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For comms pros, Silicon Valley Bank is a reminder that trust is currency

Sword and the Script

They didn’t trust the bank. The banking community has some unique dynamics… Scar tissue. The preceding cryptocurrency meltdown toppled a bank or two and reminded us of the financial ghosts; and Uncertainty. Or even more likely, today, simply digits. The only reason money has value is that we say it does.

Banking 81
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Celebrating the PR Profession’s LGBTQ Community

PRSay

“Let’s recognize the power of public relations to shape ideas and forge opinion,” said Galloway, vice president of communications for Wells Fargo Bank and chair of the PRSA 2020 International Conference. “PR I think corporations have genuinely embraced diversity and inclusion, some better than others.

Community 105
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A PR Trend: The Corporate CEO As Social Advocate

ImPRessions - Crenshaw Communications

Yet in the Trump era, there’s another sector that may have a unique opportunity to step into the breach — the business community, and those who help CEOs communicate. Certainly the public is cynical about business, particularly certain industries like pharma, banking, and the tech industry as epitomized by Silicon Valley.

Corporate 159
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PR Lessons From The Biggest Failures of 2023

ImPRessions - Crenshaw Communications

Some were management failures, while others were about corporate values or behavior. But the reaction in the gay and trans community was swift and angry, and sales suffered. Yet, nothing happens in a vacuum. Most of the so-called PR disasters that unfolded in 2023 went well beyond public relations strategy or execution.

Banking 212
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Big Business Must Help Us Heal

ImPRessions - Crenshaw Communications

I’ve long thought that this perfect storm of disunity represents an obligation – and an opportunity – for corporate America. It’s time for the business community as a group and individual businesses as brands, to help us heal the divide. Still others, including Bank of America, Ford Motor Co. golf course.

Corporate 338
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5 Ways Your Company Can Make a Social Impact Today

PRSay

There are countless ways to give and motivate others to do so for the betterment of the communities where we live, work and play. During the client’s inaugural 5K in 2020, about 60 participants ran, walked, or biked, donating $1,500 to Second Harvest Food Bank. She is also actively involved in her community. Gifts for Good.

Company 154
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Power of Possible Podcast: U.S. Bank takes interesting approach with new podcast

Communications Conversations

Bank, which launched its “Power of Possible” Podcast earlier this year. So, I thought I’d sit down with Susan Beatty , vice president-external communications manager, to talk about why they started the POP podcast, how they go about producing it and a host of others questions. Bank focused podcast wouldn’t work.

Banking 60