Onclusive

APRIL 29, 2021

Before, during and after a PR crisis, information and communication are key. Based on over a decade of experience in the communications technology space, we’ve collected some “dos” and “don’ts” during a PR crisis: DO listen, assess the situation and get the facts. DO prepare to move fast. DON’T avoid a crisis.

Crisis 367

Crisis How To Crisis Communications Reputation 367

Bianchi Biz Blog

APRIL 11, 2024

Much of that growth in attendees, exhibitors and exhibitor space came from the advanced vehicle technology and mobility space, as the number of exhibitors in this category more than doubled to over 700. Nothing can replace these moments of serendipity.”

Automotive 99

Automotive Mobile Government Technology 99

Sword and the Script

FEBRUARY 12, 2019

Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 It’s important for readers to keep in mind my world view is heavily filtered from the perspective of B2B marketing and PR.

Blogging 104

Blogging Survey B2B Analysis 104

ImPRessions - Crenshaw Communications

JANUARY 6, 2021

As digital content consumption continues to grow, PR pros are always looking for ways to target specific audiences through social media. We know the power that social media campaigns can wield – from amplifying earned media that PR generates to marketing products. Don’t count out influencers for B2B PR.

B2B 191

B2B Social Media Radio Fashion 191

Onclusive

JANUARY 28, 2021

Business leaders need to make sure that whatever platforms they choose not only meet the requirements of today, but can also scale to accommodate future growth. We also take into account insights into the PR industry in general, along with updates on technology capabilities, data science overall, and media monitoring trends.

Customer Service 195

Customer Service Media Enterprise Technology 195

Onclusive

NOVEMBER 8, 2017

Keynote Speaker and Author, Geoffrey Moore, discusses the future of PR. At last week’s The New PR Conference hosted by AirPR Software in San Francisco, discussion swirled around ‘New PR’ and an evolution of public relations, including PR’s place in the greater marketing mix.

Communications 170

Communications Marketing Enterprise Case Study 170

Bianchi Biz Blog

JANUARY 18, 2024

Many of those attendees and exhibitors were from the vehicle technology space, as the number of exhibitors in this category more than doubled. million square feet of exhibit space. Don’t believe us? You can see more automotive technology there than anywhere else in the world.”

Automotive 110

Automotive Technology Transportation Trade Shows 110

Onclusive

APRIL 5, 2018

“ AirPR allows you to track more in-depth metrics than the other PR monitoring platforms. ”. This month, AirPR was recognized as a High Performer in the Grid® Report for PR Analytics | Spring 2018 based on our customer reviews. Provide detailed reports and analytics of PR-related metrics, along with trends and historical comparisons.

Software 199

Software Analytics Customer Service Comparison 199

Cision

JULY 19, 2017

Editorial staffs at major publications are gearing up for their annual product recommendations, bloggers and influencers are outlining deadlines and a variety of guides they will publish, and you the PR professional are planning to showcase your latest product for the holidays. Find the right outlet for your audience. Pitch the right person.

Pitching 235

Pitching Print Creativity Blogging 235

Onclusive

MARCH 21, 2019

Increasingly in PR and communications, simply measuring the quantity of content that you publish or the number of earned media pieces you garner is not enough. That’s why AirPR invented Power of Voice – the leading content quality metric for PR and communications. Power of Voice was the missing metric.

Big Data 225

Big Data Data Meeting Measurement 225

Sword and the Script

DECEMBER 30, 2017

The news cycle was faster, social media was hitting the early majority in the Geoffrey Moore sense, and blogs…blogs were everywhere. We started a blog for our employer, a startup in the IT operations space. Some of the newer and smaller startups that had been blogging for a while ran circles around us.

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

ImPRessions - Crenshaw Communications

APRIL 3, 2019

In its business and in its PR , Apple has had a golden touch. In fact, 10 years is an amazing run in a category where change is rapid and commoditization is pretty much inevitable. We continue to believe that the future is wireless and are committed to push the wireless experience forward.”. Until recently, that is.

Wireless 156

Wireless Privacy Engineering Reputation 156

5W PR

NOVEMBER 19, 2021

Developing and maintaining a blog is an excellent way for executives to establish relationships and engage with industry thought leaders. Content marketing is not a novel phenomenon and has been used as a marketing tool by PR executives for years. The goal of PR is to promote attention in a short amount of time. Content Factors.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Cision

OCTOBER 6, 2016

Although some PR professionals have seized the opportunity to evolve their public relations strategies, far too many have stayed complacent, keeping their heads down and focusing on media relations and other traditional tactics that have served them well throughout the years. Why Owned Media is Key to the Future of PR.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Onclusive

OCTOBER 12, 2021

The reasons and benefits of PR initiatives may seem perfectly obvious to you and others on your team; however, it may not be so apparent to decision-makers. A strong business case can help your proposal stand out amongst many competing priorities within your company and may be the key to securing your brand’s investment in PR.

Resources 195

Resources Technology Data Tools 195

PR Conversations

JUNE 28, 2020

This source, and my long-standing insistance on Don being credited, is acknowledged by Richard Bailey in his handy briefing on PESO at PR Academy Insights from September 2019. How about the Diffusion of Innovation, Nudge or SMART objectives? Jesper Anderson (Twitter, 20 June 2020). My answer has always been: the late Don Bartholomew.

Measurement 133

Measurement Social Media Blogging Mobile 133

Cision

NOVEMBER 11, 2016

As new markets keep reaching out and needing PR representation, her team is ready to jump in. Funess sat down with us to discuss how the PR industry is changing, how to stand out in the marketplace, and how to uniquely position campaigns to gain traction. How did you get your start in PR? I started out in book PR in Los Angeles.

Communications 253

Communications Data Local Survey 253

Shift Communications

FEBRUARY 18, 2020

All activities they pursue, from easily tracked digital ads to PR campaigns, must show ROI. Not all PR programs are set up for this nor are all PR programs meant to track sales metrics. After all, much of public relations falls squarely within the brand building, credibility building and brand awareness categories.

Measurement 107

Measurement How To Analytics Marketing 107

Burrelles Fresh Ideas

MARCH 19, 2024

In the wake of continued global shifts and disruptions, the travel and hospitality industry has been on a journey of transformation in the years after COVID-19. Public relations professionals’ role in the travel and hospitality industry is critical to helping the overall success of the brand’s business. What are some of the trends we’re seeing?

Travel 90

Travel Trends Tourism Transportation 90

Onclusive

MARCH 21, 2019

Increasingly in PR and communications, simply measuring the quantity of content that you publish or the number of earned media pieces you garner is not enough. That’s why AirPR invented Power of Voice – the leading content quality metric for PR and communications. Power of Voice was the missing metric.

Big Data 150

Big Data Data Meeting Measurement 150

Journalistics

JANUARY 24, 2016

In my first post of the year, I confessed my blogging sins and provided some insights around what caused me to blog less the past few years, and what I learned from the process. This posts was the first step in my journey to blog more in 2016. About This Two-Part Series.

Blogging 69

Blogging Strategy How To Writing 69

The Stalwart Blog

JULY 28, 2019

Some days even the best-intended actions can cause a crisis PR. The fact though is that Forever 21 had an agreement with the Atkins Company to send diet bars with every order, every category and every size. They also said that they would look at those kinds of things differently in the future. Here’s the case in point.

Crisis 60

Crisis Apparel Blogging Social Media 60

Sword and the Script

APRIL 18, 2023

Regular readers know this blog has covered many studies over the years (i.e. Regular readers know this blog has covered many studies over the years (i.e. First among them is that “content consumption is directly correlated with future investment.” NetLine captured behavioral data from some 5.4 Why do we need more content?

B2B 144

B2B Study Consumer Report 144

Journalistics

JANUARY 3, 2016

As part of my effort to get the blog back on track in 2016, I spent the past month doing some quantitative and qualitative analysis to better understand how this happened. I’m a firm believer in using historical performance data to guide or inform strategy development (more on that topic in a future post).

Blogging 64

Blogging Analytics Google Writing 64

Cision

JULY 11, 2017

A strong media monitoring strategy is essential to any effective PR program. Not only can it reveal key information such as competitor intel and audience demographics, it can also help steer you in the right direction when it comes to future outreach efforts. Future: It’s never too early to plan ahead.

How To 265

How To Media Software Agriculture 265

Sword and the Script

DECEMBER 26, 2017

In the process of building this piece, I tried to group these into categories people might find helpful. In the process of building this piece, I tried to group these into categories people might find helpful. Those categories are: Content marketing statistics. PR and media relations statistics. B2B Lead Generation ).

Content Marketing 122

Content Marketing SEO Social Media Marketing 122

Sword and the Script

APRIL 21, 2020

Find public relations jobs by looking in professional associations, trade publications and recruiters that specialize in PR; here’s a list. In early 2011, I published a blog post with “20 places to look for a PR job.” Professional Groups and PR Associations There are many associations dedicated to PR and communications.

Publicity 103

Publicity Communications Local Resources 103

Sword and the Script

JULY 6, 2021

This month’s roundup of PR technology news is a two-fer: there’s two months’ worth of news here. In my own defense, it’s the only one I’ve missed since I started writing the PR Tech Sum roundups 25 months ago. Notified by Intrado is the only other PR software tool I’m aware of that recommends contacts to consider pitching.

Pitching 88

Pitching Report Software Survey 88

wiredPRworks

MAY 23, 2022

Before I looked at the other entries, I decided to write up a Top 10 Ways to Quickly Become a LinkedIn Expert entry that won second place, and became a popular post on Wired PR Works. Instead, I was soon packing my bags for an all-expenses-paid trip to Las Vegas to Blog World. Although, I didn’t know that.

LinkedIn 52

LinkedIn How To B2B Social Media 52

5W PR

JANUARY 4, 2021

According to McKinsey, 75% tried different brands and stores, and 60% went so far as to say they expect to adopt new ones in the future. Most revealing was that 84% or more of respondents said there was between a moderate to major need for improvement in all seven categories. Why should it matter?

Marketing 88

Marketing Consumer Analysis Brand 88

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

There’s only so much time to spend on routine work like monitoring and measuring, yet these tasks are extremely important to any ongoing PR agency-client relationship. Mail-merge for journalist emails is a great example (and one that’s unfortunately misused in PR), but there’s more. Social content is simple.

Pitching 136

Pitching Tools Agency Resources 136

Journalistics

JANUARY 27, 2016

You lived through my value-sized “How to Create an Editorial Strategy for Your Blog: Part One” post and have come back for more – I like your determination. In either case, welcome to “How to Create an Editorial Strategy for Your Blog: Part Two.” What is your blog all about?

Blogging 58

Blogging Strategy How To Writing 58

Sword and the Script

JUNE 4, 2019

The PR tech sum is one of three ways I’m working on developing broader exposure of PR software including product reviews and PR tech briefings. While I did not see any updates about code over the last 30 days, there were a few announcements that caught my eye, along with a handful of posts from the vendor blogs.

Software 100

Software Reddit Marketing Survey 100

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again.

Media Relations 147

Media Relations Media Print Software 147

Deirdre Breakenridge

DECEMBER 4, 2018

A Guest Post B y Rana Shenawi, G raduate Student, American University, PR Expanded Blog Contest Winner. By involving youth as active partners in making decisions that affect them both now and in the future, it can increase the likelihood that these decisions will be accepted and implemented as part of their everyday lives.

Nonprofit 240

Nonprofit Storytelling Instagram Social Media 240

ImPRessions - Crenshaw Communications

APRIL 11, 2017

Despite the adage that all PR is good PR, there are situations where the disadvantages of speaking to a reporter far outweigh the advantages. A team pitches new technology product, and the reporter decides to focus on threats to the category without a separate focus on the product’s attributes. When the timing is off.

Interviews 160

Interviews Media Local Privacy 160

ImPRessions - Crenshaw Communications

MAY 1, 2018

Contributed articles bylined by a key executive are part of any PR program that emphasizes thought leadership. Others may share insight about category trends or offer an informed opinion about a burning industry issue. But a byline program takes preparation, focus, and an ongoing commitment to high-quality content.

B2B 147

B2B Leadership Customer Service eBook 147