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Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]

Sword and the Script

BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? Poppulo adds generative AI for internal comms Poppulo, which develops an internal comms platform called Harmony, said it embedded generative AI into its platform.

Analysis 147
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How Can Businesses Create A More Ethical Environment – Erica Salmon Byrne

Ethical Voices

She was one of the first people I interviewed when Ethical Voices launched in 2019, and I figured it was time to have her back, particularly because Ethisphere recently released an updated list of the World’s Most Ethical companies. What are the top ethics issues facing companies? It has a couple of component pieces.

Ethics 70
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The Capitol Riots: A Crisis Communication Retrospect

PRSay

Capitol as the point of interest for this analysis, then it is important to recognize that there isn’t any shortage of vulnerabilities that could impact this U.S. This includes the way messages were shared with the internal constituents of the U.S. The responsibility to our publics is to act morally, ethically and with civility.

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Allegory report examines emerging corporate digital risk

Stephen Waddington

Developing a Corporate Digital Responsibility governance framework To address CDR risk organisations need to develop a framework, underpinned by ethical values, to describe their management of data. Adopting a multi-function, multi-stakeholder approach is a good starting point outlined in the report.

Corporate 141
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Public relations and professionalism: work to do to realise full potential

Stephen Waddington

The European Communication Monitor reported in 2017 that four out of five public relations departments are failing to operate at their potential. This analysis is based on survey data supplied by practitioners. A body of knowledge, ethics and certification are the three foundations of a profession. Professional Capabilities.

Publicity 167
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Beyond the Press: Navigating the Diverse Landscape of News Channels and Platforms

The Proactive Report

Audience analysis and tracking can help you with this. Niche news channels and platforms Beyond the mainstream, niche news channels and platforms cater to specialized interests and communities, offering tailored content that may not garner attention in traditional media outlets. And these are the top five podcasts they listen to.

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An analysis of the impact of AI on skills in PR

Stephen Waddington

These findings are from a new report called Humans still needed: An analysis of skills and tools in public relations , published today by the CIPR’s #AIinPR panel. A further 27% of the practitioner’s skillset benefits from the support of some technology to assist in analysis and decision making.