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Why Paid Social is a Strong Tool for Performance Marketing

5W PR

Paid social media advertising has quickly become a cornerstone of performance marketing strategies, delivering precise targeting, measurable results, and high engagement rates. Measuring success Performance marketing thrives on data, and paid social platforms excel at providing actionable insights.

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A New Era for Measuring Communications Campaigns

PRSay

We all know it’s important to measure our PR campaigns. However, according to Muck Rack’s 2020 “State of PR Survey,” 64 percent of public relations pros still struggle with quantifiable measurement — a 1 percent improvement from last year’s findings. True behavior change doesn’t happen overnight,” Grant said.

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Who PR Measurement Reports Should be Made For

Onclusive

Whether you work for an agency or on an in-house team, it’s important to be aware of who your reports will be shared with so that you can address their interests and concerns within. If you work for an agency, this is your client. The post Who PR Measurement Reports Should be Made For appeared first on Onclusive.

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PR Industry Trends: Top PR Predictions For 2024

ImPRessions - Crenshaw Communications

From Chris Harihar ’s perspective, generative AI tools like ChatGPT and DALL-E finally gave PR agencies the power to deliver on their promises of AI sophistication. Agency teams will increasingly unlock valuable and time-saving use cases for the tech.

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Three Signs You Should Invest in Measurement Tools

Shift Communications

Whether you work at an agency or with the in-house PR team, there will always be upper-level management or clients asking you why you do what you do, how it impacts the business and how you can show results. We talk a lot about measuring PR on this blog and as a reader, you know that not all PR tactics directly impact the bottom line.

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Measuring PR Performance

5W PR

Fortunately, there are a few public relations tools and platforms that allow companies to streamline their tasks and operations, while generating insights that will end up helping keep track of metrics and measurements. The post Measuring PR Performance appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

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Benchmark your measurement approach with AMEC tool

Stephen Waddington

AMEC has launched a free tool to enable public relations practitioners to benchmark and improve their measurement approach. The AMEC Measurement Maturity Mapper, or M3 for short, is a new tool that benchmarks an organisation’s approach to measurement and makes recommendations for areas of improvement.