Newsfile

JANUARY 30, 2024

For example, ChatGPT will soon understand, interact and communicate using many different methods like text, images, video, audio and more. Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal? Create community-focused events or initiatives.

Trends 105

Trends YouTube Video Social Media 105

Sword and the Script

MARCH 19, 2018

A new survey of primarily corporate communications professionals identified the hottest trends and tactics in PR – and perhaps those that aren’t so hot too. The 2018 JOTW Communications Survey from Frank Strong. Respondents said storytelling, content marketing and thought leadership will be more important over the next 12 months.

Survey 74

Survey Trends Communications Storytelling 74

Sword and the Script

JULY 19, 2022

Read more: The Average Cost of a B2B Content Asset is $2,791 [Data Analysis]. Deals in B2B are increasingly complicated and more likely to be scrutinized by top executives and the finance department, according to an analysis of several studies by Forrester. Articles cost an average of $2,854 and earned 2:04 minutes of viewing time.

B2B 89

B2B Report Survey Marketing 89

Shift Communications

JANUARY 2, 2019

Over the past few years the lines have blurred between affiliate marketing, internal communications, content strategy and earned media. Key areas of focus for a communications plan include: Objective Setting. No plan is complete until a deep analysis of the results has been performed. Where will Public Relations take us in 2019?

Analysis 95

Analysis Infographics Internal International 95

Cision

JUNE 23, 2016

Today, professional communicators are looking for ways to tap into new audiences and mobilize them in support of their own goals through content marketing. A persona is an analysis of someone’s interests, buying habits, demographics and that of their closest family and friends. What’s a persona?

Enterprise 200

Enterprise Infographics Software Mobile 200

ImPRessions - Crenshaw Communications

JUNE 21, 2018

Journalists look for pitches that are backed up by data in the form of charts, graphs, tables, or interactive infographics. Infographic from a 2017 article in MarTech Advisor. Infographics also offer SEO opportunities for both the news outlet and the sponsor. Certainly marketing data analysis can help identify the targets.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Buzzstream

FEBRUARY 9, 2024

Jodie Booras from Kaiona Communications recommends asking: “Does this news impact those outside the organization? It is no secret that journalists love data, so if you can provide new and proprietary data, along with an analysis, you will quickly become a trusted source to them. But how do you know if your news is …newsworthy?

Examples 62

Examples Product Launch Data Report 62

Onclusive

MAY 10, 2018

Jennifer Donovan, founder of San Francisco-based Nova Communications, swears by TweetDeck : “I have columns that keep track of keywords, topics, hashtags, and client Twitter handles. “In our world of getting-shorter-all-the-time attention spans, pictures (videos, infographics, etc.) 3–Visual Storytelling.

Storytelling 230

Storytelling Technology Tools Infographics 230

Sword and the Script

DECEMBER 22, 2020

Some 67% of customers rely on email to communicate in the B2B space, but vendors are mucking up the channel with irrelevancy, according to a report. “Of Most respondents with communications or PR responsibilities report to the head of marketing (41%) according to the 3 rd annual JOTW Communications Survey for 2020.

Survey 178

Survey Marketing B2B Study 178

Newsfile

JANUARY 24, 2024

For example, ChatGPT will soon understand, interact and communicate using many different methods like text, images, video, audio and more. Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal?

Trends 52

Trends Data-Driven PR Analytics Survey 52

Cision

JULY 13, 2016

With so many communication channels, communicators must determine the right distribution platforms for each audience if they expect anyone to share their stories. Modern-day communicators have a tool shed full of tactics for recreating and repurposing content. Push Content Out Many Doors. Repurpose to Realize More Results.

Content Marketing 120

Content Marketing Infographics Employee Analysis 120

Stuart Bruce

MARCH 3, 2015

The Qualifications for Communicators Trends Survey 2015 reveals that PR measurement is the top skills gap and digital communications/social media is the top skill that respondents want to address in the next 12 months. CIPR Infographic Measurement and Evaluation PR strategy public relations Public Sector social media Training'

Measurement 60

Measurement Communications Crisis Management Training 60

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

Consider using visual elements such as images, infographics, and videos to make the content more engaging and digestible. Data analysis also aids in understanding user behavior, enabling writers to optimize content for better user experiences. Use clear headings, bullet points, and short paragraphs to break up the text.

Engineering 100

Engineering Writing Mobile SEO 100

Cision

JANUARY 16, 2017

” One of the biggest issues with this type of analysis is representative sampling, the statistical concept that conclusions made about a group of people included in an analysis are broadly applicable. The key phrase is “similar businesses.” Conclusion. Creating consistent, interest-generating content is challenging.

Data 120

Data How To Retail Ethics 120

Cision

APRIL 13, 2017

And that’s exactly where the goals of journalists and brand communicators intersect. That opens up an earned media opportunity for communicators, because journalists still rank news releases as one of their most valuable resources, in this environment of cutbacks. Companies have a story to tell, and the media needs to tell a story.

Media 210

Media Automotive Resources Product Launch 210

Burrelles Fresh Ideas

JUNE 13, 2023

Equally important is recognizing what resonates best with your intended market — including their preferences and preferred communication channels- then delivering tailored content accordingly. Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Beyond PR

APRIL 13, 2018

The majority of PR and communications professionals are required by industry executives to monitor, measure and analyze media data. As a PR and Communications professional, you must utilize encompassing tools that enable you to monitor media beyond Google algorithms. That’s where paid media monitoring services come in.

Media 73

Media Google Measurement Print 73

Contently - Strategy

NOVEMBER 27, 2018

According to executive director of content and communications John Fox, the marketing team made a choice to adjust the brand’s point of view as they prepped for the launch. “At Perform SEO analysis. Conduct a gap analysis. Enter: Google. They’re not looking for your company. Map the buyer’s journey.

Strategy 112

Strategy How To Content Marketing Analysis 112

Buzzstream

FEBRUARY 15, 2024

They offer helpful questions to ask, such as: Does it provide original information, reporting, research, or analysis? Does it offer insightful analysis or interesting information beyond the obvious? Maps, “re-imagined as” concepts, and traditional infographics all fall under that shareable graphic bucket.

How To 71

How To SEO Google Examples 71

Cision

OCTOBER 19, 2015

You don’t need to look further than most infographics to find statistics whose datapoints contradict each other. Much modern statistical inference is done using Beyesian analysis. You might ask what Beyes’ theorem has to do with social media communication and marketing. Looking for new ways to measure your PR efforts?

Social Media 120

Social Media Strategy Media Facebook 120

Contently - Strategy

NOVEMBER 8, 2023

Infographics: Infographics distill complex information into visually engaging snapshots, enhancing user understanding. Newsletters: Regular email communications in the form of newsletters enable direct communication with subscribers, fostering relationships and providing valuable updates or content.

B2C 52

B2C Case Study B2B Content Marketing 52

Shift Communications

OCTOBER 9, 2014

Here’s a fun infographic from the folks over at Domo about how much is happening in an Internet minute. Recently we had the opportunity to do some advanced analysis of Facebook’s impact on retail sales for a client, and the chart looked like a hockey stick in the wrong direction – just fell off a cliff. Lots and lots of content.

Content Marketing 158

Content Marketing Marketing Facebook Creativity 158

Buzzstream

DECEMBER 5, 2023

Making your list in BuzzStream Let’s say you want to find blogs that feature fitness infographics with a Domain Authority above 40. ” Now you’ve sorted your database by sites that are fitness-related, and would be interested in your fitness infographic. To select a template, click its Start Outreach button.

Infographics 62

Infographics Pitching Writing Blogging 62

Cision

MARCH 29, 2017

Based on the report’s findings, the Cision team put together this infographic that provides the latest media industry statistics and tips for communicators looking to improve their relationships and success rates with influencers as well as their earned media opportunities. That concept actually guides much of our strategy at Cision.

Brand 120

Brand Branding Media Infographics 120

5W PR

NOVEMBER 11, 2019

Mint.com, an unknown and an early adapter to data analysis, was conducting various analyses and reported that Redbox was not only jumping into the fray, but taking away a good market share. Companies that have been quick to migrate from spreadsheets and PowerPoint to infographics also attract more attention. So, too will its message.

Data 68

Data Telecommunications Infographics Automotive 68

Contently - Strategy

DECEMBER 5, 2019

These numbers suggest that companies cornering the institutional finance beat are finding creative ways to tie their analysis to relevant news and trending topics people care about. Create social videos and infographics. Create social-friendly videos and infographics. Here are our biggest takeaways.

Financial 111

Financial Industry Report Insurance 111

Contently - Strategy

JANUARY 9, 2019

We also went over the top of the marketing funnel, typically reserved for blog posts, infographics, and other types of shorter content meant to educate and entertain. You still want to refer to your gap analysis to see what content topics and formats are fresh. There’s a sense of integrity and credibility.

How To 111

How To Transportation Content Marketing Healthcare 111

Buzzstream

JUNE 15, 2020

However, further analysis showed only 50% of owners implement digital PR practices. . But the waters became murky when business owners were asked to determine if traditional PR or digital PR is responsible for developing affiliate programs and sharing and syndicating infographics. . Read on for our research takeaways. .

Digital PR 62

Digital PR Survey SEO Employee 62

PR Conversations

JULY 5, 2017

The 2017 European Communications Monitor report has been published recently detailing challenges facing strategic communicators in 50 countries. In my experience, employees from Communications department spend their lives performing the following functions: 1. Communicators turn senior managers into thought leaders.

Infographics 63

Infographics Corporate Policies Reputation 63

Shift Communications

DECEMBER 27, 2016

TOP DATA-DRIVEN PR TRENDS OF 2016: INTERACTIVE INFOGRAPHICS. It’s no secret that improved access to data is changing the way marketers and communicators work. From drafting pitches to assessing campaign success – taking a data-driven approach to public relations has reshaped the communications industry. Casey Egan.

Infographics 68

Infographics Analytics Data-Driven PR Social Media 68

Sword and the Script

OCTOBER 21, 2014

My interpretation of the results are completely different than those of the researchers who concluded: “The 2014 Fortune 500 has now fully embraced new communications tools that have taken so many other sectors by storm.”. Infographic: Millennials and Social Commerce. For example: 13 Statistics from an Inc. 500 Social Media Study.

Social Media 118

Social Media Study Blogging Company 118

Cision

NOVEMBER 2, 2015

More than just charts or graphs, today’s tools allow journalists and communication professionals to provide interactive content in very customizable and visually pleasing ways. Infogram – An intuitive infographic creation tool. These Excel add-ins may allow you to do data analysis and visualization in one program.

Data 120

Data Tools Google Examples 120

Cision

NOVEMBER 2, 2015

More than just charts or graphs, today’s tools allow journalists and communication professionals to provide interactive content in very customizable and visually pleasing ways. Infogram – An intuitive infographic creation tool. These Excel add-ins may allow you to do data analysis and visualization in one program.

Data 120

Data Tools Google Examples 120

PRSay

NOVEMBER 18, 2016

Not only was it my first as the CEO of Cision, we also introduced a game changing new platform for communication professionals — the Cision Communication Cloud ™. With the new year just months away, you’d be remiss if your 2017 communication strategy doesn’t reflect that. A Matter of Trust. The Right Targets.

Media 60

Media Leadership Enterprise Data 60

Communications Conversations

JULY 20, 2015

How to Get Your First 1,000 Real Facebook Fans (Infographic). And, I’m looking for insights and analysis from people who have been in the business a while. They provide thoughtful analysis. For example, how many times do we have to see a post with this kind of headline before our heads explode? Now, that’s no crime.

Social Media 60

Social Media Blogging How To Media 60

Stern + Associates

AUGUST 13, 2014

Thought leadership is critical to brand differentiation and business growth – and core to effective communications strategies, particularly in today’s complex, crowded and commoditized world. Yet the sales community generally views thought leadership as a fancy name for marketing, outside their job to court new customers and close deals.

Leadership 81

Leadership Reputation Measurement Video 81

Buzzstream

APRIL 10, 2019

If you are gathering data first-hand through surveys, interviews or proprietary data analysis you’ll want to alot at least a few weeks to get everything ironed out. Segmenting your communications is the best way to increase the response to your content promotion campaigns. Pull data or facts and create an infographic.

How To 125

How To Data Community Groups 125