article thumbnail

The corporate blog makes a major comeback in 2020

Communications Conversations

Oh, and also, corporate blogging was almost dead. But, corporate blogging was down. According to the good folks at the UMass Dartmouth Center for Marketing Research , corporate blogging use was down to 21% among the Fortune 500–the lowest it had been since they started tracking in 2010. But then a funny thing happened.

Corporate 139
article thumbnail

PR Lessons From The Biggest Failures of 2023

ImPRessions - Crenshaw Communications

Some were management failures, while others were about corporate values or behavior. Walk the walk before you talk: International Women’s Day It was more an embarrassment than a crisis, but in March of 2022, hundreds of companies marked International Women’s Day with promotions or social posts of support.

Banking 212
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

PR And Communications Trends For 2021

ImPRessions - Crenshaw Communications

This is particularly true for marketing, and the same applies to brand and corporate communications. Remote work will be a permanent option for many employees, and all internal and externally focused campaigns must be fully digital. Marketing and corporate communications will overlap. Our work will be bifurcated.

Trends 407
article thumbnail

How corporate IT is actually killing employee communications

Communications Conversations

For those of you born after 1985, Lotus Notes is an operating system that runs all sorts of programs internally for big organizations, including email. A wealth of apps on phones that allow these employees to do everything from bank to make travel reservations to buy clothing with just a few simple clicks. It’s seamless.

Employee 157
article thumbnail

Power of Possible Podcast: U.S. Bank takes interesting approach with new podcast

Communications Conversations

Bank, which launched its “Power of Possible” Podcast earlier this year. Why did you decide to start a corporate podcast? Why did you decide to start a corporate podcast? I have been inspired by other corporations and organizations that have started podcasts. Bank focused podcast wouldn’t work.

Banking 60
article thumbnail

Amazon’s New PR War Isn’t Working

ImPRessions - Crenshaw Communications

Picking a public fight with powerful legislators isn’t a typical PR strategy for a giant corporation, but that’s Amazon’s latest move as a crucial union vote deadline arrives. Amazon has tweeted childish insults about Senators Bernie Sanders and Elizabeth Warren, who chairs two banking and finance subcommittees.

Retail 310
article thumbnail

8 questions to ask before starting your first corporate podcast

Communications Conversations

And, make sure your internal partners and executive sponsors are on the same page. Sure, you’ll want to consider your corporate social channels as prime sharing platforms for your podcast. My Talking Points Podcast partner, Kevin Hunt, has managed the Taste of General Mills Podcast for a couple years now. It takes time.

Corporate 103