The Proactive Report

JANUARY 6, 2016

In a recent article Joe Pulizzi of CMI offered 5 reasons why content marketing efforts fail to hit the mark. This is a mistake that Digital PR practitioners should not fall prey to – after all PR as a discipline is about creating conversations. Need Digital PR training?

Digital PR 100

Digital PR Corporate Groups Training 100

5W PR

MARCH 29, 2024

Capitalizing on media exposure Savvy PR moves such as well-drafted press releases and clever media outreach can nab placements in high-traffic publications and websites. Articles spotlighting the products or brand story can act as a springboard, shooting organic traffic to an e-commerce store.

Fashion 78

Fashion Content Marketing Consumer Social Media 78

The Proactive Report

FEBRUARY 22, 2016

Contrary to idea that attention spans on the web are shrinking and you should keep your content short, this study revealed that people are reading longer news content – even on a mobile phone. So a 1200-word article with real substance will get 23% more engagement and 11% more views. They respond to quality and depth.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

The Proactive Report

FEBRUARY 22, 2016

Contrary to idea that attention spans on the web are shrinking and you should keep your content short, this study revealed that people are reading longer news content – even on a mobile phone. So a 1200-word article with real substance will get 23% more engagement and 11% more views. They respond to quality and depth.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

Rock the Status Quo

OCTOBER 6, 2015

Today’s stronger focus on social media and content marketing is also bridging the gap between digital experts and traditionalists, link builders and content creators, community managers and customer service. Normally that means you tell them you like an article they just wrote, then send a pitch.

Digital PR 100

Digital PR Publicity Pitching Social Media 100

Buzzstream

MAY 2, 2024

In the digital PR world , journalists and reporters promote our content. If you’re lucky, the journalist will share every article they write on X, giving you insight similar to what you saw in the previous MuckRack example. I need to go to the Irish Examiner and see if I can find her most recent articles.

Digital PR 62

Digital PR Report How To Pitching 62

Garrett Public Relations

JUNE 19, 2022

A study by PR Newswire found that press releases with photos garnered nearly twice as many views as text alone. Further: Articles with images get 94% more views Readers connect with images […]. It turns out that it may even be worth better results from your public relations initiatives.

Study 142

Study Publicity Small Business Pitching 142

Rock the Status Quo

OCTOBER 27, 2014

It may not be sexy or glamorous – but if you are integrating digital tactics into your PR, a simple solution to gain visibility for your CEO ( or other leadership executive ) is this: use LinkedIn’s publisher platform. LinkedIn’s on-site blog platform allows a member to post articles on LinkedIn.

LinkedIn 167

LinkedIn Leadership Interviews Digital PR 167

The Proactive Report

JUNE 30, 2015

1 marketing objective supported by content marketing. Almost half (48%) felt that their content was not creating any customer engagement. Another study – the 2015 CMI Benchmark, Budgets and Trends report – found that just over half of the marketers they interviewed (52%) had no content strategy at all.

Tools 100

Tools Strategy Content Marketing Measurement 100

Sword and the Script

OCTOBER 29, 2020

EL: Our goal is to help businesses improve their online visibility and digital PR is an increasingly important part of it. During the last four years, we’ve been adding many features in the digital PR space such as brand monitoring. Did SEMrush look at other PR software tools as potential acquisition targets?

SEO 67

SEO Strategy Software Digital PR 67

Buzzstream

MAY 16, 2024

And yet, according to uSERP’s State of Backlinks for SEO report , guest posting is the third most popular link-building method behind content marketing and digital PR. Some simply buy links on large guest posting directories, and others pitch quality content to get published on an external site.

Blogging 62

Blogging Google SEO Writing 62

The Proactive Report

JUNE 20, 2018

In January the Content Marketing Association laid out 10 trends they predicted would be big this year. Diversification of content channels. Brands become content companies. Diversification and expansion of content teams. Content producers develop closer relationships with e-commerce. Call me at 888 243 3470.

Trends 149

Trends Small Business Content Marketing Training 149

The Proactive Report

JUNE 17, 2018

91 percent of B2B brands and 86 percent of B2C brands use content as part of their marketing efforts. Source: Content Marketing Institute 2018) That’s a lot of content being dumped online every day. Why are these brands so content focused? They know that content powers the customer journey.

B2C 157

B2C Study Exercises Sports 157

Buzzstream

DECEMBER 5, 2019

Success in link building and digital PR comes from personalization. . What did the writer not mention in their article? Say your content is about FDA recalls in cosmetics and its negative reactions. Reading through writers’ older articles, bios, and personal websites can paint a full picture of what a writer covers.

Pitching 87

Pitching Examples Social Media Trends 87

Prohibition

OCTOBER 19, 2022

For more interesting articles from us check out these posts: The best ways to respond to a PR disaster in the age of social media . What is content marketing and how can it help your business? The importance of storytelling in PR . We love IKEA meatballs and we love this campaign.

Social Media 118

Social Media Fashion Media Travel 118

Sword and the Script

MARCH 11, 2017

And that’s the theme for this week’s Unscripted Marketing links [UML]. As it is every week, below you’ll find three articles, I’ve vetted, highlighted and recommend for your perusal. The Old “New Media” and Marketing Tools with Novel Twists [UML]. 2) Is your brand investing in the right content?

Tools 68

Tools Marketing Advertising Advertising 68

5W PR

NOVEMBER 19, 2021

In this article, 5W PR CEO Ronn Torossian and others share tips on how executives can use a blog and other social media avenues to spark conversations and conversions, establishing themselves as a leader within their industry. Content marketing is not a novel phenomenon and has been used as a marketing tool by PR executives for years.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. The tool will then show you a word cloud with other terms surrounding the subject, in addition to suggested insights and content ideas. You will then gain insights into what style of content (lists, videos etc.)

Digital PR 161

Digital PR Tools Pitching Film 161

Landis PR

DECEMBER 18, 2023

Think about how you can make the most of a PR win. If you land a brand mention in a news article, share it from the outlet to your brand’s social media with a sentence or two of bonus context. Or, if your CEO headlines an industry conference, ask for the recording and embed it in an email marketing campaign.

Conference 59

Conference Consumer Social Media Google 59

Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role. Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role. Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available.

Digital PR 62

Digital PR Tools Google Pitching 62

Prohibition

NOVEMBER 7, 2023

Staying on top of your game is a must when it comes to content marketing. Having various marketing strategies across multiple platforms can be hard to keep on top of – so having the right tools at your disposal can be a game-changer. Get in touch today to find out how we could help you.

Content Marketing 62

Content Marketing Tools Strategy Marketing 62

The Proactive Report

JULY 1, 2016

The content suggestion engine analyzes your Twitter feeds and pulls relevant content related to what you post and what engages your audience. You can also do a search in the system for keywords and find relevant articles that way. Watch the video and see just how flexible this content suggestion tool is.

Social Media 140

Social Media Engineering System Video 140

Sword and the Script

JULY 2, 2019

Interestingly, PRWeek pointed to some of the competitive pressures in the industry as a result of acquisitive environment: “Business Wire once partnered with TrendKite, the digital PR platform that was acquired by Cision this year. 3) Fewer Reporters Write a Higher Volume of Shorter Articles, says Onclusive.

Trends 60

Trends Media Report Technology 60

The Resolution Blog

NOVEMBER 25, 2015

Will ad-blocking bring more competition to PR? 20 content marketing experts explore online developments that could see more marketers than ever turn to editorial content next year. PR pros don’t need to know about SEO. Two secret weapons every digital PR practitioner needs. Or do they?

eBook 120

eBook Google Tools Analytics 120

Prohibition

JANUARY 31, 2023

Social media listening analyses online conversations to identify what’s being said about a brand across various digital platforms. It measures data such as Tweets, editorial articles, podcasts, forums and much more – it can also provide some insight into your social media platforms, although this is limited due to data privacy.

How To 62

How To Analysis Comparison B2C 62

Sword and the Script

FEBRUARY 29, 2020

Data analysis of millions of articles and surveys thousands of bloggers find long-form content outperforms short form. This is contrary to 99% of all PR advice that says short emails are best. Something similar has happened in content marketing and blogging in the marketing community.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

Sword and the Script

JANUARY 21, 2017

And so, metrics is the theme for this week’s Unscripted Marketing links [UML] roundup. As it is every week, below you’ll find highlights from three carefully vetted articles that deserve to be read in their entirety. Don’t miss these posts: How to Get the B2B Marketing Persona Right [UML]. Give our services a try. Talk to Us!

Social Media 60

Social Media Crisis Marketing Media 60

The Proactive Report

APRIL 11, 2016

This Inc.com article has soe in depth data on why Google is updating the mobile algorithm and what you need to focus on. To get on the racetrack you need inbound marketing and all that entails: SEO, PPC, content marketing, PR, social media. Q8: Can you do SEO without content today? No, unfortunately not.

Mobile 100

Mobile Google SEO Web 100

The Proactive Report

APRIL 11, 2016

This Inc.com article has soe in depth data on why Google is updating the mobile algorithm and what you need to focus on. To get on the racetrack you need inbound marketing and all that entails: SEO, PPC, content marketing, PR, social media. Q8: Can you do SEO without content today? No, unfortunately not.

Mobile 100

Mobile Google SEO Web 100

ImPRessions - Crenshaw Communications

SEPTEMBER 2, 2020

Curated by PR News, The Skinny details the top stories in the communication industry, covering social media, crisis management, media relations, content marketing, technology, and digital PR. PR Daily News Feed. For tech PR pros, Digiday is a great publication and considered a top tier placement.

Retail 320

Retail Healthcare Crisis Management Social Media 320

Garrett Public Relations

FEBRUARY 20, 2022

With PR efforts, sometimes one small win can lead to more wins. The post The Snowball Effect of Thought Leadership – and How to Get Started appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH. Winter is upon us. We got a little snow here this week. Maybe you did, too. Let me give you an example.

Leadership 102

Leadership How To Examples Publicity 102

Lauri Pehar Borsh

FEBRUARY 13, 2014

Read the full article here … Christopher Hammond, senior vice president of corporate communications for Wells Fargo, shares some tips here on how to enhance your brand’s message through storytelling. #1. Take it to your audience!

Storytelling 83

Storytelling Brand Branding Corporate 83

Prohibition

APRIL 17, 2017

While we do ‘the traditional stuff’ very well indeed, we’re constantly pushing the boundaries of what you would expect from a PR agency. So that involves lots of exciting things like online community building, social media listening, brand audits, online crisis management, content marketing and video seeding.

Agency 48

Agency Crisis Management Fashion Social Media 48

Cision

JANUARY 10, 2018

However, once you taste success in your new endeavor, aim to cement your position as an emerging thought leader in the industry, with a focused content marketing strategy. This means that a solid content marketing strategy will do wonders for your brand messaging. . Author Bio.

Brand 254

Brand Branding Web Content Marketing 254

Sword and the Script

AUGUST 13, 2019

In the course of putting together the monthly PR technology summary ( PR Tech Sum ), I’ve realized that no news site has compiled a complete list of all the acquisitions around Cision. Some articles I’ve read cite 11 acquisitions in its recent history. Sources: New York Times , PR Newswire , MultiVu ).

Technology 12

Technology Software Company Marketing 12

The Proactive Report

JULY 23, 2018

According to research from the Content Marketing Institute, 91 percent of B2B brands and 86 percent of B2C brands use it. But it’s still an emerging tactic and far too many companies are “flying blind” – just pumping out content without any strategy. Is the site a recognized authority on the topic?

Google 113

Google Guidelines Web B2C 113