Cision

JUNE 27, 2017

In theory, you know that content marketing is an instrumental component of your brand’s marketing strategy. As a business owner or company executive, you understand that you have great potential to leverage thought leadership through content. Why You Absolutely Need a Ghostwriter. Nay, my friend.

Writing 217

Writing Content Marketing Blogging Meeting 217

Solo PR Pro

APRIL 6, 2021

There’s a whole community of like minded people you can lean on. 5 solo PR pros share their most-used tools. I've been operating as a solo for more than five years now, and have always struggled with tracking my time spent on various accounts. Two of my clients use it, so I don’t have to front the cost, which is also a bonus.

Tools 89

Tools Google LinkedIn Leadership 89

Contently - Strategy

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. We’ll walk through examples from organizations like Google, FedEx, Cigna, and more and break down the steps you can take to develop a thought leadership program of your own.

Leadership 126

Leadership Content Marketing Healthcare Google 126

PR 20/20

NOVEMBER 30, 2022

A s marketers, a failed campaign is our worst nightmare. But sadly, failed marketing attempts happen every day and everywhere. So, how can teams pinpoint what went wrong and redirect marketing energy? The time is now to transform your marketing program. Some roles to consider on your marketing dream team : Content writer.

Marketing 52

Marketing Technology Internal International 52

Sword and the Script

AUGUST 4, 2020

You can see visually this in the Google Trends chart above ( or see it for yourself online ). This created demand for better tools to reach the originators of these potential new sources of persuasion – and to track any coverage that might follow. As such many of the PR tech vendors have brought features to the market for this purpose.

Media Relations 149

Media Relations Media Print Software 149

Sword and the Script

JANUARY 3, 2023

Some notes to keep in mind as you read: First, ChatGPT has a feature called “regenerate response” – which essentially asks the machine to answer the same question a different way. How is public relations different from marketing? Public relations (PR) and marketing are related, but they are not the same thing.

Interviews 99

Interviews Publicity Technology Social Media 99

PR 20/20

MAY 8, 2019

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. AI should make us better people, professionals and brands. Are you ready? More Intelligent” Marketing Automation. Change is coming.

Agency 84

Agency Enterprise Technology Analytics 84

Katie Paine's Measurement Blog

MARCH 9, 2023

“So what we’ve done,” she said with some pride,”is equate the reach of posts to the reach of a banner ad and value them according to what it would have cost to purchase the banner ad. “ As John Oliver and Bob Garfield will tell you – the chance of anyone intentionally clicking on a banner ad is lower than surviving a plane crash.

Measurement 52

Measurement How To System Comparison 52

Newsfile

FEBRUARY 27, 2024

Did you know that press releases shared through giants like AP and Reuters can reach millions around the globe in an instant? This vast reach can significantly sway market trends and consumer interests. By choosing the right media outlets, your announcement can become a key player in shaping market dynamics and consumer behavior.

Financial 52

Financial Media Analytics Data 52

Sword and the Script

MAY 14, 2019

This is an effort to illustrate some of the interesting innovations occurring within the PR vendor community – and provide an agnostic source of information on tools and technologies I believe PR professionals should have on their radar. How do you compare a brief mention in a top tier business publication to a product review in a blog?

Case Study 117

Case Study Software Data Web 117

Sword and the Script

APRIL 29, 2017

is reportedly aiming to shave $2 billion from its marketing budget over the next five years. The article suggests P&G missed its growth targets and so is aiming to reduce costs. Cutting costs is fine if the intent is to improve margins – which what the short-minded thinking of Wall Street tends to reward.

Marketing 68

Marketing Measurement Content Marketing Survey 68

Mindful Marketing

DECEMBER 14, 2018

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Looking for a unique gift for a family member this holiday season? Have you thought of surprising them with the ‘gift of ancestry’? The market for genetic testing exploded in 2017, and it keeps growing.

Policies 70

Policies Government Data Insurance 70

Presspage

SEPTEMBER 5, 2018

Unlike digital marketers who can measure the cost per acquisition (CPA), click-throughs and campaign referral traffic, PR has traditionally been measured by key performance indicators (KPIs) such as media coverage reputation, potential readership/viewership and coverage sentiment. Impressions. Website Traffic.

Measurement 68

Measurement Analysis Analytics Reputation 68

Cision

APRIL 6, 2015

I can make my content for very little cost as an experiment, distribute it freely and easily and see if it works.” Making that content consistent and compelling enough for a listener to forego an episode of This American Life or Serial to listen to you during their finite listening periods is very difficult. Plan podcast content.

Engineering 120

Engineering Tools Examples YouTube 120

Sword and the Script

SEPTEMBER 27, 2016

The issue was compounded by the fact that every time that vice president joined a call, it cost $300 or more the hour. As the then director of communications for a B2B software business, my little budget was under constant pressure – and I had a hard time reconciling that cost with the value. We weren’t seeing a whole lot of results.

B2B 60

B2B Corporate Agency Creativity 60

Waxing UnLyrical

JULY 12, 2011

and thank you, Jen!]. On July 5, the #measurePR chat discussed AVEs, specifically a Wall Street Journal Numbers blog post that challenges the notion that publicity can be equated with paid advertising. Mike Donatello asks if it is cost, time, or possibly ignorance. Should be fun. Here's her quick recap.

Measurement 69

Measurement Journalism Print Analysis 69

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Be careful whose advice you buy, but be patient with those who supply it. Pay to pay, content grows; influencer marketing cools. “I I see a few things.

Marketing 189

Marketing Content Marketing Data Social Media 189

Sword and the Script

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Every year I read and write about dozens of reports on B2B marketing and PR. Only 5% said they have less influence. He wrote, “So 9.5

B2B 116

B2B Marketing Survey Software 116

PR 20/20

JULY 21, 2016

As marketers, we may never write full software programs. In fact, as described to me by an actual developer, to code programs and do it well, you have to live in these languages. However, this doesn’t mean we should ignore Chris Bosh’s sage wisdom. This is the blog post I wish I had when I first started.

How To 0

How To Web Resources Training 0

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Content marketing statistics from 2020.

Survey 176

Survey Marketing B2B Study 176

Newsfile

JANUARY 30, 2024

Understanding what to prioritize can be daunting and 2024’s top 5 PR trends sift through the constant advancements and shifts in the industry. Muck Rack, January 2024 ) In fact, it cuts down on the need for human content creation, reducing costs. However, remember that AI should not replace human-written content and creativity.

Trends 105

Trends YouTube Video Social Media 105

PR 20/20

MAY 12, 2016

Editor's note: The following is an excerpt from The Marketing Performance Blueprint , and was also published on the HubSpot Agency Post. The marketing services industry is in a state of flux. SMBs need partners that can deliver fully integrated solutions and in essence function as outsourced inbound marketing teams.

Agency 40

Agency Marketing Financial System 40

5W PR

NOVEMBER 23, 2021

You already know about them. You should know that IG allows around 30 per post and that you can delete them from the post and put new ones in immediately one time. But you can also put new ones in several days later to refresh your post. Stick with about 3-5 at most per time. However, don’t use all 30.

Instagram 158

Instagram Publicity How To Social Media 158

Contently - Strategy

OCTOBER 15, 2020

Lately, innovative marketing teams have been thinking beyond the standard blog post. Here are the five biggest trends you need to know. ” Based on the numbers, you’d expect b2b technology to be the more popular term. Assess your marketing maturity? Identify untapped markets?

B2B 130

B2B Trends Video Course 130

Sword and the Script

AUGUST 3, 2021

PR Tech Sum: LexisNexis launches press release service; Talkwalker filters out automated accounts; Forrester released its “Wave” report for consumer intelligence; OnePitch allows you to rate your reporter matches. That’s why I’ve been a long-time advocate of content marketing – and ensuring PR has a role in the process.

Software 85

Software Case Study Pitching Technology 85

Newsfile

JANUARY 24, 2024

The public relations field covers a wide array of tools and you may find it hard to know how to prioritize your PR efforts in 2024. So, to help you out, we’ve identified the top 5 PR trends in 2024. Chances are you’ve got a lot on your plate. Instead, it should only be used to supplement.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Sword and the Script

JANUARY 17, 2023

If you are striving to build your short list of PR and communications technology vendors, this long but neatly organized list of companies and resources might prove helpful . So, I thought it’d be a good time to update the list of vendors I’m tracking. So, I thought it’d be a good time to update the list of vendors I’m tracking.

Technology 93

Technology Software Resources Pitching 93

Buzzstream

MAY 2, 2024

You need to be internally linking to pages you care about on your site, which sends an important signal to Google that this page is important and matters, and it should rank. You don’t want to use the exact same anchor text on every internal link. What have you seen lately? That’s a good question.

Internal 62

Internal International Insurance Insurance 62

Contently - Strategy

OCTOBER 15, 2021

Great content marketing has the power to do that. Lately, innovative marketing teams have been thinking beyond the standard blog post. We analyzed the entire B2B content marketing landscape, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more. Identify untapped markets?

B2B 57

B2B Content Marketing Trends Marketing 57

Buzzstream

DECEMBER 20, 2023

While it may be tempting to cut costs using shady SEO tactics to take advantage of Google’s algorithm, Google eventually catches up and penalizes many sites over time. Luckily, there are ways to shave off time with link building tools that won’t lead you down the dark path to black hat link building. Pricing: Alerts Are Free 4.

Tools 71

Tools SEO Analysis Google 71

Buzzstream

DECEMBER 20, 2023

While it may be tempting to cut costs using shady SEO tactics to take advantage of Google’s algorithm, Google eventually catches up and penalizes many sites over time. Luckily, there are ways to shave off time with link building tools that won’t lead you down the dark path to black hat link building. Pricing: Alerts Are Free 4.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

While it may be tempting to cut costs using shady SEO tactics to take advantage of Google’s algorithm, Google eventually catches up and penalizes many sites over time. Luckily, there are ways to shave off time with link building tools that won’t lead you down the dark path to black hat link building. Pricing: Alerts Are Free 4.

Tools 62

Tools SEO Analysis Google 62

Sword and the Script

APRIL 17, 2018

As marketers, I’ve found we don’t often think about CMS until there’s a problem – and in my experience, it’s usually a pretty big problem. 1) How would you characterize the state of marketing infrastructure in 2018? 1) How would you characterize the state of marketing infrastructure in 2018? Why is it important?

Marketing 62

Marketing Technology Data System 62

Cision

AUGUST 27, 2015

In May, Jamie Turner of 60 Second Marketer stood at the front of a conference room at Social Shake-Up 2015 promising an interactive presentation about podcasting for communication. In addition to the emergence of high-profile podcasts, you could point a finger to mobile devices. Obviously, podcasts are popular, but so are blogs.

Skype 120

Skype Interviews Software Mobile 120

Sword and the Script

MARCH 10, 2019

It’s a trend that mirrors similar patterns seen broadly in the marketing for the last several years, where CMOs have slashed agencies in favor of in-house teams. 5) planning and strategy (37%). A similar trend has unfolded over a decade in the legal market between in-house counsel and outside law firms.

Survey 98

Survey Media Relations Corporate Communications 98

Presspage

NOVEMBER 6, 2017

Conversion: 5 percent. An in-depth interview with your CEO on her vision and goals for 2017 is picked up by several blogs and is widely read by your target audience. With the added value of qualitative analysis, it’s possible to keep track of your performance and use it to base future predictions and strategies on.

Measurement 97

Measurement Comparison Advertising Advertising 97

ZudePR

JUNE 6, 2016

Do you struggle to get stuff done? Have you installed every productivity app and extension known to man? Yet still you spend your days in a distracted fuzz. Do you want to do something about it? Links out to the 10 best blog posts I've read (on getting stuff done) during five months of exhaustive research.

Writing 114

Writing Social Media SEO Blogging 114