Communications Conversations

MARCH 29, 2019

Now, she’s crushing it at Best Buy in social media marketing. Ashley Gustafson, Marketing Specialist – Affinity Plus Federal Credit Union (nominated by Arik Hanson). So much of effective social media marketing is based on instincts. Thomas classroom many years ago. But, who are the next LeeAnns, Sarahs and Allisons?

Social Media 128

Social Media Agriculture Marketing Media 128

Communications Conversations

OCTOBER 13, 2015

When it comes to corporate volunteerism and social media, isn’t this what we normally see from brands? Posts like these are all too common when it comes to corporate volunteerism and social media for big brands. Wouldn’t that be an interesting way to shine the light on the corporate volunteerism work? Good story.

Corporate 60

Corporate Creativity Employee Instagram 60

ImPRessions - Crenshaw Communications

JUNE 5, 2019

In today’s frothy tech market, where the venture dollars are flowing and 32 new unicorns were created last year, PR can be a strategic weapon. Good will and strong community relations are also in demand as Silicon Valley is blamed for a host of problems, from data privacy threats to income inequality.

Company 120

Company Banking Education B2C 120

Cision

JUNE 8, 2015

The answer is corporate social responsibility (CSR). Get people to volunteer by making it an opportunity to have fun and give back to the community. Word-of-mouth marketing (WOMM) requires conversation, so make sure it’s happening online and off. If you’re working in the local community, share updates and photos.

Employee 120

Employee Consumer Banking Local 120

MaccaPR

JANUARY 8, 2021

From TikTok, LinkedIn and Twitter to Pinterest, Instagram and Facebook – if you’re in marketing, you’re eager to predict how your brand can more effectively use social media in 2021. Corporate Blogs Are Making a Comeback – Big Time. He pointed admiringly at Walmart’s corporate blog. What about Twitch? LinkedIn video?

Social Media 62

Social Media Trends Marketing Viral 62

PRSay

APRIL 7, 2021

Seeing these acts against other members of the Asian American and Pacific Islander community (AAPI), which I am a part of, both saddens and infuriates me. My college job was telemarketing sales for a bank. I knew I had to keep using my voice and I needed to keep staying visible, for myself and the community.

Community 147

Community Training Education Television 147

Reputation Us

APRIL 17, 2019

Before forming ReputationUs, Casey was president of LT Public Relations, directing the strategic communications efforts for corporations, financial institutions and public sector clients. Clients included Microsoft, JP Morgan, Bank of America, Credit Suisse and Allstate. Casey is ReputationUs’s founder and president. Rowe Price.

Nonprofit 68

Nonprofit Banking Financial Crisis Communications 68

PRSay

SEPTEMBER 30, 2016

I cried not only for the victims, not only for their families, not only for my son who would have to re-live this someday when he reads about it in a history book, but also for my friends and colleagues who had the daunting task of communicating such heart-wrenching news to a variety of publics.

Community 60

Community Local Government Television 60

PRSay

SEPTEMBER 29, 2016

I cried not only for the victims, not only for their families, not only for my son who would have to re-live this someday when he reads about it in a history book, but also for my friends and colleagues who had the daunting task of communicating such heart-wrenching news to a variety of publics.

Community 60

Community Local Government Television 60

Communications Conversations

JUNE 8, 2017

I just wrote about this last week , but Susan is one of those rare corporate-side folks who gets the power of networking. I always tell people that I have one of the best roles within the Corporate Communications team at U.S. Bank and that I get to do all the “fun stuff.” Bank Stadium). She’s so great.”

Banking 113

Banking Sports Financial Corporate 113

Newsfile

MAY 11, 2023

Therefore, companies can distribute the following newsworthy press releases as part of their ESG communications. Write a Press Release About 11 Newsworthy ESG Topics Forbes reports that businesses that invest in ESG outperform others and have higher market values.

Writing 52

Writing Energy Training Education 52

Cision

JUNE 28, 2016

What is the biggest communication challenge facing financial brands today? The banks are still working to rebuild the trust lost during the financial crisis as they face a competitive threat from newer market entrants. What are some of the key components of a successful corporate communication strategy?

Financial 149

Financial Groups Banking Crisis 149

PRSay

OCTOBER 25, 2017

8–10: Breaking Misconceptions About Communicating With Rural Americans. When PR professionals target people in poor, rural communities, relying on stereotypes and misconceptions often hinders their campaigns, said Deana Rachelle Haworth, M.A., 10, titled “ Rural Reach: Strategic Communication With Rural and Low Income Audiences.”

Social Media 119

Social Media Conference Media Corporate 119

Mindful Marketing

AUGUST 23, 2019

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Does the word business carry positive or negative connotations for you? based nonprofit comprised of “chief executive officers of America’s leading companies ,” issued a Statement on the Purpose of a Corporation.

Corporate 50

Corporate Community Nonprofit Banking 50

Deirdre Breakenridge

AUGUST 26, 2014

Those with a penchant for finance may go the IR route or look to represent banks or investment products, as someone with a love of travel takes a position with a destination or tourism bureau. For many, the roads intersect, which has been the case for Christina Semmel, Lufthansa’s Manager of North American Corporate Communications. “My

Industry 316

Industry Fashion Travel Tourism 316

Mindful Marketing

AUGUST 9, 2019

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence How did you earn money as a kid? Fortunately, the program has gained considerable community buy-in. So, the reading program seems sustainable, but shouldn’t we be cautious about such corporate influence in children’s lives?

Corporate 85

Corporate Banking Sports Community 85

PR Fuel

AUGUST 27, 2020

That’s where marketing and promotion come in. This kind of press release allows you to showcase your involvement in the community or with an organization that is focused on the greater good. If your company has developed a Corporate Social Responsibility program, your press release can highlight some of your initiatives.

Nonprofit 103

Nonprofit Local Writing Examples 103

Sword and the Script

FEBRUARY 14, 2017

Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. The first measure came from a business with a marketing automation system implemented. I’m convinced marketing automation would have been enlightening.

B2B 67

B2B Measurement Blogging Community 67

Doctor Spin

JUNE 29, 2022

ROI in Marketing vs PR. With the basic PR model in mind, let me make a distinct point: If an organisation invests nothing in marketing, there’s no marketing. Or another way to put it: No investments in marketing = the return of marketing is zero. No investments in PR = the return of PR is still a number.

Public Affairs 52

Public Affairs Crisis Banking Crisis Communications 52

Solo PR Pro

APRIL 5, 2022

There’s a whole community of like minded people you can lean on. Michael Ares, MDA Corporate Marketing, LLC. All of you communications professionals seem to pretty much do the same thing, but I’m hiring you because you understand my business.”. I bring my strategic communications expertise to a client.

How To 104

How To Fashion Banking Industry 104

Waxing UnLyrical

APRIL 22, 2016

– influencer marketing best practices, relationship-building, and measuring your efforts. They included: Gini Dietrich , CEO of Arment Dietrich and queen creator of the popular Spin Sucks blog community; Founder of the influencer marketing platform Traackr (my client), Pierre-Loic Assayag (my friend!)

Marketing 40

Marketing Nonprofit Measurement Banking 40

Sword and the Script

JUNE 3, 2020

to push real-time, actionable alerts to market-moving news as it breaks. Let’s say you’re a software company with dozens of competitors in each of your markets globally. As president, she’ll lead the company’s operations and corporate strategy. in 2019, reaching a record $4.5

Product Launch 95

Product Launch Survey Banking Pharmaceuticals 95

Critical Mention

DECEMBER 10, 2018

This may seem daunting, but we have strategies for you to implement that won’t break the bank. As a PR pro, you should work closely with your marketing department to develop unique ways to generate sales. Showing corporate social responsibility is one of the hallmarks of positive sentiment and good publicity.

Real Estate 62

Real Estate Local Nonprofit Banking 62

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 189

Marketing Content Marketing Data Social Media 189

Waxing UnLyrical

JUNE 9, 2017

Over time you’ll see that this extremely useful automation that we’ve come to rely on will make you look anything but robot-like to your network … and help transform them into your community. Author information Shonali Burke President & CEO at Shonali Burke Consulting, Inc.

How To 95

How To Banking Energy Writing 95

Waxing UnLyrical

JULY 12, 2018

If I have learned one thing in the process of building brands for multinational corporations and my own company, it is that the key to success is simplicity. When I started my first communications agency, people asked me for my “elevator speech.” And, that getting to it isn’t always obvious or easy. Let me provide an example.

Brand 74

Brand Branding Banking Financial 74

Reputation Us

JANUARY 7, 2019

What’s more, as conversations and the overall understanding of the credit union industry increases, more clarity and reputation management is needed to further differentiate credit unions from banks, and frankly, other credit unions. Reputation Action 3: Demonstrate Community Relevancy. Reputation Action 2: Listen More … Talk Less.

Reputation 60

Reputation Nonprofit Policies Financial 60

Waxing UnLyrical

DECEMBER 22, 2016

If you’re into influencer marketing and want to brush up during the holidays, check out the Academy of Influencer Marketing I created for and with Traackr. Right now, you can ALSO take the second course, which is on the confluence of content + influencer marketing , completely free using the code WINTERSHONALI.

Banking 40

Banking Course Training LinkedIn 40

Solo PR Pro

JANUARY 12, 2016

As president of Solo PR Pro, Karen will bring new energy and fresh, exciting ideas to the organization, while continuing its mission as the premier resource designed specifically for independent communications consultants. What change can Solo PR PRO Premium members and our wider community expect to see as a result of this transition?

Resources 40

Resources Community Enterprise Banking 40

Waxing UnLyrical

NOVEMBER 21, 2016

In December, #measurePR gets into the holiday spirit with a chat focused on and around measuring community. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™.

Measurement 40

Measurement Community Banking Advertising 40

Waxing UnLyrical

NOVEMBER 28, 2016

– at a marketing conference in DC. I’m the CEO of Firebelly Marketing, a social media marketing agency. It is the most valuable form of marketing. It is also the most difficul t type of marketing: demanding AF and complex. For me the community around Shonali alone is worth the investment and more.

Banking 40

Banking Community Conference Training 40

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 192

Writing Communications Marketing B2B 192

Waxing UnLyrical

APRIL 12, 2017

Being real is the most effective – and most underused – marketing strategy in the world. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. . “Success” is contextual.

Banking 111

Banking Facebook Training LinkedIn 111

Waxing UnLyrical

APRIL 29, 2016

” That’s not surprising, since “influencer marketing” is the buzzword du jour. So it’s also not surprising that for every company or marketer who’s trying to do this thoughtfully , there are tens, if not hundreds, of others, trying to make a quick buck by creating an influencer marketplace.

Banking 40

Banking Training LinkedIn Google 40

Waxing UnLyrical

APRIL 15, 2016

As more and more brands jump on the influencer marketing bandwagon, how they structure influencer programs and communications is becoming increasingly important. blog posts, maybe even building to a blog community). Twitter Facebook Google+ LinkedIn 7 Pillars of Solid Influencer Marketing Programs. Create content?

Marketing 40

Marketing Guidelines Banking Social Media 40

Waxing UnLyrical

MAY 9, 2016

C2 (Creativity) Case Study: How The Draw Shop Uses Email Marketing To Turn Website Visitors Into Paying Customers. C5 (Community) Case Study: 4 Elements of the Blue Key Campaign’s Success. C3 (Content) Weidert Group Case Study: Fisher Tank Company. C3 (Content) Weidert Group Case Study: Fisher Tank Company.

Case Study 40

Case Study Study Training Small Business 40

Beyond PR

SEPTEMBER 26, 2016

“The era of the one-and-done press release is behind us and the world of engagement got a whole lot more complicated,” said Pluhowski, senior vice president and chief communications officer, corporate and public affairs, at TD Bank. Author Katie Gaab is a content marketing specialist for Cision.

Measurement 40

Measurement Banking Public Affairs Strategy 40