ImPRessions - Crenshaw Communications

OCTOBER 23, 2023

That’s the question I heard from clients, friends, and PR colleagues when I told them that Crenshaw Communications, the PR firm I founded in 2009, had become part of Mod Op, a leading digital marketing and communications agency. This, while maintaining our identity as Mod Op’s strategic business unit for public relations.

Agency 353

Agency Communications Marketing Leadership 353

Onclusive

MARCH 23, 2021

In the fourth post of this 4-part series on Growth PR, we examine what should be included in your analysis for the most insightful and strategic information. Below are three best practices for your PR measurement analysis and reporting to MarComm leadership and executives. What did the competitor do? Speaking of which….

Analysis 195

Analysis Report Measurement Data 195

Onclusive

MAY 12, 2022

In our May blog series, we’ll share brand new insights into the relationship between different media attributes and consumer behavior, based on our analysis of the PR Attribution data from over 100,000 media articles published in 2021 that cover both business-to-consumer and business-to-business brands across a wide range of industries. “By

Consumer 195

Consumer Publicity Media Analysis 195

Sword and the Script

FEBRUARY 20, 2024

I’ve taken some time to pour over these and summarize some of the more interesting and less publicized findings for you. Studies show the average email marketing campaign has a 20% open rate and 2% CTR. That’s according to a report by Muck Rack based on 193 survey responses from marketing and PR professionals late last year.

Report 106

Report Publicity Marketing Pitching 106

Agility PR Solutions

JUNE 30, 2020

It’s a challenge to governments, healthcare systems, and markets. The post Coronavirus on social media: A social listening analysis appeared first on Agility PR Solutions. Meanwhile, quarantine, social distancing, and remote work have become a reality for many of us.

Analysis 164

Analysis Social Media Healthcare Media 164

Wadds Inc.

JANUARY 11, 2023

There are clear applications for artificial intelligence (AI) content generation tools in marketing and public relations but make sure that you fact check. It generated a plausible definition of public relations from the 600 or more in research literature on the click of a button. The shiny new toy is an ethical minefield.

Publicity 98

Publicity Wikipedia Marketing Training 98

Sword and the Script

OCTOBER 3, 2023

PR Newswire teamed up with AKA Partners , a “video-first marketing communications” agency. People on the move Mynewsdesk named Charlotte Eriksson as chief commercial officer and aims to “help strengthen growth and establish the company in new markets outside the Nordic region.” Why do vendors in PR skip this part? Trust but verify.

Analysis 144

Analysis Tools Software SMB 144

Buzzstream

JANUARY 22, 2024

One practice sits squarely in Google’s gray area: guest posting sites. In the early days of Google, guest posting was seen as a legitimate SEO strategy, and Google didn’t publicly penalize it. Then, in 2014, Google warned about the potential harm of guest posting if its main purpose was solely link building.

Analysis 91

Analysis SEO Guidelines Google 91

The Proactive Report

OCTOBER 30, 2023

It’s time to start thinking about your 2024 marketing and PR strategies. Now is not the time to pull back on PR and marketing efforts. These PR and marketing trends can help you thrive in 2024. Audience Analysis Knowing as much as you can about your audience has always been the key to success. 2023 is almost over.

Trends 182

Trends Marketing Wikipedia Reddit 182

Agility PR Solutions

AUGUST 21, 2023

One of the biggest faux pas in social media marketing is neglecting to engage with customers there, especially if they directly ask you a question.

Airlines 78

Airlines Travel Analysis Social Media 78

5W PR

JANUARY 21, 2021

Content or SEO gap analysis arms marketers with information that will help them “fill the gap” to discovery. Get a keyword gap analysis tool. By entering URLs of successful competitors and running the analysis, brands can better decide where and how to direct their focus in the future. Some are even free. Remain flexible.

Analysis 88

Analysis Web Google Consumer 88

Agility PR Solutions

APRIL 2, 2024

In […] The post 8 ways artificial intelligence can boost your email marketing appeared first on Agility PR Solutions.

Marketing 100

Marketing Analysis Data Trends 100

Ronn Torossian

OCTOBER 30, 2020

had been in a recession since February, the announcement compounded a difficult situation for marketers already coping with COVID-19. The subsequent analysis was optimistic that the recession wouldn’t turn into a depression and that it wouldn’t last long. The post Marketing in a Recession appeared first on. James […].

Marketing 195

Marketing Analysis Agency Strategy 195

ImPRessions - Crenshaw Communications

FEBRUARY 13, 2024

We’re in the middle of the first quarter, which for many PR and marketing teams can mean close budget scrutiny. But unlike marketing, where we can count whitepaper downloads, webinar attendees and inquiries from marketing content, proving the ROI of PR can be a little more obscure. What placement?

Measurement 334

Measurement How To Retail Analysis 334

PRSay

MAY 18, 2023

To succeed, public relations must approach communications strategically. Thomas, many marketing and communications courses already incorporate ChatGPT. Such expectations are beyond the capability of current AI tools and deepen the students’ introspection and analysis. What does the future hold? At the University of St.

Publicity 183

Publicity Software Education Technology 183

The Hoyt Organization

APRIL 17, 2024

Competitor Analysis Google Alerts is a great way to monitor your competitors’ activities. You can also use Google Alerts to monitor your own content and see how it is being shared and received by the public. The post Public Relations Guide To Utilizing Google Alerts appeared first on hoytorg. Get started today.

Google 82

Google Publicity Customer Service Web 82

Agility PR Solutions

APRIL 20, 2023

In this article, readers will learn how artificial intelligence can revolutionize content marketing strategies. By discovering the numerous applications of […] The post 5 powerful ways AI can boost your content marketing strategy appeared first on Agility PR Solutions.

Content Marketing 164

Content Marketing Strategy Marketing Analysis 164

Wadds Inc.

DECEMBER 13, 2022

The brain drain of young people from the continent will impact the future of the economy and burgeoning professions and creative industries such as marketing and public relations. The public relations and communications industries are already losing future talent. If you work in Africa, please contribute to the survey.

Publicity 59

Publicity Marketing Survey Analysis 59

The Hoyt Organization

JULY 16, 2023

But the truth is it could be new competitors have emerged, […] The post Why Should You Care About Performing An SEO Competitor Analysis? You may think that Google has changed its algorithm. appeared first on The Hoyt Organization.

Analysis 71

Analysis SEO Google Communications 71

Stephen Waddington

JUNE 20, 2017

New research published by Ketchum in conjunction with Fast Company is a klaxon for dissent and diversity as part of the creative process in public relations. The European Referendum and US election spotlighted a failure by marketing, public affairs, and public relations practitioners to engage with broader publics.

Creativity 87

Creativity Analysis Publicity Public Affairs 87

Agility PR Solutions

JULY 20, 2021

The research has been done, competitor analysis completed, and investment gained. It is time to start dialing down on the marketing strategy and taking counsel from your team of experienced app developers to ensure your app is set up for success. […].

Mobile 193

Mobile Marketing Analysis Strategy 193

Doctor Spin

FEBRUARY 22, 2024

What are some typical public relations objectives? PR professionals craft compelling narratives and critical messages that resonate with stakeholders , influencers , and publics , and they disseminate these through various channels, including traditional media, social media , and direct communications.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Agility PR Solutions

JULY 25, 2022

The post Sentiment analysis: What it is and how it provides rich customer insight appeared first on Agility PR Solutions. Words like “machine learning” and “artificial intelligence” are among the most frequently used, getting tossed around the office on a regular basis. There’s a good reason for that. It’s […].

Analysis 86

Analysis Enterprise Technology Marketing 86

Landis PR

FEBRUARY 5, 2024

Exploring the Fascinating Realm of AI in Public Relations Welcome, future entrepreneurs and leaders! Effective public relations (PR) drives success in the fast-paced startup world. Hootsuite Insights: For social listening and sentiment analysis. Note: This is a reposted blog by Dr. Michael Thiemann. Photo courtesy of Pixabay 1.

Publicity 59

Publicity Privacy YouTube Analysis 59

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

For the past few years, video marketing has become a dominant tool for captivating audiences and expanding brand awareness. Public relations (PR) can be one of the solutions available for marketers and business owners to support their video marketing campaigns. We’ll delve more in-depth into PR and marketing.

Video 109

Video Marketing SEO Social Media 109

Wadds Inc.

DECEMBER 1, 2023

While AI could automate tactical public relations uniquely human strategic skills are at low risk of substitution, according to a Government report. A Government report published by the Department of Education aims to quantify the impact of AI on the UK job market. These assumptions only partially capture the nuances of some roles.

Publicity 52

Publicity Insurance Insurance Education 52

PRSay

MARCH 7, 2024

Ahead of the Academy Awards ceremony on March 10, when “Barbie” is up for several awards, including Best Picture, let’s reflect on the film’s marketing campaign to extract valuable insights for practitioners. Women’s sports publications utilized the Barbie campaign in best practices for promoting women’s sports.

Film 129

Film Marketing Sports Hotels 129

Agility PR Solutions

DECEMBER 10, 2023

Marketers are still wrapping their heads (and their strategies) around generative AI, but 2024 is poised to be a (another) year of revolutionary change, and new research from agency-focused website builder Duda offers analysis of AI usage by owners of digital agencies specializing in web design and development, sharing insights into the disruptive (..)

Agency 117

Agency Analysis Web Marketing 117

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. To put it another way, predictions are equal parts analysis and aspiration. Tom Pick , Digital Marketing Consultant, Webbiquity , LLC. Public relations is HOT right now. Year of the employee.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Wadds Inc.

SEPTEMBER 7, 2023

Trust and alignment with management remain top challenges for the European public relations profession. The latest edition of the European Communication Monitor (ECM) identifies public relations management's most important strategic issues in the past 15 years. My analysis is consistent with the report.

Report 116

Report Publicity Study Analysis 116

5W PR

MAY 26, 2022

However, no matter which way someone looks at the market, the cannabis industry, which includes cannabidiol (CBD) products, has been getting increasingly popular. This type of distinction is important for companies in the cannabis industry to make for the public.

Strategy 88

Strategy Publicity Crisis Analysis 88

Wadds Inc.

NOVEMBER 30, 2023

I’ve launched a new book today about artificial intelligence (AI) tools for public relations. The community published two guides to tools in public relations and has been inactive since 2015. The community published two guides to tools in public relations and has been inactive since 2015.

Tools 52

Tools Handbook Publicity Analysis 52

Agility PR Solutions

AUGUST 13, 2023

On the heels of a tough year, B2B leaders across marketing and sales are reevaluating their approaches to better differentiate themselves and cushion their companies from the impact of a still shaky economy, according to new research from B2B-focused sales and marketing data analysis firm Demandbase, in partnership with B2B marketing news and trends (..)

B2B 78

B2B Internal International Technology 78

Agility PR Solutions

FEBRUARY 11, 2024

The retail marketing landscape has changed dramatically since the pandemic—as comms pros followed consumers into a digitally dominated shopping world, the value of data-driven insights became invaluable.

B2C 178

B2C Strategy Retail Analysis 178

Agility PR Solutions

DECEMBER 22, 2019

A good brand will likely remain the same—good, not great—unless its marketability is boosted. It’s time marketers access their target market with effective PR efforts and strategic marketing plans. Increased publicity can give a brand the boost […].

Publicity 113

Publicity Marketing Brand Branding 113

5W PR

NOVEMBER 22, 2023

In the world of marketing, staying competitive and effective requires data-driven decision-making. Marketers continuously seek methods to optimize their campaigns and strategies to boost performance and deliver better results. Marketers create versions A and B, changing one variable in version B. One such method is A/B testing.

Marketing 78

Marketing Comparison Data Groups 78

Agility PR Solutions

MAY 20, 2020

The post What’s the new normal in public relations and marketing? While it’s been said many times, the present experience is rather unprecedented. We can certainly learn from recent mistakes, but what we choose to […]. appeared first on Agility PR Solutions.

Publicity 125

Publicity Marketing Analysis 125