Burrelles Fresh Ideas

APRIL 16, 2024

The term “influencer” has become synonymous with consumer brands, lifestyle trends, and social media aesthetics. When most people think about influencer marketing, they usually picture interactions between businesses and consumers. Authenticity is the currency that builds and sustains trust.

B2B 94

B2B Marketing Measurement Social Media 94

The Resolution Blog

OCTOBER 15, 2019

Marketing in the Business to Business (B2B) world is a completely different beast to that in the consumer industry. The issue was that Amazon wanted its HQ in a bustling hub with an international airport, a population of more than one million, and access to plenty of different forms of transport?—?things Key Takeaway?—?Don’t

B2B 120

B2B B2C Facebook Storytelling 120

Prohibition

SEPTEMBER 27, 2022

From small start-ups to large international corporations, a robust public relations strategy remains a crucial tool for brands of all sizes to increase public perception, build positive brand sentiment and grow a strong industry presence. Positive PR generates consumer interest. PR can lead to lead generation.

Publicity 62

Publicity Brand Branding SEO 62

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Whether it’s a B2C company that needs a high volume of sales or a B2B with a slower selling cycle, every high-growth business invests heavily in customer acquisition. It’s the role of the PR agency or internal team to create relevant news in the absence of a new product announcement or tech update.

B2C 120

B2C Product Launch SEO Storytelling 120

Prohibition

DECEMBER 22, 2021

Burger King sent out a tweet, on International Women’s Day 2021, that read: “Women belong in the kitchen.” They admitted that it intended to shock, but never to offend any consumers. Facebook has been studying the impact of Instagram on its users since 2019 and the internal study was leaked to the newspaper.

Crisis 146

Crisis Crisis Management Instagram Social Media 146

Prohibition

MARCH 11, 2022

Brands have used the layout across their social channels to get consumers to guess a word that related to their brand or used it to showcase products/services that they have available. International Women’s Day – Imagine campaign. #Puzzle #Wordle #EV #EVdrivers pic.twitter.com/Rc1N7XeFCK.

Social Media 71

Social Media B2C Viral Trends 71

Cision

OCTOBER 19, 2016

And while paid campaigns are typically used for B2C and consumer packaged goods companies and earned is used more for B2B and niche audiences, that doesn’t mean you have to follow the norm. Claim your seat at this exclusive PRSA International event by registering for The Next Era of Media & Communications.

Marketing 120

Marketing Measurement B2C Internal 120

The Proactive Report

JUNE 17, 2018

91 percent of B2B brands and 86 percent of B2C brands use content as part of their marketing efforts. Consumers have access to a wealth of information. You can’t hire just any intern or freelancer and ask them to produce a piece of 10X content. Why are these brands so content focused? What has changed is how you do it.

B2C 157

B2C Study Exercises Sports 157

The Hoffman Agency

FEBRUARY 4, 2021

I cannot believe my time as an intern will soon be coming to a close. I was tasked with taking the first crack at the pitch, and it was more creative and consumer-facing than all the other pitches I had written at the time. Having that experience helped me see the differences in writing B2B and B2C pitches.

B2C 41

B2C Pitching Writing Internal 41

MaccaPR

OCTOBER 29, 2019

Regardless of whether your business is B2B or B2C, the way that customers reach, and research, you have changed. With Walgreens’ mobile app , consumers can find all the details they’d expect including store location and hours. They’re giving future customers insights into what experience they can expect by choosing Enterprise.

Brand 90

Brand Branding Marketing Enterprise 90

Prohibition

NOVEMBER 16, 2022

And with more and more people consuming online media, this is a powerful way to reach an active consumer audience. At Prohibition, we work with a range of brands across all sectors, B2B and B2C, to create innovative PR campaigns that deliver real ROI and help meet business goals.

Digital PR 62

Digital PR Brand Branding SEO 62

Prohibition

DECEMBER 22, 2021

Burger King sent out a tweet, on International Women’s Day 2021, that read: “Women belong in the kitchen.” They admitted that it intended to shock, but never to offend any consumers. Facebook has been studying the impact of Instagram on its users since 2019 and the internal study was leaked to the newspaper.

Crisis 62

Crisis Instagram Social Media Facebook 62

Shift Communications

MAY 28, 2015

You get consumer behaviors such as credit card brands owned, consumer buying styles, and CPG purchase categories. If your brand or company falls into any of the categories above, such as B2C consumer purchases, then the information is an obvious home run. What if you’re not a consumer goods maker or a TV producer?

Twitter 60

Twitter How To Wireless Marketing 60

The Hoffman Agency

OCTOBER 25, 2019

Insight on working in B2B or B2C communications. Hannah began her PR journey as a public relations intern. RJ began his public relations journey five years ago as a PR intern for Ubisoft. After college, Marissa began her PR journey as an intern at Praytell. Account Strategist , focusing on consumer PR and strategy.

Agency 28

Agency LinkedIn B2B B2C 28

Waxing UnLyrical

NOVEMBER 30, 2018

Did you know that 47% of B2B marketers and 34% of B2C marketers don’t measure content marketing ROI? This refers to the external or internal links that are driving traffic to your content. Internal traffic sources tell you about which content pieces are effective enough to generate leads for other pages as well. Traffic Sources.

Content Marketing 76

Content Marketing Measurement Marketing SEO 76

ImPRessions - Crenshaw Communications

MARCH 31, 2017

Don’t be afraid to trot out the tried and true. In B2C PR, the tried and true tactics are often smart to pursue. The category can also include tactics that always deliver when well executed, like consumer surveys on hot topics from parenting to politics. Do work backward.

Airlines 120

Airlines Exercises Fashion Print 120

PR 20/20

JUNE 25, 2019

Technology and data have supercharged consumer expectations for a personalized, connected experience. And it’s not just B2C. And 67% have switched vendors for a more consumer-like experience. Nearly two-thirds of global consumers (64%) will buy from or boycott a brand solely based on its position on a social or political issue.

Marketing 52

Marketing Storytelling Technology Community 52

Sword and the Script

DECEMBER 5, 2017

These giants, often consumer-oriented corporations, have the pocket-depth to own events and sell tickets or sponsorships. I’m not completely knocking the idea wholesale – rather I think it’s something marketers should consider carefully internally before bringing it up with a broader set of stakeholders.

Content Marketing 67

Content Marketing Case Study Marketing Conference 67

Sword and the Script

DECEMBER 20, 2022

There are several platforms out there to simplify and manage B2C influencer marketing, such as Paladin, Heepsy, HypeAuditor, and InBeat. They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. “I

Marketing 196

Marketing Content Marketing Data Social Media 196

wiredPRworks

AUGUST 2, 2016

Survey demographics represent a range of levels, organizations and a mix of B2B-B2C marketers. When you look at how fragile the relationship is between consumers and corporations, there is a danger of an influencer becoming the next objective of mistrust. Influencer marketing is likely to get abused. Are they honest brokers?

Leadership 40

Leadership Survey Enterprise Conference 40

MaccaPR

AUGUST 26, 2015

By telling the story of how Lego came to be, consumers are getting a behind the scenes look, and, simultaneously, learning about the people who built it. Brands of all kinds, whether B2B or B2C, have made the ultimate investment in telling their corporate stories by erecting museums, temples paying tribute to their past.

Corporate 48

Corporate Examples Storytelling Brand 48

PR 20/20

OCTOBER 12, 2017

Most of our marketing in the past 50 years has revolved around advertising, or renting space in channels to garner attention and, hopefully, change consumer behavior. It launched what became Red Bulletin in five countries, with 70% international and 30% localized content.

Marketing 53

Marketing Enterprise Print Film 53

Sword and the Script

DECEMBER 26, 2023

Authentic storytelling continued to excel “For PR, authentic storytelling will continue to excel as consumers seek honest, genuine experiences and solutions. The prevalence of AI will increase but best, consumers and journalists will come to expect it, along the lines of having eco-friendly packaging.

Writing 198

Writing Communications Marketing B2B 198

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

We regularly look at our own internal metrics to see what topics “pull” the most with our readers. Today’s consumer connects across a broad spectrum of social channels and savvy marketers realize that any new piece of content can be repurposed in several different ways. Scale content through smart repurposing.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

Sword and the Script

JANUARY 23, 2018

Building off my previous reply far too many brands – of all shapes and sizes still operate under the ‘more is better’ mantra meaning they believe if they pump out enough crap (technical term) that we consumers will eventually buy something – even if it’s just to stop the incessant flow of crap in the first place.

Marketing 71

Marketing Content Marketing Sports B2C 71

Contently - Strategy

SEPTEMBER 21, 2018

Whether you’re in B2B or B2C, you can answer the same set of core questions to learn more. Who are these consumers, and where do they typically find the articles they read? To remedy this, consider folding internal comms into your content strategy or asking experts in other departments to participate in the brainstorming process.

Content Marketing 111

Content Marketing Print Analysis Data 111

Waxing UnLyrical

DECEMBER 16, 2010

Offline, my life has been consumed by IABC/DC Metro events (16 more days as president but who’s counting?) It’s one of the reasons I’ve felt so at home during the last few PRSA International Conferences. Overall, I think I’m a pretty sociable person, online and off. And that is very cool.

Social Media 89

Social Media Media Facebook Twitter 89

Contently - Strategy

DECEMBER 5, 2019

It’s a wide umbrella, spanning everything from consumer banking, investment banking, credit cards, fintech, insurance, and more. The fact that many finance organizations try to reach B2C and B2B audiences simultaneously adds another factor to the equation. Consumer Finance vs. Institutional Finance vs. Wealth Management.

Financial 111

Financial Industry Report Insurance 111

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. For business-to-consumer (B2C) brands, Facebook and Instagram tend to be the most powerful channels.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Journalistics

MARCH 24, 2015

You need a digital content strategy because your audiences want you to engage and interact with them in different ways, with relevant content that aligns to the ways they choose to consume and share the content you provide. For each audience subgroup, you must understand how they consume content. What content performs best?

Strategy 72

Strategy How To Measurement Analytics 72

ImPRessions - Crenshaw Communications

AUGUST 9, 2017

PR can help brands can gain – and keep – consumer trust. Encourage internal authenticity first. What we want to stress is the importance of starting internally. Today’s consumers want to believe that a brand is committed to whatever it’s doing. A well-designed PR campaign can play a role here.

Brand 160

Brand Branding Film Internal 160

Beyond PR

JANUARY 30, 2018

PR metrics, such as “potential reach” and “impressions” in isolation do not define the actual audience reached or provide any subsequent internal engagement with your organization. Audience Insights – Demographics (B2C) and Firmographics (B2B). Cision Impact Report. Plan, Execute and Evaluate PR Programs – In One Platform.

Measurement 75

Measurement How To B2C Infographics 75

Prohibition

APRIL 13, 2023

By repurposing your video content into a podcast format, you can reach people who prefer to consume content on-the-go, or reach the growing audiences of consumers who prefer podcast content to television. Repurposing videos into podcasts is relatively easy and cheap to complete.

Video 62

Video Infographics Social Media Instagram 62

Contently - Strategy

APRIL 24, 2019

According to CMI’s 2019 benchmark report , a majority of both B2B and B2C marketers increased content creation budgets from 2018. If you’re expanding to an international LOB, your new goal could be to build a loyal audience in the UK. This is an excerpt from The Content Marketer’s Playbook: Grow Your Content Program.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111

MaccaPR

MARCH 18, 2015

We know consumers don’t want to be bombarded with “Buy this!” Instead, content marketing is about creating useful content for the consumer or, as Chris pointed out, “to make them the hero of their own story.”. 3M''s useful content solved household problems by helping consumers connect to the brand in a way that they previously hadn’t.

Content Marketing 48

Content Marketing Financial Marketing Analytics 48

MaccaPR

AUGUST 5, 2015

There’s no corporate personality for consumers to grab onto with giant PepsiCo, but grafting Beyonce’s charisma and popularity on the 274,000-employee, $66+ billion corporation helps humanize it. This B2C blog is essentially anonymous, but vaguely attributed to its feline author, “Cat.” Consumers of content - whether.

Blogging 48

Blogging Employee Corporate Google 48