Onclusive

MARCH 23, 2021

In the fourth post of this 4-part series on Growth PR, we examine what should be included in your analysis for the most insightful and strategic information. Below are three best practices for your PR measurement analysis and reporting to MarComm leadership and executives. What did the competitor do?

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Agility PR Solutions

FEBRUARY 22, 2024

With consumer expectations at an all-time high, this feedback lets you […] The post 5 ways to use customer feedback analysis for a more targeted PR strategy appeared first on Agility PR Solutions. Asking for and analyzing it provides valuable insights for businesses.

Analysis 113

Analysis Strategy Consumer Brand 113

The Resolution Blog

NOVEMBER 27, 2019

Sentiment is a crucial part of measuring Public Relations. The post PR measurement: Sentiment analysis explained appeared first on PR Resolution — by CoverageBook. It’s the process of understanding if a brand is being described in a positive or negative light. Or you’re running a youth campaign and the social posts include […].

Analysis 156

Analysis Measurement Crisis Brand 156

Agility PR Solutions

APRIL 3, 2024

The research found that risk mitigation and risk analysis were the main areas that E&C programs prioritized over the past 12 months as […] The post Ethics and compliance: In an age of AI, remote work, and new regulations, ethics programs turn focus to risk mitigation and analysis appeared first on Agility PR Solutions.

Ethics 101

Ethics Analysis Corporate Study 101

Agility PR Solutions

JANUARY 1, 2024

percent) was devoted […] The post 2023 social video analysis: Instagram Reels outperformed all other video content appeared first on Agility PR Solutions. When looking at the average amount of time U.S. adults spent on social media platforms in 2023, new research finds more than half of their time (56.5

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Onclusive

MAY 12, 2022

In our May blog series, we’ll share brand new insights into the relationship between different media attributes and consumer behavior, based on our analysis of the PR Attribution data from over 100,000 media articles published in 2021 that cover both business-to-consumer and business-to-business brands across a wide range of industries. “By

Consumer 195

Consumer Publicity Media Analysis 195

Agility PR Solutions

MARCH 26, 2024

Impact: Media Briefings Go Next-Level with New AI-Powered Article Analysis Tool appeared first on Agility PR Solutions. Despite the painstaking effort to compile, these email briefings often get overlooked due to information overload. As we grapple with an […] The post Speed.

Analysis 78

Analysis Tools Media Publicity 78

Ronn Torossian

OCTOBER 1, 2019

Within the public relations industry, staying relevant and fresh can present an ongoing challenge for businesses looking to improve their image. The post News Analysis or Viral Marketing? Staying relevant often means tagging along with current headlines or new stories as they fit the brand, but is there such a thing as “selling out”?

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Viral Analysis Marketing Industry 170

NewsWhip

JUNE 9, 2023

To combat this challenge, brand analysis tools are becoming more frequently used as a means to obtain visibility into trends, garner customer insights, and more frequently monitor consumer sentiment to ensure that the brand is properly represented. The post Elevate Your Brand with Brand Analysis Tools appeared first on Newswhip.

Analysis 60

Analysis Tools Brand Branding 60

Agility PR Solutions

JUNE 30, 2020

The post Coronavirus on social media: A social listening analysis appeared first on Agility PR Solutions. Meanwhile, quarantine, social distancing, and remote work have become a reality for many of us. Naturally, all of this is reflected in social networks—the medium people resort to now more than ever. […].

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Analysis Social Media Healthcare Media 161

Agility PR Solutions

JUNE 6, 2022

An analysis of what AI can and can’t do appeared first on Agility PR Solutions. .” But what does this mean for real-life human writers? What areas can’t AI perform in yet? And where has it been […]. The post Is AI the future of content marketing?

Analysis 172

Analysis Content Marketing Marketing Publicity 172

Wadds Inc.

FEBRUARY 1, 2024

One of its biggest scandals in the public relations business is why women leave the industry mid-career and don’t progress into senior roles. The report is the first published analysis by the Office for National Statistics of Census 2021 data related to public relations practitioners. Here’s the issue.

Publicity 98

Publicity Analysis Mobile Training 98

The Resolution Blog

JANUARY 24, 2020

We’ve all heard the saying “any publicity is good publicity”, but anyone working in PR knows this couldn’t be further from the truth. The post A 6 Step Guide in Setting up Sentiment Analysis for Your PR Coverage appeared first on PR Resolution — by CoverageBook. But if this is all negative, it will do more damage than good.

Analysis 156

Analysis Measurement Publicity Blogging 156

Ronn Torossian

JULY 28, 2017

If you’re not integrating qualitative research and analysis into your public relations campaigns , you are shortchanging yourself and your clients. So, what is qualitative analysis, and how is it different from quantitative … READ MORE ». Your clients and your audience deserve both.

Analysis 150

Analysis Policies Blogging Publicity 150

Agility PR Solutions

AUGUST 21, 2023

And even though the airline industry has seen monumental growth over the last year as pre-pandemic travel patterns reemerged, the brands in the sector appear to be struggling to meet […] The post New travel industry analysis reveals airline brands’ biggest social media stumbles appeared first on Agility PR Solutions.

Airlines 78

Airlines Travel Analysis Social Media 78

Wadds Inc.

SEPTEMBER 19, 2023

The public relations profession will continue to need human skills such as emotional intelligence, ethical reasoning and strategic judgement that technology cannot replicate. The public relations profession is slowly adopting artificial intelligence (AI) tools which have the potential to work smarter and more effectively.

Publicity 126

Publicity Ethics Government Policies 126

Burrelles Fresh Ideas

SEPTEMBER 12, 2023

Anything less is not public relations; it’s propaganda. Sure, every profession has bad actors; however, ethical behavior is inherently required in the practice of public relations. Most public relations organizations have designated September as PR ethics month to promote ethics and remind PR pros of their obligation to act ethically.

Ethics 111

Ethics Industry Publicity Analysis 111

Sword and the Script

OCTOBER 3, 2023

47] Image: DALLE The post Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. I do a lot of work in fintech – and all those vendors have financial professionals on staff. Why do vendors in PR skip this part? Onward with this month’s PR tech sum. 48] appeared first on Sword and the Script.

Analysis 140

Analysis Tools Software SMB 140

Landis PR

SEPTEMBER 13, 2021

The competitive analysis serves as a foundational tool. A good public relations professional will make sure to build that foundation well. A competitive media analysis is a valuable research activity and tool that serves as a foundational element at the beginning of a new client relationship. Photo courtesy of Pexels.

Analysis 69

Analysis Writing How To Media 69

5W PR

JANUARY 21, 2021

Content or SEO gap analysis arms marketers with information that will help them “fill the gap” to discovery. Get a keyword gap analysis tool. By entering URLs of successful competitors and running the analysis, brands can better decide where and how to direct their focus in the future. Done properly, several steps must be taken.

Analysis 88

Analysis Web Google Consumer 88

Buzzstream

JANUARY 22, 2024

publications) are much more likely to be quality backlinks. For reference, the median DR in our analysis was 74. The post 150+ Guest Posting Sites That Will Actually Build Traffic (Analysis) appeared first on BuzzStream. One practice sits squarely in Google’s gray area: guest posting sites.

Analysis 90

Analysis SEO Guidelines Google 90

The Hoyt Organization

JULY 16, 2023

But the truth is it could be new competitors have emerged, […] The post Why Should You Care About Performing An SEO Competitor Analysis? You may think that Google has changed its algorithm. appeared first on The Hoyt Organization.

Analysis 81

Analysis SEO Google Communications 81

Stephen Waddington

JUNE 20, 2017

New research published by Ketchum in conjunction with Fast Company is a klaxon for dissent and diversity as part of the creative process in public relations. The European Referendum and US election spotlighted a failure by marketing, public affairs, and public relations practitioners to engage with broader publics.

Creativity 87

Creativity Analysis Publicity Public Affairs 87

The Hoyt Organization

APRIL 17, 2024

Competitor Analysis Google Alerts is a great way to monitor your competitors’ activities. You can also use Google Alerts to monitor your own content and see how it is being shared and received by the public. The post Public Relations Guide To Utilizing Google Alerts appeared first on hoytorg. Get started today.

Google 52

Google Publicity Customer Service Web 52

Agility PR Solutions

JULY 25, 2022

The post Sentiment analysis: What it is and how it provides rich customer insight appeared first on Agility PR Solutions. Words like “machine learning” and “artificial intelligence” are among the most frequently used, getting tossed around the office on a regular basis. There’s a good reason for that. It’s […].

Analysis 85

Analysis Enterprise Technology Marketing 85

The Hoyt Organization

SEPTEMBER 8, 2023

It uses existing data to create content, like first drafts of press releases, lists of resources, analysis of data, automated tasks and more. As such, it can potentially help you structure more effective and efficient public relations campaigns. Media Monitoring and Analysis AI can also be used for media monitoring and analysis.

Publicity 102

Publicity Ethics Analysis Data 102

Wadds Inc.

DECEMBER 1, 2023

While AI could automate tactical public relations uniquely human strategic skills are at low risk of substitution, according to a Government report. Public relations professionals are listed as one of the occupations most exposed to large language models (ranked 9th), which includes technologies such as ChatGPT.

Publicity 52

Publicity Insurance Insurance Education 52

PRSay

MAY 18, 2023

To succeed, public relations must approach communications strategically. Such expectations are beyond the capability of current AI tools and deepen the students’ introspection and analysis. Today’s practitioners must mentor younger practitioners on the art, craft and strategy of public relations. Thomas in Minneapolis-St.

Publicity 155

Publicity Software Education Technology 155

Landis PR

FEBRUARY 5, 2024

Exploring the Fascinating Realm of AI in Public Relations Welcome, future entrepreneurs and leaders! Effective public relations (PR) drives success in the fast-paced startup world. Hootsuite Insights: For social listening and sentiment analysis. Note: This is a reposted blog by Dr. Michael Thiemann. Photo courtesy of Pixabay 1.

Publicity 59

Publicity Privacy YouTube Analysis 59

Awario

JANUARY 28, 2021

Elon Musk is the representation of a modern billionaire — and he carefully creates his public image. But how popular is he really? And does his online reputation depend on his social media presence? We analyzed Elon Musk's online reputation to answer these questions.

Reputation 88

Reputation Analysis Social Media Publicity 88

Wadds Inc.

JANUARY 11, 2023

There are clear applications for artificial intelligence (AI) content generation tools in marketing and public relations but make sure that you fact check. It generated a plausible definition of public relations from the 600 or more in research literature on the click of a button. More sophisticated text analysis is also possible.

Publicity 98

Publicity Wikipedia Marketing Training 98

Wadds Inc.

SEPTEMBER 7, 2023

Trust and alignment with management remain top challenges for the European public relations profession. The latest edition of the European Communication Monitor (ECM) identifies public relations management's most important strategic issues in the past 15 years. My analysis is consistent with the report.

Report 116

Report Publicity Study Analysis 116

The Hoyt Organization

NOVEMBER 16, 2023

Public relations is often subjective, meaning its impact is palpable but quantification difficult. This need calls for a standardized and coherent framework for measuring PR, which brings us to the Barcelona Principles of Public Relations. The 7 Barcelona Principles Of Public Relations 1. appeared first on hoytorg.

Publicity 102

Publicity Measurement Privacy Guidelines 102

Agility PR Solutions

AUGUST 19, 2021

The post How the pandemic is reshaping the future of retail—here’s overall and by-industry analysis appeared first on Agility PR Solutions. Retail […].

Retail 85

Retail Analysis Industry Sports 85

Wadds Inc.

SEPTEMBER 18, 2023

A new study calls for a socially conscious approach to public relations focused on creating shared value for organisations and stakeholders. Public relations has traditionally been focused on meeting an organisation's business objectives. Practitioners can advise on communications and business solutions to realign words and deeds.

Study 98

Study Publicity Ethics Measurement 98

ImPRessions - Crenshaw Communications

FEBRUARY 13, 2024

Sentiment and tone make all the difference We intuitively know if an article or interview is positive, but an analysis of sentiment and tone offers insights into the qualitative impact of PR efforts. PR teams should consider how to evaluate the prestige and relevance of the publication to the brand’s target audience. What placement?

Measurement 334

Measurement How To Retail Analysis 334

Doctor Spin

FEBRUARY 22, 2024

What are some typical public relations objectives? PR professionals craft compelling narratives and critical messages that resonate with stakeholders , influencers , and publics , and they disseminate these through various channels, including traditional media, social media , and direct communications.

Publicity 52

Publicity Public Affairs Journalism Corporate 52