5W PR

JANUARY 29, 2024

Forget the Silicon Valley playbook of viral trends and flashy apps. PR professionals must master the art of transparency, finding creative ways to showcase the value of technologies without compromising classified information. PR subtlety Defense tech PR demands a nuanced approach unlike any other.

Industry 78

Industry Publicity Ethics Privacy 78

Presspage

OCTOBER 24, 2023

A well-crafted press release or a viral social media campaign can translate into measurable financial gains. Connect with Your Team: Collaborative Creativity in a Digital Space In PR, effective communication and collaboration are the foundation for success. Businesses can no longer rely on a one-size-fits-all approach.

Analytics 78

Analytics Digital PR Storytelling Local 78

Prohibition

FEBRUARY 27, 2023

Bert’s Books’ viral display of the Prince Harry autobiography It felt like Prince Harry’s autobiography was everywhere at the beginning of the year – and one independent bookstore in Swindon capitalised on its success in a very clever way. This is a great example of how simple but well done content can go viral.

Brand 62

Brand Branding Viral Fashion 62

Prohibition

JULY 21, 2023

Boohoo aren’t the only retailer to jump on the Barbie-core trend, however, the research that went into it was very clever. Barbie selfie generator This Barbie campaign round up wouldn’t be complete without mentioning the viral Barbie selfie generator. We love the collection – and we’re off to put in an order right now. Warner Bros.

Wireless 62

Wireless Retail B2C Instagram 62

PR in High Definition

DECEMBER 13, 2017

So, what are the crazy trends predicted to become lifestyle norms by 2027? So, here are four more seemingly-ludicrous trends that will be quite normal activity by 2027, and how these trends can these be woven into your 2018 campaign. Uber came under fire after an employee blog went viral, detailing a culture of sexism.

Trends 59

Trends How To Retail Google 59

NewsWhip

SEPTEMBER 1, 2022

This blog is a guest piece from Chris Smith, Senior Strategist at the Red Consultancy, who used NewsWhip data in their latest report on the World Cup and Christmas. Comms and PR planning has changed massively in recent years, but it remains a crucial pillar of any proactive press office or communications program.

Brand 78

Brand Branding Data Viral 78

Cision

JUNE 2, 2017

What must also be kept in mind is that creativity and innovation don’t come in a vacuum. Also take a tour of their websites and blogs. Once you have their URLs, it’s time to tour their blogs, websites, and marketing tactics. Do they have a blog? Implement viral marketing tactics. How did Movoto do it?

How To 198

How To Real Estate Web Case Study 198

Bianchi Biz Blog

FEBRUARY 18, 2021

And when looking at some of the articles and blog posts found in that search, I’m reminded of something I learned through running. So over the years, I have read hundreds of articles and blog posts about how to get faster. Issues and Trends are the ‘Secret Sauce’. What’s running got to do with PR success? Stay with me here.

Publicity 106

Publicity Automotive Transportation Trade Shows 106

Prohibition

MAY 10, 2023

UGC can take many forms, including social media posts, blog articles, videos, images, reviews, and more. You can tap into the creativity and time of your audience and leverage their content to build your online presence, this alongside stand out designed creative allows for a balanced and engaging feed.

Social Media 62

Social Media Strategy Media B2C 62

Karen Freberg

JANUARY 14, 2021

With the past few years – I’ve had to change and address items AS I AM IN THE CLASSROOM because of breaking news, new platform changes, and campaigns that went viral. Individual content creation opportunities from blogs, videos, and other hands on industry related pieces are also added. It’s all worth it!

Social Media 88

Social Media Media Resources Creativity 88

Buzzstream

MARCH 13, 2024

Hero Content Hero content, or content-led digital PR, is typically standalone content on a site or blog pitched for coverage. Instagram has an extensive set at its disposal to create its Annual Trends Report. Tip: Brands get creative and overlap hero content types. Here are some specific examples of Hero content: Surveys.

Digital PR 71

Digital PR Construction Case Study SEO 71

Sword and the Script

AUGUST 7, 2018

However, if you or your brand has a strong perspective on an industry trend, then have at it. Yet these videos don’t have the virality marketers often imagine. These videos don’t “go viral” just because they’ve been created. Many things that go viral, took a while and active promotion to get there.

Video 60

Video Marketing Viral B2B 60

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. According to John Mueller , Google’s Senior Webmaster Trends Analyst, the update had a key focus on the relevance of an overall website’s content.

Digital PR 170

Digital PR Industry Strategy Film 170

Cision

DECEMBER 5, 2017

Blog Posts. Yes, I’m talking about blogging. Blogging is no longer an experimental trend that might be a waste of time. No, there is overwhelming evidence that shows maintaining a blog yields business results. Brands who blog have more indexed web pages, which boosts SEO. You’re doing it.

Infographics 235

Infographics Case Study Content Marketing Video 235

The Resolution Blog

MAY 11, 2016

On a recent trip to the United States, Stella went to meet the consumer PR team at Ogilvy in Los Angeles and interviewed Vice President, Ashley Dos Santos to find out how their creative process is doing a lot more than just facilitating ideas. He built an environment where creativity is a priority and that has continued.

Creativity 120

Creativity Comparison Consumer Examples 120

Critical Mention

SEPTEMBER 19, 2018

Being on top of media trends is at PR’s core. Anticipating positive and negative trends : Staying on top of the intricacies of your industry is essential in keeping you up-to-date with emerging trends that could positively or negatively affect your organization. They’re prepared for a crisis to go viral.

How To 61

How To Media Crisis Crisis Management 61

Sword and the Script

DECEMBER 10, 2019

The biggest trend in 2020 will be standardization of the practice of converting a brand’s most impactful earned media articles into advertising assets and leveraging advanced targeting and automation to put those articles directly in front of precise audiences, at scale. Bob Geller | Fusion PR. 21) Intentionally divisive marketing. “Not

Marketing 108

Marketing Content Marketing Advertising Advertising 108

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Co-Founder of Status Creative, a leader in social media engagement. For content generation and syndication. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Critical Mention

OCTOBER 21, 2018

Social media crises, on the other hand, can spread virally from person to person at a moment’s notice. Listen and monitor keywords, trending topics, advocates and names of personnel. Educate yourself on current crisis trends and issues so you can update your crisis plan. SCHEDULE A DEMO.

Crisis 80

Crisis Crisis Communications Case Study Social Media 80

Prohibition

JANUARY 23, 2023

With that said, this blog will detail what video content works for some channels and what kind of video doesn’t work for other social media sites. Instead, focus on using ‘trending’ audio. A simple google search will reveal trending audio that you and your brand could potentially use in its video.

Video 62

Video Social Media Instagram Media 62

Critical Mention

NOVEMBER 26, 2018

We’ve found that a growing number of marketers are turning to influencers to help them combat ad blocking, leverage creative content in an authentic way, drive engagement, and reach millennial and gen Z audiences who avidly follow and genuinely trust social media celebrities.”. They build your brand’s credibility.

Marketing 80

Marketing SEO Advertising Advertising 80

Waxing UnLyrical

MARCH 12, 2014

In the parlance of our times, memes are already viral: they’re engaging and fun, and perfect for sharing with friends and family. Memes are a perfect way to cash in on existing viral trends. If you want a great example of a viral video that took its inspiration from a popular meme, look to Abercrombie. Why Does It Work?

How To 76

How To Marketing Viral Community 76

Cision

OCTOBER 28, 2015

Think about how many times you’ve seen a text-based article go viral – and compare that to cute kitten photos, the ALS Ice Bucket Challenge or infographics. You can upload images to supplement text in blogs, share videos on social media and include them in multimedia press releases to grab the attention of journalists.

Communications 120

Communications Telecommunications Infographics Video 120

Shift Communications

DECEMBER 29, 2015

Want to see how to do this for your blog? Will a blog post go viral? This makes taking advantage of trending content difficult. This was a simpler time, when MySpace ruled the social media sphere and people still blogged heavily on services like LiveJournal. Here’s how. Is a tweet less or more likely to work?

Analytics 60

Analytics Viral Social Media Google 60

Sword and the Script

OCTOBER 22, 2016

There’s a tag I’ve kept on this blog over the years called “ dynamic web.” For instance, when someone engages with a blog post, they do so by scrolling down the page as they read the content. Speaking of pop-ups, you’ll notice a few pop-ups on this blog. Viral Marketing: The Hope, Hype and Helplessness.

Web 60

Web Google Mobile B2B 60

Shift Communications

DECEMBER 1, 2016

A brief mention in a local blog, where client SteelHouse’s $2,000 vacation stipend was referenced, immediately struck me as PR gold. And it went completely viral – with mentions on radio shows around the country, Good Morning America , lifestyle press like Woman’s Day and other business outlets. I mean, how many companies offer this?

Strategy 60

Strategy Print Insurance Insurance 60

The Stalwart Blog

APRIL 22, 2016

I have mixed feelings about whether or not brands should hop on the trending topic of the day. When coming up with the creative focus on the person you’re honoring, not product placement. I'm so happy this student’s Twitter video of her teacher hearing the news went viral. Here I am rockin' my raspberry beret.

Social Media 60

Social Media Brand Branding Media 60

Buzzstream

MAY 19, 2022

They have been repeating a survey for years to compile their blogging statistics and rank for the keyword. You can also go with keywords like: YOUR INDUSTRY + trends. Other keywords need a creative eye to find a way to insert proprietary data to make it pitchable. The proprietary data is going to make your post newsworthy.

Survey 91

Survey How To Reddit Pitching 91

Katie Paine's Measurement Blog

JANUARY 27, 2023

That said, one trend stands out: The more human, authentic, and real you are, the more engagement you are going to get. There’s a reason why Randy Rainbow and Seth Meyers videos go viral. Still, encourage the creative types to send you their content, and you’ll be surprised at what will come in. Be the conduit to great sources.

Communications 40

Communications Measurement Employee Course 40

Beyond PR

JUNE 2, 2017

What must also be kept in mind is that creativity and innovation don’t come in a vacuum. “I Also take a tour of their websites and blogs. Once you have their URLs, it’s time to tour their blogs, websites, and marketing tactics. Do they have a blog? In the blogging space HubSpot, Buffer, and Kissmetrics all do great work.

Real Estate 57

Real Estate How To Web Case Study 57

Stephen Waddington

JULY 17, 2018

It’s a useful way of spotting issues, trends, and themes. Asda uses a small budget to boost these posts’ reach – particularly in the local area – and the viral effect of all the comments and shares push them into many more people’s newsfeeds. Community champions in Asda stores around the UK submit stories via a mobile phone app.

Storytelling 60

Storytelling Local Community Case Study 60

Buzzstream

JUNE 16, 2021

Sometimes we’re seeking to replicate the success of others in a pretty abstract way – we see other people’s successful campaigns on Twitter, LinkedIn, industry blogs and so on, and feel the pressure to replicate the results that others have achieved. me in 2014, from Appetite for Deconstruction, Lessons in Virality from Axl Rose.

Digital PR 160

Digital PR Film Instagram Writing 160

Beyond PR

MARCH 23, 2016

Yet, we can get so focused on what the words in our message will be that we give little consideration to the broader experience someone will have with our blog post, article, press release or white paper. Fluffy walking a tightrope is not certain to go viral unless you make sure people can find it.

Video 40

Video eBook Viral Infographics 40

Beyond PR

DECEMBER 5, 2017

Blog Posts. Yes, I’m talking about blogging. Blogging is no longer an experimental trend that might be a waste of time. No, there is overwhelming evidence that shows maintaining a blog yields business results. Brands who blog have more indexed web pages, which boosts SEO. You’re doing it.

Infographics 72

Infographics Case Study Video Survey 72

Buzzstream

SEPTEMBER 30, 2021

We thought we’d come out the other side of things as we headed into a New Year but there was something else at play that was affecting our efforts as a PR and creative team. Now, there’s nothing viral about those numbers but we know that the quality of the sites will have a positive impact on important search metrics.

Digital PR 71

Digital PR How To Reddit Engineering 71

Buzzstream

DECEMBER 17, 2020

Once you’ve clicked on that, choose the ‘Web’ option and type in the keywords for your concept e.g. ‘home decor trends’ before clicking ‘Search; You’ll then be shown all of the top-performing content for the subject area and can rank it by the total engagement by social media platform or overall. Catching missed coverage.

Digital PR 161

Digital PR Tools Pitching Film 161

Waxing UnLyrical

OCTOBER 17, 2011

Initiated by our brand team and creative agency Clemenger BBDO , we all worked together to develop a coordinated approach across all of our channels, including social media. 1 trending topic on twitter across two days for “Arrggghhh” and “#breakup”. The Break-Up campaign was very much a collaborative effort. Share of Voice reached 55%.

Publicity 87

Publicity Banking YouTube Social Media 87