Doctor Spin

APRIL 5, 2023

Here are my 10 favourite PR strategies for B2B. As a B2B organisation, having a successful PR strategy is essential for reaching your target audience and achieving growth. Luckily, plenty of PR strategies cater to B2B, allowing them to compete in niche markets. The media and potential customers often overlook B2B organisations.

B2B 52

B2B Strategy eBook Small Business 52

Sword and the Script

NOVEMBER 21, 2023

This is cited ahead of leadership quality (76%) and technological innovation (72%).” All the other factors considered – leadership, innovation, profitability, sustainability, and employees – all influence the awareness and strength of a brand. Need an extra pair of B2B marketing and PR hands? Comment: A brand is a promise.

Financial 152

Financial Marketing Survey B2B 152

Sword and the Script

JUNE 11, 2024

Communication is a function of leadership. Sword and the Script Media can help with B2B marketing, PR and social media. Worth a read Muck Rack interviewed Michelle Garrett about her new book on PR in B2B. Sword and the Script Media can help with B2B marketing, PR and social media.

Internal 89

Internal International B2B System 89

Sword and the Script

SEPTEMBER 19, 2022

CEOs and business leaders are increasingly recognizing the value of corporate communications; investors say comms can increase company valuations. This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you. In-house vs. agency.

Survey 81

Survey Corporate Communications Financial 81

Sword and the Script

APRIL 19, 2022

A survey of 2,500 journalists finds Twitter is still their favorite social media network – here are time tested PR tips for B2B to earn some traction on the platform. For many B2B companies it’s a drizzle of promotional links – not a story ideas – with very little engagement. It’s no secret that media relations gets harder every year.

B2B 103

B2B Twitter Brand Branding 103

Prohibition

NOVEMBER 23, 2022

It can be used to convey brand messages, promote a new product or service, share thought leadership from a key spokesperson – the possibilities are endless. On the flip side, a B2B video tends to be something we might consider less fun. On the flip side, a B2B video tends to be something we might consider less fun.

Video 62

Video Corporate Marketing B2B 62

ImPRessions - Crenshaw Communications

FEBRUARY 7, 2023

The value of a strategic PR program isn’t always obvious to an organization’s leadership. There’s real personal and professional value in tactics like keynote and panel speaking opportunities, contributed opinion content, thought leadership, and industry recognition. Those are all desired outputs of a good PR campaign.

Leadership 182

Leadership Reputation Internal International 182

Sword and the Script

SEPTEMBER 5, 2023

Corp comm departments are chronically underfunded and lower on the corporate priorities list. Cision shakes up C-suite again Cision has swapped out its leadership again. Leadership shuffles and company restructuring often followed soon after these transactions. Do you need help with B2B tech marketing and PR?

Software 170

Software Marketing Leadership B2B 170

ImPRessions - Crenshaw Communications

MAY 4, 2017

Timely, authoritative and well-written bylined articles – contributed pieces for business and trade publications – can elevate a B2B public relations effort exponentially, if executed correctly. The post Improve B2B PR With Better Bylines appeared first on Crenshaw Communications.

B2B 136

B2B Guidelines Writing Pitching 136

Ishmael's Corner

MAY 31, 2020

The post This Experiment Proves SEO Extends the Reach of a Corporate Blog appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Our push to marry SEO and PR picked up steam seven years ago when Google overhauled its search algorithm. Google used the Hummingbird.more.

SEO 152

SEO Corporate Blogging Storytelling 152

Sword and the Script

FEBRUARY 28, 2017

It’s like asking someone to come in and write a thought-leadership piece and then have no thoughts to offer.”. This is thought leadership at its finest – opening or changing minds, defining markets, and shaping reputations. This is thought leadership at its finest – opening or changing minds, defining markets, and shaping reputations.

Leadership 60

Leadership B2B Pitching Technology 60

ImPRessions - Crenshaw Communications

APRIL 1, 2021

.” Clubhouse can drive PR thought leadership potential for PR. For public relations agencies and their clients, Clubhouse is a new platform for achieving what we call thought leadership — a position as a source of cutting-edge information and expertise. No metrics, no worries. As for metrics, there really aren’t any.

Leadership 321

Leadership Conference Sports Meeting 321

Shift Communications

DECEMBER 6, 2022

Historically, you could get away with the executive team acting as “bullhorns” for company news, pushing product-level messaging and jargon-filled communications and a distinctly corporate voice. The events of the past few years permanently disrupted both leadership approaches and expectations.

Communications 78

Communications Leadership B2C LinkedIn 78

PRSay

FEBRUARY 2, 2024

Brands have attempted to adapt their corporate social responsibility (CSR) efforts to suit their audiences’ varying opinions on controversial issues. Communications teams should focus on having the right tools to demonstrate the results they achieve, even during tough financial times. CSR stresses quality over quantity.

Trends 187

Trends Video B2C Measurement 187

Sword and the Script

OCTOBER 14, 2017

How do you find a good corporate story? This question is the B2B marketing equivalent of the Wolf of Wall Street’s challenge to sales: sell me this pen. One way to approach it is striving to think differently, aiming to digging a little deeper and for marketing leadership, to consider shifting roles to support the first two ideas.

Corporate 64

Corporate Storytelling B2B Facebook 64

Sword and the Script

SEPTEMBER 8, 2020

Blogs, including independent and corporate blogs, can be credible. B2B thought leadership drives perceptions, trust and sales A survey of 3,000+ business executives by Edelman and LinkedIn connected B2B thought leadership to trust and sales. Advertising is a distant third. How much money do PR professionals earn?

Survey 98

Survey Industry Leadership Study 98

Sword and the Script

MAY 11, 2021

One of the biggest frustrations in the marketing and PR profession today is the lack of understanding from the leadership. When the time comes to pitch your plan to the leadership, you begin to realize they don’t have a clue what you’re talking about. For example, you invest a lot of time into research and planning.

Study 96

Study Company Leadership Education 96

Sword and the Script

FEBRUARY 16, 2021

Employers are more believable than government, media reporters with named sources, major corporations, media reports with anonymous sources, advertising and “my social media.”. It’s true interpersonal and it’s true in leadership and group dynamics. Thought leadership requires actual thought and leadership. Did you know?

Government 143

Government Survey Ethics Media 143

Sword and the Script

MAY 1, 2018

A new study by TrustRadius underscores the importance of trust in B2B marketing. The company recently published a report that compares and contrasts two aligning surveys of 678 B2B respondents, which counts 438 buyers and 240 vendors. Don’t miss these related posts: Where and How B2B Marketing Generates Leads it Likes [Study].

B2B 62

B2B Marketing Survey Study 62

Sword and the Script

NOVEMBER 28, 2017

These habits are applicable to corporate blogging where a blog is a central platform in a content marketing strategy. Don’t miss these related posts: B2B Blog Metrics: 4 Effective Categories to Measure Success. What Does It Take to Implement Content Marketing Effectively in B2B? 2) How long should a blog post be? Talk to Us !

Study 80

Study B2B Marketing Survey 80

Sword and the Script

JANUARY 8, 2019

Media references tend to take a back seat to the mad pace that is often B2B marketing. People are afraid, for example, and many corporate clients have policies that prohibit such interviews without a permission slip. Ask your customers for interviews on your corporate blog – soft interviews. Photo: Unsplash.

B2B 78

B2B Media eBook Interviews 78

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Good public relations can be an essential way for a brand to stand out from the pack, especially in the B2B/ technology sector. Instead, the PR agency or team should work with leadership to commit to a strict definition of the brand voice — and it should come from a place of authenticity. There are some PR tactics that can help.

Brand 196

Brand Branding Reddit B2B 196

Bianchi Biz Blog

FEBRUARY 1, 2024

In essence, Tokyo and Japan provide a unique blend of financial strength, technological leadership, cultural richness, consumer appeal, efficient infrastructure, and government support—making both Tokyo and Japan premier destinations for businesses navigating the dynamic landscape of the Asia-Pacific region.

Marketing 108

Marketing Newspapers Print Local 108

Sword and the Script

JULY 12, 2016

The typical things that come to mind, at least in the B2B tech sectors, might range from data breaches to product recalls and from acts of nature to tragic accidents, but research out of the UK adds one more thing: upper management. Yet there’s a sizable population in corporate communications that admit to lacking a plan.

Study 60

Study Leadership Crisis Crisis Communications 60

ImPRessions - Crenshaw Communications

MAY 18, 2018

Especially in today’s atmosphere of increasing corporate activism , a company that takes a stand on a controversial topic can create lasting bonds with customers – even if it alienates others in the process. PR is a primary tool for corporate speech on social issues. But the storytelling should go beyond the founders and employees.

Brand 149

Brand Branding Storytelling B2B 149

Sword and the Script

JULY 24, 2018

In my experience doing this, and I’ve done it for a long time in many different B2B environments, here’s where things usually fall apart. Research shows B2B organizations spend an average of $150 for every email address they capture. Content marketing in B2B isn’t a benevolent exercise in goodwill. They wanted the white paper.

Content Marketing 64

Content Marketing B2B Marketing Exercises 64

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

Thought leadership content is persuasive. One type of earned media content that is often intrinsic to B2B and political campaigns is the op-ed. They also valued posts written by independent bloggers, rating them more credible than corporate blog content. It always comes down to credibility.

SEO 227

SEO Agency Reputation Policies 227

Bianchi Biz Blog

OCTOBER 14, 2021

1% related to Leadership / Governance. 92% did not cover Leadership / Corporate Governance. Many of today’s employees want to work for companies they can believe in, for companies who are good corporate citizens and are working to make the world a better place. Here’s the category breakdown. related to Recruitment – HR.

Report 79

Report Automotive Government Energy 79

Sword and the Script

FEBRUARY 15, 2022

At the time, the data showed large corporate clients were shifting money away from the biggest law firms – their traditional source of legal advice – to smaller (but not small) law firms. Earlier this year, I wrote a piece titled, The Average Cost of a B2B Content Asset is $2,791. That’s exactly what DaaA provides.

Company 96

Company Marketing B2B Software 96

PRSay

DECEMBER 7, 2023

According to our report, if your client has an announcement or initiative that incorporates corporate social responsibility (CSR); environmental, social or governance (ESG); or diversity, equity and inclusion (DEI), the next generation of journalists will want to know about it.

Journalism 189

Journalism Real Estate Survey Report 189

ImPRessions - Crenshaw Communications

JULY 6, 2016

Thought leadership isn’t just for B2B brands. B2B executives in professional or technology services have long distinguished themselves by linking their corporate brand to a compelling idea or point of view. But today so-called “thought leadership” is also relevant to consumer product companies.

SEO 204

SEO Analytics Measurement B2B 204

Waxing UnLyrical

MAY 18, 2015

Building thought leadership is one of the primary reasons companies engage in PR, so that’s our editorial theme this month (in case you hadn’t noticed). So, how do you start building thought leadership in your organization? The Best Way to Measure Thought Leadership. Have a look-see. ” 4.

Leadership 40

Leadership Insurance Insurance Community 40

Communications Conversations

DECEMBER 20, 2022

For many brands, LinkedIn is a key social media channel–especially B2B brands, where LinkedIn can be a key awareness, engagement and even lead driver. Messages on corporate intranet sites, emails and town halls are all in play and are key strategies for reaching employee audiences. Leadership can also play a role here.

LinkedIn 74

LinkedIn Employee Survey Internal 74

Bianchi Biz Blog

JUNE 1, 2023

One of the world’s largest B2B trade shows, CES is rapidly becoming recognized as the leading show globally for automotive technologies. By immersing yourself in this futuristic environment, you gain a front-row seat to witness emerging trends, disruptive concepts and visionary thought leadership.

Automotive 73

Automotive Mobile Technology Trade Shows 73

Deirdre Breakenridge

FEBRUARY 23, 2015

It’s fascinating to me just how many people in executive leadership have been resistant to these kinds of discussions. But I’ve seen first-hand how content marketing can make a significant impact, especially to B2B organizations. The post Guest Post: How to Sell #Content #Marketing to Your Bosses appeared first on Deirdre Breakenridge.

Content Marketing 150

Content Marketing Marketing How To Leadership 150

ImPRessions - Crenshaw Communications

MARCH 29, 2018

Placing your CEO/founder as a guest on a tech podcast is a great tool for PR pros to establish the boss as a thought leader and thereby increase a young B2B company’s profile. They sometimes interview big-time corporate chiefs like Ted Sarandos of Netflix, but most often they chat with early-stage company founders. How I Built It.

Enterprise 160

Enterprise B2B Interviews Engineering 160

ImPRessions - Crenshaw Communications

FEBRUARY 26, 2019

A recent example here at Crenshaw involved a program where B2C, B2B and B2B2C initiatives were designed to complement each other and generate simultaneous awareness for a security brand. Whether inside a corporation or at a PR agency, the typical campaign isn’t easily quantified early in the campaign.

How To 136

How To Leadership B2C Agency 136