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Strategies to Compel Consumers to Splurge on Your Products

5W PR

Shifting the focus on value, exclusivity, and emotional connection Instead of solely pushing consumers on splurges, brands can shift the focus to offering value and exclusivity that justifies a higher price tag. Instead, personalize them based on customer history and interests.

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Lesson 3: Promoting Your Products, Services, & Content with BuzzStream

Buzzstream

History is littered with great products, great services, and great content – that were far better than the competition, and yet never succeeded. Lots of blogs don’t review iPad apps, or they only review apps for kids, or aren’t a good fit for some other reason, so we won’t approach them. Unfortunately, that’s just not true.

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SEO Software Company SEMrush Moves into PR with Prowly Acquisition [PR Tech Sum]

Sword and the Script

The price tag was not disclosed, but SEMrush wrote in the announcement, that Prowly was “cash flow breakeven,” had more than $1 million (USD) in annual recurring revenue (ARR) and had “triple” digit ARR growth. Cision and Meltwater History Cision has refused a marriage proposal from Meltwater in the past.

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The Media Spin No. 1

Doctor Spin

SEO Split Test Result: Power of Caps Lock in the Title Tag NOOOOOOOO! ChatGPT sets record for fastest-growing user base in history, report says Very cool, indeed. Please support my blog by sharing it with other PR- and communication professionals. But let’s not pretend that Fermi’s paradox is quite so paradoxical.

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Are Apple AirTags Too Risky?

Mindful Marketing

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Most of us played ‘tag’ as a kid and loved the simple thrill of chasing others around and trying not to get tagged. ” ​ Subscribe to Mindful Matters blog.

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The Evolution of Earned Media: Navigating Change

Burrelles Fresh Ideas

Product reviews on platforms like YouTube, social media platforms, or blogs. To the point above, once a story is published, the brand or company should share it on social media, tagging the outlet and journalists when possible. User-generated content/word-of-mouth recommendations. Product roundups by other content creators.

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Press Release Pricing: How Much Does Press Release Distribution Cost? [and other FAQs]

Sword and the Script

This blog is just a clever story for an incredible marketing and PR agency serving B2B tech. PR Newswire is owned by Cision; see the sixth point on this post for a brief history of when Cision acquire the service. You can find a brief history of the transactions by reviewing the fourth item on this post. Check out our services.