Contently - Strategy

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. The same C-level decision makers that leverage it in their decision-making processes are difficult to impress— only 17% of them rate the content they read as “very good” or “excellent.”

Leadership 145

Leadership Content Marketing Healthcare Google 145

Shift Communications

NOVEMBER 24, 2014

As marketers, PR professionals, and advertisers begin to wind down the year (save for those in retail who are firing on all cylinders right now), one of the top things you’ll focus on in 2014 is reviewing the numbers. How do you use the data to make changes in your business and marketing that are meaningful in 2015?

Analytics 155

Analytics Data-Driven PR Marketing How To 155

Contently - Strategy

FEBRUARY 9, 2021

They became especially effective with the mainstream adoption of email in the 1990s, giving smart marketers and media pros a direct line to their audience. Nearly five years ago, I wrote about why the email newsletter is the most important part of content marketing. Damn near every marketer uses email as a marketing channel.

How To 145

How To Content Marketing Banking Advertising 145

Sword and the Script

FEBRUARY 14, 2017

Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. For example, I once worked for a company that found visitors that engaged the blog were 50% more likely to make a purchase. Directional Indications of Success.

B2B 68

B2B Measurement Blogging Community 68

Sword and the Script

OCTOBER 8, 2016

It’s the fourth point that stands out in my mind because the email marketing industry is riddled with lessons for PR. And so email is the focus for this week’s Unscripted Marketing links (UML). 1) Email Remains a Top Marketing Channel. 11 Simple Ways for PR to Score Content Marketing Points.

Marketing 114

Marketing Pitching Survey Study 114

Solo PR Pro

OCTOBER 8, 2019

How will you source the content? A good editorial calendar will help you establish themes and cadence for all of your content marketing. What is the process for content production? We all know the value of repurposing content, and video content is no different. You can do video content on a range of budgets.

Video 55

Video Marketing Banking Strategy 55

Barokas

SEPTEMBER 12, 2019

Who knew that last night’s take out containers could inspire a blog post? . In content marketing, it pays to go (ever)green. Creating just one piece of good content takes significant time, money and mindshare. The goal here is to reduce the time, money, and energy output required to create content, over the long term.

Strategy 84

Strategy Case Study Energy Banking 84

Sword and the Script

DECEMBER 3, 2016

Agile is one of those phrases everyone in marketing seems to be talking about, but with very different ideas about what precisely constitutes “agile.”. For example, if you ask 10 different people to define marketing or PR, there’s a good chance you’ll get 10 different answers. The report identifies seven barriers to agile marketing.

Marketing 60

Marketing B2B Content Marketing Training 60

Flack's Revenge

APRIL 7, 2016

I am very much looking forward to Social Tools Summit (#SocialTools16) in Boston next Tuesday, where I will be moderating a panel on influencer marketing. Neal Schaffer and Brian Mahony invited me back following last year’s Boston event, which was a blast (see my blog wrap ), and I jumped at the opportunity.

Tools 120

Tools Banking Technology Social Media 120

Deirdre Breakenridge

APRIL 17, 2017

The site has 5,000 agencies and consultant profiles in areas including crisis communications, public relations, internal communications, government affairs, investor relations, content marketing, social media, SEO, website development, photography, and video. See more articles on our Insights Blog. Listing & Search are Free.

Measurement 247

Measurement Communications Banking Crisis Communications 247

Critical Mention

MARCH 27, 2019

Niche marketing is an exciting way to reach underserved markets, but it also presents a unique set of challenges. Once they identify their market, organizations then face the challenge of pinpointing content that resonates with their audience. Social Media. Don’t skimp on this part of the process.

Strategy 61

Strategy Marketing SEO Social Media 61

Flack's Revenge

MARCH 12, 2015

The outpouring on the blogs and social media showed its key place in the hearts and minds of those in the B2B tech space. I share more of what I learned, and offer takeaways for B2B tech PR and marketers below. In essence, there are many other tech blogs where GigaOm came from, and many other places to get your tech news covered.

B2B 120

B2B Trade Shows Enterprise Banking 120

Contently - Strategy

MARCH 5, 2024

Flashier B2C brands often muscle their way to the center of the marketing stage, showing off products and services that people love shopping for. But finance content doesn’t have to be far from the excitement—after all, it takes budgeting know-how to afford those pricey shoes.

Financial 52

Financial Content Marketing Examples Banking 52

Sword and the Script

AUGUST 26, 2014

For the most part, he runs his blog like a traditional news site, clearly has good industry contacts and always winds up involved in a couple of sessions. The blog is an industry staple, he’s plugged into the community and his name always winds up on industry conference media lists. Content Marketing *is* PR.

Trade Shows 121

Trade Shows Conference Pitching Meeting 121

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I AI-written content adds more noise. “PR David Berkowitz , Founder, Serial Marketers.

Marketing 196

Marketing Content Marketing Data Social Media 196

Sword and the Script

NOVEMBER 4, 2014

Writing on the Ignite Social Media blog, Bruna Camargo gave the vehicle manufacturer good grades for its response, “Instead of issuing some lame press release about how they’re sorry their guy couldn’t be more eloquent, they embraced it, rolled with it, and are now about to bank on it. Talk about rags to riches.

Crisis Communications 117

Crisis Communications Creativity Crisis Communications 117

PR in High Definition

JUNE 20, 2019

Public Relations and Account-Based Marketing work as a pair and can certainly make beautiful content babies together, so why are teams still operating separately? ABM, meanwhile, can make use of the bank of content the PR team develops. We are gathered here together…. If ABM is the groom, then ABM’s best man is sales.

Banking 48

Banking Course Storytelling B2B 48

The Hoffman Agency

MARCH 14, 2023

It’s a challenge that pretty much everyone faces, unless their dad’s the Prime Minister, runs a big investment bank, or both. There are so many aspects of the public relations remit to keep up with – the integration of new forms of media, social, as well as content marketing and SEO. PR is vastly more dynamic than I anticipated.

B2B 36

B2B Construction Agency Banking 36

Contently - Strategy

MARCH 18, 2024

Content related to mortgages, insurance, and financial planning has a way of becoming predictable over time—unless you get a little creative. In this roundup, we’re diving into the top five financial content marketing case studies that have successfully transformed even the most complex topics into unexpectedly captivating content.

Case Study 52

Case Study Financial Content Marketing Study 52

Critical Mention

DECEMBER 10, 2018

This may seem daunting, but we have strategies for you to implement that won’t break the bank. As a PR pro, you should work closely with your marketing department to develop unique ways to generate sales. Maintaining relationships with customers, third-party vendors and media contacts is just the tip of the iceberg.

Real Estate 62

Real Estate Local Nonprofit Banking 62

Cision

JUNE 13, 2017

In addition to social media, one way brands have enabled that direct, personal connection with consumers is through a company blog (hey, like this one!). Food and beverage corporations can blog about unique recipes, banks can blog about personal finance tips and travel companies can blog about exciting destinations.

Blogging 215

Blogging Company Engineering Airlines 215

Sword and the Script

DECEMBER 10, 2019

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. 1) Marketing embraces sustainability. 2) Marketing analytics enable better efficiency. “In 5) Marketers will slow down.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Norton's Notes

JULY 29, 2015

His knowledge of the digital market as a disrupter for ‘business as usual’ has led him to be involved in debates about social media on BBC Radio Five Live, BBC Radio Ulster and BBC Radio Gloucestershire. Tell me one interesting fact about you that you have never revealed on your blog? What are you passionate about?

Interviews 28

Interviews SEO Banking Radio 28

Waxing UnLyrical

MAY 11, 2016

I think this is one of the reasons it can be comfortable for public relations professionals to seek out, and focus on, more controllable forms of marketing like blogging, marketing automation and social media. We did not bank on that sort of measurement opportunity but it happened.

Media Relations 40

Media Relations Media Measurement Conference 40

Buzzstream

MAY 15, 2024

We talk a lot about link building strategies on our blog. With the Helpful Content algorithm update , AI Overviews, and all of the other changes in the industry, I wanted to reach out to Aaron Anderson , who owns and operates a link building agency, Linkbuilder.io , that is deep in the trenches building links every day.

Google 71

Google SEO Tools Pitching 71

Cision

MARCH 13, 2017

Public Relations has always been an important contributor to any company’s branding and marketing efforts. Further, the industry is largely controlled by Omnicom, IPG, WPP and Publicis group, which together account for around 34% of overall PR market at present. Bank on Social for SEO & PR.

SEO 229

SEO Social Media Tools Google 229

Sword and the Script

OCTOBER 21, 2014

I’ve read and blogged about previous reports produced by the UMASS Center for Marketing Research for several years now. Blogs as a tool of corporate influence is flat to declining. . It’s a very difficult perception to overcome because a blog is really, or ought to be, a news site. For example: 13 Statistics from an Inc.

Social Media 118

Social Media Study Blogging Company 118

Beyond PR

JUNE 13, 2017

In addition to social media, one way brands have enabled that direct, personal connection with consumers is through a company blog (hey, like this one!). Food and beverage corporations can blog about unique recipes, banks can blog about personal finance tips and travel companies can blog about exciting destinations.

Blogging 77

Blogging Company Engineering Airlines 77

Sword and the Script

OCTOBER 29, 2016

The buyer’s journey is a trendy topic in marketing circles and for good reason. In a spirited effort, marketers white board all sorts of diagrams. With this simple framework, marketing organizations can avoid the analysis paralysis that plagues meetings and both build buyer personas and map content to each of those stages.

B2B 60

B2B Marketing Analysis Content Marketing 60

Rock the Status Quo

JUNE 18, 2015

What kills trust, when it comes to content marketing or even social media? If someone reading, watching or listening to your content can’t figure out how it applies to them, or what the target audience even is – how will they trust that you know what you are doing? Lack of an obvious audience.

Banking 100

Banking Small Business Reputation Social Media 100

Burrelles Fresh Ideas

JUNE 13, 2023

Equally important is recognizing what resonates best with your intended market — including their preferences and preferred communication channels- then delivering tailored content accordingly. Tip 4: Utilize content marketing for PR On a budget, content marketing is a potent tool for enhancing PR efforts.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Marketwired

MARCH 10, 2016

Content marketing is no longer optional as part of an overall digital marketing plan. What’s important to look at now is whether your content is connecting in the right way. In some cases, this means looking at the theme of the content, but it can be just as beneficial to look at the format of the content.

Viral 116

Viral Banking Content Marketing Video 116

Sword and the Script

JANUARY 22, 2019

That experience, he says, taught him “an appreciation for both the software development side of things as well as for digital marketing and advertising.” GK: They do, but I don’t think that customers think of it in terms of a relationship the way that marketers refer to it. 2) Do customers really want relationships with brands?

Brand 79

Brand Branding Banking Consumer 79

Sword and the Script

JANUARY 9, 2018

In the fray that is the day in the life of marketing, we sometimes forget to share with the very people in the trenches with us. 3) Surgically weave it into blog posts. This is easy fodder to write a blog post on the same topic from a different angle and yet also weave in the story you worked so hard to earn. It probably does.

Media 102

Media B2B Groups Conference 102

Contently - Strategy

DECEMBER 5, 2019

There’s a common misconception that companies in conservative fields like finance, insurance, and healthcare have a harder time creating content. Sure, marketers in these industries deal with more regulations and bureaucracy than someone who works for Red Bull. Brands spend large sums of money on content marketing.

Financial 111

Financial Industry Report Insurance 111

Communications Conversations

SEPTEMBER 22, 2017

Social Media Marketing World. Content Marketing World (just a few weeks ago!). And, I know a lot of people from Minnesota visit San Diego each year to attend Social Media Marketing World. I see other folks attend Content Marketing World in Cleveland each year and listen to speakers like Kevin-freaking-Spacey present.

Conference 60

Conference Industry Hotels Local 60

Sword and the Script

SEPTEMBER 17, 2016

If PR professionals understand what it means to re-purpose content, it might be because there’s a new “pitching tips” blog post or article at least every week. That aside every now and again there are some tactical tips that are truly unique and I’ve captured some for this week’s Unscripted Marketing links.

Pitching 60

Pitching Infographics SEO Creativity 60