For PR, Is ChatGPT An Asset Or Threat?
ImPRessions - Crenshaw Communications
JANUARY 11, 2023
AI has been promoted as a tool to automate repetitive tasks, freeing us to engage in the strategy and creative work involved in a typical PR engagement. I’ve played around with ChatGPT; in fact, I asked it to write this blog post to see how useful it is for first-draft content. But the latest iteration promises much more.
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