Bianchi Biz Blog

FEBRUARY 2, 2023

Others see it as a powerful tool and are investing billions of dollars in it ( Forbes : Microsoft Confirms Its $10 Billion Investment Into ChatGPT, Changing How Microsoft Competes With Google, Apple And Other Tech Giants. Another potential use of ChatGPT in the automotive industry is in the creation of social media content.

Automotive 80

Automotive Training Customer Service Data 80

Shift Communications

JULY 26, 2022

In our Workplace Tech and Services practice at SHIFT, we’ve worked with clients on building up narratives around the resulting labor shortage and what it means to the American worker, workplace technology adoption and the future of work. But we’re planning for a change in the narrative. A Recession-Ready External Narrative.

Brand 78

Brand Branding SEO Employee 78

The Proactive Report

MAY 12, 2017

Witness Fuhu – they were number one on the Inc. ” Content has become an integral part of the success of your PR and marketing efforts and several studies show that the planning and implementation of a content strategy is high on the list of priorities for 2017. DivvyHQ Content Challenges Report).

Knowledge Base 113

Knowledge Base SEO Strategy Digital PR 113

Shift Communications

DECEMBER 6, 2022

The program planning is critical because it takes a calendar of content and genuine commentary to enable executives to grow their profile while reinforcing a consistent narrative and set of themes. Customers, investors and partners overwhelmingly do business with the people they know, are inspired by and have earned their trust over time.

Communications 78

Communications Leadership B2C LinkedIn 78

The Proactive Report

OCTOBER 12, 2015

Google is severely penalizing sites that are buying links or are invested in private blog networks. Site Optimization : There is a lot more to this now than just keyword research and writing good content. Social content is one way to keep your site alive and fresh.

SEO 100

SEO Google Pinterest LinkedIn 100

Bianchi Biz Blog

JUNE 5, 2023

I also cover equipment (tractors, trailers and used trucks) as well as the four major original equipment manufacturers (Daimler Truck, Volvo Group, Traton Group and Paccar Inc. I also host a 30-minute live TV show Wednesdays on FreightWavesTV that goes by the same name but very little content overlap with the newsletter.

Meeting 75

Meeting Automotive Media Transportation 75

Cision

JULY 26, 2016

Your PR campaign won’t be successful if you’re only focused on one thing. David Landis, president and CEO of Landis Communications Inc. In this interview, David discusses the importance of good writing skills, how technology has transformed the industry and how to stand out in today’s crowded marketplace.

Writing 120

Writing Engineering Journalism Analytics 120

Cision

JULY 24, 2017

This headline from SnoopWall, Inc.’s Amplify the Speaker Content. Attendees and exhibitors file into a meeting room and as they exit, suddenly everyone feels re-energized about their industry and ready to take on the world. Since these announcements are so common, it’s easy to fall into the trap of treating them that way.

Trade Shows 209

Trade Shows How To Conference Examples 209

Sword and the Script

JULY 27, 2021

Where some see diminishing value in media relations others see opportunity; the best way to improve results is to use a combination of pitching, content and social media. The media relations struggle is real. That’s according to the 2021 JOTW Communications Survey , which polled 300 communications professionals. Why Media Relations is Harder.

Media Relations 172

Media Relations Media Pitching Survey 172

Sword and the Script

AUGUST 30, 2022

The corporate reputation sector saw some consolidation this week, as Signal AI, which bills itself as a global external intelligence company, acquired KELP Inc., The corporate reputation sector saw some consolidation this week, as Signal AI, which bills itself as a global external intelligence company, acquired KELP Inc.,

Publicity 85

Publicity Survey Enterprise Pitching 85

Sword and the Script

APRIL 12, 2022

The idea is helping PR understand how reporters prefer to be pitched and improve your chances of coverage. In an interview on this blog in 2021 , Propel Co-Founder and CEO Zach Cutler said as a former PR agency owner, he couldn’t find software that met his agency’s growth needs. It has since been acquired by an SEO software company.

Software 88

Software Pitching Measurement Enterprise 88

Critical Mention

MARCH 5, 2019

Recent brands that have achieved this level of success were Dos Equis, Dollar Shave Club and Old Spice. What made these videos so successful were they created conversations around the brand and kept engagement going by using social listening. Publications are always looking for content. Create a how-to video on a popular topic.

Social Media 62

Social Media Video How To Media 62

MaccaPR

JANUARY 29, 2021

That was surely the case when our public relations agency hosted Joe Pulizzi, the Amazon best-selling author of “Killing Marketing,” “Content Inc.” ” and “Epic Content Marketing” and founder of the Content Marketing Institute, in our almost-monthly Sharper Angle webinar series.

Content Marketing 62

Content Marketing Marketing Energy Internal 62

Waxing UnLyrical

JUNE 3, 2013

How To Be A Better Facebook Community Manager. Why: Shelly Kramer details what goes into successful daily Facebook management. Taking Your Blog Post Series on the Road. Why: In this guest post for WUL, Nick Kellet explains how placing guest posts on various blogs can be used to build your brand community.

Community 99

Community Resources Facebook LinkedIn 99

Cision

JUNE 25, 2015

Sending the article to your top clients and acknowledging their role in your success can strengthen relationships. This tactic can be especially effective for garnering local press (Think: Local company earns coveted spot on prestigious Inc. Blog about the coverage. Explain more in a blog post and post to your site.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Waxing UnLyrical

MARCH 31, 2014

I’m here to speak at The Hub Convene along with Heidi Sullivan of Cision (disclosure: client); we’re presenting on “Content Marketing Metrics That Matter.” No matter how much we hear it’s important to fail (which it is), and failure makes us stronger (hopefully), success is just much nicer.

Social Media 74

Social Media Resources Web Conference 74

Doctor Spin

APRIL 17, 2023

Going the extra mile can be a long-term PR strategy if you can figure out how to do things that don’t scale. As an example of successful manual user recruitment, Graham cites Airbnb, who took “heroic measures” in their early days, going door-to-door to acquire new users and help existing ones improve their listings.

Strategy 52

Strategy Customer Service Airlines Hotels 52

ImPRessions - Crenshaw Communications

MAY 3, 2017

Cultivating Habits of Highly Successful PR People. The content is varied and meaningful, you can participate on your own time and they’re usually free. The Tony nominees were announced this week, and it’s award season for public relations as well. We are pleased to be contenders in a couple of categories. Stay educated.

Writing 149

Writing Education Pinterest Creativity 149

Waxing UnLyrical

DECEMBER 8, 2014

Why: Regardless of your audience, human to human connections ultimately result in successful marketing. Can your content plan survive on 6-second videos? Why: Although short-form storytelling is important, rich content is key to long-term brand development. How do you incorporate storytelling into your business strategy?

Storytelling 76

Storytelling Resources Web Journalism 76

Waxing UnLyrical

FEBRUARY 17, 2014

Your Blog Needs Passion and Props like a Great Professor. Why: Mike Allton remembers his college daze [sic] and discusses some ways that passion, excitement, and props can breathe new life into old topics… and help you form a connection with your blog audience. Three Essential Truths About Entrepreneurial Success.

Mobile 77

Mobile Resources Twitter Web 77

Sword and the Script

JUNE 7, 2022

It’s the biggest threat to a successful M&A – and it can’t be found on a spreadsheet. Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release. I took a business ethics course when I was studying for my MBA. I’m open to being proven wrong.

Software 85

Software Internal International Pitching 85

Waxing UnLyrical

JANUARY 12, 2015

How Do You Start Over After Building a Successful Blog? Why: How does one start from scratch after building a successful blog and community? Why: How does one start from scratch after building a successful blog and community? Falling Behind on Content? This is a remarkable read.

Customer Service 40

Customer Service Web Community LinkedIn 40

Critical Mention

AUGUST 19, 2018

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. This book offers a fresh perspective on how marketers are using media to promote their brands with specialized case studies. by David Meerman Scott. by Antony Young.

Pinterest 71

Pinterest Viral YouTube Mobile 71

Shift Communications

FEBRUARY 23, 2017

Partnering with a PR firm is an important investment for marketers, but in order to be successful they need to be able to work with an agency that knows how to be scrappy during slow periods, while ramping up the volume and velocity when things get busy. That’s especially true when it comes to PR. Keep your ears close to the ground.

Local 68

Local Mobile Corporate Retail 68

Waxing UnLyrical

MAY 12, 2014

How to Test and Refine Your Google+ Strategy. Deirdre Breakenridge explains why sustaining and cultivating connections is vital to long term success. Shelly Kramer reminds us why offering your audience fresh, relevant, high quality original content is still the best way to sustain your community. What is #MindfulSocial?

Community 79

Community Google Small Business Facebook 79

Waxing UnLyrical

JUNE 24, 2013

How My Guinea Pigs Became Famous Guest Bloggers. Why: In this guest post for WUL, Jessica Torres shares how she made her blog Cavy Savvy a success using smart SEO. Why: Nothing is more irritating than performing a Google search and being directed to pages full of useless content and spam. You’re welcome.

SEO 78

SEO Engineering Software Google 78

Sword and the Script

APRIL 30, 2019

I’ll include news from the PR vendor community and review and curate content they produce ( like this ). Next, it can “automatically deliver this content to more of its target audience using digital media amplification,” according to a blog post by Onclusive CEO Dan Beltramo. 1) AirPR rebrands as Onclusive; acquires Ozmotik.

Industry 85

Industry Media Technology Employee 85

5W PR

SEPTEMBER 27, 2017

Creative public relations strategies can bridge the divide between corporate and editorial, generating content that is of value to media while supporting company priorities, maximizing resources and appealing to the larger consumer audience – All making the original marketing dollar stretch further and more effectively.

Trade Shows 95

Trade Shows Marketing Retail YouTube 95

Waxing UnLyrical

JUNE 26, 2015

In line with our June theme (content! content!), We welcomed four stellar guests including the Washington Business Journal ‘s Jennifer Nycz-Conner , digital marketing brand strategist for V3B Shelly Kramer , founder of Red Shift Writers (and regular contributor to this blog!) Content isn’t new #measurepr.

Measurement 40

Measurement Journalism Video Community 40

Waxing UnLyrical

FEBRUARY 22, 2016

You know how they say there’s no “I” in “team”? Well, there’s no “I” in “success,” either. So this week’s roundup focuses on how collaboration can play a major role in successful campaigns and projects. 8 Collaboration Tools to Improve Your Content. .”

Community 40

Community Tools SEO Social Media 40

Bianchi Biz Blog

APRIL 5, 2021

I’m the web editor for Automotive News , supervising all breaking news content on autonews.com. We have recruited and developed some of the finest young journalistic talents in Detroit and beyond – and our success rate is probably north of 90 percent. I’m also on the lookout for competing journalists who plagiarize our content.

Automotive 65

Automotive Web Meeting Media 65

Waxing UnLyrical

DECEMBER 14, 2015

I don’t consider it “my” blog – I consider it “our” blog, because you are so much a part of it. How to Develop Meaningful PR Measurement. 6 Rules of Thumb for Successful Brand Publishing. 6 Rules of Thumb for Successful Brand Publishing. Storytelling through the Eyes of a Child.

Storytelling 0

Storytelling Video Leadership Writing 0

Waxing UnLyrical

AUGUST 7, 2015

Last week I talked about how what we consider “authoritative content” has changed rapidly, and continues to do so. If you’ve bought into that, then how do you find smarter ways to measure authoritative content? What does this mean for your content? Image: Thinkstock.

Measurement 40

Measurement System Blogging Facebook 40

Waxing UnLyrical

APRIL 24, 2015

You know how much I love to talk about social PR , right? So that’s what we focused on for the April #measurePR Twitter chat; how to measure community, how to tell when community-building initiatives are working (and when they’re not), and how community-focused metrics might change over time. SeeDepth Inc.

Community 40

Community Measurement Reddit Google 40

Waxing UnLyrical

DECEMBER 7, 2016

The onset of content marketing and emergence “owned media” has turned the storytelling torch into a shared thing that is jointly owned by traditional media and brands. We partnered with roughly 10 industry influencers, whom we frequently trade content with, to help share our news. Yes, we did that.).

Employee 40

Employee LinkedIn Engineering Leadership 40

Waxing UnLyrical

JUNE 5, 2018

Here’s some of what was talked about: On how to overcome PR tech fears: A3b. No overnight success. By attending webinars, reading blogs & staying up on best practices, youll be armed w/ info you need #measurepr. Where has #measurePR been, these last few months, you ask? Right here! measurePR March 2018. Be consistent.

Nonprofit 56

Nonprofit Measurement Analytics Creativity 56

Beyond PR

OCTOBER 20, 2016

Every member of a football team is essential to its success. Every member of a football team is essential to its success. Join Cision in a senior-level roundtable discussion about how to adapt to the next era of marketing and communications. Pumpkins are popping up in front yards. Fall is here, and with it football. 2:45 p.m. –

Conference 40

Conference Internal International Sports 40