Onclusive

AUGUST 3, 2021

And while in the past there have always been clearer metrics around paid and owned media than earned media, that’s changed with the industry shift from print to digital formats, which has resulted in a wealth of digital data. Stay tuned for the next blog in our 4-part Earned Media Strategy & Measurement series.

Brand 370

Brand Branding Media Measurement 370

Onclusive

MARCH 29, 2022

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. The good news is that there is no need to figure out PR measurement on your own.

Measurement 195

Measurement How To Analysis Data 195

Onclusive

JUNE 2, 2021

Start with situation analysis and research. Check out these tools from Onclusive to see how we can help by automatically tracking all of your worldwide media coverage, including digital, newswire, print, broadcast and radio, and analyzing which types of content drove the most impact for your brand.

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

5W PR

SEPTEMBER 28, 2023

Analyzing media options The media landscape is diverse, including traditional channels like TV, radio, and print, as well as digital platforms like social media, websites, and streaming services. Post campaign analysis After the campaign concludes, conduct a thorough analysis to evaluate its effectiveness against the set objectives.

Media 78

Media Advertising Advertising Analysis 78

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events. Through compelling video content, PR professionals leverage social media, traditional media, and industry blogs to expand brand awareness.

Video 109

Video Marketing SEO Social Media 109

Sword and the Script

SEPTEMBER 7, 2021

I found the acquisition interesting because I see an opportunity to marry some simplified versions of backlink and keyword analysis tools to PR – something the incumbent vendors should have been doing 10 years ago. Print circulation drops again. History of blogging. The company was acquired by the SEO tool SEMrush in late 2020.

Software 89

Software Print Tools SEO 89

Wadds Inc.

NOVEMBER 30, 2023

and Overtone, modernising activities such as transcription, media monitoring, and coverage analysis. The contributors all responded to a blog post in late August. You can buy a copy of #PRstack: AI tools for marketing, media, and public relations from Amazon in Kindle and print formats.

Tools 52

Tools Handbook Publicity Analysis 52

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again.

Media Relations 149

Media Relations Media Print Software 149

Burrelles Fresh Ideas

JANUARY 9, 2024

Search and Monitor Monitoring enables brands and PR agencies to track earned media wins, be aware of up-to-date industry insights, and even keep tabs on competitors from the news (print and online), blogs, social media, and broadcasts in near real-time. This feature is not available for recurring automated briefings.

Pitching 95

Pitching Print Measurement Report 95

PR Insiders

APRIL 13, 2021

Firms also have a whole range of specialties, from crisis communications to public affairs to research and analysis. It won’t be trying to learn about your industry on your dollar, and it will already have relationships with relevant publications, blogs, and TV and radio shows. Hire a firm that specializes in the right media for you.

Radio 78

Radio How To Public Affairs Print 78

ImPRessions - Crenshaw Communications

APRIL 12, 2018

An impressive resume, coupled with a track record of blogging or speaking on a given topic is often all it takes to launch a founder as an SME. Offer an analysis to the business broadcast press. Blog early and often. Additionally, the CEO could strive to guest post on trade industry blogs. A scandal like a privacy breach?

Leadership 149

Leadership B2B Tools Conference 149

Agility PR Solutions

AUGUST 17, 2020

The practice of marketing across a variety of platforms, including email, the website blog, social media, digital PR, apps, printed ads, retail location, as well as promotional events is called all-platform marketing.

Retail 78

Retail Print Marketing Digital PR 78

5W PR

NOVEMBER 5, 2018

On top of that, an integrated campaign ensures messaging remains consistent across multiple platforms like social media, print media, advertising and internal communications. Research & Analysis. Research and analysis skills are key to understanding your audience and your market. Competitor Analysis.

Marketing 68

Marketing Analysis Content Marketing Social Media 68

Shift Communications

SEPTEMBER 18, 2017

Let’s take the organic traffic from my personal blog as an example. Suppose I extract five years’ data from my blog of traffic from search: This traffic data tells me when my audience is searching for topics of interest that my blog answers. This is what my 2018 looks like: What do we see above? What Would PR Do?

Analytics 132

Analytics Data-Driven PR Data Software 132

Sword and the Script

OCTOBER 24, 2017

Analysis: B2B marketing must develop its market. A PPC campaign might get you an email address but it takes a whole bunch of touches in between – blogs, emails, webinars, white papers, PR, sales calls – to close the deal. How to Generate Media Referenceable B2B Customers with a Blog. 34% say 1 to 3 months. 24% say 3-6 months.

B2B 64

B2B Report Marketing Survey 64

Contently - Strategy

NOVEMBER 3, 2021

Whether I’m penning a reported piece, ghostwriting, or composing a blog post for a brand, there are a few fact-checking measures I always take. Do I need to parse the fine print of a scientific study every time I cite a statistic? Its analysis focuses on political affiliations, biased word choices, and sourcing.

Content Marketing 120

Content Marketing Marketing Viral Study 120

MaccaPR

MARCH 2, 2017

To satisfy the info hunger of those ravenous students, I curated this list of the most vital sources on social media strategy, video marketing and online communication: Best Social Media Blogs. Buffer Blog – Produced by the social media firm Buffer, this blog is especially strong on advice for success with YouTube and Instagram.

Blogging 48

Blogging Marketing YouTube Content Marketing 48

5W PR

JANUARY 17, 2017

A few of the most popular PR analysis tools include: Content Analysis–Is your core narrative being reported accurately in the press? However, media impressions are not limited to television or print media. appeared first on 5W PR News and Updates, NY Public Relations Agency Blog. The post How to Measure PR?

Measurement 90

Measurement How To Television Analysis 90

5W PR

DECEMBER 6, 2018

This could be a website, a print product, TV, radio, or other multimedia, as well as books, podcasts, and any other way your message can connect with your chosen audience. Message and Media Analysis. The post 5 Key Responsibilities of a PR Pro appeared first on 5W PR News and Updates, NY Public Relations Agency Blog.

Analysis 60

Analysis Radio Print Internal 60

Presspage

NOVEMBER 6, 2017

An in-depth interview with your CEO on her vision and goals for 2017 is picked up by several blogs and is widely read by your target audience. With the added value of qualitative analysis, it’s possible to keep track of your performance and use it to base future predictions and strategies on. Conversion: 2 percent.

Measurement 97

Measurement Comparison Advertising Advertising 97

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

With millions of websites and blogs competing for visibility on search engine result pages (SERPs), content writers need to master the art of optimizing content for both human readers and search engine algorithms. Data analysis also aids in understanding user behavior, enabling writers to optimize content for better user experiences.

Engineering 99

Engineering Writing Mobile SEO 99

Shift Communications

DECEMBER 6, 2022

The way we approach it at SHIFT is by starting with insights — company, competitor, industry, and media analysis to ID ownable whitespace. It’s no longer just print, online and broadcast media, but also podcasts, newsletters/Substacks, influencers and other new media formats. It’s a time- and work-intensive on taking at the outset.

Communications 78

Communications Leadership B2C LinkedIn 78

Stephen Waddington

JULY 11, 2017

Analysis is based on 20 countries and different types of organisations including companies, non-profits, governmental, and agencies. 4 Channel shift from print to social exaggerated. Media relations with print newspapers/magazines are still stronger than expected. #5 The 136 page report is available as a free download.

Communications 115

Communications Publicity Survey Newspapers 115

NewsWhip

MARCH 22, 2021

The media outlets we’re going to look at are all traditionally famous print ones, as opposed to cable news which produces native videos on social media with a very different strategy in mind. We will return to look at those in a future blog. . The New York Times on Facebook, Instagram, and the web.

Web 97

Web Instagram Facebook Media 97

Stephen Waddington

JANUARY 20, 2019

They do of course, thanks to audience data and analysis. It’s a rare book business and a new quarterly print publication focused on increasing the visibility of writing by women and their contributions throughout history. Twitter: conversation not traffic My PESO blog was retweeted 15 times and liked 50 times within 24 hours.

Twitter 61

Twitter Print Crisis Travel 61

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Data, storytelling and blogging of grow in importance.

Survey 176

Survey Marketing B2B Study 176

Barokas

DECEMBER 4, 2018

*This post originally appeared on the WTIA blog (read it here). Broadcast : In the hot pursuit of USA Today , Wall Street Journal and Forbes coverage, don’t forget about the power of broadcast, and the fact that the news cycles are often much shorter than they are for print and online stories.

Survey 60

Survey Enterprise Radio Print 60

5W PR

NOVEMBER 29, 2017

It’s easier to learn what should happen when both the pros and cons are open for analysis. The post Media Training is Vital to Your Brand’s Success appeared first on 5W PR News and Updates, NY Public Relations Agency Blog. Then stop and find out what the group suggests as a different approach, including bad ones.

Media Training 87

Media Training Training Film Media 87

Cision

MAY 3, 2017

Yes, absolutely, and it starts with an analysis of user generated content. This chart is shows insights on all blog and news media mentions of discussions around overbooked flights and passengers being bumped every single day.

Airlines 137

Airlines How To Engineering Radio 137

Burrelles Fresh Ideas

JUNE 13, 2023

Deliberate planning is key — consider drawing upon diverse forms of media such as podcasts, articles, blog posts, videos, or infographics to optimize outreach strategies across multiple touchpoints. Managing interactions through social media effectively builds brand credibility with minimal advertising costs.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Critical Mention

FEBRUARY 5, 2019

Industry and competitor analysis are also benefits of following trends. Competitor analysis helps you fine-tune or even completely revamp your messaging based on the data you collect and may also help with product development. Real-time media monitoring is a surefire way to keep on top of trends in your industry.

Trends 61

Trends Viral Analysis Crisis 61

Newsfile

FEBRUARY 28, 2024

Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. Sentiment Analysis : Assessing whether coverage is positive, negative, or neutral. company website, blogs). Measuring media coverage involves quantifying the impact and visibility of PR efforts.

Viral 52

Viral Crisis Communications SEO Reputation 52

Doctor Spin

NOVEMBER 22, 2023

Please support my blog by sharing it with other PR- and communication professionals. According to Marshall McLuhan and the Toronto School of Communication Theory , a better analysis would be to view societal development based on the prominence of emerging communications technologies. Stone Age, Bronze Age, Iron Age). Gutenberg galaxy.

eBook 52

eBook Groups Biotechnology Resources 52

Doctor Spin

JANUARY 27, 2021

This blog article will share my favourite approach to finding that powerful strategy that will benefit a client for years. Cover photo by Jerry Silfwer ( Prints / Instagram ). This post was originally published on The Easy Street PR Strategy: Keep It Simple To Win ">Doctor Spin | The PR blog. Here we go: Table of Contents.

Strategy 52

Strategy Energy Writing Print 52

Mindful Marketing

JUNE 22, 2015

Sure, budgets are smaller, print is moving to digital-only and some high profile journalist moves out of the industry have made headlines. Purporting otherwise is going to keep the Bad Pitch Blog very busy. We ranted about this a few blogs ago. Are you seeing more analysis in PR measurement? Journalists still matter.

Media Relations 50

Media Relations Measurement Report Media 50

Stephen Waddington

DECEMBER 5, 2018

There shouldn’t be a barrier between the press office and the digital team - media relations people should be running blogs and engaging with journalists via social forms of media such as Twitter,” said Alex Singleton, author of The PR Masterclass. At the same time, the ability to print fast and cheaply bought about a concurrent revolution.

Media Relations 115

Media Relations Media Print Newspapers 115

Newsfile

MARCH 21, 2023

Importantly, the CSA will not accept printed agreements. SEDAR is the System for Electronic Document Analysis and Retrieval, the electronic filing system for the disclosure documents of public companies and mutual funds across Canada. The current system processes 170,000 filings per year. In addition, there are 2.5

How To 52

How To System Print Groups 52