Barokas

AUGUST 16, 2017

Starting off on the right foot and being on the same page is crucial to set the tone for the agency-client relationship. Having a process in place provides a strong foundation for your team and puts your client at ease. Showing that the agency is organized and proactive early on builds a strong foundation for a trusted relationship.

Meeting 60

Meeting Internal International Agency 60

Konnect Agency

DECEMBER 20, 2019

Now that you know how to end the year right, let’s talk about PReparing for success in 2020… Who is ever really ready to go into a new year or in this case a new decade? Planning for months ahead can be daunting for some, a fun task for others (me) and a challenge for most for a ton of reasons. However, it’s coming!

Agency 80

Agency Energy Training Blogging 80

Sword and the Script

JANUARY 31, 2023

My last PR tech sum went up in early November – and there’s a lot that happened between then and now. I’ve teased the deals in the headline, but there are a lot of AI happenings in PR too. Here’s this month’s summary of the news from the vendor community this month. PR Tech Briefing].

Software 78

Software Case Study Technology Tools 78

Shift Communications

JUNE 25, 2018

Every quarter to six months, we work with clients to create a new PR plan for the following quarter or remainder of the year. If you’ve been working in the PR business long enough, the PR planning process can become rather formulaic, especially if you’ve worked with the client over a long period of time.

Analysis 94

Analysis Conference Data Exercises 94

Sword and the Script

JULY 6, 2021

This month’s roundup of PR technology news is a two-fer: there’s two months’ worth of news here. In my own defense, it’s the only one I’ve missed since I started writing the PR Tech Sum roundups 25 months ago. Can your agency bring big ideas and execute? Agility PR Solutions adds podcast monitoring.

Pitching 89

Pitching Report Software Survey 89

Shift Communications

MAY 3, 2016

Consider just the last month or so: Facebook dropping a bucket of APIs on the world. We started to notice the move towards more widespread marketing technology adoption in our client base in the last 18 months. Keeping pace with the rate of change in marketing technology has become a full time job. Prioritize and Share….

Technology 60

Technology Marketing eBook Training 60

MaccaPR

OCTOBER 29, 2019

As the fall leaves change and a bit of Minnesota snow starts to appear, with it comes the next year of planning for corporate marketing, agency and communications professionals. By asking these two questions each month, the company is able to pull data for its 5,000 U.S. Ready to refill a prescription? Scan it in the app.

Brand 90

Brand Branding Marketing Enterprise 90

Karen Freberg

NOVEMBER 30, 2018

To say the last four months has truly been one of the busiest (and most rewarding) times in my professional career would be an understatement. Lots of brainstorming, team meetings, and event planning sessions all were part of my schedule for this semester. I’ll make sure to share the videos with the team!

Groups 66

Groups Tools Video Storytelling 66

Cision

OCTOBER 16, 2017

The podcast will be published each month and feature topics about issues in earned media communications today along with knowledgeable experts. Each month we’ll hear from c-suite level communicators and marketers as they discuss challenges and opportunities facing companies in an ever-changing business climate.

Media 202

Media Storytelling Technology Data 202

Waxing UnLyrical

MARCH 28, 2017

The March #measurePR chat was the day following the 2017 recognition of International Women’s Day , so Shonali had some of the PR measurement world’s female superstars as her guests on the chat this month. I saw a lot of PR pros spinning wheels b/c they couldn’t measure effectively #measurepr. measurePR. —

Measurement 40

Measurement Financial Internal International 40

Sword and the Script

OCTOBER 29, 2019

It’s not the best content or the best contacts that drive success in PR – it’s the connection between the two. The Belgium-based company takes customer relationship management (CRM) approach to PR, and Mr. Wynants says if you don’t have content as part of that CRM, you’re missing a big part of the puzzle. 3) Prezly distribution.

Pitching 63

Pitching Analytics Enterprise System 63

PR Matters

AUGUST 11, 2014

No matter how thorough your review and evaluation of an agency to ensure it meets all of your requirements before you appoint it to support you, inevitably there are risk factors involved in a client-agency relationship. Your agency team should be brimming with professional wordsmiths. I love deadlines.

Agency 124

Agency Measurement Reputation Skype 124

PR 20/20

SEPTEMBER 19, 2017

In fact, PR 20/20 became HubSpot’s first agency partner back in 2007 —a decision that continues to fuel and inspire our business. HubSpot also serves up keyword recommendations and measurement data so you can identify what’s working for your readers and what’s not. Not sure how to organize and strategize on your lead generation?

Marketing 40

Marketing Tools Data Report 40

Victorious PR

FEBRUARY 22, 2023

I started Victorious PR in 2020 and grew it to 7-figures in the first year by WORD OF MOUTH ALONE. Hint: Word of mouth, IS PR. Victorious PR has produced results like Bao Le, who was featured on Yahoo Finance where he shared his story about how he got to be where he is today with his business! And your team can do this for YOU.

Publicity 52

Publicity Video Pitching Google 52

Waxing UnLyrical

OCTOBER 5, 2016

The September #measurePR chat was a Measurement Month special, and featured a HUGE panel of measurement professionals and experts. and has worked with clients in over 30 countries to help them measure the impact of communication on business results; and. A1: Learned abt measurement in 1st PR agency job 20+ yrs ago.

Measurement 77

Measurement Analysis Tools Agency 77

Critical Mention

OCTOBER 24, 2019

Adjusting to new trends is part of the business for PR professionals. While we certainly encourage PR and communications pros to follow our insightful Critical Mention blog , we also want to share a few of our other favorite PR blogs. Ragan’s PR Daily. Share Tweet Share. Are you keeping up with the times?

Blogging 68

Blogging Education Resources Creativity 68

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. What is the purpose of Digital PR?

Digital PR 170

Digital PR Industry Strategy Film 170

ISEBOX

MARCH 18, 2016

This first installment of a three-part series on automating PR tasks gives you a glimpse into some the top technologies to help you organize tasks, communications and content. Managing a PR campaign starts with a documented strategy, built around concise goals and measurable milestones. All prices are per month, per user.

Publicity 70

Publicity Enterprise Analytics Tools 70

Marketwired

FEBRUARY 16, 2016

Stay tuned for posts 2 – 5, which will look further into some of the tools, tactics, and strategies that innovative PR professionals are using today. It’s clear that thinking outside the box in PR is a requirement for today’s PR professionals who want to stay competitive. Our spring blog series will dive into this topic.

Creativity 100

Creativity Pitching Writing Conference 100

Sword and the Script

APRIL 3, 2018

For example, a recent survey found 66% of PR pros say they use media monitoring tools. Brand24 has been sponsoring the last several episodes of the Marketing Companion podcast and as part of that sponsorship, they have offered listeners a three-month free trial. Then at the end of it all, these produce lackluster results.

Media 63

Media System Tools Google 63

Sword and the Script

APRIL 13, 2019

This is true whether you are in-house or work for an agency. Similarly, we also are responsible for helping the CMO carry it out – to execute that strategy, iterate, measure and improve. 17% more likely to be expanding beyond traditional agency partners.”. “18% in the next 12 months. of the budget to 11.4%.

Study 114

Study Survey Infographics B2B 114

ZudePR

JUNE 6, 2016

Links out to the 10 best blog posts I've read (on getting stuff done) during five months of exhaustive research. Neither had I until a month ago. MendMeShop TM ©2011 #3: Beki Winchel (Anywhere There's WiFi) Beki is co-editor of PR Daily​. She recently topped a list of the 100 most influential people in PR worldwide.

Writing 114

Writing Social Media SEO Blogging 114

Buzzstream

MARCH 13, 2024

Enter digital PR. I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. This post will help you understand everything you need about digital PR to decide if it’s right for you and your brand.

Digital PR 71

Digital PR Construction Case Study SEO 71

Beyond PR

SEPTEMBER 13, 2016

As we examine in our measurement guide Avoid the Numbers Trap , “To bridge the gap between PR ‘outputs’ and more meaningful business ‘outcomes,’ connections need to be made to the organizations’ underlying performance data.” ” Brand awareness and other traditional metrics aren’t enough.

Resources 40

Resources Analytics Measurement Infographics 40

Sword and the Script

JANUARY 28, 2017

per month) Sales Navigator tier.”. The Google+ product management team may be pulling at heartstrings when it says it’s got some new releases forthcoming. Google is not ready to totally throw in the towel just yet.”. Is your PR agency bring creative ideas to the table? versus $47.99 3) A Google+ Revival?

Social Media 60

Social Media LinkedIn Google Media 60

Waxing UnLyrical

SEPTEMBER 27, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How A Fake Taxidermist Is Keeping AT&T On Its Toes September 27th, 2010 Tweet Remember how @BPGlobalPR , the fake BP “PR&# Twitterfeed took off? Ready for some hilarity?

Wireless 74

Wireless Twitter Writing Measurement 74

ZudePR

MAY 31, 2015

We both own PR companies, with a twist. So I jotted down a list of PR/digital/SEO/content marketing influencers. His personal blog is PR Studies and he edits a magazine called Behind the Spin. Philippe hosts the popular weekly European PR podcast www.wagthedog.fm. Me in Glasgow, Scotland ; him in Sydney.

Communications 81

Communications How To Blogging Content Marketing 81

MaccaPR

APRIL 14, 2015

With thousands of new college grads hitting the pavement looking for work in public relations, we thought this month would be a good time to share what our Minneapolis PR and online marketing agency considers to be the most critical components of a persuasive resume. Of course, it’s important to know how PR should work.

Agency 48

Agency Real Estate Social Media Writing 48

Frederik Vincx

DECEMBER 11, 2015

Reading Time: 24 minutes This guide provides you with a thorough 5-step plan to evaluate and improve the workflow of your PR team. The goal is to make your team adaptable for increasingly fast changing communication requirements. What’s ahead: Map your PR team workflow. Assign project teams. The result?

How To 60

How To Software System Employee 60

Buzzstream

MARCH 21, 2024

In fact, for most digital PRs, they are a necessary part of their digital PR toolkit. Up-to-Date Lists Ask any digital PR professional, and they will say you need to update your lists if you want to utilize them successfully. Media lists can get outdated in just a few months, sometimes weeks!

Construction 62

Construction How To Media Google 62

Buzzstream

NOVEMBER 10, 2020

Pitches can make or break a PR campaign. Additionally before bulk-sending pitches, the process takes you through a name-checking stage, which has been absolutely critical for myself and my teams in terms of checking name formatting issues or typos. It’s as simple as that. As a magazine journalist, I received up to 300 emails per day.

Pitching 164

Pitching Writing Digital PR How To 164

Maxim Behar

MARCH 11, 2021

The discussion on the reopening of Seychelles and the resumption of tourism on the island will continue with our guest Maxim Behar, Honorary Consul General of Republic of Seychelles in Bulgaria, Founder and CEO of the communication agency M3 Communications Group, Inc. Maxim Behar: Hello! It is my pleasure to join you today on Bloomberg TV!

Tourism 52

Tourism Government Hotels Travel 52

Stephen Waddington

SEPTEMBER 29, 2021

I want to thank the Resource team for putting on another great CommsHero event and for inviting me back to speak this year. I persuaded the CommsHero team to allow me to share some of them with you. None of the top 20 UK agencies participated in the recent PRWeek pay gap study. This is my CommsHero presentation. Good afternoon.

Industry 153

Industry Publicity Agency Community 153

Sword and the Script

DECEMBER 11, 2018

As I’m wont to do at year’s end, I ask many brilliant marketing and PR types for their take on what might transpire over the next twelve months. This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking.

Social Media 91

Social Media Marketing Media Creativity 91

MaccaPR

NOVEMBER 4, 2014

This past month, the media have covered football players flouting Bose’s exclusive National Football League deal as the “official sound of the NFL” by wearing Beats by Dre headphones. The NFL’s effort to defend Bose’s investment by punishing athletes for going brand AWOL boomeranged into a PR bonanza for Beats by Dre. The lesson?

YouTube 118

YouTube Brand Branding Crisis 118

Maxim Behar

NOVEMBER 16, 2020

Welcome, Maxim Behar, in all your roles and incarnations as a PR expert, specialist, agency owner, diplomat, entrepreneur, writer, fellow journalist. We must fight this disease and follow all measures strictly. We, ordinary people, must really observe conservative measures, be careful, put on masks.

Government 52

Government Measurement Crisis Radio 52