Communications Conversations

NOVEMBER 22, 2022

” And we know the best people at the top of agencies and companies are good *thinkers.” So, we can all be better writers. And I want to go back to Ogilvy because some of his “hints” from his original memo still ring true today: 1 – “Write the way you talk. .” David Olgilvy was right.

Writing 88

Writing Social Media Newspapers Media 88

PRSay

APRIL 7, 2021

Yet, despite AAPIs being in America for several centuries, we are often seen as the “ perpetual foreigner.”. In my house, we grew up in both cultures, trying to assimilate and learn what it meant to be American, while maintaining cultural traditions from the Philippine Islands. I didn’t understand why they thought this was funny.

Community 147

Community Training Education Television 147

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2019

It was an extraordinary period when my startup agency routinely turned down clients who had less than $30,000 a month to spend, scolded CEOs for a sloppy brand narrative, and spent far more time looking for staff than we did clients. The 90s tech boom is back – in a way. Part of the winning formula, of course, was a splashy PR campaign.

Agency 220

Agency Retail Reputation Course 220

Cision

AUGUST 21, 2017

From Little Bird to the Mother of Dragons, each week we are treated to stellar performances of complex characters by talented women. While Game of Thrones is undeniably a high fantasy tale, fans connect with it on such a passionate level because apart from the beautiful scenery and mystical beings, the storytelling is spectacular.

Strategy 258

Strategy Trade Shows Case Study Course 258

ImPRessions - Crenshaw Communications

AUGUST 15, 2017

Don’t laugh… if you’re a PR agency or other service business, chances are it has happened to you. In fact, colleagues and I have been talking about it for years; we just never gave it the name. I recently swapped business ghosting stories with Richard Laermer , who sent me Sharon’s post, but we can all identify.

Corporate 200

Corporate Meeting Agency Pitching 200

Deirdre Breakenridge

MAY 24, 2016

When you talk to people who are already podcasting or those working with podcasters on the production side, it really helps you to understand the time, energy and resources needed for your own program. I needed a strong partner who could do the heavy lifting when it came to producing, distributing and promoting my show.

Energy 190

Energy Mobile Community Measurement 190

Cision

MAY 26, 2017

One of the reasons we are so successful is because we relate to people as people. We get to know our media and influencers as the people they are, outside of their jobs. We are still plugged into who they are as professionals and make sure to touch base with them outside of pitching for clients.

Analytics 227

Analytics Measurement Pitching Travel 227

Cision

MAY 19, 2017

I love strategizing ways to help make the day go more smoothly, or the agency become more efficient, so we can continue to reach beyond the norm and produce stellar results for our clients. You don’t need to be a pushover, but there is a way to act with authority without bringing people down around you. Be nice and take ownership.

Consumer 226

Consumer Trends Agency Pitching 226

PRSay

NOVEMBER 7, 2019

But the ones that were difficult to work with would try to second-guess everything we recommended. None of my pictures were any good because he did not want his picture taken, for whatever reason. laughs] I always say that communication is key, both inside your team and externally with any audience. Every time!

Public Affairs 150

Public Affairs Publicity Newspapers Storytelling 150

Solo PR Pro

OCTOBER 12, 2021

Just because you’re a solo PR pro doesn’t mean you’re in this alone. In this monthly series, we ask five Solo PR Pro members to share their best tips, tricks and resources for managing their solo business. This month, we asked our panel of solo PR pros to share why they choose to be a member of the Solo PR Pro Premium community.

Community 76

Community Resources Groups Travel 76

Cision

MAY 12, 2017

One of the biggest mistakes that I commonly see brands make is assuming that they don’t need PR and marketing when business is going well or, conversely, cutting it when their budget gets tight. PR and marketing is one of the last things to cut if your business is suffering, because a successful campaign can help you turn business around.

Financial 180

Financial Television Leadership Travel 180

Deirdre Breakenridge

MAY 14, 2015

In no particular order, here are a few of them: We Know Your Business. In no particular order, here are a few of them: We Know Your Business. They say this because they have a certain amount of experience in particular industry, or similar experience working inside a related company. that I’d like to chuck out the window.

Industry 150

Industry B2B Corporate Agency 150

Burrelles Fresh Ideas

FEBRUARY 27, 2024

This post is part of our monthly roundup series, where we identify hot topics that PR pros and communicators should be aware of, along with our own takes on them. This month, we identify myriad factors that helped propel the big game to the most-watched Super Bowl in history. And then there’s Taylor… but more on that below.

Sports 86

Sports Television Advertising Advertising 86

Karen Freberg

MARCH 31, 2022

We sometimes forget there is a person – another human being – on the other side of the screen reading, consuming, and reflecting on the content that is shared and presented to them. This did not happen overnight because relationships don’t happen overnight. This is what happened here.

Social Media 85

Social Media Industry Film Viral 85

Cision

SEPTEMBER 10, 2015

You learn, you laugh and you try to keep up. We’ve gotten caught up in the need to produce more and more content, Kristina said, but more content is not always what’s best for your brand. You need to take a step back and assess your goals, as well as your consumers’ goals, and find out how your content marketing can fulfill them both.

Content Marketing 120

Content Marketing Marketing Hotels Creativity 120

Communications Conversations

JULY 7, 2016

We’ll have an answer to you shortly.” Because we’re talking about a TEAM. Because we’re talking about a TEAM. We’ll have an answer to you shortly.” ” OK, so you’re laughing. ” “Our team is getting together for a brainstorm later today.”

Community 144

Community Social Media Leadership Writing 144

Cision

SEPTEMBER 15, 2016

Like many college grads with a liberal arts degree, I got my start in media because National Journal was one of the first job offers I received when graduating from Georgetown. Over the past five years, we have launched seven new products squarely focused on that goal. So how do you ensure that you stand out?

Journalism 0

Journalism Policies Strategy Survey 0

Ethical Voices

MARCH 14, 2022

How do we create belonging in a hybrid environment? So, I’m always busy, always trying to create, always trying to innovate and disrupt this crazy business that we call PR, that we all love. So, I’m always busy, always trying to create, always trying to innovate and disrupt this crazy business that we call PR, that we all love.

Ethics 52

Ethics Publicity Data Agency 52

Solo PR Pro

JANUARY 14, 2020

This month we have been tackling some of the common questions and challenges facing those starting a business. We thought we’d ask other seasoned business owners to weigh in with their insights. We asked our Solo PR Pro community what advice they would give to someone about to start their solo business. Start Here.

Insurance 110

Insurance Insurance Banking Groups 110

Cision

JUNE 28, 2016

In this interview, Shannon discusses why financial brands are still working to build trust, why you can never be too prepared for all communication scenarios and why your brand’s content needs to break through the noise and resonate with your audience. What will you be doing in your new role at The Orogen Group? In a word: trust.

Financial 149

Financial Groups Banking Crisis 149

Karen Freberg

FEBRUARY 8, 2021

The time has come where we have all gathered around our TVs – to watch a game being played out on the field for the world to watch. I feel one of the great things that we have today is access to data. You do not need a lot of time to create a win. Responses and more happening on social.

Social Media 104

Social Media Trends Media Reddit 104

Cision

AUGUST 10, 2016

Instead, they want their voices heard first, so your brand can address their needs. To be effective, campaigns have to have a deep understanding of the consumers likes and behaviors, be able to predict their future needs as well as scan the industry for the next big thing. Digital has transformed the way we communicate.

Advertising 120

Advertising Advertising Consumer Travel 120

ReimaginePR

MAY 2, 2015

We were called into a script meeting to fix someone else’s work. Nervous employees laughed at everything he said and anything that he didn’t suggest was met with stony silence or shot down. Nervous employees laughed at everything he said and anything that he didn’t suggest was met with stony silence or shot down.

Brand 120

Brand Branding Meeting Training 120

Reputation Specialist Michael Toebe

MAY 19, 2022

The blind spots we develop can and do often lead to allegiances from which we should move away. We just don’t know it yet or we are denying it. The story of Gerhard Schröder and Vladimir Putin is such an example of being involved in a dysfunctional and dangerous relationship, to our detriment.

Reputation 52

Reputation Television Energy Ethics 52

Cision

JULY 20, 2016

In this interview, Rachel discusses why you need to build trust with the media, how to create a global communications campaign and how to drive conversations on social media. In order to be successful in media relations, you need to start by building trust and an authentic relationship with editors. How did you get your start in PR?

Leadership 120

Leadership Local Pitching Social Media 120

PRSay

JULY 25, 2018

You just need to write down a few ideas every day, and not worry about anybody ever reading them or whether they even sound coherent. We all want that magic formula. Laughs ] But the truth is that there’s no one way to write well or one thing that makes great writing. It’s the art of developing a habit.”. There’s no template.

Writing 103

Writing Conference Internal International 103

Cision

MARCH 15, 2016

We are also coordinating extensive media coverage with more than 100 journalists who traditionally attend this news-making event. We also have many people on staff who are former journalists, and we have the former head of Israel’s government press office on our team. What do you have planned for them? What do you dislike most?

Creativity 120

Creativity Conference Media Relations Government 120

Cision

FEBRUARY 26, 2016

We turned to The Washington Post , the D.C. Ann Gerhart, senior editor-at-large at The Washington Post emphasizes the need for forward thinking, not repetitive, over-discussed, angles. I’m looking for ways we can build, fix or better get the great stuff our reporters do to the people,” says national digital editor Terri Rupar.

Newspapers 120

Newspapers Print Mobile Pitching 120

Barokas

SEPTEMBER 12, 2018

The focus of his job was buying steel from mills that make it and selling it to construction companies that need it. Given my dad’s work history and passion for the people he befriended over the past 60 years, and because he’s my dad, I found it perfect to chat with him about my vision for the agency that has his last name on the door.

Agency 138

Agency Hotels Healthcare Enterprise 138

ImPRessions - Crenshaw Communications

MARCH 7, 2017

Contemporary public relations has appropriated the classic cultural art form of rich storytelling, because no one can resist a good story. Why do we click on a catchy headline or keep reading past the lead sentences? When it happens, it’s because we want to know the rest of the story. Learn from the masters.

Storytelling 149

Storytelling Data Insurance Insurance 149

Cision

MAY 5, 2016

In many ways, healthcare PR is a lot more personal because, after all, you are talking about someone’s health – their life. Remember, what we say to one audience reaches all stakeholders. How did you get your start in PR? I very much enjoyed journalism and had a blast doing it. What do you do differently? What do you do the same?

Healthcare 120

Healthcare Policies Pharmaceuticals Big Data 120

Cision

AUGUST 11, 2016

To communicate effectively with your audience, you not only need to ensure your message is heard, but also understood. Howard Stutz, vice president of corporate communications at Golden Entertainment, says brands’ messages need to be clear and comprehensible. How did you get your start in corporate communications?

Corporate 0

Corporate Airlines Financial Journalism 0

Maxim Behar

JULY 26, 2023

And what we did gives me great pleasure and to know every morning coming to the office in my car I feel the same excitement as I did 30 years ago. But then that connection was broken, and you know, just like Italians in America are Americans, I think we people of Jewish descent in Bulgaria are Bulgarians. Maxim: Hi, it's my pleasure.

Training 52

Training Newspapers Meeting Hotels 52

Cision

SEPTEMBER 22, 2016

Peter Shafer, partner at Brunswick Group, says to stand out brands need to engage their audiences in a dialogue and ensure it is not one-sided. In this interview, Peter discusses how brands can better engage audiences, improve their measurement practices and quantify their communication efforts. Great question. How can they improve?

Measurement 120

Measurement Analytics Big Data Public Affairs 120

PRSay

JUNE 6, 2017

Probably if I told the publisher that I needed 200 words, they would’ve found room for 200 words, but it’s a children’s book — again, they didn’t impose 153 words on me but that’s what it came out to and that was kind of the right length for that. You began your news career in 1988 and have been an on-air personality since the early 1990s.

Wireless 102

Wireless Storytelling Radio Analysis 102

ImPRessions - Crenshaw Communications

MARCH 31, 2016

Big names impress many college applicants (and their parents), to the detriment of lesser known schools that might be a better fit for the student’s particular needs. For all who’ve been through it, or have accompanied family members, it can be a trying, angst-ridden time, but there’s much to be learned. Know your targets.

Pitching 120

Pitching Banking Publicity Media 120

Rock the Status Quo

DECEMBER 11, 2014

The plunger part in particular is laugh-until-your-belly-hurts-and-you-snort funny. On a similar note, how are we supposed to resist all of the holiday yumminess that surrounds us every breathing moment!?! I need that fishbowl stuck on MY head! (I I totally love it. Post by Carrie Morgan. It’s impossible. Grrrrrrr.

Interviews 174

Interviews Real Estate Media Pitching 174