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Pan-European PR: It’s so much more than translation

PR in High Definition

And what about local cultural context? A viral clip of an Irish rugby coach leading La Rochelle through France’s Top 14 competition got me thinking about this very topic. So, how can tech companies build upon translation with a full-scale pan-European PR programme that truly delivers on local needs?

Local 62
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Walmart’s suspension of advertising on X became last month’s biggest brand story

NewsWhip

Regardless of whether or not Musk believed his comments were responsible for these decisions, companies kept leaving, and soon a flood of articles were published reporting that Walmart was next in line, with Reuters having the top story about the retailer overall.

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Thanksgiving and Black Friday bring Target the most brand coverage in November

NewsWhip

This was picked up by several local news outlets, with ABC7 in Los Angeles earning over 127k engagements to its article published on Nov 13th, just five days after the initial statement. Disney and Apple are the two top brands being mentioned in articles about the issue. But what else made a splash in November?

Brand 78
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Myths And Facts About Public Relations

ImPRessions - Crenshaw Communications

We work strategically to craft the perfect story and tell it through a range of media – from national to trade to local markets. We often do this through written content like opinion pieces and bylined articles, or through speaking opportunities at industry conferences, and of course through social media content. Absolutely.

Publicity 334
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Feel-good stories won brand coverage in December 2022 with Walmart, UPS, and Amazon

NewsWhip

In mid-December a TikTok creator’s video of an 82-year-old Walmart employee went viral, resulting in almost $100k being raised through GoFundMe, allowing the man to retire. The story about the 82-year-old employee accounted for 11 of those articles and together earned over 213k engagements. Tesla coverage returned to the brand itself.

Brand 78
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Barbie dominates August brand coverage

NewsWhip

The article referred to Barbie getting near a billion dollars in ticket sales heading into its third weekend, making it one of the biggest movies of 2023 at the time, and in fact it has only continued to grow since then to become the biggest release of the year at the end of August. The story originally totaled over 1.4

Brand 78
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These were the top publishers on Facebook in January 2020

NewsWhip

The latter of these is a viral site associated with feel-good content and spirituality that has been rising rapidly up our rankings in recent months. . This was driven by a number of different viral top stories. Fox’s second most engaged article was also about the death of Kobe Bryant and his daughter. . million and 5.7

Facebook 166