Cision

NOVEMBER 11, 2016

As new markets keep reaching out and needing PR representation, her team is ready to jump in. Funess sat down with us to discuss how the PR industry is changing, how to stand out in the marketplace, and how to uniquely position campaigns to gain traction. How did you get your start in PR? How can brands keep up?

Communications 253

Communications Data Local Survey 253

Sword and the Script

JULY 6, 2021

This month’s roundup of PR technology news is a two-fer: there’s two months’ worth of news here. Can your agency bring big ideas and execute? The pricing is based on the number of categories you subscribe to receive – i.e. technology, health care, etc. As the saying goes, one-half of strategy is deciding what not to do.

Pitching 89

Pitching Report Software Survey 89

Sword and the Script

FEBRUARY 2, 2022

Here’s another one: In 2013, the trade publication Bulldog Reporter was about to shutter after 30 years of covering PR news. Most industry professionals recognize that PR and SEO work together. Here’s a roundup of other news and links from the world of PR technology. PR tech mentions. It’s the proverbial “one throat to choke.”

SEO 132

SEO Content Marketing Marketing Software 132

PR 20/20

JANUARY 16, 2023

Hence our obsession with keeping tabs on industry blogs and finding those articles and authors that impact our own ways of thinking. If like us, you’re always looking for new marketing resources, you’ve landed on the right blog post. Content Marketing Institute blog ( @CMIContent ): Insight from top names in our industry.

Blogging 52

Blogging Marketing Pinterest SEO 52

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Of course, the sectors that are relevant to the practice of public relations are unlimited, but for practical purposes we’ve divided our top selections into three categories.

Blogging 170

Blogging Writing Creativity Storytelling 170

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

The objectives should be clear as well as measurable. We typically include those who can influence potential customers, from industry experts to current clients and end users, and even vendors who might pass the word to prospects. See this earlier post for tips on knowing when to bring in an agency.

Writing 136

Writing How To Pitching Privacy 136

ImPRessions - Crenshaw Communications

JULY 25, 2017

A third-party partnership is a staple of the public relations repertoire at many successful agencies. Opportunities expand when smart agency teams find ways to shape a multi-dimensional partnership where each side succeeds. Where possible, work with clients to offer opportunities for shared exposure with other category players.

Education 136

Education Leadership Agency Instagram 136

Cision

JUNE 6, 2017

Influence” tends to be jammed into one big category when in fact, it’s nuanced. Aligning with a celebrity can also be risky if a personal life turned scandalous and dominates the news and public opinion. The niche influencer: The niche influencer is the web star most sought-after today by agencies and marketers.

Marketing 239

Marketing Television Handbook Web 239

PR 20/20

MAY 12, 2016

Editor's note: The following is an excerpt from The Marketing Performance Blueprint , and was also published on the HubSpot Agency Post. The marketing services industry is in a state of flux. The old guard, rooted in tradition and resistant to change, will fall and new leaders will emerge. Finding Your Match.

Agency 40

Agency Marketing Financial System 40

Sword and the Script

AUGUST 30, 2022

CommsTech does seem like the broader category. This summary of PR technology news – the PR Tech Sum – is back after a two-month hiatus. There just wasn’t enough news to merit a column in July, so I skipped a month. And now there’s a ton of news after the image… (click image for higher resolution).

Publicity 85

Publicity Survey Enterprise Pitching 85

PR 20/20

SEPTEMBER 17, 2019

The South by Southwest Conference & Festivals “celebrate the convergence of the interactive, film, and music industries.” Tech industry. If you’re a marketer, surely you thought ‘yes, please’ to at least two of those categories. Topically, this event covers a lot of ground. Experiential storytelling. Media and journalism.

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

APRIL 30, 2019

Third, as a PR agency owner that specializes in B2B technology, I simply have an interest in keeping tabs on the ways technology is transforming my industry. I’ll include news from the PR vendor community and review and curate content they produce ( like this ). all 210 U.S. Learn more: press release , G2 Crowd report.

Industry 86

Industry Media Technology Employee 86

Sword and the Script

NOVEMBER 11, 2017

billion “bounced” visits to news and entertainment publishers in its network over a six-month period. If a publisher is looking at pageviews and bounce rates, they are definitely measuring it all wrong.”. Also see: B2B Blog Metrics: 4 Effective Categories to Measure Success. Can your agency bring big ideas and execute?

Study 64

Study Marketing B2B Apparel 64

5W PR

MAY 16, 2017

Rowenta steamed-up the show with new additions to both its garment care and home comfort categories. and the new Turbo Silence Extreme Fans – I’m definitely going to snag one of those for a hum (and humidity)-free office. These days, purpose-driven kitchen tools are delivering measurable benefits.

Internal 68

Internal International Print Skype 68

NewsWhip

MARCH 31, 2021

As the CIO Bryan Pedersen leads MSL’s digital and innovation center of excellence that includes developing new offerings and tools, as well bolstering core capabilities like storytelling and influencer marketing. Follow Bryan on Twitter: @bryanpedersen. Note: This transcript has been modified for clarity and brevity. Paul: Oh, great.

Advertising 131

Advertising Advertising Data Reputation 131

Sword and the Script

MAY 14, 2019

Mr. O’Neal says that works out to about twice as much content swept up by LexisNexis and the Onclusive index is larger than Google News. The newscrawler is what is able to find your news and render the searches and mentions you’ve established in a dashboard. 3) Measuring the influence of coverage. Sentiment analysis.

Case Study 117

Case Study Software Data Web 117

Sword and the Script

DECEMBER 26, 2023

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.

Writing 192

Writing Communications Marketing B2B 192

ZudePR

JULY 20, 2016

There I met loads of people from all sorts of different industries, trying to make a go of it. I think that was because I was doing the same races year-on-year, and starting to measure myself against others in my locale; a self-limiting pastime. She was seeing a few agencies and for some reason thought she might get a deal from me….

Digital PR 60

Digital PR SEO Small Business Blogging 60

Waxing UnLyrical

DECEMBER 14, 2010

He got coverage in The Australian (Oz’s biggest national newspaper) along with a number of different news outlets. Creativity is just one of the things you need in this industry to be an outstanding applicant in a sea full of unoriginal fish. An ability to listen. He also got a job out of it. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Publicity 90

Publicity How To Course Facebook 90

ImPRessions - Crenshaw Communications

JUNE 6, 2017

Typically, that recognition comes in the form of industry awards. Most competitions look to see how your team’s strategy was successfully implemented to produce measurable business results against a specific target audience. New competitions crop up often, so it pays to keep up-to-date. Be strategic about your entries.

B2B 168

B2B Video Exercises Infographics 168

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

And because search visibility is critical for just about any brand, from business software to a new wine site, we work hard to get quality links in the stories generated through our efforts. Today, everything is measurable and measured. Then there’s the content explosion. Committing to outcomes as well as outputs.

Digital PR 168

Digital PR SEO Storytelling Instagram 168

Prohibition

DECEMBER 17, 2021

When a crisis hits the news, we are reminded of a valuable lesson: that companies and businesses often have to act fast in order to prevent further damage from taking place. A well-planned and thought care response can help minimise the negative effects on a company or business resulting from bad news. What is a crisis?

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. The New York Times. Supercharging SEO.

Digital PR 170

Digital PR Industry Strategy Film 170

Buzzstream

DECEMBER 13, 2023

But before that, I worked for over ten years with three content marketing agencies and one in-house role. Cision – Largest Media Database Cision is the industry mainstay for digital PR experts, offering a vast set of features, including a comprehensive media database. PRs appreciate Cision’s targeted search functionality.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

But before that, I worked for over ten years with three content marketing agencies and one in-house role. Cision – Largest Media Database Cision is the industry mainstay for digital PR experts, offering a vast set of features, including a comprehensive media database. PRs appreciate Cision’s targeted search functionality.

Digital PR 62

Digital PR Tools Google Pitching 62

Waxing UnLyrical

JANUARY 27, 2011

So what’s new about you ? My query made it clear that I wanted examples of success, and how it was being measured. It means we are not educating the entrants to our industry well. Mark as read Approve comment From an agency perspective i think one of the worst pitch mistakes is taking longer than your allotted time.

Pitching 111

Pitching Facebook Interviews Twitter 111

Waxing UnLyrical

SEPTEMBER 27, 2010

I’m also in the entertainment industry and enjoy tweaking the nipple of large multi-national telecom companies that annoy me on a daily, if not hourly basis. We signed with our very own fake PR agency, @ HeishmanFlill. We were mentioned in the New York Times. We were written about by bloggers and news sites.

Wireless 74

Wireless Twitter Writing Measurement 74

ZudePR

JUNE 6, 2016

I read a lot every day – mostly, because I compile a weekly marketing digest of all the vital marketing news of the week and publish it at Traffic Generation Café (almost) every Saturday. Since I don't control the news (wouldn't that be nice.), my day is somewhat at the mercy of the marketing industry. Click to Tweet.

Writing 114

Writing Social Media SEO Blogging 114

Buzzstream

MARCH 21, 2024

Those are estimates, and major subscriptions’ prices vary based on size and industry. You Learn More About the Industry and the Journalists You Pitch Building your own media list helps you familiarize yourself with the industry you pitch. In my agency days, we stumbled along with Google Sheets until BuzzStream came along.

Construction 62

Construction How To Media Google 62

Sword and the Script

DECEMBER 24, 2019

The survey found 30% of B2B respondents cited news coverage as the way they “people learn about new products online that they can use for their day jobs.” An analysis of data shows the average email marketing open rate ranges between 16.74% and 21.09% across all industries and markets. Click To Tweet. Read more: What is PR?

Marketing 78

Marketing Publicity Survey Study 78

ZudePR

MAY 31, 2015

And for want of a better term I’m bracketing them in the category of “new PR” Or “new communications” to be more accurate, as these once disparate disciplines are increasingly converging. An experienced PR agency CEO, Jeff is a publisher, editor, and blogger at The PR Coach. Ask The Experts.

Communications 81

Communications How To Blogging Content Marketing 81

Waxing UnLyrical

SEPTEMBER 14, 2010

We in the PR industry have done a poor job of defining and promoting what we do. It just means I think the media advisory format is one that’s easy to use and understand, and drives the point home, which is why I’ve recently been using it to explain how to set up your measurement program as well. Most PR pros (and firms).

Facebook 106

Facebook Twitter Education Industry 106

MaccaPR

FEBRUARY 23, 2016

and has over 15 years of experience working for public relations agencies and corporations, including FICO and Xiotech. As the new president of Minnesota PRSA, what advice do you have for your fellow PR professionals about advancing their careers in 2016? Many measurement tools are at our disposal.

Storytelling 48

Storytelling Corporate Case Study Measurement 48

Stephen Waddington

DECEMBER 5, 2018

Indeed, many of the hottest public relations agencies such as Manifest and the Romans, and large international networks such as Golin, Ketchum, and Weber Shandwick, proudly lead with earned media. Trust in journalists ranks at 89% indicating that we place a value in the individual source of news rather than the media brand.

Media Relations 115

Media Relations Media Print Newspapers 115

Masters in Communications

FEBRUARY 12, 2022

This is most news media Interpretation : To interpret information in ways that would suit the audience - whether that is social bias in presentation, comparison to regional or personal experiences, or communicating complex ideas in layman's terms. Outdoor and transmit media typically tend to be advertising material (but not always).

Ethics 52

Ethics Communications Print Television 52