Onclusive

JULY 13, 2021

NEO enabled Monster , a global leader in connecting people and jobs, to craft their plans and demonstrate their success developing messages that get traction in the media and resonate with their customers. Read the full case study. Read the full case study.

How To 370

How To Biotechnology Case Study Leadership 370

Onclusive

JUNE 8, 2022

This week, we’re wrapping up our How Earned Media Drives Consumer behavior blog series with a review of the relationship between brand sentiment and website traffic and actions. Overall, it’s a good idea to both ensure a consistent flow of positive content and always maintain a solid crisis management plan. Want more insights?

Consumer 195

Consumer Brand Branding Media 195

Onclusive

JUNE 8, 2022

This week, we’re wrapping up our How Earned Media Drives Consumer behavior blog series with a review of the relationship between brand sentiment and website traffic and actions. Overall, it’s a good idea to both ensure a consistent flow of positive content and always maintain a solid crisis management plan. Want more insights?

Consumer 195

Consumer Brand Branding Media 195

Onclusive

NOVEMBER 10, 2021

In this blog article as part of our managing corporate reputation with PESTLE analysis series, we are diving deeper into the “how to” of the PESTLE process and best practices for communications pros to keep in mind. Based on the scope you outlined in the first step, you can develop a plan to gather the information you need.

Analysis 195

Analysis Corporate Reputation How To 195

Onclusive

APRIL 8, 2020

We often see companies set goals around acquiring or retaining customers, improving brand reputation, creating a new category and educating the industry, or gaining meaningful brand engagement, among others, and they are almost always tied to revenue. What are your company’s primary business goals for this year? Who is my target audience?

Data-Driven PR 370

Data-Driven PR Exercises Measurement Data 370

PR 20/20

FEBRUARY 3, 2020

This post originally appeared on the Marketing Artificia l Intelligence Institute's blog. One of the top challenges marketers ask us about at Marketing AI institute is how to use artificial intelligence (AI) for blogging. Done right, blogging attracts and converts prospects for less money than traditional methods.

Blogging 73

Blogging How To Engineering Tools 73

Flack's Revenge

DECEMBER 12, 2022

s blog reported an aggregate $120B funding for related technology and infrastructure in the first five months of 2022, more than double the $57B invested in all of 2021. To better understand this, it can help to consider categories. How long it takes for a category to emerge and go big relates to many factors. Cision Report.

Real Estate 156

Real Estate Case Study Technology Education 156

Onclusive

APRIL 29, 2021

Part of your crisis management plan should be getting the facts straight before drafting a full response or communication back to your stakeholders. Once you have the facts ready, use your templates to develop your response plan and communications to your stakeholders. DO respond with honesty, clarity and responsibility.

Crisis 367

Crisis How To Crisis Communications Reputation 367

Onclusive

JANUARY 21, 2021

This week, we’re wrapping up our January blog series focused on “ The Executive’s Guide to Building and Leading an Impactful Communications Team ”. We often see executives set those around acquiring or retaining customers, improving corporate or brand reputation, creating a new category, or gaining meaningful brand engagement.

Communications 195

Communications Measurement Corporate Reputation 195

ImPRessions - Crenshaw Communications

JANUARY 6, 2021

Many B2B categories, like software, have long selling cycles where customers spend significant time learning about products and services. In nearly any category peer recommendations can play a pivotal role in a buying decision. – Write a series or blog together. Don’t count out influencers for B2B PR.

B2B 191

B2B Social Media Radio Fashion 191

5W PR

NOVEMBER 7, 2023

Importance of holiday gift guides Holiday gift guides are curated collections of products and gift ideas typically organized around specific themes or categories. They’re published by various media outlets, blogs, influencers, and major online retailers like Amazon. To secure a spot, start the preparations well in advance.

How To 78

How To Retail Pitching SEO 78

Bianchi Biz Blog

FEBRUARY 1, 2024

The information in this post originally appeared on Public Relations Global Network’s blog. Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. However, there has been a decline in this number by about 70% in 2020.

Marketing 106

Marketing Newspapers Print Local 106

Sword and the Script

DECEMBER 30, 2017

The news cycle was faster, social media was hitting the early majority in the Geoffrey Moore sense, and blogs…blogs were everywhere. We started a blog for our employer, a startup in the IT operations space. Some of the newer and smaller startups that had been blogging for a while ran circles around us.

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

Onclusive

APRIL 8, 2020

We often see companies set goals around acquiring or retaining customers, improving brand reputation, creating a new category and educating the industry, or gaining meaningful brand engagement, among others, and they are almost always tied to revenue. What are your company’s primary business goals for this year? Who is my target audience?

Data-Driven PR 195

Data-Driven PR Exercises Measurement Data 195

ImPRessions - Crenshaw Communications

APRIL 12, 2018

Thought leadership is part of public relations best practices, and it’s particularly powerful in B2B and technology categories. The answer may be a strategic thought leadership plan. Here are 8 tech PR tools for a B2B thought leadership plan. Are there rumors of a merger in your category? Blog early and often.

Leadership 149

Leadership B2B Tools Conference 149

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2018

The PR plan has clear visibility objectives that call for earned media or branded coverage — and there’s news that will help tell the company’s story. Any CEO who hasn’t yet weighed in about industry issues in thought pieces on a blog or LinkedIn should consider cultivating a strong point of view.

B2B 147

B2B Pitching Case Study Local 147

ImPRessions - Crenshaw Communications

MARCH 1, 2016

Chances are, blogs are high on the list of media targets. Despite predictions that social networks have surpassed blogs in popularity, blogging isn’t dead. More than 42% of Americans regularly follow at least one blog. Blog storytelling has reach. Blog posts can easily be shared on other social media.

Blogging 159

Blogging Interviews Storytelling Community 159

Cision

JUNE 16, 2017

You should try to communicate your rebrand on as many marketing channels as possible like email, blog and social media to ensure users are well informed and can find your business. Blog post explaining new changes. Relevant research to demonstrate why you’re making these rebranding decisions. Changes in competitive positioning.

Communications 250

Communications How To Telecommunications Employee 250

ImPRessions - Crenshaw Communications

DECEMBER 11, 2018

Each awards competition will have multiple categories and/or subcategories, which naturally increases the chances of winning, but also adds complexity to the task. Industry awards are usually annual, so businesses can and should plan an attack strategy well in advance. Choose awards wisely. Leverage the win.

Case Study 136

Case Study B2B Conference Industry 136

5W PR

NOVEMBER 23, 2020

As such, it viewed and ranked companies across three categories – web, mobile, and cross-channel. Of 125 major retailers, only two, Home Depot and JC Penney ranked high in all three categories. Nordstrom, Tractor Supply Company, Target, and Best Buy landed in two of the three categories. Here are some takeaways from the study.

Retail 88

Retail Mobile Study Web 88

Solo PR Pro

JULY 26, 2023

In this blog post, we'll explore three financial tips to help solo PR Pros thrive in their professional and financial journey. Instead of allocating every dollar to specific categories,with the reverse budget approach you assign a fixed limit on your discretionary spending and focus on maximizing your earnings.

Financial 85

Financial Insurance Insurance Training 85

Cision

JULY 19, 2017

Editorial staffs at major publications are gearing up for their annual product recommendations, bloggers and influencers are outlining deadlines and a variety of guides they will publish, and you the PR professional are planning to showcase your latest product for the holidays. Find the right outlet for your audience. Write a standout pitch.

Pitching 235

Pitching Print Creativity Blogging 235

Mindful Marketing

JANUARY 8, 2024

One company has announced a violence-filled video game featuring Mickey, while a movie producer/director is planning a Steamboat Willie horror film. Included are things like poems, musical compositions, books, photos, paintings, blog posts, computer programs, and movies. ” ​ Subscribe to Mindful Matters blog.

Film 94

Film Creativity Video Enterprise 94

Journalistics

JANUARY 3, 2016

As part of my effort to get the blog back on track in 2016, I spent the past month doing some quantitative and qualitative analysis to better understand how this happened. I’ve shared the results from this exercise in the first half of this post below (“Why I Was Not Blogging”). Why I Was NOT Blogging.

Blogging 64

Blogging Analytics Google Writing 64

Sword and the Script

JANUARY 17, 2023

2) If I’ve published a briefing , product review or substantive blog posts on any company mentioned here in the past, I list those as well. Each category breaks out vendors alphabetically. The all-in-one category are those vendors that offer a contact database, email distribution and media monitoring, analytics and reporting.

Technology 92

Technology Software Resources Pitching 92

PR 20/20

MAY 26, 2016

Roughly two million blog posts are written every single day. Remember: a blog is not just a metrics driver. A blog showcases your brand’s personality, connecting internal subject matter experts to external readers. In the wise words of Brian Clark : “Don’t focus on having a great blog. 5 Steps to Reimagine Your Blog.

Blogging 51

Blogging Brand Branding How To 51

Onclusive

OCTOBER 26, 2017

CMI’s Robert Rose discusses the challenges and benefits of building an integrated measurement plan. Truly creating a comprehensive integrated communications and marketing measurement plan is a challenge for virtually every brand and company. Goals are only goals if they can be monetized.”. Identifying the next steps.

Measurement 199

Measurement Marketing Content Marketing Software 199

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2019

Or, maybe they want to minimize attention to competitors, In some cases they have truly created a category. So, don’t be afraid of positioning a startup within a new and exciting category. If you can only do one thing, consider a founder’s blog. Be consistent. Create content, content, and more content.

B2B 232

B2B Agency Energy Media Relations 232

Journalistics

JANUARY 27, 2016

You lived through my value-sized “How to Create an Editorial Strategy for Your Blog: Part One” post and have come back for more – I like your determination. In either case, welcome to “How to Create an Editorial Strategy for Your Blog: Part Two.” What is your blog all about?

Blogging 58

Blogging Strategy How To Writing 58

Journalistics

FEBRUARY 10, 2016

I’ve written a lot this past month about how to develop an editorial strategy for your blog – and I’ve shared some additional thoughts about how to create a broader content strategy for all your other channels. Capture and nurture ideas for future posts. Encourage communication and collaboration across your team.

Blogging 56

Blogging Strategy Resources Social Media 56

Shift Communications

OCTOBER 26, 2022

Each year, as Q4 begins, we kick off the coming year’s planning process in earnest. While the most effective PR plans are developed quarterly or bi-annually , each program should be rooted in annual goals and objectives. PR Plans Performance Communications. When each dollar counts, PR plans need to be highly targeted.

Communications 78

Communications Analysis Leadership SEO 78

Burrelles Fresh Ideas

MARCH 19, 2024

Nearly all respondents (91%) intend to travel within the US, with 40% planning more trips than in 2023. NerdWallet’s Travel Price Index combines data from different travel categories, including airfares, lodging, meals, and rental cars, as tracked by the Bureau of Labor Statistics’ Consumer Price Index. We can help!

Travel 90

Travel Trends Tourism Transportation 90

Journalistics

JANUARY 24, 2016

In my first post of the year, I confessed my blogging sins and provided some insights around what caused me to blog less the past few years, and what I learned from the process. This posts was the first step in my journey to blog more in 2016. About This Two-Part Series.

Blogging 69

Blogging Strategy How To Writing 69

Doctor Spin

JANUARY 3, 2024

The idea of a “1‑Page PR Strategy” aligns with Richard Rumelt’s advocacy for clarity and conciseness in strategic planning. Good Strategy, Bad Strategy “Good Strategy, Bad Strategy: The Difference and Why It Matters” by Richard Rumelt is a significant work in the field of strategic planning and management. 1‑Page PR Strategy.

Strategy 52

Strategy eBook Policies Leadership 52

Onclusive

NOVEMBER 8, 2017

At the beginning of the high tech boom, there were early adopters who were unafraid of entering into a new category. When it comes to investing in the adoption of technology in a new category, they say,] ‘I think this will be right to do at some point, but I don’t know when. However, most people are pragmatists or conservatives.

Communications 170

Communications Marketing Enterprise Case Study 170

Solo PR Pro

DECEMBER 27, 2022

Thrive PR and Kelly Kirkendoll ( Founder/CEO) won four PRSA Dallas Pegasus Awards, including the top award in two categories (Internal Communications Program and Publication, Print or Digital), a Pegasus Award of Honor for Most Effective Campaign on a Budget and BEST OF SHOW! Phyllis Weiss , president, Weiss Communications, Inc.

Print 58

Print Financial Journalism Healthcare 58

5W PR

NOVEMBER 19, 2021

Developing and maintaining a blog is an excellent way for executives to establish relationships and engage with industry thought leaders. For this reason, PR professionals are converting their media publications into blogs and e-newsletters. For blog publishers, stick to the following best practices. Make a detailed plan.

Content Marketing 148

Content Marketing Marketing Measurement Data 148