Stephen Waddington

NOVEMBER 21, 2017

CIPR70: crowdsourced book. I’m editing a book for the CIPR’s 70 th anniversary in 2018. My job for November is to review all the submissions and commission essays. The book will go into production in March for publication in the summer. Vuelio blog awards. Around half of the essays have been commissioned.

Local 61

Local Twitter Blogging Social Media 61

wiredPRworks

MAY 23, 2022

Instead, I was soon packing my bags for an all-expenses-paid trip to Las Vegas to Blog World. Grow your connections in the categories you want to reach; review every invitation before you accept to see if there’s a fit with your profile. Her top-ranked blog, wiredPRworks.com, launched in 2006. I couldn’t.

LinkedIn 52

LinkedIn How To B2B Social Media 52

Journalistics

JANUARY 27, 2016

You lived through my value-sized “How to Create an Editorial Strategy for Your Blog: Part One” post and have come back for more – I like your determination. In either case, welcome to “How to Create an Editorial Strategy for Your Blog: Part Two.” What is your blog all about?

Blogging 58

Blogging Strategy How To Writing 58

wiredPRworks

JULY 1, 2022

Break up your current experience into categories like speaker, consultant and author to broaden your skill set. Applications update and round out your profile with presentations, blog posts, free articles, travel plans, book reviews and events. Use bullets to make your main points. Route Traffic to Destinations.

LinkedIn 52

LinkedIn Customer Service Travel Engineering 52

Sword and the Script

JUNE 4, 2019

The PR tech sum is one of three ways I’m working on developing broader exposure of PR software including product reviews and PR tech briefings. While I did not see any updates about code over the last 30 days, there were a few announcements that caught my eye, along with a handful of posts from the vendor blogs. Here we go….

Software 100

Software Reddit Marketing Survey 100

Waxing UnLyrical

NOVEMBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Is Pay-to-Post Blogging The New Advertorial? A few weeks ago, they asked a question about paying for blog posts. I will never again trust a review this individual writes.

Blogging 73

Blogging Twitter Facebook Measurement 73

MaccaPR

JANUARY 6, 2015

Since MaccaPR first launched in late 2012, we''ve averaged a new blog post nearly every week for our loyal chief marketing and PR officer, corporate communication directors and marketing professional subscribers. Top 10 MaccaPR Blog Posts of 2014. #1. Is it website or Web site? Maccabee Public Relations. Round-Up'

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

Stephen Waddington

MARCH 24, 2019

Marketing in markets without media, tool databases, Google graveyard, reframing Brexit, internal meets external comms, #CommsSchool makes blogging a habit, and the March #FuturePRoof podcast. Jonathan’s book Marketing in the Dark explores how organisations communicate in markets where infrastructure is poor and literacy rates are low.

Tools 69

Tools Insurance Insurance Handbook 69

Journalistics

JANUARY 27, 2016

You lived through my value-sized “How to Create an Editorial Strategy for Your Blog: Part One” post and have come back for more – I like your determination. In either case, welcome to “How to Create an Editorial Strategy for Your Blog: Part Two.” What is your blog all about?

Blogging 40

Blogging Strategy How To Writing 40

Sword and the Script

AUGUST 5, 2014

While there’s a ton of blog posts from PR pundits telling you what you can’t do for measurement — and they do so with a frightening zeal that borders on religious fascism — few offer pragmatic advice. What PR needs is a framework to think about measurement and organize itself to measure. Consumption.

Measurement 118

Measurement Analytics Tools SEO 118

ZudePR

APRIL 8, 2018

*This is the second in a series of chronological posts about how a first-time self-publishing author is taking his book from idea to Amazon. Answer: stunning, comprehensive, and invaluable feedback on a first-time author’s 87,000-word book. Get a FREE Pre-Launch Copy of the Book. Did the book flow?

Google 101

Google Writing Skype Technology 101

ZudePR

DECEMBER 30, 2016

I’ve read some corking books this year. All the reviews below were featured in my irregular reading list email: I issued seven in 2016. And this book came up. Reading this book inspired me to write this blog post , which has been shared more than 1700 times on social media. #2: ” More than 100 books.

Writing 84

Writing Google Meeting Airlines 84

Waxing UnLyrical

OCTOBER 14, 2010

Copyblogger used this book as a guide to making boring content sexy. Establishing your voice A blog post with pointers isn’t only meant to teach, it is also meant to connect with readers. Umair Haque , blogging for the Harvard Business Review , places the Gap logo debacle into this context of creativity.

Blogging 71

Blogging Twitter Creativity Facebook 71

ImPRessions - Crenshaw Communications

MAY 3, 2017

We are pleased to be contenders in a couple of categories. The timing also provides a good opportunity to review the kinds of traits that create award-winning PR teams. Each teaching opportunity is also a chance to promote your skills on social media or perhaps a blog post or newsletter item. Publications like Inc.

Writing 149

Writing Education Pinterest Creativity 149

Sword and the Script

DECEMBER 5, 2017

This idea is being promoted in a new book and recently I wrote a glowing review of Killing Marketing. It is a solid book and I overwhelming believe it is worth reading (or listening) and does well by the content marketing community. An attorney wrote a short book that reviews the gun laws in Georgia with a layperson’s summary.

Content Marketing 66

Content Marketing Case Study Marketing Conference 66

David PR Group

OCTOBER 8, 2015

The book publishing world has been in tremendous flux in recent years, but I had no idea how much so until I began researching options for my own book about how to defend your reputation online. For decades, a limited number of publishing houses that distributed books through brick and mortar retailers controlled the book business.

Retail 40

Retail Print System Reputation 40

Sword and the Script

OCTOBER 22, 2019

There’s no shortage of opinions on how the budget should be allocated – I offer some views on this at the bottom of this post – but what I thought would be really helpful is reviewing some benchmarks from studies. If you summarize white papers or webinars and link to the gate in a blog post, then you have got the best of both worlds.

Marketing 65

Marketing Survey Study B2B 65

Waxing UnLyrical

NOVEMBER 15, 2010

Your news release will not be competitive with well-known Beth Kanter’s Beth’s Blog. Here’s a quick review on optimizing a news release for Google News. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Why not book me for a speaking gig ?

Google 109

Google SEO Engineering Measurement 109

ZudePR

JUNE 6, 2016

Links out to the 10 best blog posts I've read (on getting stuff done) during five months of exhaustive research. Five book recommendations. I'm writing a blog post on how the best communicators "go deep" and get stuff done. I know how I've done it; but how do others achieve it, I wondered (hence the blog post).

Writing 114

Writing Social Media SEO Blogging 114

Stephen Waddington

DECEMBER 5, 2018

There shouldn’t be a barrier between the press office and the digital team - media relations people should be running blogs and engaging with journalists via social forms of media such as Twitter,” said Alex Singleton, author of The PR Masterclass. The findings are consistent with data published by Nick Davies in his book Flat Earth News.

Media Relations 115

Media Relations Media Print Newspapers 115

Shift Communications

JANUARY 16, 2018

In this video, we’ll review the five pillars of digital marketing communications and how Facebook’s changes shouldn’t impact the rest of our marketing efforts: Search marketing. Facebook really fits in this category here, in just social and granted paid a little bit too. When was the last time you published an e-book?

Facebook 116

Facebook Video Brand Branding 116

PR 20/20

SEPTEMBER 17, 2019

If you’re a marketer, surely you thought ‘yes, please’ to at least two of those categories. Programmed by Scott Brinker (you probably know him from his blog ChiefMartec.com ), the MarTech Conference takes a graduate-level look at marketing, technology and management topics. Content Marketing World Conference and Expo. Dreamforce.

Conference 97

Conference Marketing Case Study Content Marketing 97

ZudePR

JULY 20, 2016

8: Read Blogs I know so many people (the vast majority of the PR industry and wider society) who regard blogs as teenage scribblings. Blogs contain the latest thinking from some of the best writers and trailblazers in the world. 9: Read Books. As well as blogs. Take notes (yes, write in your book).

Digital PR 60

Digital PR SEO Small Business Blogging 60

Stephen Waddington

AUGUST 27, 2018

Four Models of Public Relation In 1984, James Grunig and Todd Hunt published the Four Models of Public Relations as part of their book Managing Public Relations.[i] A critical review together with responses from members of the original research team would be sufficient material for a paper in its own right.

Communications 60

Communications Analysis Web Handbook 60

Stephen Waddington

FEBRUARY 12, 2019

This is happening in almost every business and consumer category. It’s a book that I return to every couple of years. In a fragmented media environment influencer aren’t just journalists anymore, they can be anyone with a network or community of their own; so an individual with a blog, or on Facebook, Pinterest, Twitter or YouTube.

Publicity 79

Publicity Community Pinterest Reputation 79

ZudePR

MAY 31, 2015

Your blog is just not working and you’re wondering why. And for want of a better term I’m bracketing them in the category of “new PR” Or “new communications” to be more accurate, as these once disparate disciplines are increasingly converging. And they all blog. Still reading? Ask The Experts.

Communications 81

Communications How To Blogging Content Marketing 81

Sword and the Script

NOVEMBER 29, 2022

I drew the “distribution” category. ” I’ve read all his books. Even had a chance to review a book he co-wrote at the request of his co-author (who I admire and think is a genuine content marketing genius). The thought process is: “Oh, we write ebooks and blog posts, so we do content marketing.”

Content Marketing 120

Content Marketing B2B Marketing eBook 120

Buzzstream

FEBRUARY 3, 2021

As Aira co-founder Paddy Moogan says, in The Link Building Book he created, “One part of the Google algorithm is the number of links pointing at your website, but it would be foolish to make this a raw number and not take into account the quality of those links. Cosmopolitan. Marie Claire. Landing the ‘right’ links.

Digital PR 170

Digital PR Industry Strategy Film 170

PR Fuel

OCTOBER 30, 2018

I hope you enjoy the reviews below, where I cover email marketing, email customer service, and email pitching. Whether you are posting on social media, writing a blog post, or commenting on another thread, the impression that people get of you and your business will stick. 7 Tips on Writing the Perfect Welcome Email. Would you open it?

Communications 40

Communications Pitching Writing Social Media 40

Waxing UnLyrical

JANUARY 27, 2011

But all of a sudden, S0-And-So is no longer available… but you still want me to do a book review/product giveaway that So-And-So is promoting. Or maybe he had a ton of people imply, in their pitches, that since whatever they were offering would be comped he would be expected to write a positive review. Wanna Subscribe?

Pitching 111

Pitching Facebook Interviews Twitter 111

Waxing UnLyrical

JANUARY 26, 2011

You can see more about this in the Facebook video on the subject (and I thought it was interesting that there’s no way you can embed this in a blog post, but whatever…) Hmm. Now Im going to review my privacy settings to see if I need to become ever more strict. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Facebook 107

Facebook Privacy Twitter Social Media 107

Contently - Strategy

JUNE 11, 2020

In the health category, there’s no such thing as a generalist … think about what your audience is searching for,” said Amy O’Connor, editor-in-chief of Healthination. Over the last decade, GE Reports has become arguably the best brand blog there is. They all earned at least $2 billion in revenue last year.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Contently - Strategy

SEPTEMBER 15, 2021

In the health category, there’s no such thing as a generalist … think about what your audience is searching for,” said Amy O’Connor, editor-in-chief of Healthination. Over the last decade, GE Reports has become arguably the best brand blog there is. They all earned at least $2 billion in revenue last year.

Healthcare 52

Healthcare Content Marketing Industry Trends 52