5W PR

JANUARY 9, 2024

The retail landscape is ever-evolving, influenced by consumer behavior, technological advancements, and broader societal trends. As the world looks ahead to 2024, several key retail trends are poised to shape the industry. This shift allows brands to better understand and respond to consumer preferences.

Retail 78

Retail Trends Policies Consumer 78

5W PR

OCTOBER 25, 2023

In today’s digital age, social media platforms play a pivotal role in shaping consumer behavior and influencing trends. For lifestyle brands looking to connect with this demographic and stay relevant in a rapidly changing world, following TikTok trends isn’t just a choice but a necessity.

Trends 78

Trends Brand Branding Viral 78

5W PR

JANUARY 17, 2024

The Consumer Electronics Show (CES), held annually in Las Vegas, stands as a pinnacle industry event, bringing together leaders in the space to unveil cutting-edge technologies that are set to shape the future of consumer lifestyles. This year’s show provided us with a lot to think about, but these five trends captivated our attention.

Trends 78

Trends Healthcare Technology Consumer 78

5W PR

FEBRUARY 29, 2024

The Kitchen & Bath Industry Show (KBIS) is renowned for setting the stage for the latest innovations and trends in home design and technology. This year, KBIS 2024 did not disappoint, offering a glimpse into the future of domestic living with a host of exciting insights and trends that caught our attention.

Trends 78

Trends Technology Consumer Resources 78

5W PR

DECEMBER 29, 2022

Changes in consumer behaviors and purchasing decisions are always happening, however, with the advancement in technology, and society in general, these changes are happening faster than ever, which has left companies feeling like they are desperately trying to play catch up. Data security. Sustainability.

Consumer 88

Consumer Privacy Data Study 88

Sword and the Script

FEBRUARY 18, 2020

Should you put dates on your blog posts and content? Here are the survey results: Should you or shouldn’t you put a date blog posts when you publish them? blogs #bloggers #publicrelations #contentmarketing #content. Top arguments for including dates on blogs and content: Context. User experience. ” But Google!

Blogging 120

Blogging Survey Google Engineering 120

Onclusive

NOVEMBER 4, 2021

Welcome back to our blog series about managing your corporate reputation with PESTLE analysis! Here are a few examples of economic factors that might be important to track: Unemployment Interest rates Inflation rates Foreign exchange rates Consumer confidence and spending. What is PESTLE analysis? Social factors. Technological factors.

Analysis 370

Analysis Tools Policies Reputation 370

5W PR

SEPTEMBER 14, 2023

Brand loyalty is the emotional connection and preference that consumers develop for a particular brand. Evolving with customers As customer preferences and market trends evolve, adapt the campaigns to remain relevant. One effective approach to fostering brand loyalty is through well-crafted, long-term campaigns. What is brand loyalty?

Consumer 148

Consumer Brand Branding How To 148

Burrelles Fresh Ideas

MARCH 19, 2024

From sustainable practices to immersive technologies, the year 2024 promises an array of trends that will redefine the way we wander, unwind, and connect with the world around us. What are some of the trends we’re seeing? Flights remain popular, with 22% confirmed and 46% likely. since last year.

Travel 92

Travel Trends Tourism Transportation 92

5W PR

FEBRUARY 12, 2023

The fashion industry has been growing at a faster pace than ever before, as new fashion trends keep showing up on a weekly basis it seems. These days, consumers don’t need to go inside their favorite stores to buy an item of clothing. There are some trends that fashion brands should stay away from.

Trends 88

Trends Fashion Brand Branding 88

5W PR

FEBRUARY 20, 2024

Consumers are no longer swayed by catchy jingles and flashy products. Consumers now make purchasing decisions based on a brand’s values and impact on the world. Consumers now make purchasing decisions based on a brand’s values and impact on the world. Authenticity Consumers are smart.

Consumer 78

Consumer Brand Branding Ethics 78

5W PR

NOVEMBER 9, 2023

3 Trends We Saw at AdWeek 2023 AdWeek, the annual advertising and marketing conference, is a crucial event that brings together industry leaders, marketers, and innovators to discuss and forecast the evolving landscape of advertising. The post 3 Trends We Saw at AdWeek 2023 appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Trends 78

Trends Retail Advertising Advertising 78

5W PR

OCTOBER 30, 2023

Consumers, businesses, and policymakers are realizing the importance of addressing food waste and its impact on the environment. Many consumers are still unfamiliar with the concept of upcycled food. As consumers become more environmentally conscious and seek sustainable food options, upcycled foods will likely become mainstream.

Trends 78

Trends Agriculture Resources Consumer 78

Stern + Associates

NOVEMBER 13, 2023

Sustainability and ESG Are Still Around – But in Different Ways As we covered in a separate blog earlier this year, the narrative around environmental, social and governance issues and sustainable business practices is different from last year. The post 3 Executive Communications Trends for 2024 appeared first on Stern Strategy Group.

Trends 117

Trends Communications Conference Leadership 117

Shift Communications

JANUARY 24, 2024

By Megan Fredette, Account Executive, Consumer Throughout the last few years, the Stanley Tumbler craze has gained momentous virality, taking over as an online and in-store phenomenon. In turn, it has left many of us asking the question, “ how has a drinkware product taken over the consumer market space by storm?”

Consumer 78

Consumer Strategy Marketing Viral 78

Polaris

DECEMBER 10, 2014

Consider the stats: Close to two-thirds of consumers have made a purchase online as a result of receiving an email marketing message ( Direct Marketing Association ). It’s a mix of PR, social media and content marketing news designed to help marketers stay up to date on trends and best practices. I’d rather have blog subscribers.”.

Blogging 183

Blogging Comparison eBook Case Study 183

5W PR

OCTOBER 6, 2023

The integration of consumer insights not only drives innovation but also strengthens brand loyalty, fosters customer engagement, and establishes a competitive edge. Tailored solutions Direct consumer input provides a clear roadmap for tailoring products to meet specific customer needs. This ensures a coherent brand message.

Consumer 88

Consumer Strategy Case Study Survey 88

Prohibition

MARCH 21, 2024

Social media analysis and trend identification is an important aspect to any social media strategy. Though data collection is important, it can also be a time-consuming task- this is where AI shines! Trends offer insight into public sentiment, consumer demographics, values and attitudes allowing brands to stay ahead of the curve.

Social Media 62

Social Media Trends Analysis Media 62

5W PR

JULY 13, 2023

Giada De Laurentiis, a renowned chef, TV personality, and founder of Giadzy, delivered a keynote presentation at the Summer Fancy Food Show, where she shared insights into emerging food trends shaping the specialty food industry and driving the success of her own brand.

Trends 78

Trends Travel Consumer Local 78

Onclusive

NOVEMBER 2, 2023

Campaign Optimization – The Power of PR Analytics The continued rise of social media has given consumers an open platform to freely discuss brands and customer experiences. In this episode of Onclusive clips, we discuss how difficult is it for Comms teams to stay ahead of trends.

Analytics 195

Analytics Measurement Video Advertising 195

Onclusive

NOVEMBER 2, 2023

Campaign Optimization – The Power of PR Analytics The continued rise of social media has given consumers an open platform to freely discuss brands and customer experiences. In this episode of Onclusive clips, we discuss how difficult is it for Comms teams to stay ahead of trends.

Analytics 195

Analytics Measurement Video Advertising 195

5W PR

FEBRUARY 12, 2023

The fashion industry has been growing at a faster pace than ever before, as new fashion trends keep showing up on a weekly basis it seems. These days, consumers don’t need to go inside their favorite stores to buy an item of clothing. There are some trends that fashion brands should stay away from.

Trends 78

Trends Fashion Brand Branding 78

Institute for Public Relations

AUGUST 21, 2023

Morning Consult tracked media consumption trends of U.S. consumers, including how they get their news. 60% of adults said they turned to websites for news at least once within the past month, down from 67% in August … Continue reading Tracking Trends in News and Entertainment → An online survey of 2,200 U.S.

Trends 98

Trends Survey Consumer Media 98

ImPRessions - Crenshaw Communications

OCTOBER 4, 2023

In the public relations world, keeping up with trends is the name of the game. The Mobile Surge Means New PR Opportunities We’re in the age of mobile dominance, and it’s affecting the way consumers absorb content. For PR teams, this means a whole new playground for getting the word out.

Mobile 334

Mobile Advertising Advertising Trends 334

5W PR

OCTOBER 11, 2023

These dairy-free drinks are free from stevia and provide a healthy option for consumers seeking more protein. This dual approach to immunity support offers a holistic solution for health-conscious consumers. These options provide a healthier alternative for consumers and kids who crave donuts.

Trends 78

Trends Consumer Retail System 78

5W PR

JULY 7, 2023

It’s been driven by advancements in technology and the changing needs of consumers. These technologies have enabled consumers to try on makeup shades virtually and receive personalized beauty recommendations in seconds. Personalized Shopping Studies have shown that consumers highly value personalized services and experiences.

Trends 78

Trends Technology Consumer Video 78

5W PR

JULY 13, 2023

In recent years, a notable cultural change has occurred among consumers with many adopting a more mindful approach to their well-being. Our attendance at the Fancy Food Show helped us to stay informed about industry trends, make valuable connections, and contribute to the continued growth and success of the specialty food sector.

Trends 78

Trends Trade Shows Nonprofit Consumer 78

5W PR

FEBRUARY 6, 2023

As new products are introduced, brands need to ensure that they have clear product and brand marketing campaigns around them so that consumers understand the use case of each new product and develop a level of trust with the brand.

Trends 88

Trends Consumer Industry Marketing 88

5W PR

JANUARY 16, 2020

That said, powerful trends have sparked changes in PR and communications, disrupting lives, media, and business in a few years. Three PR and Communication Trends to Watch. So what are the three powerful trends that you should keep an eye out on as a PR and Communication professional in 2020?

Trends 120

Trends Communications Big Data B2C 120

5W PR

SEPTEMBER 13, 2022

When it comes to investing in digital marketing, it’s important for companies to stay on top of the latest trends in this industry to invest in the right strategies. The post 5 Digital Trends We Are Seeing appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Trends 78

Trends Pinterest Product Launch Instagram 78

Prohibition

JANUARY 30, 2024

In this blog post, we’ll explore the ins and outs of influencer marketing, highlighting the trends and strategies that will shape the industry in 2024. This approach allows for a more sustained and authentic relationship, fostering a deeper connection between the influencer and the brand.

Trends 62

Trends Marketing Comparison Retail 62

ImPRessions - Crenshaw Communications

JANUARY 11, 2023

I’ve played around with ChatGPT; in fact, I asked it to write this blog post to see how useful it is for first-draft content. That’s a big deal when your work includes generating content based on up-to-the-minute trends as it does in B2B tech PR. ChatGPT has real limitations. The results were underwhelming.

Tools 353

Tools Trends Creativity B2B 353

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2023

Since David Meerman Scott coined the term “ newsjacking ” in 2011, our team has written nearly 30 unique blogs on the subject — possibly more than any other topic. Top Blog Posts About Newsjacking Want to learn more about newsjacking? So what is newsjacking? What makes it so important that we would write about it so often?

Ethics 182

Ethics eBook B2B Blogging 182

Buchanan PR

AUGUST 28, 2023

C U T on Unsplash In the dynamic world of social media, trends have become powerful drivers of engagement, brand awareness and community interaction. Partaking in a social media trend can help spotlight businesses (and even help them go viral!) Audience When trends gain traction, they usually appeal to a wide audience.

Social Media 82

Social Media Trends Viral Media 82

NewsWhip

SEPTEMBER 22, 2021

As a result, food and beverage brands have the chance to win over consumers with limited edition treats. . This year we did a deep dive into the types of candy and treats that are trending for the Halloween season. Although many people love to hate Candy Corn, the classic Halloween treat is trending among brands this season.

Trends 78

Trends Instagram Viral Brand 78

Sword and the Script

FEBRUARY 13, 2018

Although visuals are important, the aesthetics of the text itself can influence how many people consume content and how long they spend engaged with it. Other readers liked these related posts: B2B Blog Metrics: 4 Effective Categories to Measure Success. Punctuation was his way of teaching us to make a point. the Other Way Around.

Writing 61

Writing Blogging Content Marketing Web 61

Bianchi Biz Blog

MAY 16, 2024

The information in this post originally appeared on Public Relations Global Network’s blog. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. Consider creating content that aligns with local trends and interests.

YouTube 97

YouTube Marketing Local Chemicals 97