much the same way, you need a business blogging editorial calendar to stay organized and reach your particular business goals. Think like a publisher.

Blogging 186

Blogging eBook How To Writing 186

Onclusive

FEBRUARY 2, 2022

Welcome back to our blog series about building a perfect pitch and nurturing your media relationships! You only have a few seconds to generate excitement, suspense or otherwise be enticing enough with your email subject line and / or your headline for the person on the receiving end to want to open your email and jump into the content.

Pitching 195

Pitching Data Technology Storytelling 195

Melissa Agnes

JANUARY 12, 2015

Nothing has changed except the location of this blog. Once melissaagnes.com was launched, I decided that I wanted my blog to be located here, rather than on Agnes + Day. For a multitude of reasons, but most importantly, because it better aligns with my goals as a crisis management speaker. What does this change mean for you?

Crisis 113

Crisis Blogging Crisis Management Social Media 113

Onclusive

OCTOBER 4, 2021

With millions of reporters, influencers and bloggers out there, it’s increasingly important to find the right ones who can help tell your stories and have the most impact on your business – as well as your competitors. Request Demo. Highly Curated Author Profiles. Our commitment to accuracy doesn’t stop there.

Industry 195

Industry Media Reputation Report 195

Onclusive

AUGUST 9, 2021

Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. PR is always evolving.

Training 370

Training Media Training Reputation Crisis Communications 370

Onclusive

NOVEMBER 8, 2023

Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors.

Training 195

Training Media Training Reputation Crisis Communications 195

PRSay

DECEMBER 28, 2021

Everyone can send an email. Everyone receives email. The idea of using email marketing to further your company’s goals sounds simple enough. Most believe the success of their email marketing campaign depends on compelling copy and a clean visual presentation. What strategy will work best for your brand?

Marketing 208

Marketing Apparel Data Software 208

Onclusive

JULY 7, 2021

That’s why it’s important to measure whether your messaging is resonating—internally and externally with stakeholders including employees, management, customers, partners and the media—and how your messaging is influencing actions. SOUNDBITE PERFORMANCE: Why message resonance is important. Search psychology: how people search.

Brand 370

Brand Branding SEO Engineering 370

Onclusive

JUNE 17, 2020

According to Nielsen, owned media channels are among the most trusted marketing formats. Their statistics show that branded websites and other forms of owned media are the second-most trusted form of marketing, with 70% of global respondents saying they completely or somewhat trust these sources. A recent study from Backlink.io

Strategy 273

Strategy Media Television Content Marketing 273

ImPRessions - Crenshaw Communications

APRIL 13, 2021

As most PR agencies know, a speaker program is an excellent tactic for building thought leadership and brand recognition in the B2B space. However, putting together a panel can be complicated at a time when most of us are still staying put at home, juggling childcare, work, and life all at once. Schedule it during the work day.

Leadership 332

Leadership Trends B2B Agency 332

ImPRessions - Crenshaw Communications

JANUARY 11, 2023

It was generated when ChatGPT was given the prompt to write a 350-word blog post about how PR teams can use ChatGPT in their work. One of the most obvious applications is in the creation of written content. Another important aspect of PR is crisis management, and ChatGPT can help in this area as well.

Crisis Management 170

Crisis Management Crisis Exercises Training 170

Onclusive

SEPTEMBER 27, 2017

It is vitally important to have media and social monitoring tools in place with regularly alerting so that you know immediately when news hits and a crisis starts to bubble to the surface. Once a PR manager or social media manager identifies a potential crisis, it is important to know the next steps to take. Acknowledge the Situation.

Crisis Communications 325

Crisis Communications Crisis Communications Employee 325

ImPRessions - Crenshaw Communications

OCTOBER 15, 2020

Most PR agencies perform the same daily tasks – targeted media outreach, meticulous coverage tracking, and competitive monitoring, among others. Furthermore, it can track social media coverage as well, including Twitter, Facebook, Instagram, YouTube and over 300 million blogs. Google Trends is underutilized in our view.

Tools 232

Tools Radio Trends Pitching 232

Polaris

JANUARY 2, 2015

A quick check of my Twitter feed on Tuesday morning told me it’s that time of year: the end of December when bloggers write about their most popular posts from the last year. Here are some of Polaris’ most popular blog posts from 2014, along with the lessons they taught us. It also attracted the most inbound links.

Content Marketing 100

Content Marketing Blogging Marketing B2C 100

Cision

AUGUST 28, 2017

It is no secret that fashion blogs have become lucrative real estate for PR professionals. We tapped into Cision’s influencer database to come up with five of the most important pitching tips you should know when working with fashion bloggers. This is valid for big fashion influencers and smaller blogs alike.

Fashion 236

Fashion Pitching How To Real Estate 236

5W PR

JANUARY 12, 2023

Companies that want to increase the number of subscribers that they have to their email newsletters can turn their followers from Facebook into email subscribers with the right strategies. There are a few different ways that companies can use Facebook to generate more email subscriptions and improve their email marketing efforts.

Facebook 88

Facebook Advertising Advertising Company 88

Buzzstream

FEBRUARY 2, 2024

Are you sending a ton of emails and waiting for responses? Unanswered emails can quickly become a complicated mess of variables. Is my email not grabbing their attention? After you’ve found their email address , focus on your email messaging. We’ve all been there. Is the subject line not grabbing them?

Pitching 62

Pitching Mobile Examples Study 62

Onclusive

AUGUST 22, 2017

Most of us see what our jobs entail at the point of hire. The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. For more info, email info@airpr.com. later as our roles evolve. Relationship building takes time.

Media Training 397

Media Training Crisis Communications Conference Training 397

Sword and the Script

FEBRUARY 14, 2017

Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. For example, I once worked for a company that found visitors that engaged the blog were 50% more likely to make a purchase. Directional Indications of Success.

B2B 67

B2B Measurement Blogging Community 67

Sword and the Script

JANUARY 10, 2017

It’s easy to believe there are a million marketing blogs but that’s just not true. If you blog about marketing – especially with any semblance of frequency – you are in fact among a fair small group. There are more blogs focused on personal development than any other topic, according to the survey.

Survey 60

Survey Blogging Corporate Analytics 60

Burrelles Fresh Ideas

JANUARY 9, 2024

Search and Monitor Monitoring enables brands and PR agencies to track earned media wins, be aware of up-to-date industry insights, and even keep tabs on competitors from the news (print and online), blogs, social media, and broadcasts in near real-time. Doing more with less seems to be a never-ending trend in the public relations profession.

Pitching 94

Pitching Print Measurement Report 94

Remote PR Jobs

SEPTEMBER 25, 2023

During that time, I learned a lot about the important — and ideally, symbiotic — relationship between reporters and public relations professionals. I learned what good and bad PR looks like, and I also discovered that, for some reason, most journalists don’t answer emails from PR pros. Give some options.

Pitching 100

Pitching Report Writing LinkedIn 100

5W PR

FEBRUARY 14, 2023

One way to accomplish this is through highlighting how important they are to the well-being of pets. These social posts, emails and blogs provide customers with some entertainment or even a laugh. Most pet owners are likely to appreciate educational content from the pet brands that they want to do business with.

Brand 78

Brand Branding Communications Education 78

ImPRessions - Crenshaw Communications

JANUARY 17, 2024

Midway through 2023, I wrote a blog post on why tech is important to PR , including a section on “the chatbot in the room,” aka generative AI. ” Muck Rack says the survey was fielded primarily through email. Obvious statement: 2023 was a breakout year for generative AI. I’m not convinced.

Report 182

Report Policies Survey Ethics 182

5W PR

JUNE 14, 2021

For a lot of people, how food is presented is as important as how it tastes. It is important to identify the channel through which the majority of the target audience can be reached. Food bloggers can show food products in the most flattering light. Email Subscribers. Build a selection of email customers.

Strategy 88

Strategy Marketing Instagram Blogging 88

Sword and the Script

MAY 2, 2023

Meanwhile, most pitches go out on Tuesdays but about one in five (22.55%) journalists responded on Thursdays. It’s the same issue as with notifications going out to a distro list by email. The company teamed up with PRWeek for a survey that found most PR pros believe press releases are important. million in 2022.

Pitching 122

Pitching Study Technology Report 122

Sword and the Script

DECEMBER 30, 2017

The news cycle was faster, social media was hitting the early majority in the Geoffrey Moore sense, and blogs…blogs were everywhere. We started a blog for our employer, a startup in the IT operations space. Some of the newer and smaller startups that had been blogging for a while ran circles around us. The answer depends.

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

Prohibition

MARCH 1, 2024

It is important to recognise that AI is not a magic wand, but a tool that can be used to make writing more efficient, and factually correct. Enhanced search engines filter through vast amounts of content to present you with the most valuable, credible sources. Sometimes, finding the right answer can be a challenge.

Engineering 62

Engineering B2C Fashion Trends 62

Prohibition

MARCH 21, 2024

Social media analysis and trend identification is an important aspect to any social media strategy. Data collection and processing Like any other business strategy, social media marketing is most effective when your objectives are based on real data. This allows brands to adjust any strategies accordingly, if needed.

Social Media 62

Social Media Trends Analysis Media 62

Buzzstream

APRIL 4, 2024

Even though your coverage will most likely appear in news publications, I still like to use Google Search instead of Google News to ensure I don’t miss anything! For example, let’s choose a post I worked on for Homebuyer.com: The Most Affordable Cities to Buy a House. However, the list ends abruptly at around 30 results.

Digital PR 62

Digital PR How To Media Google 62

Communications Conversations

APRIL 27, 2018

A few weeks ago, I noticed Alyssa Greve , director of content marketing at Cambria, touting a new Cambria blog on LinkedIn. So, I reached out to Alyssa to get a little behind-the-curtain peek into how this new blog came about, how Alyssa and her team are managing it, and what they expect in terms of results in the first year.

Blogging 68

Blogging Pinterest SEO Examples 68

Prohibition

DECEMBER 12, 2023

From streamlining design processes and making faster copy changes, to generating compelling written work such as blogs and press releases, and even Instagram captions. In this blog, we’ll explore how you can use AI to supercharge your content strategy. A well-defined prompt is key to getting the most out of these tools.

Guidelines 62

Guidelines B2C Tools Creativity 62

Sword and the Script

AUGUST 8, 2023

Here are some of the benchmarks: SaaS companies have an average of 38 active case studies in use; Most case studies are between 500-1,000 words in length; Case studies take an average of 12 hours each to produce; One in ten (10%) case studies are not approved by the customer for publication. Case studies make for excellent blog posts too.

Case Study 122

Case Study Study Company B2B 122