Bianchi Biz Blog

FEBRUARY 22, 2021

Additionally, I still write, and will take on event coverage or feature assignments. I really enjoy writing stories where people share their experiences or perspective. When writing about business trends and best practices, though, that can sometimes be difficult. What advice do you have for PR people that want to pitch you?

Groups 55

Groups Meeting Transportation Media 55

Sword and the Script

DECEMBER 26, 2023

Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics. Re-writing the AI draft “We’ll spend more time rewriting ChatGPT’s draft press releases, and less time finding relevant topics, reporters… thanks to it as well.”

Writing 198

Writing Communications Marketing B2B 198

Waxing UnLyrical

MAY 16, 2016

And the reason I’m such a diehard Social PR fan is that, by putting such a strategy in place, you’re building a community of supporters to back your cause … which means you don’t have to rely solely on media relations to get the word out. 15 Reasons Your PR Pitches Suck. The Anatomy of the Perfect Pitch.

Strategy 44

Strategy Pitching Banking Community 44

Solo PR Pro

JANUARY 14, 2020

We asked our Solo PR Pro community what advice they would give to someone about to start their solo business. And I still cold pitch now and then, follow up, check in with people, etc. – Carrie Zukoski , Owner, Open Road Communications. Finally, develop a face-to-face relationship with a bank or credit union officer.

Insurance 110

Insurance Insurance Banking Groups 110

Waxing UnLyrical

MAY 2, 2016

Why: “Social media can be a blessing for businesses that use it well and a curse for those that don’t,” writes Ancita Satija as she explains how businesses should use social analytics to “make smarter and better decisions.”. It’s often not WHAT you pitch. Customer Experience Driven By Social Media Intelligence.

Training 40

Training Banking Pitching Writing 40

Waxing UnLyrical

APRIL 11, 2016

Why: “Word-of-mouth marketing generates twice the sales of paid advertising, which means—if you don’t already—it’s time to think about how to use influencers in your marketing strategy,” writes Gini Dietrich in this starter guide to influencer marketing. 4 Ways to Build a Community With Influencers. ” 3. ” 3.

Marketing 40

Marketing Guidelines Community Banking 40

Waxing UnLyrical

DECEMBER 6, 2018

And that’s because my husband passed away very unexpectedly on March 4; shortly after I wrote my last “real” blog post this year, on why vulnerability is so essential in building community. (It’s Want to write for WUL? Pitch Scott: marcommscott (a) gmail (dot) com. nothing changes.

Banking 45

Banking Travel Community Twitter 45

Beyond PR

OCTOBER 26, 2016

In this Journalist Spotlight Q&A, Director of Audience Website Operations Maria Perez spoke with Lou Carlozo ( @LouCarlozo63 ), managing editor at BAI , a nonprofit organization that works within the banking and financial services industry. . I just started work as the managing editor at BAI (Bank Administration Institute).

Banking 40

Banking Ethics LinkedIn Financial 40

Waxing UnLyrical

MARCH 21, 2016

Why: “It boils down to transparency, and in this instance, Apple is making the right moves with the rare open letter from Tim Cook, and the multiple calls with journalist,” writes Gini Dietrich as she reveals “a few takeaways you can apply to your crisis model.” WonderWomen: Three Ways to Reclaim Ourselves.

Banking 40

Banking Crisis Communications Resources Crisis 40

Sword and the Script

AUGUST 6, 2019

There’s a lot that’s happened over the last month among vendors that make technology for public relations (PR) professionals – and I can’t wait to show you this month’s summary of news from the PR technology community. OnePitch has set out to be a pitch broker between PR pros and reporters. It currently works as its name implies.

Marketing 64

Marketing Pitching Corporate Tools 64

Waxing UnLyrical

JUNE 3, 2016

They included: Michael Smart an independent communications trainer who helps PR pros improve their pitching success rate and enhance their PR writing; Chief Strategy Officer of AirPR Rebekah Iliff who helps businesses measure PR’s impact and make data-driven decisions; and.

Media Relations 40

Media Relations Measurement Media Analysis 40

Waxing UnLyrical

OCTOBER 31, 2016

Laura amazes me with her constant energy and inspires me with her boundless enthusiasm for not just what she does, but for how she constantly gives back to the communities she’s involved in (including being a Skimm’bassador, just like me!). See through those who are giving you a sales pitch over social media.

Course 40

Course Measurement LinkedIn Banking 40

Sword and the Script

DECEMBER 10, 2019

Note: Mr. Galant is the CEO of Muck Rack, which is also one of the companies I track for my writings on PR technology. Note: Mr. Martin is the co-founder and COO of OnePitch, which is also one of the companies I track for my writings on PR technology. 16) Social media fragments into niche communities. Greg Galant | Muck Rack.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Karen Freberg

JUNE 6, 2017

Does it matter how many hours you spend creating content for your YouTube channel or write blog posts? I do spend a lot of time creating posts (like this one) to help share my thoughts and insights with my community. In addition, as Gary said in his post, a personal brand is not the only thing you can bank on.

Social Media 40

Social Media Brand Branding Media 40

Waxing UnLyrical

APRIL 15, 2016

blog posts, maybe even building to a blog community). This is an actual pitch I received two days ago: “I’m reaching out because you have an active following on social media and we’re currently looking for influencers like you to post engaging content on your social media accounts that would be of interest to your followers. .”

Marketing 40

Marketing Guidelines Social Media Banking 40

Sword and the Script

DECEMBER 11, 2018

“The cultural divide due to ‘fake news’ and distrust of media will deepen in 2019 forcing marketers and PR to push harder on content distribution with their own consumer channels as the most direct line of communication with the company or client. January 2016: 11 Shrewd PR and Marketing Predictions You Can Bank On.

Social Media 96

Social Media Marketing Media Creativity 96

Sword and the Script

AUGUST 13, 2019

Oh, sure, there are bits and pieces, but even the Wikipedia entry , at the time of this writing, is woefully incomplete. It included email (iContact), press releases (PRWeb), media relations (HARO), and social media (North Social and Engine 140), bundled in what was pitched as an easy-to-use and all-in-one product.

Technology 12

Technology Software Company Marketing 12