PR for Anyone

OCTOBER 18, 2021

How to Be on TV Shows: Pitching a story that almost anyone can relate to is a great way to have your story picked up by a news anchor. Why this pitch appealed to the media : This was relevant because of the aging population and what is known as the sandwich generation. Media outlet that was pitched: WBALTV , News11, Baltimore MD.

Financial 130

Financial Pitching Banking Retail 130

Cision

JULY 8, 2016

Before you pitch, ensure you’ve found your brand’s voice and how it relates back to your culture. To avoid sounding cold or robotic, keep jargon and other internal lingo out of your pitch. Brands that track a journalist’s beat and previous coverage have a much better understanding of stories to come and ways to pitch for those stories.

Case Study 192

Case Study How To Media Pitching 192

Beyond PR

SEPTEMBER 2, 2016

Every brand wants to stand out during the holiday season, but this can be a challenge when your competitors are looking to do the same,” writes Katie Gaab in Pitching Kit: Cision’s 2016 Holiday Gift Guide PR Kit. However, you don’t necessarily need to break the bank. To compete with big name brands, you need to get creative.

Banking 62

Banking Retail B2B Writing 62

OnePitch

MAY 3, 2022

During the episode, Tom shares about the constant array of crypto news he receives, what kind of information he wants to see in a pitch, his personal thoughts on exclusives, and more. What He Writes About. [00:02:10] We look at things like a neo-bank opening a crypto exchange that’ll be of interest of us. Can we do that?”

Banking 52

Banking Product Launch Pitching Interviews 52

Shift Communications

MARCH 15, 2022

Publishers are very much banking on subscriptions and other membership models as their primary revenue driver. If your PR approach is still largely based in proactive pitches aimed at getting reporters to write articles about your company/product/executive, then you are missing nearly every one of their stated goals.

Strategy 103

Strategy Media Journalism Banking 103

Flack's Revenge

NOVEMBER 21, 2018

I was writing a Gmail when grey words mysteriously appeared ahead of my typing. It summoned the perfect sentiment, guessing almost exactly how to best finish a sentence, using the words I would, if only I had the writing skills and time. I was writing him to arrange a meeting to hash things out. It started several months ago.

Google 168

Google Writing Meeting Banking 168

Buzzstream

MAY 15, 2024

When ideating content to pitch for link building, the content needs to be appealing to those who can actually give you links (not just appealing to your readers.) When pitching, never lie. It’s generally OK to pitch to sites that accept guest posts or contributors, but avoid sites that advertise “write for us” all over the site (e.g.,

Google 71

Google SEO Tools Pitching 71

Bianchi Biz Blog

JUNE 7, 2021

I write for Forbes Wheels, Engadget, Reviewed, and others. the story of how KITT went from napkin drawing to TV show was fun and the 3D printer in your garage article let me explore how technology is making vehicle repairs and prototyping something that average person can now explore without breaking the bank.

Automotive 97

Automotive Meeting Media Journalism 97

Buzzstream

OCTOBER 17, 2018

For PR pros, these times of the year represent not only a festive season, but more importantly a competitive, short, and oversaturated pitching landscape. Even though the writer over at SimpleMost loved our pitch, she knew her editor wasn’t going to have time to read through the pitch and assign it out.

Pitching 105

Pitching Viral Data Content Marketing 105

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. To put it another way, predictions are equal parts analysis and aspiration. Blogger outreach gets personal.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Sword and the Script

JUNE 3, 2020

Data from Agility PR Solutions shows a 30% increase in press releases – and 60% increase in pitches – from March to April 2020. has received a $25 million credit facility from CIBC Innovation Banking,” according to BetaKit, which covers Canadian startups.

Product Launch 96

Product Launch Survey Banking Pharmaceuticals 96

Contently - Strategy

JANUARY 26, 2023

This example from Citigroup’s chief innovation officer and head of Citi Ventures, Vanessa Colella, positions her as a thought leader in how banks can stay competitive against big tech companies. Contently has a feature to solicit ideas from your freelance team called pitch requests. Create content.

Leadership 145

Leadership Content Marketing Healthcare Google 145

Polaris

FEBRUARY 16, 2015

A few years ago, a media frenzy surrounded Royal Bank of Canada’s (RBC) plans to use foreign workers to replace 45 people in their IT department. He talked about the legality of what Royal Bank was doing, the impact it had on him, his family and on the people in his department. It was a sad story that pretty much went viral.

Banking 100

Banking Media Local Survey 100

Sword and the Script

DECEMBER 23, 2014

Berkshire Hathaway now employs 330,000 people according to the memo and the reference to Salomon Brothers stems a Treasury bond scandal that resulted in “the largest fine ever levied on an investment bank at the time.” Financier, PR man, crisis manager – and pitch man – this guy can do it all. Buffett” in the top left corner.

Reputation 115

Reputation Newspapers Crisis Communications Leadership 115

Sword and the Script

DECEMBER 26, 2023

My hope is that companies will take a step back to consider how focusing on using their unique voice in their PR and marketing efforts will help them stand out from those utilizing generic AI-generated content and pitches. Write a 2-4 sentence prediction for marketing and PR in 2024.] Audiences know the difference.

Writing 194

Writing Communications Marketing B2B 194

Bianchi Biz Blog

FEBRUARY 22, 2021

Additionally, I still write, and will take on event coverage or feature assignments. I really enjoy writing stories where people share their experiences or perspective. When writing about business trends and best practices, though, that can sometimes be difficult. What advice do you have for PR people that want to pitch you?

Groups 55

Groups Meeting Transportation Media 55

Solo PR Pro

FEBRUARY 1, 2022

Stu didn’t know much about PR, but had a vague understanding of media relations, having been on the receiving end of pitches during his time producing talk shows. Figuring he could brand himself as a media and broadcast expert with keen writing skills, he hoped someone would take a chance on him.

Meeting 131

Meeting Radio Sports Telecommunications 131

Critical Mention

JULY 15, 2018

Knowing the competitive landscape is going to help you gain essential knowledge and pitch ideas that will move your company forward–and your career as a result. This might be true at investment banks, but not necessarily in PR. When she’s not writing you can find her at music festivals, hiking or snowboarding.

Banking 77

Banking Crisis Financial Industry 77

Waxing UnLyrical

MAY 2, 2016

Why: “Social media can be a blessing for businesses that use it well and a curse for those that don’t,” writes Ancita Satija as she explains how businesses should use social analytics to “make smarter and better decisions.”. It’s often not WHAT you pitch. Customer Experience Driven By Social Media Intelligence.

Training 40

Training Banking Pitching Writing 40

Solo PR Pro

JANUARY 14, 2020

And I still cold pitch now and then, follow up, check in with people, etc. Networking, speaking, writing, trade association of your target market and then put a spotlight on that activity online. Finally, develop a face-to-face relationship with a bank or credit union officer. Bank six months of savings before you jump.

Insurance 110

Insurance Insurance Banking Groups 110

Solo PR Pro

SEPTEMBER 6, 2022

If you’re concerned about allowing a chunk of change to sit in your bank account without doing anything — or worse, having its value slowly eroded by inflation — it may help to think of your emergency fund as an insurance policy. When you meet with them, listen to their pitch and see if you align with their philosophy.

Financial 52

Financial Strategy Insurance Insurance 52

Waxing UnLyrical

MARCH 21, 2016

Why: “It boils down to transparency, and in this instance, Apple is making the right moves with the rare open letter from Tim Cook, and the multiple calls with journalist,” writes Gini Dietrich as she reveals “a few takeaways you can apply to your crisis model.” WonderWomen: Three Ways to Reclaim Ourselves.

Banking 40

Banking Crisis Communications Resources Crisis 40

Shift Communications

MAY 7, 2015

SHIFT NYC Senior Account Executive and former journalist Mary McGuire mentioned the many different facets of being a PR pro – reporting and admin, writing, strategy and pitching to name a few. The pace of agency life can be fast since you’re working with a variety of clients with differing deadlines.

Agency 60

Agency Industry Healthcare Banking 60

Ethical Voices

JANUARY 23, 2023

But BEPS had received a copy of a letter that she wrote to a prospective client she was pitching about a competitor, another PRSA member, where she made malicious remarks about the competitor, which we’re designed to deliberately undermine that competitor and convince the prospective client to hire her firm. That’s a real concern.

Ethics 76

Ethics Publicity Education Reputation 76

Waxing UnLyrical

JUNE 3, 2016

They included: Michael Smart an independent communications trainer who helps PR pros improve their pitching success rate and enhance their PR writing; Chief Strategy Officer of AirPR Rebekah Iliff who helps businesses measure PR’s impact and make data-driven decisions; and. Image: Jeff Sheldon via Unsplash, CC Zero.

Media Relations 40

Media Relations Measurement Media Analysis 40

Communications Conversations

NOVEMBER 20, 2019

He recently made a big move leaving his media gig at WCCO-TV for a comms position at US Bank. Everyone can write (hopefully). Most people can pitch a story. If you’re making a drastic career move, my guess is you’ll need people who are going to “vouch” for you. I think about someone like David McCoy.

Meeting 74

Meeting Banking Energy Company 74

Waxing UnLyrical

DECEMBER 6, 2018

Want to write for WUL? Pitch Scott: marcommscott (a) gmail (dot) com. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. In terms of the SBC properties you have come to know (and, I hope, love!), nothing changes.

Banking 45

Banking Travel Community Twitter 45

Waxing UnLyrical

OCTOBER 31, 2016

Even when I’m working with a reporter, I have to think about each person they are communicating with through their writing. See through those who are giving you a sales pitch over social media. So, my best advice is to think about that as you write. Don’t sell me a product, talk to me as a person about a meaningful experience.

Course 40

Course Measurement LinkedIn Banking 40

Bad Pitch Blog

FEBRUARY 12, 2006

Here is a decent pitch (DP) from RLM pr. We scanned those pages for weeks before writing this. For information or b-roll, write to Some Shmuck, VP of RLM Public Relations 212 741-5106 x14 or someshmuck@rlmPR.com. Clinton’s staff to write something, not a bad pull. But then I remembered one. I can share. He even got Sen.

Pitching 40

Pitching Real Estate Government Writing 40

Karen Freberg

JUNE 6, 2017

Does it matter how many hours you spend creating content for your YouTube channel or write blog posts? In addition, as Gary said in his post, a personal brand is not the only thing you can bank on. Is personal branding only about the number of followers you have, or how many accounts you have verified?

Social Media 40

Social Media Brand Branding Media 40

Waxing UnLyrical

APRIL 15, 2016

This is an actual pitch I received two days ago: “I’m reaching out because you have an active following on social media and we’re currently looking for influencers like you to post engaging content on your social media accounts that would be of interest to your followers. .” Let me know what you think, you know what to do!

Marketing 40

Marketing Guidelines Social Media Banking 40

Bad Pitch Blog

SEPTEMBER 21, 2009

If you think somehow things will magically change overnight –look Ma, Dow moved a notch—then you live in a fantasy land and the faster you wake up and stop paying attention to the Gosselins and DO SOMETHING the better it is for and your bank statement. Make it seem like they co-crafted it by writing down input. It’s all good.

Energy 60

Energy Meeting Banking Pitching 60

Sword and the Script

NOVEMBER 9, 2021

Twenty-nine months ago, when I started writing these monthly summaries , there weren’t many PR software companies talking about artificial intelligence (AI). It also added “activity scores” to see “how often they are writing from all your most viewed lists and pitches.”. Another new PR tech player. Regulating misinformation.

Software 93

Software Banking Technology Data 93

Sword and the Script

SEPTEMBER 17, 2016

If PR professionals understand what it means to re-purpose content, it might be because there’s a new “pitching tips” blog post or article at least every week. Many of these cover the basics, for example: do your research, know the reporter’s audience, and pitch a story, not a product. 3) The Best Pitch is no Pitch.

Pitching 60

Pitching Infographics SEO Creativity 60

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. As we often say, ‘everyone can write, but only a few people can write.’. AI writes the editorial calendars. When asked, “Why?”

Marketing 192

Marketing Content Marketing Data Social Media 192

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. In terms of preparing pitches, there’s a fine balance between ensuring the client is credited in coverage and making the email too brand-centric.

Digital PR 170

Digital PR Industry Strategy Film 170

Sword and the Script

JANUARY 9, 2018

This is easy fodder to write a blog post on the same topic from a different angle and yet also weave in the story you worked so hard to earn. I suggest writing different headlines and freshening up the copy with new data where applicable. 6) Pitch the story to an industry newsletter. 3) Surgically weave it into blog posts.

Media 99

Media B2B Groups Conference 99