Cision

OCTOBER 27, 2015

I wrote a couple of weeks ago that Twitter is making some developer and user tweaks in an effort to increase advertising revenue, and a cool feature that they have recently introduced are polls. Also, the curators are all accessible through Reddit so there may be opportunity to pitch a Reddit story for consideration on Upvoted.

Social Media 120

Social Media Tools Reddit LinkedIn 120

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style. Podcast advertising revenue will exceed $1 billion in 2020. 5) Marketers will slow down.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. As we often say, ‘everyone can write, but only a few people can write.’. A reset on advertising spend. AI writes the editorial calendars.

Marketing 196

Marketing Content Marketing Data Social Media 196

Solo PR Pro

JANUARY 14, 2020

He was the art director at an advertising agency and not even the person who made the decisions about marketing/PR, but he introduced me to the people who do. And I still cold pitch now and then, follow up, check in with people, etc. Finally, develop a face-to-face relationship with a bank or credit union officer.

Insurance 110

Insurance Insurance Banking Groups 110

Waxing UnLyrical

APRIL 11, 2016

Why: “Word-of-mouth marketing generates twice the sales of paid advertising, which means—if you don’t already—it’s time to think about how to use influencers in your marketing strategy,” writes Gini Dietrich in this starter guide to influencer marketing. Build Your Influencer Relations Campaign with Six Steps.

Marketing 40

Marketing Guidelines Community Banking 40

Stephen Waddington

MARCH 15, 2021

Why PR is finally getting its share of SEO budgets - Angharad Planells, head of client success, Radioactive PR PR unleashed: why the value of PR is being recognised by organisations in 2021 - Koray Camgoz, director of communications and marketing, PRCA Please follow this link if you’d like to pitch to present at a future event.

Google 119

Google Data Government Social Media 119

Sword and the Script

AUGUST 6, 2019

OnePitch has set out to be a pitch broker between PR pros and reporters. PR pros can submit pitches to OnePitch through an online template that includes required fields and character limits. It walks you through a series of steps to choose the right categories and tags that help describe the content of your pitch.

Marketing 64

Marketing Pitching Corporate Tools 64

PR Fuel

OCTOBER 30, 2018

I hope you enjoy the reviews below, where I cover email marketing, email customer service, and email pitching. 7 Tips on Writing the Perfect Welcome Email. Whether you are posting on social media, writing a blog post, or commenting on another thread, the impression that people get of you and your business will stick.

Communications 40

Communications Pitching Writing Social Media 40

Sword and the Script

DECEMBER 11, 2018

This, in turn, will make consumers more reliant on companies for their news and less reliant on mass media as less and less content is pitched to 3rd parties.”. – Aub Driver | Shelf Life Agency. On the other hand, marketing has operators – talent that really understand the ins and outs of the platforms and can write a snappy tweet.

Social Media 96

Social Media Marketing Media Creativity 96

Waxing UnLyrical

APRIL 15, 2016

This is an actual pitch I received two days ago: “I’m reaching out because you have an active following on social media and we’re currently looking for influencers like you to post engaging content on your social media accounts that would be of interest to your followers. Image: Juan ignacio Tapia via Unsplash, CC Zero.

Marketing 40

Marketing Guidelines Social Media Banking 40

Sword and the Script

AUGUST 13, 2019

Oh, sure, there are bits and pieces, but even the Wikipedia entry , at the time of this writing, is woefully incomplete. It included email (iContact), press releases (PRWeb), media relations (HARO), and social media (North Social and Engine 140), bundled in what was pitched as an easy-to-use and all-in-one product.

Technology 12

Technology Software Company Marketing 12

Contently - Strategy

OCTOBER 1, 2018

Snow’s article is appropriately titled “The Problem With Best Practices,” and he cuts to the core of this ridiculousness when he writes, “The ‘best practice’ is one of the business world’s most common conventions, but it’s often arbitrary and based mainly on habit—the result of conditions that no longer apply.”

Marketing 111

Marketing Google Newspapers Print 111